Pop Displays Made in MN

POP displays, or point of purchase displays, are one of the omnipresent parts of in-person shopping. Whether you're shopping at the grocery store or the hardware store. For electronics, cosmetics, or food. Chances are you're going to (hopefully not literally) run into one of these stands. 

Creating custom point of purchase displays is a great way to encourage the 'impulse' purchase amongst customers. POP displays incorporate banners, posters, or in our case, turned edge technology, to create engaging displays that drive sales. 

Advantages of POP DisplaysPOP Display

One of the golden rules of marketing is to stand out. So why do so many retailers still use point of purchase displays for products? Isn't floor space already saturated?

  • They demand attention from shoppers.
    It's hard not to see a giant display in front of you. Add in color theory and other unconscious cues, and customers are practically drawn to displays.
  • POP displays are cost effective.
    As far as different marketing strategies go, these kinds of displays are less expensive than other outlets. They're also in the direct path of customers. 
  • Companies can highlight features.
    Depending on the product, there's limited room on packaging to highlight features or comparative information. These personalized displays give more real estate to building a case for WHY this product vs. that product. 
  • They increase brand awareness.
    Some brands are recognizable on sight. The red of Coca Cola, the yellow of Cheerios. Creating a sense of brand awareness means saturating the customer experience. 
  • They work.
    And that's the most compelling argument, isn't it? 

The impact of POP displays on consumer buying is massive. Transparency Market Research reports that these types of displays have a high level of impact.  Particularly in smaller retail shops and in food service. Places where foot traffic is heavy, and impulse buying is almost second nature for customers. 

Ready to Design Your Next POP Display?

Minnesota-based Sunrise Packaging specializes in packaging materials, as well as crafting the unique design and style of POP displays.  Our knowledge of presentation design combined with years of experience in advertising will make the construction process smooth and easy. 

Ready to create your next custom POP display? Contact Sunrise today!

Custom Packaging Spotlight: Ramble FX Twin Bender Setup Box

Minnesota’s own Ramble FX knows that an elegant piece of equipment like their Twin Bender fuzz pedal needs elegant custom packaging. The custom box we crafted for them definitely fits the bill. It truly puts the custom in customized.

 

custom two piece rigid setup box by sunrise packaging for ramble fx, turned edge, soft touch laminate tray with diecut foam insert

 

This luxurious custom package is a very unique combination of elements. The Ramble FX box is a rigid 2-piece setup box which means it has a strong, durable construction of sturdy chipboard that almost completely telescopes shut. A sliver of the bottom tray remains. This design is as functional as it is visual; the flash of red compliments the box while also providing a handhold for ease of opening. A custom package should always consider having this element or thumb notches for a smoother user interface.

 

The top or outer layer of this custom packaging sports the impressive Ramble FX logo, brought to life with crisp graphics and protected with a soft-touch lamination. This soft-touch feature ratchets down the glare as well as giving the packaging a high-end feel. When you have your hands on the Twin Bender custom box, you know it’s a fine piece of hardware before you even open it.

 

The bottom tray has it’s own unique glossy lamination, giving the red a glow while also giving the bottom a smooth, clean texture. The lower tray is fit with a foam insert, die-cut precisely for the pedal and matching the colors of the rest of the packaging. The devil is in the details, as they say.

 

Ramble FX Twin Bender custom packaging. turned-edge box design, rigid two-piece setup box, offset printing, glossy lamination, soft touch lamination, diecut foam insert

 

The Ramble FX custom box has a highly-impactful presence, garnering an appreciation from the buyer that is opening their purchase for the first time, or the onlooker that may be in the market for a fuzz pedal. Truly impressive, unique, and personalized for a standout look. A beautiful frame for a masterpiece of musical equipment, and a testament to the added value of custom packaging.

 

As always, it was a pleasure to contribute to this truly artful custom packaging presentation.

Full Service Flash Drive Packaging


If you follow this blog with any consistency, you probably know how awesome the FlashPad™ is. If you don’t, here’s a brief reminder why it is the top tier of custom flash drive packaging.

 

The FlashPad is a turned-edge hardcover binding that, when affixed with a die-cut foam insert, essentially becomes a book. This “book” in turn can hold a flash drive, pen, or any other like materials. The near-endless customization options and sharp presentation make these pads a memorable packaging choice. Not everybody opens up an email…but everyone opens up a FlashPad.

But you might not realize how convenient it is to get your FlashPad from SunPack into your client’s hands. We’re practically a one-stop shop. Sure we make custom flash drive packaging, but we’re also a custom corrugated box and thermoforming facility–which means we can do so much more for you.

 

It’s Truly Full Service Flash Drive Packaging.

 

Let’s run through it, shall we?

 

Make and Modelcustom usb drives for flashpad flash drive packaging

You’ve decided you want to make a splash with the FlashPad. You’ve seen the statistics,and you know flash drive packaging will do the trick. So where do you begin? Well, technically you can start with the flash drive itself. These aren’t your father’s custom flash drives. You want one that’s dinosaur-shaped? You got it. Sunpack can get you the drive of your dreams. Consider it done.

 

 

Lock and Load

Let’s not forget why you’re going with flash drive packaging here. You’re going for all the great features a USB drive offers. Most important of all, the freedom that comes with massive storage space. With a flash drive, you can add that extra video. You can put the whole manuscript and the sequel. You can include all the photos you want. And guess what? We can load them up for you. You don’t have time to plug-and-load a hundred flash drives with all your e-materials. Let us handle that.

 

Dress it Up

FlashPad, custom flash drive packaging from sunrise packagingHave you ever heard the phrase “Dress for the job you want, not the job you have?” That’s the FlashPad in a nutshell. It’s peacocking. It’s utilizing something unique to make a lasting impression on your potential client/publisher/producer/whatever. If you’re an independent businessperson, just a startup, this is your chance to send a message of professionalism. So choose your design well. Make the FlashPad look like your book, or give it the crisp, clean logo treatment to really brand yourself. In any case, we have you covered. With offset printing, turned edges, foil stamping and embossing, you know your custom flash drive packaging will look the way you want it.

 

Seal the Deal

When your flash drive packaging is looking dapper, the next step is to make sure it’s protected. Secure. That’s we we’ll shrinkwrap it for your. Fresh off the line, will make sure those colors stay sharp, those smudges stay off, and those prying eyes keep out until it reaches your recipient.

 

Special Delivery

And speaking of recipients, we can even take care of that too. Our corrugated packaging facility can create a custom mailer that perfectly fits your flash drive packaging. You can even customize that too. Add your logo or your office address. Heck, we can even seal it up and mail it for you.
What did you think I meant by Full Service Flash Drive Packaging. Just one of the awesome things we’re doing at Sunrise Packaging these days.


 

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Compact Medical Device Case

This case stems from the design of our turned edge Flashpad, most used to package USB flash drives. However, the small pieces called cannulas found a nice home in this package that ended up being the perfect size! Each piece has its own die-cut foam cavity to keep them separated and properly labeled. The case uses four color digital printing and gloss lamination for a clean and presentable design suited for medical device sales. The closure of the case is a unique feature that was economical to install and functions like a dream! Instead of simply lay shut like a box, the top cover was extended to fold behind the back cover. A magnetic strip was included in order to keep the covers together.

 

 

Web Startup Product Packaging

turned edge setup boxThis hard cover two piece setup box holds a small notebook. Baron Fig, is a movement that was started by a group of people that wanted to reintroduce creativity of thoughts and ideas put on paper. They felt that many notebooks on the shelves today are too corporate and branded, creating an initial disconnect from the user. Baron Fig aimed to create an easy-to-use, simple  journal of which users truly take ownership. The box that holds the journal is based on simplicity and utility, indicating the category of notebook- and that’s about it. Turned edge boxes were chosen because as a web start-up, they needed a package that would be thick enough to protect the notebook in shipping. We found this packaging solution on thedieline.com.

 

The youtube video below gives more insight into Baron Fig

Turned Edge Components: Wrap, Liner, and Board

To create a quality turned edge product, there are a few elements that need to come together to create a cohesive packaging solution. Whether the final product is a three ring binder or a cigar style presentation box, the inside liner, internal chipboard, and of course the exterior wrap need to be intricately measured, cut, and placed.

Chipboard: The most common color of chipboard is a brown/gray color, as shown below. However, if the board is showing in any way for the project, we recommend something that will complement the entire package- maybe for you that is brown, but other colors specifically black and white are readily available.

Inside Liner: The interior liner of your box or binder needs to complement the outer wrap. To add dimension, it is important that it differs in some way to the outside. If you will notice the two piece set up box below, the inside liner is white with the company logo in the same color as the wrap- a great way to get a little more brand recognition as well as tie the whole piece together.

Exterior Wrap: An integral piece of the puzzle, the exterior wrap of your turned edge represents everything inside. Choose from textured papers, fabrics, linens, and other materials to create a look and feel that you believe best represents your product line and organization. Jazz it up with offset printing, embossing, or foil stamping. The sky is the limit with graphic design and custom features- create something unique and memorable.

TE Materials

Hardcover Slipcase and Box

This packaging solution we found on Packaging of the World is for the VEGA Secret Note- a smart phone device that is meant to be used as a diary. The box and turned edge slipcase for the product is meant to give the look and feel of a personal journal or private diary. Invoking an emotional reaction, the product is well represented for its features as well as the personal benefit it will bring the consumer. The turned edge box has a clean, high end design that not only protects the device but displays the product with impressive shelf presence. Clean white space can often be underrated in graphic design, but at some point it is important to let the product and packaging do the talking for you. We appreciate the use of a hard cover slipcase that makes the product easily accessible once purchased, yet completely encased and protected in a retail environment.

Sales Kit and Product Collection Marketing

Sales kits and collections are a great way to utilize marketing efforts to give a branding boost to a particular product or line. By pairing complementary products, you suggest to your existing consumers that they try the whole set! Pictured here is a packaged set in a turned edge cigar-style box. The Remington collection features shaving applications that complement each other well and represent the entire brand. Each item is carefully placed in a designated cavity made from die-cut foam. The graphics on the kit are simple, and to the point – following the trends of simplicity and black and white contrast!

custom cigar style boxsales kit marketing

 

 

 

Sales Effective Packaging Design

Design is one of the most discussed aspects of packaging for business. A well developed and executed design can make the success or failure of a retail product in a competitive environment. Here are the top 3 common principles of sales effective design explained thoroughly in an article from Packaging World:

1) Stand out- seems obvious enough, right? In a retail environment, your packaging solution is the last line of persuasion before the final purchase is made. It is no longer enough to simply be creative, it is necessary to be bold and groundbreaking as well, pulling out all the stops to finalize a sale.

2) Organize your info- most shoppers are in a hurry! If you have important information that is useful to the consumer, make it obvious. Yes, there are probably a lot of things you would like people to know about your product before they buy it, but you only have a couple seconds to get them to decide. According to this article, it is important to present a clear hierarchy of the most important information to accommodate to a shopper’s hectic schedule.

3) Compete- use differentiation to your advantage, but don’t stop there. Yes it is important to express your individuality as a product, but it is even better to show why your differentiation is the customer’s benefit. Make it easy to choose your product, shoppers are bombarded with choices and information, so choose wisely the story your packaging needs to tell.

Low Clearance Prices from Sunrise

Check out our online store www.shop.sunpack.com for amazing deals on your favorites stock packaging solutions. The list below shows extremely marked down pricing on clearance items. Everything must go by the end of the year, so act fast to take advantage of amazing deals. Included in this list are thermoformed disc albums that include pages, self-adhesive accessories, and stock vinyl binders. Simply go to the online store and search the part number, or contact customer service to order! injection molded products