Out-of-the-Box Medical Packaging

In every genre, there are certain tropes. These are the stereotypes or scenarios we expect to see. When we think of horror movies, we all know the looming masked figure who can easily catch up with running victims despite never seeming to change their slow, ominous gait. When we think of cheesy romance novels, there's a shirtless man embracing a tiny blonde while his muscles bulge out of his skin. And, a little less scintillating, we have certain ideas when it comes to medical packaging. 

Medical packaging has its own set of tropes. For example, think back to the last healthcare device you saw. Chances are it met some of these stereotypes: 

  • Clean, minimal design with majority white background
  • San serif text in blue or green (in color theory, these colors are seen as calm and serene - a vibe that's welcome when dealing with health) 
  • Easy-to-open 
  • Soft touch lamination

There are certainly more we could include, but these are probably the most common. It's not to say there's anything wrong with these features. In fact, most medical packaging tropes exist to calm the consumer and put them at ease. When we know what to expect, things feel more manageable. But manageable doesn't have to mean boring.

Medical Packaging Doesn't Have to Look Like Medical Packaging

Boring is a subjective term, but we're willing to bet that no one would assign that label to this recent project. 

This project was developed for a medical packaging partner to hold documents. And while it doesn't overtly overthrow many of the stereotypes we associate with medical packaging, it does subvert them just enough to hold the interest of the user. It uses the white and blue color palette, but the bright mustard accent adds a hint of modernity and fun to the package. It also uses an easy closure device, but it's more than the standard paper slide we see so often.

The latch, along with the handle, add a layer of accessibility that sometimes gets overlooked in more affordable medical packaging styles. It's a box that's loaded with extras, and that showcases the brand at the same time as functionality. 

Brands Can Speak Louder Than Words

Medical packaging is usually subject to a number of regulations and requirements, which is one reason that many healthcare organizations opt for "safe" versus "unique." Customers know what to expect, and frankly, it's cheaper to recycle designs and utilize familiar tropes. 

But as the above example shows, there's value to be found outside of the "safe" zone. When there's an opportunity to showcase a brand alongside a functional design, it's not an opportunity to pass up. Learn more about how Sunrise can take a safe project and turn it into an opportunity. Contact the team today!

Blank Boxes Provide a Branding Opportunity

There are a lot of reasons that a marketing department might want to opt for flexibility in their materials, including marketing kits or custom gift boxes.  Blank boxes aren't a common request at Sunrise Packaging, but we have the capacity to help create a malleable box style that can be easily customized for whatever use it be put toward. 

Don't be put off by the term 'blank boxes,' either. Sunrise can create a base box style that is hardy, sturdy and secure, leaving the next level of customization up to you and your organization.

Blank Boxes are Perfect for Promos, Sales, and More

In the example to the side, you can see how we worked with an organization to create a custom, two-piece setup box that provides value and recognition. It's as close to a blank slate as a box can get, from a literal perspective. 

Traditionally, an organization might come to us with their content for the box prepared. From taglines to social media handles to instructions, most boxes start with an intent of what it's going to hold. But there's another approach that works just as well, and that's to start from the opposite end. Create a box that can be used in multiple ways, and utilize different customization tactics as necessary. Organizations can use stickers or decals to further customize the box, capitalizing on earlier decisions like size, color and lamination.

Check out some of these ideas for enhanced personalization for blank boxes, like stickers, inserts and more.

Easing Brand and Budget Concerns

Budget and brand uncertainty can be another reason that blank boxes are preferred by some organizations. It's cheaper to purchase boxes in bulk, and less customization also lowers the price as well. If your brand is in limbo for any reason - a possible logo redesign, or other change coming--but packaging is needed, it can be ideal to stick with something simple. 

Whatever your reasons might be for requesting blank boxes, Sunrise has got you covered. We can help create something that is higher quality than a bulk production site, but still flexible enough for your needs. Talk to our sales team today!

Medical Packaging for Education

Medical packaging can be a complicated subject. At Sunrise Packaging, we've done our fair share of creating unique boxes and packaging solutions for medical projects. We're always looking to expand our horizons, and we recently wrapped up a project on a new avenue for medical packaging for us: education. 

Launch Kit for Learning

Medical Coding Academy helps students prep for their Medical Coding National Board Exam. They came to us with a need to create a new prep kit for their students. We jumped at the chance to create these bright, engaging pieces of medical packaging. Typically, when we hear about medical packaging, one of the first concerns is what regulatory information needs to be included. It's a refreshing project that allows for more creative freedom. 

And we definitely looked to leverage our creative freedom here. We began with a custom magnet box and added a foam insert and clear, plastic pocket for the materials and products that it would hold.  The outside has a matte lamination and offset printing to ensure the vivid colors will resist fading. 

As we mentioned before, we love the colors and vibrancy of this design. 

A New Design for Medical Packaging

This kind of medical packaging puts a new spin on things. The educational aspect sends a slightly different message, particularly with the use of colors, avatars and bright content: this content will NOT be boring! And aren't those the words all of us want to hear when it comes to learning something new? 

Engaging, bright and vivid are words educators strive to hear applied to their work. Wouldn't it be great to apply them to medical packaging more often, too?

When your industry is facing a packaging challenge, check in with the team at Sunrise to help resolve it. Chances are, we might have a few ideas. Talk to our team today!

Hockey Day Minnesota: Sport Marketing Packaging

The State of Hockey is excited to host Hockey Day Minnesota 2019, and Sunrise Packaging is excited to provide some excellent examples of sports marketing packaging to this passionate community. 

Creating packaging for sports is one of our favorite industries. While all products have their fan bases, it's hard to emulate the fandom that comes along with a favorite sports team. These fans are passionate, to say the least. Hockey Day Minnesota adds another tier of excitement by hosting collegiate and high school match ups on top of an NHL game. When it's your alma mater on the ice, it's hard not to feel a little extra pang of excitement. 

And that's the sweet spot that sports marketing packaging endeavors to connect with. We want to tap into the inner sense of excitement. 

Sports Marketing Packaging in the State of Hockey

Hockey Day Minnesota is in its 13th year. The 2019 main event will be held in Bemidji, in northern Minnesota, and incidentally also the fictional birthplace of tall tale Paul Bunyan. With satellite events in St. Paul, Duluth and St. Cloud, there's no shortage of excitement throughout the entire state.

Helping to ramp up that excitement, we created the Cozy Kit. The Cozy Kit - as you can probably infer from its name - is all about pulling together elements to stay cozy in the cold Minnesota winter.

These promo kits, as examples of sports marketing packaging, showcase a variety of elements for a total experience. It's important to remember that, when you're constructing an experience (or a supplementary experience like this), to think about the entire package. It's not just external design. It's not just functionality. It's thinking about each touchpoint, the entire journey for the user. 

Hockey Day Minnesota is an event that evokes a lot of sentiment for Minnesotans and hockey fans. When constructing this particular box, we leveraged that sentiment through the design which utilizes ice rink imagery. The logo, with Minnesota outline and sponsors integrated, has the same ice-sheen aesthetic. Soft touch lamination is a subtle usurping of expectations; rather than the cold hardness of ice, it's soft and reflects warmth.

When considering functionality of the box, including handles made it instantly more mobile and easier to carry. And on the inside, foam inserts ensure that the products are kept safe, secure and organized. These promo kits are like invitations to share in the event while celebrating winter. It's a very Minnesota sentiment.

Ready to start working on your sports marketing packaging project? Talk to us today!

Real Estate Packaging & Influencer Marketing

Working in real estate, mortgages or construction? We've got a question for your marketing department: how do you capitalize on real estate packaging?

Ok, ok, that's a very specific question, we know. So let us explain. 

In each of these fields, it can be hard to set yourself apart. Clients might know what they want, but they don't always understand the unique differences between the agencies that help them get those things. For example, let's say you decide you want to buy a house. Chances are, to find a realtor, you either rely on a referral from a friend, Google one, or simply find a house you want to see and fill out a contact form. A similar process might follow for mortgage brokers and construction or contractors. How do you set yourself apart from the rest?

One way is to engage in influencer marketing. This makes you the referral every time.

Find Your Influencers Via Real Estate Packaging

Influencer marketing is a newish strategy that emerged as social media become omnipresent.  Through the endless scrolling, profiles have emerged as knowledgeable or admired for different things. From make-up skills to craftsmanship to, well, simply having an interesting-looking life, these people are influencers. The products or methods they promote to their users have the potential to drastically grow in sales due to the exposure. 

There are many different potential approaches to finding influencers. Or, another approach, is to treat all of your customers as potential influencers. Real estate packaging is about playing the long game, which goes beyond those who cultivate massive Instagram followings. Creating a unique brand, exemplified by your leave-behind or gift packaging, is a great impression to make. 

Sunrise can help develop the perfect branded packaging option for your needs. From high end luxury boxes--designed to hold keys, garage door openers and more--to a FlashPad with a congratulatory gift card or a three ring binder for documents, we can support any marketing initiative. 

Contact Sunrise today for more information!

Giveaway Packaging Ideas

Running a giveaway within your organization is a great way to increase engagement. No matter what your goal is, generating excitement and energy for your brand should be good for the company overall. Just don't leave the giveaway packaging to the last moment.

We often talk about the importance of packaging on this site--unsurprisingly--but the truth is, packaging matters. Especially when you want to make a good impression. At Sunrise, we know a lot about promotional packaging. And whether the ultimate goal is to gain new leads, reward current clients, increase employee productivity... Well, the gift packaging is key to truly making the promo feel like a reward.

Giveaway Packaging vs. Throwaway Packaging

Sometimes, it's easiest to put yourself in the shoes of someone else. Let's say you win tickets to an exclusive event. Or an incentive trip. And when you go to collect your prize, how would you like to see it presented?

There's the throwaway packaging. An envelope, or plain brown box, something with zero sentiment or doesn't induce a single emotion.

And on the other hand, we have a well-crafted box. Like the example to the side, which was created for Hellas Construction.  This box was used for a ticket giveaway. We're a big fan of it as a great example of not just promotional packaging, but as a giveaway box as well.

Emblazoned with the logo and branded with the colors and aesthetic of the company, there is no question regarding who is the giver of this product. It's designed with the purpose of not only to convey a prize to the winning party, but for the giver to stick in the mind of the recipient as well. Magnetic boxes with soft touch lamination send a message. The kind of message that says, We don't skimp corners in any area of our business.

Which one would make you more excited: a plain brown box or this mag box?

The Choice is Clear

Creating engagement should be embedded in the crafting of your giveaway campaign. From the messaging to the platform to the giveaway itself, everything should be in place to maximize relevancy to your audience and generate excitement.  Your promotions should include the giveaway packaging. And that, in and of itself, should be treated as your most potent marketing tool throughout the strategy execution.

When you're ready to leverage your next promo, talk to us about how to make the most out of your giveaway packaging. Our team is ready and rearing to go!

Promotional Packaging = Content + Design

Promotional packaging 101: don't forget the content.

It might seem like an obvious place to start. And yet, it still happens. Projects kick off based on the product itself, then move to packaging, and then to marketing where the content gets knocked out. We understand that every project is a little different. Timelines vary from department to department. But here's the thing: every project should be content-driven - and it probably informs more steps than you know.

Particularly when it comes to promotional packaging.

The most unique packaging ideas start with a concept that the Sunrise Packaging team helps drive into reality. We can help bring concepts into a tangible state, but there are some things that need to inform the design before we can start.

3 Questions That Should Be Answered By Your Promotional Packaging Design & Content

Who Is This For?

Do you know your audience? From gender to age to personality characteristics and beyond, successful packaging begins and ends with knowing your audience. Promotional packaging designed for a new cosmetic line will look very different than promotional packaging created for bow hunting enthusiasts. Consider how your packaging can appeal to your intended customer base.

Why Would Someone Want This?

There are some cases where the plain, brown paper bag approach might carry the connotations you want for your product.

 

...But most of the time, you need to include some content on your promo package that *sells.* Tell your customers what this product will do for them. What it does better than your competition. What makes it unique.  This is the value proposition you're making to every potential customer. Your custom packaging solution should sell your product like a salesperson.

How Does This Package Fit With Your Brand?

Building a brand? Consider what this package is telling your customers. Everyone is familiar with the iconic design of Campbell's soup cans. From a glance, you can see that all of these products belong to the same branded family. Does your packaging match your product family? And if it doesn't, is it intentional?

Design With Intention

Promotional packaging should be intriguing, customized, exciting, and innovative. Like the packaging product pictured above that we just completed with Select Design, creating unique content for a promo box is worth the time investment. We love this fun style of packaging. And we can't wait to hear from you on how we can work together to create something great.

Liquor Packaging: Ins and Outs

High end liquor packaging is becoming more and more common. Trends show that people are tending to spend more on alcohol to enjoy at home vs. going out. This means that competition is bound to increase on the shelves.

It can be hard to stand out in the sea of options at any liquor store. Unless a customer knows specifically what it is they want, the options are endless. And sometimes daunting. However, there's always one tactic all customers employ in some way, whether they know it or not.

Packaging and design is one of the top decision-makers when it comes wine and spirits purchases. A customer is intrigued by the marketing--that is, the shape of the bottle, design on the label, or other unique packaging element--and they buy it. Which is why the message a bottle sends by packaging is so important.

Liquor Packaging in Practice

Check out this example of liquor packaging we recently created for Select Designs featuring Lamarca Prosecco's limited release, Luminore. Luminore is a DOCG sparkling wine (meaning a high-end bottle) and considered one of the apex wines where the grape is concerned.

To design packaging that aids that impression, we started with the brand. Utilizing an organization's brand in packaging design is a key element to creating a connection for the consumer between the product and the producer. In addition to a beautiful bottle of wine, Lamarca is known for their striking light blue-on-black with foil stamping for extra pop. And you know that extra pop is everything when marketing a sparkling wine, right?

With the brand on point, we brought in a straightforward approach with a two piece set up box. Paired with custom flocked foam inserts, these boxes are sturdy, stable, and can securely hold a glass bottle with little-to-no potential for damage. Just don't test that theory *too* aggressively!

Wine & Spirits Packaging Drives Sales

Creating limited edition packaging like this barely scratches the surface of our experience in the wine and liquor world. Artisan liquor packaging is something we do well, and our packaging positively affects the bottom line.

When you're ready to start increasing sales by grabbing the attention of prospective customers, give Sunrise Packaging a call!

High End Packaging for Real Estate

Short supply and high demand is a recipe for a crazy housing market. Particularly as more and millennials start to dip their toes into home ownership. It can be daunting for mortgage brokers, homebuilders, and realtors to find ways to make an impact on this tech-savvy, immediate-results generation of homebuyers. Utilizing tools, like social channels featuring high end packaging, is one way to reach people.

In this Uber & DIY-focused economy, brand loyalty and expertise counts for less than it did in the past. For a business like realty, which are hugely relationship-based, this means that their basic marketing model needs to change. Referrals are still a big way to gain business, but reaching out on various mediums is another way to gain interest. It's the online shopping effect. We see something we like, we tap on it and can buy it.

Obviously, real estate doesn't work *quite* like that. But check out Carrington Creek's Insta, and tell me you're not enticed to learn more about these gorgeous homes. Particularly that signature Welcome Home box.

High End Packaging for High End Homes

Carrington Creek (located in Arkansas) is a homebuilder focused on building relationships as well. They've won multiple awards for quality, customer satisfaction, realtor excellence, and more. And when we began work on a special project for them, we knew it was going to be a special collaboration.

High end packaging always presents interesting challenges. At its heart, the best packaging utilizes simple design techniques. But the unique features are where we like to make it truly high end, the little touches that speak to a users tactile or visual senses. For this project, we used offset printing and a scuff free matte lamination.  This box is as sturdy as the homes they build, and just as classic with monochrome coloring. With spot UV over the logo, this is a box that pops. Maybe not as much as that champagne, but it's a coordinated effort!

Use Custom Packaging as Part of a Targeted Marketing Strategy

These welcome boxes are gorgeous on every level. They're highly Instagrammable, prominently featuring the logo, and create a true connection with the homebuyer. It's clear that this is a celebratory gift while still being functional.

But it's still part of a marketing strategy. If you're homebuilding organization or realty company is looking to put that extra panache into your marketing tactics, reach out to Sunrise to sketch out your own welcome kit!

How to Work the Magnetic Flap Box

Magnetic flaps on their own are used widely not only in packaging. Binders often use a magnetic flap for closure, as do some styles of journals and books (Bibles are probably the most common). Even some purses use magnetic flaps to ensure tight closure. The magnetic flap box is also increasingly popular, and that's in part to the versatility--and universal delight--of magnets.

It starts with the traditional hinged cigar box. The overlapping hard cover, with magnet, is the additional feature that elevates a simple box into something a little more. While the magnet is the *connecting* piece, so to speak, other elements can take your simple box to the next level.

The Magnetic Flap Box in Action

In the example to the side, created for CME4Life, you can see some of our favorite options at work.

First and foremost: the magnetic flap. It allows for a seamless design from top to bottom, creating a continuity for the eye to follow. It continues as the user slides their finger under the flap to open, revealing the product in full.

This digitally-printed box also features vivid colors. Sunrise can ensure color-matching with this process so that your logo and brand recognition are never compromised in the printing process. It's also laminated. Lamination can enhance colors as well as create another tactile touchpoint for users. This particular example uses matte lamination, one of our favorites. It makes the box as a whole soft to the touch, smooth, and adds a layer of protection to the piece.

Other Magnetic Flap Box Options

This magnetic flap box is just one example of many that Sunrise has handcrafted over the years. Other features which we think make this style of packaging especially pop include:

  • Custom inserts
    In short, inserts keep packaging neat and products safe. Made to order for every project, we can ensure that our custom inserts will fit to perfection.
  • Thermoformed trays
    Sunrise has a custom tooling department that means no delay or travel between workshops for your packaging creation. Thermoforming is a great option to highlight product features; it's literally like a little stage for your items!
  • Personalized foil stamping
    One of the most popular options out there. Foil stamping is a striking customization option that immediately creates a sense of luxury for any package.

And this is just scratching the surface of what's possible with packaging customization. Contact Sunrise today to design your project!