It’s tough work to meet the various packaging requirements for the health and beauty industry, but thermoformed clamshell packaging is almost like a silver bullet.
Let’s back up a bit.
Both industries are pretty heavily regulated (yup, make-up packaging is regulated, too…and with good reason). Outside of the product itself, the packaging must meet certain requirements as well. The products cannot be ‘adulterated or misbranded.’ This means that they have to be safe for consumers according to the labeling. Depending on the product, this could vary widely. Depending on the FDA classifications, it might surprise you to learn what’s considered a cosmetic, a drug, a medical device, and more. Each have their own criteria to meet.
Beyond the regulatory necessities of health and beauty packaging, producers have to be concerned with maintaining the integrity of the product over its shelf life. In this industry, customers love to see the product before they buy it. If it’s expensive, they want to check the quality. If there’s a color, they want to see it. Not to mention that these products are also fairly-high theft items. Package designers need to take all these factors into consideration.
The Answer: Thermoformed Clamshell Packaging
Why thermoformed clamshells?
This style of packaging is custom formed to every product. It’s fully encased in place, in sturdy plastic. It can withstand the bumps of transportation and delivery. The plastic also ensures freshness of the product. Any factor that extends shelf-life is optimal. Plus, this might be something mandated from the governing regulatory agency.
Clear plastic offers more benefits. It allows customers to see the product prior to purchasing. They don’t have to open it to see the size and shape, the color and any other features. It reduced the likelihood of damaged or opened product on the floor. Which in turn means less returned product for you. It also deters shoplifting. Thermoformed clamshell packaging isn’t necessarily difficult to open, but it does take a little more effort than cheap cardboard. Well, depending on the strength of the plastic and the determination of the shop lifter.
And when it comes to labeling, custom printed inserts can meet that need. These inserts, encased within the plastic clamshells, can be personalized in any number of ways to meet the branding and regulatory needs of your product and organization.
Secure, Durable Presentation
Thermoformed clamshell packaging is a popular option for many industries beyond health and beauty. Contact Sunrise Packaging today to learn more.