We love custom packaging because it gives branders the opportunity to represent their product or service exactly how they want to. They can print their mission statement, color scheme, and logo and smack it right on their box or binder to make it consistent with other marketing efforts. That brings me to the subject at hand: logos. A company logo does more than you may think- but there are some things that you shouldn’t depend on your logo for either. A logo isn’t sufficient enough to really describe your business. For instance, the Chanel logo isn’t what sells clothes, it is merely associated with high-end fashion. The shopper needs to look into specific items and pricing in order to for Chanel to sell. What a logo really does is embody the qualities of the organization it represents. Whether a dedicated patron or someone who avoids the brand, well-known logos instill an emotion in the consumer whether it is positive or negative. A great logo won’t make your brand successful. A memorable logo or other signage is great for starting a following, but the follow-through makes it or breaks it. The brand can’t live on a design alone, and if execution is unsuccessful the logo will be associated with those poor business practices. In summation- logos are awesome. Use yours and use it wisely. However, it is important to remember not to rely solely on a cool logo design– a brand or logo is only as good as the company it represents.