In every genre, there are certain tropes. These are the stereotypes or scenarios we expect to see. When we think of horror movies, we all know the looming masked figure who can easily catch up with running victims despite never seeming to change their slow, ominous gait. When we think of cheesy romance novels, there's a shirtless man embracing a tiny blonde while his muscles bulge out of his skin. And, a little less scintillating, we have certain ideas when it comes to medical packaging.
Medical packaging has its own set of tropes. For example, think back to the last healthcare device you saw. Chances are it met some of these stereotypes:
- Clean, minimal design with majority white background
- San serif text in blue or green (in color theory, these colors are seen as calm and serene - a vibe that's welcome when dealing with health)
- Soft touch lamination
There are certainly more we could include, but these are probably the most common. It's not to say there's anything wrong with these features. In fact, most medical packaging tropes exist to calm the consumer and put them at ease. When we know what to expect, things feel more manageable. But manageable doesn't have to mean boring.
Medical Packaging Doesn't Have to Look Like Medical Packaging
Boring is a subjective term, but we're willing to bet that no one would assign that label to this recent project.
This project was developed for a medical packaging partner to hold documents. And while it doesn't overtly overthrow many of the stereotypes we associate with medical packaging, it does subvert them just enough to hold the interest of the user. It uses the white and blue color palette, but the bright mustard accent adds a hint of modernity and fun to the package. It also uses an easy closure device, but it's more than the standard paper slide we see so often.
The latch, along with the handle, add a layer of accessibility that sometimes gets overlooked in more affordable medical packaging styles. It's a box that's loaded with extras, and that showcases the brand at the same time as functionality.
Brands Can Speak Louder Than Words
Medical packaging is usually subject to a number of regulations and requirements, which is one reason that many healthcare organizations opt for "safe" versus "unique." Customers know what to expect, and frankly, it's cheaper to recycle designs and utilize familiar tropes.
But as the above example shows, there's value to be found outside of the "safe" zone. When there's an opportunity to showcase a brand alongside a functional design, it's not an opportunity to pass up. Learn more about how Sunrise can take a safe project and turn it into an opportunity. Contact the team today!