Customized Incentive Games: Bored to Board in 5 Steps

Jungle Safari customized incentive game

Customized incentive games are a great way to boost sales at the same time as boosting morale. Why? Because they’re fun. Incentive games are so well received because employees because they’re competitive. They can also take the place of a raise or bonus that just isn’t in the budget. But just like with any game, customized incentive games have rules. Not just for the player, but for the game-maker as well.

 

It’s Called Gamification.

 

And it means using elements of game development to promote an increase in productivity. It’s taught in business classes and preached about in textbooks. It’s not just a fun thing to talk about in the breakroom. It’s a trusted motivational tool.

 

How Can Customized Incentive Games Help?

 

There are many different variations of incentive games, but customized incentive games set the gold standard. Anyone can tape a twenty over the water cooler and say most sales wins, but what about tomorrow? And the next day? Seems like that would get expensive. And what happens when you don’t put up the bill one day? Chills. But a creative boss can do better (and probably save a little dough along the way) by creating a unique game experience with a board game that is tailor fit to your business. Many companies use custom board games for corporate retreats, team-building activities, meeting a sales goal, or even as a holiday bonus. Later we can get into ideas for customized incentive games, but for now, let’s talk about the universal rules for business owners considering customized incentive games.

 

Personal

This should be an obvious element of customized incentive games. Customized means personalized. A game that is made specifically for your business or trade. Let’s look at the Monopoly model. A standard chipboard game board with a border of squares where players need to progress. If you owned a restaurant, you wouldn’t fill the squares with goals like Be Positive or Promote Synergy. You would want something like Sell 5 Desserts in One Shift, or Sell 3 Bottles of Wine. Be specific. A good game shouldn’t have wiggle room. And while we’re being personal, consider adding some inside jokes or an experience unique to your business.

 

Attainable

Nobody likes an unfair game. Customized incentive games are no exception. Incentives are always pretty tensile. Some employees are content with their performance and don’t want to be pushed.  But a game that’s fun is contagious. Competition is contagious. Know what isn’t contagious? An impossible goal. No server is going to sell 20 bottles of wine in one night, or 20 cars in a day. A game like that is over before it even begins.

 

Interactive

Another problem with taping a twenty over the water cooler? There’s nothing to do. Except your job, of course. But how’s that incentivizing? It’s important to get up out of your chair, especially in an office setting. Even the smallest excuse to be less sedentary is a win. If you’re a CEO of a chain, consider sending a customized incentive game to every branch of your business. Something that can be set up at the front of the office. After a few people get up to move that piece, everyone will want the chance.

Custom Game Boards and customized incentive games with turned edge chipboard for business or  home entertainment.

Attractive

Just like any game at a retail store, the package needs to sell. Your employees won’t be sold on a piece of paper tacked to the wall. That’s about as memorable as a staff meeting. Use the opportunities of a customized incentive game to really wow your staff. A durable chipboard game with turned edge printing gives the game a real feel. Like they’re playing a real game. Playing to win.

 

Payable

Which brings me to the biggest rule: the payout. Maybe it’s money. Maybe it’s a free night’s stay at a hotel. Heck, maybe it’s a pair of socks. Whatever the payout is, make sure you can actually pay it out. You customized incentive game is only as good as your word. And if you promise winnings that can’t be paid, you lose the trust of your employees. You get one shot. If your incentive game doesn’t deliver on its promise, nobody will play again.

 

Experts estimate that 70% of the world’s top performing businesses use gamification to boost their sales. It is a proven method for improving productivity. And it isn’t just for employees. Elements of gamification can be geared towards consumers as well.

Custom Corrugated Box for Branding

 

What’s your favorite logo? Think of your t-shirt collection. Or your favorite hat. What’s on it? Is it the Fox Racing fox? The Budweiser crown? Maybe the slashed M of the Monster logo?

 

 

fox racing logo, branding for custom corrugated box21689-monster-energy-logo

Company logos are big. Not size-wise necessarily, but there’s a reason businesses drop major dollars on logo design. If you land on the right one, it transcends the brand and becomes a piece of pop culture. Those companies listed above—consumers actually purchase clothing with their brands blazing on them. They are paying to advertise for that company. Now how’s that for a turnaround on investment?

 

Granted some folks might have seen them sported by a celebrity, or on the door of a race car. But most people just like to show their support for a company they like. I bet nobody at Apple foresaw how fashionable that little piece of fruit would become today.

 

Or maybe they did?

 

A Custom Corrugated Box is Your Canvas

 

Now your average John Q. Startup doesn’t have the funds to furnish a Nascar driver with their logo, but you can start with personalized packaging. A custom corrugated box offers durability, but also a proper canvas for your company’s brand. The fluted walls of a custom corrugated box allow for full color digital printing, so your exact logo can come through in high definition. It might not be in the hands of a pro athlete yet, but imagine how many E-Flute press kits go out a trade show. Your company logo is bound to get into the right hands eventually.

 

Which leads back to having a proper canvas. The nice thing about a custom corrugated box is that it’s affordable enough to give away, but can be made luxurious enough that it will be kept by its recipient. That’s the real goal, isn’t it? That’s how your logo sticks. Your name sticks. By providing your potential client with high-end custom packaging, you are giving them a reason to remember you. And if history has taught us anything, there’s nothing more useful than a custom corrugated box.

Retail Ready Packaging (RRP) and the Five Easies

plastic retail packaging, retail ready packaging, shelf ready packaging, customized thermoformed product packaging

 

It almost sounds like a rock band, doesn’t it? “RRP and the Five Easies.” In actuality, RRP stands for Retail Ready Packaging and it’s only about the biggest growing development in custom packaging marketing–and it’s still growing. Projections put RRP demand to increase by 70% in 2016. But RRP isn’t the new kid on the block: Smithers Pira Research reported a total market volume of 27 million tons–$54 billion worth–back in 2011 alone.

 

So what is Retail Ready Packaging?

 

Retail Ready Packaging (or Shelf Ready Packaging, SRP) is difficult to define. The ECR generalizes it as a “term used for mechanisms to merchandise product on shelf, on display, on retail store floor on its own base, or at aisle end.”

 

RRP and SRP might be more clearly defined by their guidelines, their motivating factors. Which is where the 5 Easies come in.

 

retail ready packaging, five easies, rrp guidelines

Image: Retail Ready Packaging Toolkit

 

Easy to Identify

 

Clear-cut, straightforward packaging is good for both consumer and staff alike. If your staff can tell what it is right from the box, they’ll be able to get it on the shelf faster while stocking. On the flip side, your customer will be able to get it off the shelf that much faster too.

 

Easy to Open

 

Ever struggle with a package or envelope? Seems like the more you want it, the harder it is to open. A corrugated box with perforations is one of the simplest solutions, able to tear open with ease. Even better if the overall packaging for the product can tear open into the display itself. Again, easy for the stocker as well as the consumer.

 

Easy to Shelf

 

Shelf Ready Packaging means the product is ready to be put on the shelf. Thus, your package design needs to ride the line between marketable and eye-catching, but also sturdy and secure. The right custom packaging can solve both of those issues and get your product to your buyer much quicker.

 

Easy to Shop

 

This relates back to “Easy to Identify”–the easier it is for a customer to know what they’re getting, the more likely they are to choose your product. Transparency in product via the packaging print. Making sure there are no roadblocks between the product and the hands of you potential customer.

 

Easy to Dispose

 

It’s the cold hard facts–eventually your Retail Ready Packaging will have served its purpose. At which point, it needs to “go on to a better place.” This plays a factor in deciding what material to use. Something easily recyclable is the best case scenario. However, this guideline isn’t just preaching an eco-friendly song, it also relates to easily identifying the recycling information. Is it recyclable? Is it made from recycled paper? What type of plastic is it? All of this should be taken into consideration in today’s market.

 

Bottom Line

 

When choosing your custom packaging, RRP needs to be at the forefront. There are a lot of hands on your product between you and your customers. The more confusing–or crushable–your Retail Ready Packaging, the longer the time is before they actually purchase it. And that lost time can mean lost dollars.
So remember: Easier for your stockers. Easier for your buyers. Easier for your wallet.

Upgraded Packaging Drives New “Game of Thrones” Box Set

New game of thrones upgraded packaging, photo hbo home entertainment

Photo: HBO Home Entertainment

Winter is coming. Again.

 

The popular HBO series Game of Thrones is getting a home video do-over thanks to a hefty packaging upgrade.

 

USA Today reports that medieval masterpiece is getting the steelbook treatment, popular with some of the more hardcore home entertainment collectors. The packaging upgrade will also include magnetic sigils for the fictional houses, as well as new box art design by Elastic, the design studio that created the show opening.

 

Maybe you don’t own a megahit DVD franchise, but a lesson can still be learned from this for any business owner. Upgraded packaging means repackaging, or even rebranding. It can give an old product a new lease on life. In fact, in an article from the New York Times, Paco Underhill, Author of Why We Buy: The Science of Shopping, points to upgraded packaging as a way to catch consumers that may have previously passed on a product.

 

So is your product due for some upgraded packaging?

 

If so, you may not need a clunky steelbook to do the job. Custom media kits can impress the same visual impact, complete with all the bells and whistles. Velcro and magnet latches can be applied to your customized packaging, adding that extra wow factor. Who doesn’t love magnets, right? Your upgraded packaging can now include handles for easy carrying–try that Game of Thrones! Digital offset printing will give your box or package that sharper appearance.

 

In any case, upgraded packaging might just be that breath of fresh air your product needs.

 

What’s Trending in High-End Custom Packaging

Custom mag box with softtouch lamination for presentation packaging and sales kits

We’re reaching the back nine of 2015. It’s time to paint the shed, so to speak. If you haven’t had your finger on the pulse of custom packaging, now’s the time to catch up.

Earlier this year, Andrew Gibbs, well-known CEO of The Dieline, highlighted some of the trends in custom packaging. In an article written for the Creative Bloq, Gibbs points to 4 emerging hot spots in the world of package design:

 

  • Visual authenticity a revival of raw, freeform, or handdrawn graphics
  • Luxury of lesssubtle, texture-based iconography and design
  • Ultra-purea simple, clean look, perhaps most notably used by Apple
  • Bio-basedpackaging that’s sustainable, or “environmentally responsible”

 

 

Rigid-set-up-box-11.02.14

Are these trends mutually exclusive though? While Gibbs tends to point to these as separate entities, perhaps business owners can glean a singular lesson from this list. It would appear that clients and consumers alike are looking towards a clean and simple look. They are looking for transparency, integrity, and a product they can feel good about dispersing. Luckily these elements go hand in hand.

But make no mistake: these elements, though subtle and simple and interconnected, are still design choices. Turned-edge packaging, soft touch laminated surfaces, foil stamping and embossing are more important now than ever in establishing that clean, clinical look. And, more importantly, the quality in which these processes are completed needs to be sharper than ever. Making something look handmade is an overlooked artform. Looking sloppy and being sloppy are two different things–and yet immediately recognized by today’s consumer.

 

Brand With Distinctive Custom Box Packaging

Brand With Distinctive Custom Box Packaging

custom presentation packaging, Custom cigar stle box, custom packaging, foil stamping, sbs trays

This custom box we did for the Carolina Panthers shows how branding with distinctive custom box packaging can add tremendous product, marketing and branding value. The custom cigar style box has a spacious custom SBS paperboard tray that holds tickets and other keepsake perks. The custom SBS paperboard tray keeps products divided for a well thought-out display. The top of the box has an overlapping hard cover with a magnetic closure that folds over to cover the custom tray and stays securely shut. We use a black ultima wrap that gives a distinctive impression with an captivating texture. We also used a silver foil stamp of the Carolina Panther logo which gives an upscale vibrant presence for their custom cigar style box. www.sunpack.com

Customized Tray and Insert Packaging Options

Baxter-Box-Open

If you use a two piece setup box or custom rigid hinged cigar-style box, there are many possibilities for customizing the inside of your turned edge box to brand the complete package distinctive to your needs. Here are a few examples of the most common trays and inserts options available to you. Die-cut foam inserts are an economical and presentable way to hold the contents of your package. You can customize the cavities of what goes inside with varying colors, consistency and size. Have a custom thermoformed tray custom fit to your box. Chose from a variety of thin gauge plastics to create an insert with a perfect fit. You may coordinate printed paperboard inserts or trays to hold products or literature. To compliment your turned edge package, you may also create turned edge partitions or smaller boxes that fit inside.

High-Quality Custom Designed Box Packaging

Custom-designed-packaging, high quality packaging, sbs paperboard boxes, lightweight boxes, retail boxes, retail packaging

Premium high-quality custom designed box packaging with visually striking graphics leave a long and lasting impression on your customers long after the initial unboxing experience. Use state-of-the-art printing with custom lamination in gloss, matte or soft touch finishes with innovative impactful options such as foil stamping, embossing/debossing and die-cutting to enhance your brand and market your product packaging.

The SBS paperbox set shown above displays a variety of colors with a custom diecut window. The texture applied on the boxes are all unique and custom. We see examples of rigid two piece boxes as well as lightweight paperboard boxes all designed in a perfect harmony. Some of the boxes are silk screened with 1 color while others are full color offset printed for the utmost impact. This set is a great example of retail ready packaging!

Unique Packaging & Branding

Eco friendly rigid handle box