Wrap Rage is a Thing

VaporTrail-225It’s pretty common knowledge that thermoformed packaging is tough to open. Especially if the edges are factory sealed, or there aren’t easy-to-understand opening instructions. I thought it was just one of those things. You know, like ‘dogs chase cars’ or ‘bees sting.’ But now I know it’s not just a thing, it’s a Thing.

Wikipedia defines Wrap Rage as “the common name for heightened levels of anger and frustration resulting from the inability to open hard-to-open packaging.” It’s further defined as any packaging that claims to be easy-open but is, in actuality, nearly impossible. Such was the case of a vacuum-packed sausage for columnist Lori Borgman. She had to go through two sets of shears to get at her dinner.

Speaking of shears, products are even banking on wrap rage for their marketing plan. A cursory examination of one wrapragecure.com will eventually reveal itself as an advertisement for a product called the Open It™, a fancy-schmancy scissors for opening blister packaging. However, the irony is not lost on me that the Open It™ itself is encased in one of the tightest thermoformed plastic bubbles I’ve ever seen. A chicken-or-the-egg scenario if I ever saw one.

Open It_the wrap rage cure

Image: Bed Bath and Beyond

But even Borgman, sausage sufferer extraordinaire, admits that blister packaging is a necessary evil. Why? Because it’s still one of the top theft deterrents on the market. Or rather, in it. Blister packs and retail go together like peanut butter and jelly. Gold standard. As much as we may dread the eternal struggle that comes from purchasing a blister-packed product, we know that the reason the product was even there to purchase is because that plastic bubble protected it.

Products in stores aren’t supposed to be easy to open! Hello! It’s a sad fact that folks will steal anything not nailed down. I knew someone back in high school that stole display frames from eyeglass stores. For Display Only printed on the plastic lenses and all! But much the way animals know to avoid electrified fences, we humans know not to bother with stealing blister packaged items. The battle too exhausting, the sound too loud, and the risk too great. Therein lay the beauty of custom blister packaging.

Not too mention the reasonably low cost of thermoformed plastic packages means that virtually any product can enjoy the protection. Because people steal low ticket items too, let’s be honest.

So even though wrap rage is a thing, we all accept it. And there are options to making even hard-to-open packaging into easy-open. (Clear instructions being a biggie.) So next time you nick your thumb trying to open that pair of headphones, replace that expletive with a hearty Thanks, Blister Packaging! You’re just doing your job! I get it!

Custom Thermoforming for Point of Purchase

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Custom thermoforming is incredibly effective for point of purchase display, beauty, cosmetic, medical, pharmaceutical blister packaging, clamshell, electronic, and other manufacturing industries. Custom thermoforming is very cost effective for high volume orders and repetitive runs. Once your custom tooling is complete for custom plastic packaging, following orders are trouble-free to setup and speedy to turn.

EarSkinz Custom Thermoformed Packaging

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This vibrant custom thermoformed packaging for EarSkinz highlight a wonderful product. The tray assists to tell the story of what the product is, silicone ear bud covers in this case. This design utilizes the smooth and boundless potential of thermoformed plastic trays. An enormous advantage of this custom thermoformed package for EarSkinz is the elimination of extra exterior wraps, boxes or sleeves which diminishes waste, helping the bottom line for EarSkinz. The custom designed tray is covered in front by a clear co-polymer film which is easy to open for the purchaser. Finishing out the packaging is a back label which offers instructions which helps the front to stay clean and stylish.

Blister Packaging Benefits

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Custom blister packaging offers excellent display advantages and tamper evidence in retail.  Branded artwork is considerably easily done with blister packaging, since the concept of the item involves a blister card, it makes sense for you to print with dazzling graphic design! The thermoformed cavity is then heat sealed onto each card holding the product in place.

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For security, the blister pack keeps products secured from their exterior environment. However, since they are easier to open than clamshells, there is still a chance of tampering. Although blister packaging does not safeguard the product itself, it does protect the consumer; therefore any evidence of tampering is obvious to the consumer. Custom designed blister packaging is an extremely popular choice for general consumer goods packaging.

Combination: Turned Edge Blister Packaging

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This is a turned edge product that carefully and strategically utilizes custom thermoformed blister packaging in order to create a unique and comprehensive packaging solution. An informative piece that covers the benefits and uses of crops from Minnesota Grain in Eagan, this packaging solution is not only a great marketing piece, but it provides the recipient with real time samples of each item in order to recognize and truly learn about what they have to offer. They say in order to make money you have to spend money, and in this case, Minnesota Grain has done that by making a solid investment in educating their clientele and potential buyers. The thermoformed plastic acts as a blister with the turned edge flat, making it possible to show a variety of grain samples. The placement of each blister is in line with the accompanying descriptive text. As both a turned edge manufacturer and custom thermoformer, we love projects like this that use our strengths!

Blister Packs and Clamshells Everywhere!

 

Start Seeing Blister Packs

When you go into just about any department store or pharmacy, you can often find a wall or two–and an aisle or three–that are covered wall-to-wall in product merchandise. Product, product everywhere, encased in individual blister packs or plastic clamshells. Why? For starters, blister packs are a simple solution to both protecting and displaying retail merchandise. A retail ready solution that has withstood the test of time.


Theft-Deterrent and Marketing Strategy in One

thermoformed plastic blister packs for electronics retailThe most common types of packaging are made of thermoformed thin-gauge plastic. This particular gauge is used for packaging cosmetics, electronics, as well as items vital to the pharmaceutical industry. The main benefits of this packaging category prove the value of blister backs. Thermoformed packaging is tamper-evident–and often tamper proof! This is a great deterrent of theft, and makes for a highly-noticeable attempt. The clear plastic packaging gives the consumer the opportunity to actually see the product in its entirety. A product a consumer can see is a product that they will believe. Finally, high volume markets–such as with electronics–require speedy manufacturing and fulfillment to keep up with consumer demand. Blister Packs and clamshells are a fairly standard design, decreasing the turnaround time on orders


 

A Time-Honored Process

With in-line thermoforming processes, packaging manufacturers are able to produce both blister pack cavities and full two-sided clamshells in an efficient and streamlined way. Roll-fed into the thermoformer, thin gauge plastic travels through an aluminum mold that, when applied with heat and a vacuum, will conform the material to that exact shape and size.

Thermoforming is an old process, only fairly changed since its inception, but it is a proven solution for churning out reliable, protective retail packaging.

Learn More about Blister Packaging

Thermformed Plastic Trays

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Custom thermoforming offers the manufacturer the ability to create a unique packaging solution for anything. That’s right- anything. While thermoformed blister packaging and custom clamshells are generally geared toward the electronic and cosmetic markets, thermoformed plastic trays are applicable to any packaging purpose. The plastic forming process is simple, quick, and economical for production runs large and small, and with custom aluminum tooling, products fit snug into their respective place. Here are some markets that currently use or could greatly benefit from their own custom thermoformed plastic trays:

mechanical/automotive: plastic trays can be formed to hold parts large and small alike. Great for mechanical maintenance or as a presentation for the buyer! Present  a kite with the car manual, title, keys, and throw in a tire gauge for the new car owner!

art/design: perfect tool hold any kind of utensil- keep paintbrushes, pencils, and other tools in a compact and accessible kit. Plastic trays are durable and washable for the messier artist as well…I mean, did Da Vinci worry about paint drips on the ground? I don’t think so.

jewelry/accessories: for an affordable set of jewelry or an organized accessory kit, a plastic tray is perfect for separating by color or style.

wine and spirits: limited edition liquors and wines are a great way to promote high-end alcoholic beverages, new and old. Plastic trays can hold bottles, bottle openers, martini shakers, and more in a comprehensive little kit that true patrons would love to take home!

electronics: in our growing global economy and interweb we’ve got gadgets and gizmos a plenty! Many come with small parts and extra accessories that are valuable to the end use of the product– which is most likely pretty spendy. Keep track of each component with custom plastic trays.

financial/banking: whether it is to hold currency, poker chips, or a banking welcome packet, thermoformed plastic trays can play an integral part in a marketing kit that adds value to the service you provide.

Can you think of any markets that wouldn’t benefit from using plastic trays? Try and stump me by emailing marys@sunpack.com, I’m up for a challenge!

 

 

Why Thin Gauge Plastic?

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The majority of the thermoformed packaging solutions that you will see are made from a thin gauge plastic material. As an inline thermoforming manufacturing company, we believe that thin gauge plastic is one of your best bets when designing and producing custom plastic packaging products. Small sized blister packaging and clamshells from Sunrise can be made with a wide variety of different thing gauge plastics that offer different benefits suited to your needs. In retail and food industries, thin gauge plastic is the most common used material. This is because of its malleability and quick forming capabilities. Most often received in material rolls, thin gauge thermoplastic can simply be setup with the inline thermoformer and automated through the process. For fast moving items in the retail world, this is beneficial to both retailer and supplier!

Plastic Clamshell Solutions

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Plastic clamshells can be seen in a wide variety of retail stores. From large scale department stores to small mechanical or electronic outfits, clamshell packaging is applicable to so many products that are sold today. The main reason for the popularity of clamshells is the protection they offer product while giving the consumer the best possible idea of what they are about to purchase. What many consumers may not consider, however, is how economical and environmentally conscious it is of these companies to opt for plastic clamshell packaging. A thermoformed item, plastic clamshells most often use a clear, sometimes recycled and always recyclable PVC grade plastic. A thin and clear material that allows for efficient inline thermoforming manufacturing. Producing large quantities of plastic thermoformed trays, blisters, or clamshells is a fast process for most manufacturers after tooling and setup. Consider plastic packaging solutions like clamshells for your next retail venture. Even with startups or smaller quantities, stock clamshell sizes can be a viable option. Sunrise Packaging has a selection of seven new clamshells to choose from. Even order online!

Custom Plastic Packaging Factors

thermoformedWhen making packaging decisions for retail products, there are a lot of factors that come into play, and many important things to consider. Custom plastic thermoformed packaging comes as no exception. In order to have an all around quality packaging solution, it needs to be protective and practical while simultaneously marketing your brand and product. Protection and practicality go hand in had for custom packaging solutions. In order for  a plastic blister pack or clamshell to properly serve its purpose, it needs to insure that the product is safe in shipping, that it is tamper proof in-store and can therefore be purchased and put to use! Simplicity is also a key component of quality packaging. Many times with plastic clamshells and blisters, shoppers find it difficult to actually access the product that they just bought! Create a design that offers protection but can also be easily opened in the household- there are a few tricks out there to open difficult plastic packaging, many of which come with a bit of risk. Finally, use packaging to your advantage by adding value to your in-store presence. You worked hard on making the packaging design, now make it work for you. Incorporate your marketing message and branding strategies when you design artwork, tooling, and more!