Out-of-the-Box Medical Packaging

In every genre, there are certain tropes. These are the stereotypes or scenarios we expect to see. When we think of horror movies, we all know the looming masked figure who can easily catch up with running victims despite never seeming to change their slow, ominous gait. When we think of cheesy romance novels, there's a shirtless man embracing a tiny blonde while his muscles bulge out of his skin. And, a little less scintillating, we have certain ideas when it comes to medical packaging. 

Medical packaging has its own set of tropes. For example, think back to the last healthcare device you saw. Chances are it met some of these stereotypes: 

  • Clean, minimal design with majority white background
  • San serif text in blue or green (in color theory, these colors are seen as calm and serene - a vibe that's welcome when dealing with health) 
  • Easy-to-open 
  • Soft touch lamination

There are certainly more we could include, but these are probably the most common. It's not to say there's anything wrong with these features. In fact, most medical packaging tropes exist to calm the consumer and put them at ease. When we know what to expect, things feel more manageable. But manageable doesn't have to mean boring.

Medical Packaging Doesn't Have to Look Like Medical Packaging

Boring is a subjective term, but we're willing to bet that no one would assign that label to this recent project. 

This project was developed for a medical packaging partner to hold documents. And while it doesn't overtly overthrow many of the stereotypes we associate with medical packaging, it does subvert them just enough to hold the interest of the user. It uses the white and blue color palette, but the bright mustard accent adds a hint of modernity and fun to the package. It also uses an easy closure device, but it's more than the standard paper slide we see so often.

The latch, along with the handle, add a layer of accessibility that sometimes gets overlooked in more affordable medical packaging styles. It's a box that's loaded with extras, and that showcases the brand at the same time as functionality. 

Brands Can Speak Louder Than Words

Medical packaging is usually subject to a number of regulations and requirements, which is one reason that many healthcare organizations opt for "safe" versus "unique." Customers know what to expect, and frankly, it's cheaper to recycle designs and utilize familiar tropes. 

But as the above example shows, there's value to be found outside of the "safe" zone. When there's an opportunity to showcase a brand alongside a functional design, it's not an opportunity to pass up. Learn more about how Sunrise can take a safe project and turn it into an opportunity. Contact the team today!

Blank Boxes Provide a Branding Opportunity

There are a lot of reasons that a marketing department might want to opt for flexibility in their materials, including marketing kits or custom gift boxes.  Blank boxes aren't a common request at Sunrise Packaging, but we have the capacity to help create a malleable box style that can be easily customized for whatever use it be put toward. 

Don't be put off by the term 'blank boxes,' either. Sunrise can create a base box style that is hardy, sturdy and secure, leaving the next level of customization up to you and your organization.

Blank Boxes are Perfect for Promos, Sales, and More

In the example to the side, you can see how we worked with an organization to create a custom, two-piece setup box that provides value and recognition. It's as close to a blank slate as a box can get, from a literal perspective. 

Traditionally, an organization might come to us with their content for the box prepared. From taglines to social media handles to instructions, most boxes start with an intent of what it's going to hold. But there's another approach that works just as well, and that's to start from the opposite end. Create a box that can be used in multiple ways, and utilize different customization tactics as necessary. Organizations can use stickers or decals to further customize the box, capitalizing on earlier decisions like size, color and lamination.

Check out some of these ideas for enhanced personalization for blank boxes, like stickers, inserts and more.

Easing Brand and Budget Concerns

Budget and brand uncertainty can be another reason that blank boxes are preferred by some organizations. It's cheaper to purchase boxes in bulk, and less customization also lowers the price as well. If your brand is in limbo for any reason - a possible logo redesign, or other change coming--but packaging is needed, it can be ideal to stick with something simple. 

Whatever your reasons might be for requesting blank boxes, Sunrise has got you covered. We can help create something that is higher quality than a bulk production site, but still flexible enough for your needs. Talk to our sales team today!

Beverage Sample Kits

Sampling isn't a new concept, especially in the food and beverage world. Supermarket samples are a regular, if not expected, part of the grocery shopping experience. But while these impromptu sampling opportunities feel commonplace, not every sampling experience has to be. Beverage sample kits from Sunrise Packaging are designed for new age marketing, targeting influencers and trendsetters. 

 When designing an influencer marketing campaign for a beverage, the general guidelines are the same. Inc.com lays out the basics: 

  • Define the *why* of your campaign
  • Pick the product that fits the campaign
  • Drill down on a target audience
  • Strategize how these samples translate to the bottom line

Growing a customer base is hardly a simple task. Putting in the effort to reach--and find--your base is well worth it in the long run!

Designing Beverage Sample Kits

When it comes to beverages, it comes down to taste, right? We develop or an affinity a craving for a particular flavor. Whether it's soda, an energy drink, wine, or something else, consumers desire the flavor. 

Tapping into that sense should play a part in the design of your beverage sample kits. Something that is classic and enduring will have a different target audience than a tart energy drink. And a different design to match. In the examples to the side, you can see how the product influences design. 

There is no one size fits all at Sunrise Packaging. We work individually with each organization to determine their needs and how we can meet them. The needs of each project are as unique as the product on which they focus, after all!

Creating the Marketing Mix

Beverage sample kits are a way to hook your market through influencer marketing. Targeting your ideal users--and finding who they follow--should be the foundation of your strategy. Let your analysts drill down on the data, and let Sunrise focus on the design of your promotional kits!

Reach out to our sales team today to learn more about partnering with Sunrise.

Season Ticket Packaging at Sunrise

Season ticket holders are a breed unto themselves. And while team loyalty might be one reason people stick with package level, retention levels are affected by other factors. The team's record. Pricing. Features offered with season tickets. And one feature that gets overlooked sometimes: season ticket packaging.

Season ticket packaging is an opportunity for teams and franchises to have fun with their brand. Fans love celebrating their favorite teams. And season ticket packaging should do just that. While different organizations take different approaches - some take a more classic, staid approach vs. a fun, colorful approach - they're all geared toward retaining their fanbase. 

Season Ticket Packaging Options

Custom season ticket boxes are one of our favorite projects here at Sunrise Packaging.  It's a fun challenge to work with a team to discover what's unique about them and their fans. We've worked with many different sports teams, including the NFL, college football clubs, and more. Every one has a different approach to explore. But the goal is similar across teams. 

In the examples to the left, you can see some of the season ticket packaging we've created in the past. We've incorporated elements like magnetic closure, embossing, and matte lamination to create boxes that stand out. We've worked with copywriters to create content that speaks to the fans, aided with finishing touches that are compelling to the eye and the mind. Best of all, we've exceeded the expectations of our clients. 

Time After Time

Time after time, we've exceeded the expectations of our season ticket packaging clients. We're able to bring decades of experience to every project as well as time-tested methods of production to ensure your needs are met. You can see the variety of which we're capable. Whether your organization is looking for a classic, stylish box or our patented FlashPads, we have a package that can meet your needs. 

Ready to reach out? Talk to our team today!

Medical Packaging for Education

Medical packaging can be a complicated subject. At Sunrise Packaging, we've done our fair share of creating unique boxes and packaging solutions for medical projects. We're always looking to expand our horizons, and we recently wrapped up a project on a new avenue for medical packaging for us: education. 

Launch Kit for Learning

Medical Coding Academy helps students prep for their Medical Coding National Board Exam. They came to us with a need to create a new prep kit for their students. We jumped at the chance to create these bright, engaging pieces of medical packaging. Typically, when we hear about medical packaging, one of the first concerns is what regulatory information needs to be included. It's a refreshing project that allows for more creative freedom. 

And we definitely looked to leverage our creative freedom here. We began with a custom magnet box and added a foam insert and clear, plastic pocket for the materials and products that it would hold.  The outside has a matte lamination and offset printing to ensure the vivid colors will resist fading. 

As we mentioned before, we love the colors and vibrancy of this design. 

A New Design for Medical Packaging

This kind of medical packaging puts a new spin on things. The educational aspect sends a slightly different message, particularly with the use of colors, avatars and bright content: this content will NOT be boring! And aren't those the words all of us want to hear when it comes to learning something new? 

Engaging, bright and vivid are words educators strive to hear applied to their work. Wouldn't it be great to apply them to medical packaging more often, too?

When your industry is facing a packaging challenge, check in with the team at Sunrise to help resolve it. Chances are, we might have a few ideas. Talk to our team today!

Hockey Day Minnesota: Sport Marketing Packaging

The State of Hockey is excited to host Hockey Day Minnesota 2019, and Sunrise Packaging is excited to provide some excellent examples of sports marketing packaging to this passionate community. 

Creating packaging for sports is one of our favorite industries. While all products have their fan bases, it's hard to emulate the fandom that comes along with a favorite sports team. These fans are passionate, to say the least. Hockey Day Minnesota adds another tier of excitement by hosting collegiate and high school match ups on top of an NHL game. When it's your alma mater on the ice, it's hard not to feel a little extra pang of excitement. 

And that's the sweet spot that sports marketing packaging endeavors to connect with. We want to tap into the inner sense of excitement. 

Sports Marketing Packaging in the State of Hockey

Hockey Day Minnesota is in its 13th year. The 2019 main event will be held in Bemidji, in northern Minnesota, and incidentally also the fictional birthplace of tall tale Paul Bunyan. With satellite events in St. Paul, Duluth and St. Cloud, there's no shortage of excitement throughout the entire state.

Helping to ramp up that excitement, we created the Cozy Kit. The Cozy Kit - as you can probably infer from its name - is all about pulling together elements to stay cozy in the cold Minnesota winter.

These promo kits, as examples of sports marketing packaging, showcase a variety of elements for a total experience. It's important to remember that, when you're constructing an experience (or a supplementary experience like this), to think about the entire package. It's not just external design. It's not just functionality. It's thinking about each touchpoint, the entire journey for the user. 

Hockey Day Minnesota is an event that evokes a lot of sentiment for Minnesotans and hockey fans. When constructing this particular box, we leveraged that sentiment through the design which utilizes ice rink imagery. The logo, with Minnesota outline and sponsors integrated, has the same ice-sheen aesthetic. Soft touch lamination is a subtle usurping of expectations; rather than the cold hardness of ice, it's soft and reflects warmth.

When considering functionality of the box, including handles made it instantly more mobile and easier to carry. And on the inside, foam inserts ensure that the products are kept safe, secure and organized. These promo kits are like invitations to share in the event while celebrating winter. It's a very Minnesota sentiment.

Ready to start working on your sports marketing packaging project? Talk to us today!

High End Packaging for Real Estate

Short supply and high demand is a recipe for a crazy housing market. Particularly as more and millennials start to dip their toes into home ownership. It can be daunting for mortgage brokers, homebuilders, and realtors to find ways to make an impact on this tech-savvy, immediate-results generation of homebuyers. Utilizing tools, like social channels featuring high end packaging, is one way to reach people.

In this Uber & DIY-focused economy, brand loyalty and expertise counts for less than it did in the past. For a business like realty, which are hugely relationship-based, this means that their basic marketing model needs to change. Referrals are still a big way to gain business, but reaching out on various mediums is another way to gain interest. It's the online shopping effect. We see something we like, we tap on it and can buy it.

Obviously, real estate doesn't work *quite* like that. But check out Carrington Creek's Insta, and tell me you're not enticed to learn more about these gorgeous homes. Particularly that signature Welcome Home box.

High End Packaging for High End Homes

Carrington Creek (located in Arkansas) is a homebuilder focused on building relationships as well. They've won multiple awards for quality, customer satisfaction, realtor excellence, and more. And when we began work on a special project for them, we knew it was going to be a special collaboration.

High end packaging always presents interesting challenges. At its heart, the best packaging utilizes simple design techniques. But the unique features are where we like to make it truly high end, the little touches that speak to a users tactile or visual senses. For this project, we used offset printing and a scuff free matte lamination.  This box is as sturdy as the homes they build, and just as classic with monochrome coloring. With spot UV over the logo, this is a box that pops. Maybe not as much as that champagne, but it's a coordinated effort!

Use Custom Packaging as Part of a Targeted Marketing Strategy

These welcome boxes are gorgeous on every level. They're highly Instagrammable, prominently featuring the logo, and create a true connection with the homebuyer. It's clear that this is a celebratory gift while still being functional.

But it's still part of a marketing strategy. If you're homebuilding organization or realty company is looking to put that extra panache into your marketing tactics, reach out to Sunrise to sketch out your own welcome kit!

How to Work the Magnetic Flap Box

Magnetic flaps on their own are used widely not only in packaging. Binders often use a magnetic flap for closure, as do some styles of journals and books (Bibles are probably the most common). Even some purses use magnetic flaps to ensure tight closure. The magnetic flap box is also increasingly popular, and that's in part to the versatility--and universal delight--of magnets.

It starts with the traditional hinged cigar box. The overlapping hard cover, with magnet, is the additional feature that elevates a simple box into something a little more. While the magnet is the *connecting* piece, so to speak, other elements can take your simple box to the next level.

The Magnetic Flap Box in Action

In the example to the side, created for CME4Life, you can see some of our favorite options at work.

First and foremost: the magnetic flap. It allows for a seamless design from top to bottom, creating a continuity for the eye to follow. It continues as the user slides their finger under the flap to open, revealing the product in full.

This digitally-printed box also features vivid colors. Sunrise can ensure color-matching with this process so that your logo and brand recognition are never compromised in the printing process. It's also laminated. Lamination can enhance colors as well as create another tactile touchpoint for users. This particular example uses matte lamination, one of our favorites. It makes the box as a whole soft to the touch, smooth, and adds a layer of protection to the piece.

Other Magnetic Flap Box Options

This magnetic flap box is just one example of many that Sunrise has handcrafted over the years. Other features which we think make this style of packaging especially pop include:

  • Custom inserts
    In short, inserts keep packaging neat and products safe. Made to order for every project, we can ensure that our custom inserts will fit to perfection.
  • Thermoformed trays
    Sunrise has a custom tooling department that means no delay or travel between workshops for your packaging creation. Thermoforming is a great option to highlight product features; it's literally like a little stage for your items!
  • Personalized foil stamping
    One of the most popular options out there. Foil stamping is a striking customization option that immediately creates a sense of luxury for any package.

And this is just scratching the surface of what's possible with packaging customization. Contact Sunrise today to design your project!

Promo Packaging Psychology

It only takes a second to form an impression, and when it comes to promo packaging, you want it to be a good one. 

But what goes into that split-second judgement formed by potential customers and clients? We know that it's implicitly unfair. There's no way that an organization can conceive of the myriad of biases every individual brings to a situation. They don't like a font. They don't like a color. Is it based on something internal? Or did they just stub their toe and nothing is appealing at the moment?

It's reasons like these that 1) no single design is perfect, and 2) come to Sunrise Packaging to utilize the best practices we've learned over our years in the business. 

Part of what we can share is grounded in psychology. Subtle elements inform customer's perceptions around taste, quality, perceived value, all the way to brand personality. These elements--such as color, shape, texture and more--influence what's called implicit associations

Implicit Associations & Promo Packaging

Here are some great, simple tips to glean insights on customer's impressions of promo packaging.

Color

You probably aren't surprised to learn that color has a lot of meanings. From cultural influences to personal preferences to color blindness, we're constantly using color as an indicator for different things. For example, in western societies, blue is associated with cleanliness. Which is why when you stroll down the home cleaning goods aisles, there's usually a plethora of blue promo packaging.

Using color theory is one way your product packaging can appeal to different genders, cultures and ages. 

 

Texture

Watch a young child move through a park or public space. Chances are they're constantly reaching out and touching things, from a wall to the handrail to plants and trees. From a young age we're prompted unconsciously that one of the best ways to learn about our surroundings is by touch. And promo packaging is no different. 

Sunrise Packaging offers a variety of customized wraps for boxes that can make your product feel silky smooth, or give it a more rugged texture. Even the finishing on a wrap can convey a message. A classic example: as natural chips started making their way onto the market, they faced the challenge of how to stand out in an established chip aisle full of bright, shiny packages. Their answer? Making the packaging matte to convey the difference. 

The Psychology of Promo Packaging

Even just these two tips can heavily influence your packaging design. Researching more about implicit association, and tying it to your target market, can reveal even more insights. When you're ready to get started on your promo packaging, contact Sunrise sales team to tap into your customer psychology!

Unconventional Set Up Boxes

Using the term "set up boxes" might make sense to you or it might not. If you're not attuned to the packaging industry, it probably doesn't mean much. But that's where we like to take the chance to educate you.

A setup box consists of two pieces. In layman's terms, a top and bottom. The bottom is usually made of strong chipboard with a custom wrap on it. Otherwise known as turned edge, this stylish finish can take on different elements depending on your needs. The top fits snugly over the bottom. Also made of chipboard, it slides on and off easily; you've no doubt encountered this style as it's often used for game boxes, smartphones, and more.  

As you look through our two piece set-up box gallery, you will see the unlimited potential of this customized box style. Sunrise just completed an interesting variation for Findlay Technologies. 

Set Up Boxes By Design

Confused? Look closer. 

By design, this might appear to be another cardboard package delivered by any mail service. Once you read the address label, it becomes clear that this isn't just another mailing box. While pictures don't quite do it justice, the feel of the box gives it away as something special as well. 

You can't quite tell, but these are set-up boxes. The boxes are wrapped with a digitally printed / matte lamination material. From the corners, you can just the turned edge finishing on them. 

We love the unconventionality of this box. It takes multiple sets of expectations and flips them, creating a sense of surprise and fun the for the recipient. Here's what we mean.

Expectation #1: It's just a plain cardboard box 

But from that first touch, the customer realizes that it isn't. Part of engaging users is finding ways to engage their senses, and with this design and style, they're all in.  And once they open the box, they're treated to even more potential customization. Thermoformed trays, custom inserts, the sky's the limit. 

Expectation #2: It's just another set up box

Using a design that usurps expectations helps engage users, but it also illustrates different features of a particular packaging style. While these setup boxes share characteristics with others, the content and design are what set it apart.  Set up boxes lend themselves well to a variety of finishing options. And their hardcover durability makes them trustworthy packaging for nearly any product. 

Design Maketh the Set-Up Box

So the lesson that we learn from this? Taking the time to figure out the overall effect you want your packaging to have helps determine the right box style and the right design.  Taking something seemingly conventional, like setup boxes, and turning them into something truly unconventional, is a challenge we love taking up. Contact Sunrise today to talk through your needs and ideas for your set up boxes!