Brand Investment & Packaging

Making a brand investment is a great way to bring value to your organization. And we'd argue that one of the most effective implementations is in packaging. 

Packaging covers a wide area, we know. It might be a product your organization sells that needs a rebrand. It could be your new employee materials need a new binder. At Sunrise Packaging, we can help craft a wide variety of packaging solutions. We'll integrate your branding into our design to help you create a cohesive look for internal as well as external packages.

Brand Investment Improves Packaging

Brands and packaging styles alike are subject to trends. Think of the change in how businesses present themselves over the past decade. Minimalism, flat colors, badge logos, sanserif fonts... The list goes on. If your brand is a bit old fashioned, or simply not as dynamic as it could be, a brand investment could be a wise investment for your company.

Your brand revamp needs to be reflected in your company's packaging. Internal and external. It's an important way to market the organization to customers and for your employees to feel invested in the new brand elements. Sunrise can help facilitate this refresh in more ways than one.

Bring Out the Brand

A brand investment equals a packaging refresh. Ar Sunrise, we can help you redesign or maybe completely redo boxes. Look at implementing high end finishing touches, or a new color palette and typefaces. Whatever is encompassed in your revised brand, let us figure out how it affects your packaging needs.

Packaging Design Elements

(or, how create great, memorable boxes). Design elements are the ornamentation that makes a box or custom package truly shine. Imagine an evergreen tree. It's majestic. Beautiful, in a stately, classic way. But add those literal ornaments, and it becomes an iconic symbol. 

When you think of designing packaging, use that same approach. Begin with a classic box style, and add on from there. At Sunrise Packaging, we have no shortage of classic box styles, from gate fold to cigar and beyond. 

And just like that Christmas tree, it's important to take a balanced approach to choosing design elements. Too much and the box is overwhelming, the intent muddled, and the consumer confused. Too little, and a company runs the worst risk of all: boring the user. When do you know that you have the right mix?

Balancing the Bling of Design Elements

While there are many design elements organizations can consider in designing their packaging, there are a few that always stand out.

  • Spot UV Print
    Spot UV print adds an incredible high gloss. Check out the example to the side. By adding the logo for black-on-black design, this coating truly stands out. You can see how it immediately catches your eye, while the white contrast of other elements make the package digestible without being overwhelming.
  • Foil Stamping
    Spot UV isn't the only way to add shine to your packaging project. Foil stamping adds custom foil seals to boxes with heat. Add embossing to create a truly striking 3D image. 
  • Offset Printing
    Quality takes time, and offset printing makes good use of that time. Packaging wraps need to be printed one at a time to create a truly dazzling and vibrancy in color.

These three options are popular options for boxes. But just like any industry, packaging follows trends. We can't wait to see what comes up next. 

What Inspires Your Packaging?

Design elements are an important part of your packaging design, but they aren't everything. To help guide your design process, step back and ask yourself: what's the inspiration? If you can find a theme that speaks to your product and your organization, it's a starting point. 

Sunrise Packaging can pick it up and carry your project over the finish line. Give us your ideas and your inspirations, and we can guide your design decisions. Talk to our team today!

Packages for Alumni Gifts

One of the hardest jobs is in which we're constantly asking for money or assistance in some way. But that's the singular purpose of most college and university foundations. These organizations usually operate as a separate entity from the larger institution, yet play a very big part in determining how money and endowments are spent. Foundations typically foster relationships with businesses, alumni and the community in general in the hope of receiving donations. Creating alumni gifts, or thank yous to these donors, is an important part of the exchange. 

Nonprofits thrive on donations. And the thank you gift is a common tactic that we've all seen (well, at least one that is slowly fading away... When was the last time you saw a telethon televised?) Donor gift boxes are usually branded in some way, and usually reflect the industry they're serving. For example, the Sierra Club might give donors reusable grocery bags or a camping cooler. College and university foundation thank you gifts usually have a bit more range. 

Alumni Gifts for Higher Ed Donors

Many donors tend to be alums of the institution, which makes sense. There's a sentimental connection which leads to an altruistic gesture. Everyone wants to see their alma mater matter; creating a scholarship, an endowment, or even a bench to the campus is a great way to give back. 

Creating gifts for alumni is an opportunity for creativity. In this project, we utilized our classic FlashPad design. The custom foam on the inside gives us an idea as to what was inside, but the sky is the limit. Custom key chains, a business card, an award or medallion, there are literally unlimited options.

College & University Foundation Gifting

Saying 'thank you' is one of the most basic actions we learn in society. It's also one of the most appreciated, and that applies to all ages. How is your institution saying thank you to donors?

If your current method of showing appreciation is less than stellar, give our team a call. We can work up something that will not only wow them, but also remind them why their gift matters. 

Conference Packaging Ideas…Online?

For the foreseeable future, many conferences and public gatherings are going to be cancelled or seeking out an online presence. For some, that might be in the form of web conferencing tools, workshops, or other outlets. But one aspect of the conference experience can't be lost in this move to digital, and that's the conference swag bag. Or box, as it were. Which is one of our suggestions for conference packaging ideas. 

Virtual Conference Packaging Ideas

As coronavirus makes its way across the country and beyond, measures to slow it are in full force. One of the most common methods--limiting large scale events--means that most conferences of any size are put off indefinitely. In light of this, many are moving into the virtual sphere. Keep a semblance of normalcy for attendees, even if they won't get to network in person. 

Sending *attendees* some of our conference packaging ideas is a fun way to engage and encourage participation. Your package could include a nametag, maybe a USB drive with materials from sponsors, anything that can help bring the experience to them. This box was made for a construction technology conference to hold marketing materials. It's not only a sturdy box for holding materials, but also something that attendees can keep afterwards as a keepsake that looks nice. 

Custom Boxes and Packaging for Virtual Conferences

Our range of products doesn't end with the magnetic box pictured above.  We can also print custom tags (for names, luggage or more), unique binders for conference materials, and more. Learn more about how Sunrise Packaging can support your conference, virtual or otherwise. Contact our team!

The Simplified Sample Kit

There's a time and a place for ornamentation in packaging. Especially when it comes to sales and marketing. But when it comes to sample kits--that first taste that customers get of a product--it's usually best to keep it simple. 

Simplicity is a concept that we champion at Sunrise, and for more reasons than the fact that minimalism is a major trend right now. Simplicity means uncluttered communication. It removes the potential for misunderstanding and confusion. Not to mention visual discomfort and dissonance. 

Sample Kit Simplicity

It's easy to fall into the trap of including too much within a packaging concept. A sample kit is the perfect example of a piece which is easy to over-design in an attempt to impress the recipient.  Everyone wants their products to sell; they want their products to make an impact, and to leave an impression. 

But it's important to consider the type of impression that's going to be left. If a sample kit is tricky or awkward to open, for example, it automatically puts a bad taste in the user's mouth. Too much text, overly-contrasting colors and fonts, any number of elements can make for a confusing experience. Less is more, they say, and it's especially true when we consider how to craft clear sample kits.

As you consider your sample kit, think first of the experience you want your user to have. How does it echo the experience the product seeks to deliver? What elements will best serve that end? It can be hard to put these ideas into words, and even harder to translate it into packaging. That's where Sunrise Packaging comes in. 

Within our experience, we've worked with culling down elements from overzealous marketers and designers. We can help define scope as necessary, framing your project within the necessary parameters of a sample kit. Contact us today!

Custom Boxes and Why DIY Doesn’t Always Work

Do It Yourself, or DIY, is hardly a new concept. There's something very American about the idea that anyone can do anything, but in reality, that's not always the case. Especially when it comes to custom boxes. 

Customized packaging is a bit of a niche specialty. There are a lot of things to consider that go into each project, and Sunrise Packaging carefully looks at all pieces of a request to make sure nothing is overlooked. For example, medical supply packaging must meet a lot of standards that are determined by a governing board. Cosmetics, food and other product industries have their own regulations regarding packaging as well. While other types of custom boxes, like those that hold game boards or USB sticks, don't have as stringent regulations, there are also things that a packaging novice might not consider. 

What DIY Can't Teach You

Over the years, our experience has given us a kind of sixth sense when it comes to custom packaging requests. We can look at a project and know what's needed even before the customer has specified it. Things that might not come to mind immediately--

  • inserts for product presentation and protection
  • thermoformed containers for security
  • magnetic latch to keep the box securely closed
  • finishing options to showcase the brand

--and more are things that are all just part of the way we think. 

In the project to the side, created for Codeware, we made a few recommendations to keep their product safe in transit and ensure that it presented well to the customer upon arrival. The scuff-free matte lamination also helps keep the box looking new.

Drop the DIY

We know it might be tempting to dive into a create your own box scenario and DIY your packaging project. But working with field experts, like the Sunrise Packaging team, is guaranteed to save you time and money. They'll steer you toward the right direction, ask the right questions, and work alongside you to realize all of your packaging dreams. 

And even if you aren't dreaming of packaging, we'll still help you out! Contact our team today.

Upscale Packaging from Sunrise

Upscale packaging does more than makes the customer feel fancy. It might feel like something that an organization can write of when their product isn't sold in the same way as retail boxes, but that sentiment couldn't be further from the truth. 

Consider medical device packaging. Let's say that you need a certain medical device, and there are two options:

  • Option 1: plain, white corrugated box with a stamp on the front.
  • Option 2: full color with a branded logo and content on all sides of the box. Maybe some customer testimonials, instructions, statements on ease of use, etc. 

Which packaging style inspires more confidence for you?

Upscale packaging is, like many things, more than what you see on the outside. It's also custom inserts to product items, sturdy construction to prevent tampering, and much more. But it's near impossible to discount the importance of that first impression.

Signs of Upscale Packaging

Upscale packaging doesn't have to follow a rule book. Just look at these creative takes from Canva. But there are a few things that instantly indicate to a user that this package is a tier above. 

  • Employ a pattern, some stylization, or an interesting color scheme to catch their eye. Taking care to present something attention-grabbing is the first impression your users will have.
  • Think about the unboxing experience, and let the packaging complement the product. Who is using this product? What might make it easier for them to use and understand the intent?
  • Use texture. At Sunpack, we have many finishing options that can add a tactile aspect to any packaging project. The more senses you can engage with your packaging, the more engaged your user will be.

Even if your product isn't necessarily compared to others, upscale packaging should still be a priority to inspire confidence and connection with your users. Sunrise Packaging is able to use our decades of experience to help guide you there. 

Bring us your ideas and preferences, and we can work together on the perfect package! Talk to our team today.

Out-of-the-Box Medical Packaging

In every genre, there are certain tropes. These are the stereotypes or scenarios we expect to see. When we think of horror movies, we all know the looming masked figure who can easily catch up with running victims despite never seeming to change their slow, ominous gait. When we think of cheesy romance novels, there's a shirtless man embracing a tiny blonde while his muscles bulge out of his skin. And, a little less scintillating, we have certain ideas when it comes to medical packaging. 

Medical packaging has its own set of tropes. For example, think back to the last healthcare device you saw. Chances are it met some of these stereotypes: 

  • Clean, minimal design with majority white background
  • San serif text in blue or green (in color theory, these colors are seen as calm and serene - a vibe that's welcome when dealing with health) 
  • Easy-to-open 
  • Soft touch lamination

There are certainly more we could include, but these are probably the most common. It's not to say there's anything wrong with these features. In fact, most medical packaging tropes exist to calm the consumer and put them at ease. When we know what to expect, things feel more manageable. But manageable doesn't have to mean boring.

Medical Packaging Doesn't Have to Look Like Medical Packaging

Boring is a subjective term, but we're willing to bet that no one would assign that label to this recent project. 

This project was developed for a medical packaging partner to hold documents. And while it doesn't overtly overthrow many of the stereotypes we associate with medical packaging, it does subvert them just enough to hold the interest of the user. It uses the white and blue color palette, but the bright mustard accent adds a hint of modernity and fun to the package. It also uses an easy closure device, but it's more than the standard paper slide we see so often.

The latch, along with the handle, add a layer of accessibility that sometimes gets overlooked in more affordable medical packaging styles. It's a box that's loaded with extras, and that showcases the brand at the same time as functionality. 

Brands Can Speak Louder Than Words

Medical packaging is usually subject to a number of regulations and requirements, which is one reason that many healthcare organizations opt for "safe" versus "unique." Customers know what to expect, and frankly, it's cheaper to recycle designs and utilize familiar tropes. 

But as the above example shows, there's value to be found outside of the "safe" zone. When there's an opportunity to showcase a brand alongside a functional design, it's not an opportunity to pass up. Learn more about how Sunrise can take a safe project and turn it into an opportunity. Contact the team today!

Blank Boxes Provide a Branding Opportunity

There are a lot of reasons that a marketing department might want to opt for flexibility in their materials, including marketing kits or custom gift boxes.  Blank boxes aren't a common request at Sunrise Packaging, but we have the capacity to help create a malleable box style that can be easily customized for whatever use it be put toward. 

Don't be put off by the term 'blank boxes,' either. Sunrise can create a base box style that is hardy, sturdy and secure, leaving the next level of customization up to you and your organization.

Blank Boxes are Perfect for Promos, Sales, and More

In the example to the side, you can see how we worked with an organization to create a custom, two-piece setup box that provides value and recognition. It's as close to a blank slate as a box can get, from a literal perspective. 

Traditionally, an organization might come to us with their content for the box prepared. From taglines to social media handles to instructions, most boxes start with an intent of what it's going to hold. But there's another approach that works just as well, and that's to start from the opposite end. Create a box that can be used in multiple ways, and utilize different customization tactics as necessary. Organizations can use stickers or decals to further customize the box, capitalizing on earlier decisions like size, color and lamination.

Check out some of these ideas for enhanced personalization for blank boxes, like stickers, inserts and more.

Easing Brand and Budget Concerns

Budget and brand uncertainty can be another reason that blank boxes are preferred by some organizations. It's cheaper to purchase boxes in bulk, and less customization also lowers the price as well. If your brand is in limbo for any reason - a possible logo redesign, or other change coming--but packaging is needed, it can be ideal to stick with something simple. 

Whatever your reasons might be for requesting blank boxes, Sunrise has got you covered. We can help create something that is higher quality than a bulk production site, but still flexible enough for your needs. Talk to our sales team today!

Beverage Sample Kits

Sampling isn't a new concept, especially in the food and beverage world. Supermarket samples are a regular, if not expected, part of the grocery shopping experience. But while these impromptu sampling opportunities feel commonplace, not every sampling experience has to be. Beverage sample kits from Sunrise Packaging are designed for new age marketing, targeting influencers and trendsetters. 

 When designing an influencer marketing campaign for a beverage, the general guidelines are the same. Inc.com lays out the basics: 

  • Define the *why* of your campaign
  • Pick the product that fits the campaign
  • Drill down on a target audience
  • Strategize how these samples translate to the bottom line

Growing a customer base is hardly a simple task. Putting in the effort to reach--and find--your base is well worth it in the long run!

Designing Beverage Sample Kits

When it comes to beverages, it comes down to taste, right? We develop or an affinity a craving for a particular flavor. Whether it's soda, an energy drink, wine, or something else, consumers desire the flavor. 

Tapping into that sense should play a part in the design of your beverage sample kits. Something that is classic and enduring will have a different target audience than a tart energy drink. And a different design to match. In the examples to the side, you can see how the product influences design. 

There is no one size fits all at Sunrise Packaging. We work individually with each organization to determine their needs and how we can meet them. The needs of each project are as unique as the product on which they focus, after all!

Creating the Marketing Mix

Beverage sample kits are a way to hook your market through influencer marketing. Targeting your ideal users--and finding who they follow--should be the foundation of your strategy. Let your analysts drill down on the data, and let Sunrise focus on the design of your promotional kits!

Reach out to our sales team today to learn more about partnering with Sunrise.