Growth Strategies for CBD Packaging

Cannabidiol, or CBD, is one of the most popular wellness products to emerge in the last few years. With revenue in the billions--and no sign of slowing--it's not an understatement to say the market is hot.  And with a hot market comes an influx of products and grades of CBD packaging. 

One of the major difficulties every brand faces is how to stand apart in a market. It's even harder with an increasingly-saturated market. As scientific evidence mounts in support of CBD oil, it's more important than ever for a product to find its footing, its audience and its packaging appeal.

Why CBD Packaging Matters

Brand differentiation is key to gaining a foothold in the CBD market. And one of the most effective ways to do that is to have unique packaging. Depending on how your business operates - storefront, mail order or otherwise - there's a benefit to investing in quality boxes for your CBD products. 

The obvious reason is to protect your products during shipping and transportation in general. Most CBD also benefits from cool, dark spaces, and Sunrise can craft custom foam inserts for this reason. But there's the shelf appeal to packaging, and that extends far from the classic shopping trip. With the popularity of unboxings on Instagram and TikTok, video reviews through Reels and YouTube, the visibility of a product has never been higher. Ensuring that your customers (or influencers) have an experience to share is the best use of your marketing dollars. 

Growing Quality Content

Content creation is another hot part of any marketing strategy. Marketing teams can do this, naturally. But leveraging user generated content is even better. When customers are excited by a product and want to share it, it's definitely a bonus. Crafting experiences that customers want to share starts with crafting unique packaging.

Talk to us more about your ideas for experiential marketing through packaging. Contact our team today!

Uses for a Binder Box

Packaging is sometimes a bit of a hidden art form. It's something that's always present in multiple forms in your life. But when it's done well, we don't always notice it. That's the case with a sturdy binder or binder box. 

A three ring binder is fairly utilitarian thing. We need it when we need it, and we take it for granted when it's sturdy and made to withstand usage. It's when it falls apart that we notice it. That's why we're making the case for *not* being the organization with the bad binders. 

Using a Binder Box for Durability

One way to not be that organization? Invest in quality binders. One way to be the organization that people remember for great binders? Use a binder box. 

A binder box uses a tray with the metal rings attached. The classic binder style uses a magnetic flap to keep the entire thing enclosed, and the inserts firmly in place. It's a great tool not only for marketing, but for weathering the elements as well. Think of it as useful on a construction site or in a shop. Blueprints, receipts, timesheets, and more can be kept securely in one place. Additionally, this type of packaging can be fully printed and customized to your needs. Whatever colors, watermark, logo, and other branding needs you might have can be included. 

A Box for All Industries

The binder box lends itself well to a variety of industries outside of construction. And it's not limited to work sites or marketing presentations. It's great for training materials and classroom use, to keep syllabuses in order while giving you the ability to take notes and add your own materials. Basically, no matter what your business is, there's a business use for the binder box. 

Teaching, training, project management, and beyond. The binder box can make your life easier and the lives of your employees and customers. Get a quote and get started with your binder design today.

The Secret Life of Gift Boxes

Providing sales incentives is just about standard practice these days. But in the age of covid, one of the most popular none-monetary incentives isn't quite as attractive as it used to be.. And that is incentive travel. Businesses who are looking to pivot should start examining the types of things their sales team wouldn't normally purchase for themselves. They should also start looking at the gift boxes that can help convey the appreciative messages. 

We're a fan of none-monetary employee incentives for a few reasons, but the biggest one, which is backed by research, has to do with mental accounting. When someone is gifted money, it's unlikely that they'll use it to buy themselves a treat with it. When we get extra money, our mind tells us to be responsible with it. Maybe it's the inner child voice of your parent telling you to "put it toward something!" So the money pays down the mortgage, the credit card, or into savings for a rainy day. 

That's why we encourage people to live a little. 

Creating Incentive Gift Boxes

The best gifts are the things that we want, but just can't quit justify buying for ourselves. This varies from person to person, of course. It might be an expensive watch for some. A fancy coffee machine for someone else. Airpods. The options are endless. If your organization is able to tap into these hidden desires, or even have a catalog of possibilities for people to select, it will provide more satisfaction to them as well be a physical reminder of a job well done. 

But then there is the question of uniformity, and that's where custom gift boxes come in. Sunrise can create unique, classic gift boxes for your employee incentive items that will create a cohesive image. The boxes can include any amount of customization desired. Take a look at the example to the side. These foil-stamped, custom inserted boxes are gorgeous and durable, and most importantly, memorable.

Motivating Your Team

Every organization needs some way to motivate their employees, especially in this day and age. They're being asked to deal with A LOT, and any little thanks you can toss them is appreciated. Creating incentive gift boxes can do just that. Chat with our team to learn more about how Sunrise can help!

Creating Custom FlashPads

For the uninitiated, the FlashPad is unique to Sunrise Packaging. It grew out of a need to add a layer of marketing between the then-ubiquitous USB drive. But it quickly grew into a force unto itself. Custom FlashPads are now used in industries ranging from finance to education to self publishing and beyond. From what we've seen, its diverse applications has no boundaries.

So what is it that makes the FlashPad so universal? Well, there are a few factors. It's small - per the name, the FlashPad Wallet can actually fit in a pocket -- without sacrificing quality. Customers are able to utilize nearly all the same finishing options on the FlashPad. And, possibly most persuasively, it's a bit less expensive than a full out box.  And for a lot of industries, that's all they really need to make their market impact.

Uses for Custom FlashPads

Custom FlashPads are often used as branded gifts. Mortgage financiers and realtors love them for leaving their customers gift cards to spots in their new neighborhoods. Car dealerships have utilized the "FobPad" to hold the extra keys to new vehicles. All of these scenarios include the same important feature: prominent brand placement on the custom FlashPads themselves, keeping their business top of mind to the consumer and to whomever they might recommend. 

This kind of dynamic placement extends to other industries as well. Elearning materials on USB drives, like the example to the side, are an increasingly important application in the covid era. These packages can be crafted to be mailed, delivered right to the homes of consumers.

How Can You Grow Your Business?

There hasn't been an industry yet that we haven't thought up a potential use for the FlashPad yet. It's a challenge that always delivers new, interesting results. The FlashPad insert can be cut in a multitude of ways to hold an array of items. Coins, cards, drives, the list goes on and on. 

If you are looking for a cost-effective, mail-able or simply compact packaging solution, we think this might the thing you need. Chat with our sales team to learn more about what we might be able to create for you!

Innovations for Packaged Products

Creativity and innovation stand on the shoulders of giants. Meaning that, everything that comes afterwards has to build on what came before. Still not entirely picking up what we're putting down? Let's look at some classic packaged products. 

Product packaging is a straightforward concept. You have a product, and it needs packaging for multitude of reasons. Security. Safety. Shelf life. The reasons go on. But just as there are a myriad of reasons for why packaging is needed, there are just as many potential packaging styles. And most of them started with a simple style. Like the cigar box. Or, the case of our most recent packaging innovation, the setup box

"Shouldering" Packaged Products

The basic setup box consists of two trays that slide together. It's a simple and relatively iconic design. Intuitive and accessible for all ages and abilities, it's popular for tech devices, tools, and more. It's also the basis of our new box style: the two piece set up shoulder box.

As you can see in the video and photos to the side, the "shoulder" is actually a small ledge on which the top tray of the setup box sits. Normally, a the top and bottom trays in setup boxes slide and overlap. The shoulder makes this box style even easier to open, and also adds an additional layer of protection to items inside. We love the presentation of the should set up box as well. The delight of a heightened reveal, or unboxing, is a simple joy that doesn't get enough credit. At least, we don't think so šŸ˜‰

What's Next?

Just when we think we've explored every avenue of packaging design, someone comes to us with something new. A new request, a new product, a new idea. The wheels start spinning, and we start creating. Before you know it, we've crafted something new and personalized to the project itself. 

This is just one reason why we love chatting with our customers so much. We learn as much as we hope we impart, and value all of our partnerships. Whatever your product packaging needs might be, try Sunrise Packaging. We'd love to see what grows out of the collaboration.

Brand Investment & Packaging

Making a brand investment is a great way to bring value to your organization. And we'd argue that one of the most effective implementations is in packaging. 

Packaging covers a wide area, we know. It might be a product your organization sells that needs a rebrand. It could be your new employee materials need a new binder. At Sunrise Packaging, we can help craft a wide variety of packaging solutions. We'll integrate your branding into our design to help you create a cohesive look for internal as well as external packages.

Brand Investment Improves Packaging

Brands and packaging styles alike are subject to trends. Think of the change in how businesses present themselves over the past decade. Minimalism, flat colors, badge logos, sanserif fonts... The list goes on. If your brand is a bit old fashioned, or simply not as dynamic as it could be, a brand investment could be a wise investment for your company.

Your brand revamp needs to be reflected in your company's packaging. Internal and external. It's an important way to market the organization to customers and for your employees to feel invested in the new brand elements. Sunrise can help facilitate this refresh in more ways than one.

Bring Out the Brand

A brand investment equals a packaging refresh. Ar Sunrise, we can help you redesign or maybe completely redo boxes. Look at implementing high end finishing touches, or a new color palette and typefaces. Whatever is encompassed in your revised brand, let us figure out how it affects your packaging needs.

Packaging Design Elements

(or, how create great, memorable boxes). Design elements are the ornamentation that makes a box or custom package truly shine. Imagine an evergreen tree. It's majestic. Beautiful, in a stately, classic way. But add those literal ornaments, and it becomes an iconic symbol. 

When you think of designing packaging, use that same approach. Begin with a classic box style, and add on from there. At Sunrise Packaging, we have no shortage of classic box styles, from gate fold to cigar and beyond. 

And just like that Christmas tree, it's important to take a balanced approach to choosing design elements. Too much and the box is overwhelming, the intent muddled, and the consumer confused. Too little, and a company runs the worst risk of all: boring the user. When do you know that you have the right mix?

Balancing the Bling of Design Elements

While there are many design elements organizations can consider in designing their packaging, there are a few that always stand out.

  • Spot UV Print
    Spot UV print adds an incredible high gloss. Check out the example to the side. By adding the logo for black-on-black design, this coating truly stands out. You can see how it immediately catches your eye, while the white contrast of other elements make the package digestible without being overwhelming.
  • Foil Stamping
    Spot UV isn't the only way to add shine to your packaging project. Foil stamping adds custom foil seals to boxes with heat. Add embossing to create a truly striking 3D image. 
  • Offset Printing
    Quality takes time, and offset printing makes good use of that time. Packaging wraps need to be printed one at a time to create a truly dazzling and vibrancy in color.

These three options are popular options for boxes. But just like any industry, packaging follows trends. We can't wait to see what comes up next. 

What Inspires Your Packaging?

Design elements are an important part of your packaging design, but they aren't everything. To help guide your design process, step back and ask yourself: what's the inspiration? If you can find a theme that speaks to your product and your organization, it's a starting point. 

Sunrise Packaging can pick it up and carry your project over the finish line. Give us your ideas and your inspirations, and we can guide your design decisions. Talk to our team today!

Packages for Alumni Gifts

One of the hardest jobs is in which we're constantly asking for money or assistance in some way. But that's the singular purpose of most college and university foundations. These organizations usually operate as a separate entity from the larger institution, yet play a very big part in determining how money and endowments are spent. Foundations typically foster relationships with businesses, alumni and the community in general in the hope of receiving donations. Creating alumni gifts, or thank yous to these donors, is an important part of the exchange. 

Nonprofits thrive on donations. And the thank you gift is a common tactic that we've all seen (well, at least one that is slowly fading away... When was the last time you saw a telethon televised?) Donor gift boxes are usually branded in some way, and usually reflect the industry they're serving. For example, the Sierra Club might give donors reusable grocery bags or a camping cooler. College and university foundation thank you gifts usually have a bit more range. 

Alumni Gifts for Higher Ed Donors

Many donors tend to be alums of the institution, which makes sense. There's a sentimental connection which leads to an altruistic gesture. Everyone wants to see their alma mater matter; creating a scholarship, an endowment, or even a bench to the campus is a great way to give back. 

Creating gifts for alumni is an opportunity for creativity. In this project, we utilized our classic FlashPad design. The custom foam on the inside gives us an idea as to what was inside, but the sky is the limit. Custom key chains, a business card, an award or medallion, there are literally unlimited options.

College & University Foundation Gifting

Saying 'thank you' is one of the most basic actions we learn in society. It's also one of the most appreciated, and that applies to all ages. How is your institution saying thank you to donors?

If your current method of showing appreciation is less than stellar, give our team a call. We can work up something that will not only wow them, but also remind them why their gift matters. 

Conference Packaging Ideas…Online?

For the foreseeable future, many conferences and public gatherings are going to be cancelled or seeking out an online presence. For some, that might be in the form of web conferencing tools, workshops, or other outlets. But one aspect of the conference experience can't be lost in this move to digital, and that's the conference swag bag. Or box, as it were. Which is one of our suggestions for conference packaging ideas. 

Virtual Conference Packaging Ideas

As coronavirus makes its way across the country and beyond, measures to slow it are in full force. One of the most common methods--limiting large scale events--means that most conferences of any size are put off indefinitely. In light of this, many are moving into the virtual sphere. Keep a semblance of normalcy for attendees, even if they won't get to network in person. 

Sending *attendees* some of our conference packaging ideas is a fun way to engage and encourage participation. Your package could include a nametag, maybe a USB drive with materials from sponsors, anything that can help bring the experience to them. This box was made for a construction technology conference to hold marketing materials. It's not only a sturdy box for holding materials, but also something that attendees can keep afterwards as a keepsake that looks nice. 

Custom Boxes and Packaging for Virtual Conferences

Our range of products doesn't end with the magnetic box pictured above.  We can also print custom tags (for names, luggage or more), unique binders for conference materials, and more. Learn more about how Sunrise Packaging can support your conference, virtual or otherwise. Contact our team!

The Simplified Sample Kit

There's a time and a place for ornamentation in packaging. Especially when it comes to sales and marketing. But when it comes to sample kits--that first taste that customers get of a product--it's usually best to keep it simple. 

Simplicity is a concept that we champion at Sunrise, and for more reasons than the fact that minimalism is a major trend right now. Simplicity means uncluttered communication. It removes the potential for misunderstanding and confusion. Not to mention visual discomfort and dissonance. 

Sample Kit Simplicity

It's easy to fall into the trap of including too much within a packaging concept. A sample kit is the perfect example of a piece which is easy to over-design in an attempt to impress the recipient.  Everyone wants their products to sell; they want their products to make an impact, and to leave an impression. 

But it's important to consider the type of impression that's going to be left. If a sample kit is tricky or awkward to open, for example, it automatically puts a bad taste in the user's mouth. Too much text, overly-contrasting colors and fonts, any number of elements can make for a confusing experience. Less is more, they say, and it's especially true when we consider how to craft clear sample kits.

As you consider your sample kit, think first of the experience you want your user to have. How does it echo the experience the product seeks to deliver? What elements will best serve that end? It can be hard to put these ideas into words, and even harder to translate it into packaging. That's where Sunrise Packaging comes in. 

Within our experience, we've worked with culling down elements from overzealous marketers and designers. We can help define scope as necessary, framing your project within the necessary parameters of a sample kit. Contact us today!