The visibility offered by clear plastic packaging is extremely useful in retail cosmetics sales. Blister packs are one of the most common solutions used for cosmetic application products because of this factor. Until a shopper has the chance to really examine the colors, application features, and personal benefits of the item, you have not convinced them yet. Blister packaging is easier to open than secure plastic clamshells, which will come into play when the consumer needs to return for more. Branding is easier than ever with blister packaging because you have the opportunity to apply your logo, graphic design, and product information all on the blister card- this serves as the back to the formed plastic cavity. Because many cosmetic products are displayed in-store on racks or pegs, blister packaging offers display features as well as the ability to add tab for hanging. With shelf appeal and tamper-evident security, custom blister packaging is an ideal solution for retail cosmetics.
Plastic packaging solutions bring a lot of benefits to the table in all realms of product packaging. The adaptability and display benefits alone allow plastic to be the chosen resource that can fulfill a wide variety of needs in different market environments. There are different plastic polymers that are specifically suited for certain applications. By doing research and selecting the appropriate polymer, you guarantee safety. In order for packaging to be considered useful, it basically needs to deliver a product from the manufacturing organization to the individual customer- all other stops in between are secondary. Especially with clear plastic packaging, whether they are clamshells cases or printed blister packs, plastics are capable of bringing home more product with less packaging. Thermoformed plastic is lightweight, environmentally sound, and uses the actual product to display what the consumer is purchasing. The malleability of thin gauge plastic alone is a major benefit to product suppliers and manufacturers.
Redesign and upgrading a packaging solution can be a daunting task. There are many concerns with making a change, because you still need to resonate with your customer base. Especially when it comes to plastic clamshells, upgrades can be unnerving, but still add benefits to your business. For example, if you manipulate the size and shape of your formed clamshell in order to cut down on material waste and manufacturing time, make that apparent and let your consumers know! More than likely, you will gain more followers and your customer base will appreciate knowing that they support an eco-conscious supplier. However, it is important to remember that too much drastic change at once may have a negative effect on your retail sales performance. Instead of changing the construction and the design at the same time, try to spread these changes out to reduce consumer confusion. Brand identity and recognition is the great equalizer in retail setting and packaging design- with plastic clamshells and blister packaging, making a simple concept unique to your brand is the best thing you can do for your sales. Working with a local manufacturer or turnkey provider will give you the support, options, and expertise you need to successfully roll out new product lines and upgraded packaging design.
Customized tooling is a heavy investment, but one with a vast return. While there are many benefits to purchasing standardized clamshells or blister trays, a custom fit will look sharp with your product and protect it accordingly. The video below shows the process we use to form the tooling mold that shapes all of your plastic products. After we are provided with the item being packaged, we take all the necessary steps to provide our clients with a perfect fitting mold. Shown here, the mold being made is designed to hold one of our Flashpads™ for our marketing kit. Depending on size, shape, and quantity, custom tooling services give you complete control of how effective the final mold will be by forming multiple pieces per mold, or safely vacuum and pressure forming a deep cavity. Check out the video to get an idea of how this works!
As a custom plastic packaging manufacturer, we realize and understand that each packaging solution needs to be tailor made to hold what item it is for with a secure, unique fit. Even those of you inexperienced in the packaging industry, this is a no-brainer. What many retail suppliers may overlook is the fact that the packaging solution also needs to adapt to its environment. Small stores as opposed to big box stores, for example, have limited shelf and hanger space. They are less than likely to have enough room for oversized clamshell packaging or large point of purchase display setups. By changing to a more appropriate size and packaging solution such as a condensed blister pack or tight fitting clamshell, the store is able to stock more of your securely packaged product and there is less worry of limited or non-existent inventory. By planning ahead your thermoformed packaging proportions to the product, the shelf space available to you, and inventory projections you can save time, material, and capital.
Retailers are considering clear plastic packaging solutions now more than ever. Recent studies suggest that shoppers are 400% more likely to pick up a package if they can see the product inside. By using plastic clamshells and trapped blister packaging, retailers and suppliers increase the likelihood of a sale, with little extra cost to them. At large runs, thermoformed packaging solutions are extremely economical and practical in today’s market practices. As a thermoforming manufacturer ourselves, we see the benefit of our clients when they make the switch to blister or clamshell packaging. Watch this video and more to caStch a glimpse of our thermoforming process. Don’t forget, we also provide custom tooling, RF heat sealing AND fulfillment services. Visit our request a quote page to submit your project and learn about pricing!
Plastic packaging solutions offer a variety of benefits to the product they hold and the supplying company. While packaging solutions in a retail environment need have their best foot forward, thermoformed plastic packaging is capable of drawing in the consumer, displaying the item, and enhancing the user experience, all while protecting the integrity of the package and product. Quality packaging manufacturing and design can actually improve the usability of the item it holds by protecting its features in shipping and on the shelf– this is where tamper-evidence comes into play. By utilizing a clear packaging solution such as a custom clamshell, you display the item as it was meant to be seen. Shoppers have the ability to view the product and inspect it for quality assurance. This way, consumers can be confident in their purchasing habits and are more likely to go ahead and buy. By displaying products with clear custom packaging, you enhance the user experience and add an element of convenience for the busy purchasing public.
What may look like your average plastic clamshell package, is a actually a revolution in plastic thermoformed packaging solutions. The clamshell for Allegra Allergy, was a trial packed that launched in October and the unique design has packaging manufacturers talking. The shape of the clamshell is an A, just like the logo, and the printed insert has a bold color scheme that stands out in the retail environment. The custom shape of the clamshell is new for the company, before they were using standard rectangular shaped packaging. Also, security features for the package include child resistance, tamper evidence, and an easy-to-open structure. For savers out there, the plastic clamshell can also function and a reusable case with a reclosable feature perfect for traveling.
Blog source: packworld.com
Packaging design and manufacturing often come from two separate entities. Because of this separation, there are often problems and miscommunications from the designer, the retailer, and the packaging manufacturer. To avoid manufacturing complications and mistakes, choose a reliable and local manufacturer that not only takes your packaging solution from start to finish, but also keeps you informed and updated every step of the way. With custom thermoforming, we know that having an in-house tooling department is comforting to our clients. We benefit from a tooling department by keeping design, prototype, and final product all under one roof. That way, any miscommunications or errors can be caught early on as to not ruin an entire run. Experience is also a hug plus. After 30 years of thermoforming thin gauge plastic, we have seen everything from blister packs, clamshells, and albums all result in a high-quality product from open communication and production awareness.
The goal for thermoformed packaging for this ShockSuit cell phone case was to not only catch the consumer’s attention but to communicate the durability and distinction of a dependable product. Packaging design engineers wanted to steer clear of the standard packaging solutions that they often used in the past and see in other product packaging. To change up their common packaging avenues, they decided to employ a combination of a carton board package with the display capabilities of a thermoformed blister package. Once all of the printed and formed components were prepared, the assembly included heat sealing and trapping the blister to secure the package together.
Blog Source: Packaging World – packworld.com