High End Presentation for Higher Ed

High end presentation is a bit of an unspoken rule amongst most higher ed institutions.  One of the most expensive undertakings and investments that a potential student will make in their lifetimes, there are certain expectations. One of those expectations is that the "pomp and circumstance" that accompanies advanced degrees will honor that investment. If you are paying tens of thousands of dollars for something over the course of a long time, you expect that the diploma at the end isn't written on a pizza box, right?

Ok, ok, that's a bit of a leap, we know. But it exemplifies the expectation. There's a spectrum of what we think is appropriate. And high end presentation, particularly from prestigious schools, is on the upper end of the spectrum.

Meeting Expectations with High End Presentation

With that in mind, take a look at this project that Sunrise recently completed. We collaborated with Printhouse Boston to create this box for Harvard Medical School. It's a gate fold box with soft touch lamination, accented with silver foil. 

The gate fold box is one of our high end presentation pieces. And it's hand crafted and inspected to ensure quality, resulting in a true show off piece. It's ideal for an institution as venerable as Harvard Medical School. From the first look and feel, users are entranced by the softness of the package and the intricate closure.  We love this style of packaging for a lot of reasons, but mostly because it's the epitome of style.

Preferential Packaging Ideas

Making an investment like higher education, at any level, is big. To honor that investment - and to instill confidence that your prospects are making the right choice - Sunrise Packaging can help guide you toward the best high end presentation packaging options. 

Contact our team when you're ready to learn more about possible packaging ideas with high end details!

USA-Made Packaging: Kimberly Handbag

When shopping for packaging, there are plenty of options out there for organizations. For those looking to save big, chances are they're looking overseas for the best deals. But the implications of shipping boxes and custom packaging options from abroad is bigger than just saving a few dollars. That's why we recommend focusing your budget on USA made packaging.

USA made packaging, like what we create at Sunrise Packaging (located in Minnesota), provides many benefits. Our custom options are almost always handmade, meaning that the quality is superior, and personally inspected by our team prior to shipping. But the benefits are even more far-reaching than quality (although that is a great one). 

Why USA Made Packaging Matters

In the video to the side, you can see the care that goes into packing a purse by one of our customers. This kind of care is echoed in our own process, and is displays part of why USA made packaging is an important part of our brand. 

In addition to ensuring that every piece that leaves our warehouse is high quality packaging, here are other benefits that buying American can have: 

  • Keeping jobs in the USA - especially manufacturing jobs
  • Lower carbon footprint - these products have to travel a much smaller distance than something coming from China or India (and it can also reach you much faster as well, and with less pollution)
  • Human rights - weaker environmental regulations in other countries lead to violations and unsafe working conditions

Read more on why it's important to go with USA made packaging.

Sunrise Packaging calls Minnesota home, and our central location allows us to easily ship across the country to either coast in quick, efficient timeframes.  We never compromise on our quality, and are proud to partner with companies and organizations who share our values. Contact our team for a quote on your packaging project!

Message Marketing for Ministries

Religion is a deeply personal thing, and requires a hard-to-pin-down resonance to attract followers. Message marketing, or finding ways to share your church with the goal to increase membership, might feel crass or uncouth. But the truth of the matter is that the competition is fierce, the approaches varied, and it's not easy to simply *connect* with the right audience. Engaging is modern marketing tactics and analysis is important for the health of any congregation. 

From branding, technology implementation, and beyond, the opportunities for church's to level up their engagement are endless.  Cre8tive Marketing has plenty of insights for churches, and Sunrise can bring the packaging power.

Sermons, Lessons and More: Message Marketing Tactics

Faith-based organizations have an uphill battle when it comes to business. One of our favorite recent projects is the example to the side. This project uses custom foam insert for promotional products (just another aspect of custom packaging). The matte lamination around the unique design gives this package a unique look and feel, and the magnetic closure is the cherry on the top of this promotional packaging project. 

Whether you are planning on digitizing sermons, hymns, or some other method of sharing the unique proposition that your church presents, we guarantee that the perfect packaging customization is out there for you.

Callings, Clarified

At Sunrise Packaging, we've worked with a wide variety of industries. And in those experiences, we've learned a lot about how to help companies drill down to the heart of their messaging and branding, and how to bring it to the forefront of their custom boxes and packages. Putting your words in our hands is not something we take lightly. When you're ready to pursue this calling, we'll be here!

Packaging Customization Options

The ability to personalize items is long-loved tradition for people that goes back to literal centuries. Roman emperors, Greek generals, even Neanderthals felt the intrinsic need to put their unique stamp on their projects (or cave walls, as it were). And that desire hasn't changed or waned in the ensuing millennia, continuing in the age of packaging customization. 

Customizing your organization's packaging for products, marketing, and more can be intense. While your branding can determine some aspects, the rest is wide open and dependent on budget, expectations, and intent. Which can take time to boil down. Luckily, Sunrise has an extensive manufacturing history and expertise.

 

Ideas for Packaging Customization

So what kinds of customization options are out there for packaging? Here's the short list:

  • Box design
    Magnetic closure? Slide lids? Gate fold tops? There are a lot of different ways to design a box, and we can help you determine the best options.
  • Printing
    Using multiple colors? Just one color? It all affects cost and final impression.
  • Lamination
    Wrapping the box in lamination adds to the overall experience. Whether you go with something silky-smooth or a little more textured, there are subtle messages sent every time.
  • Decorations
    From embossing, debossing, foil stamping and more, decorations add the sparkle. Literally.

Check out our archives for examples on some of our favorite projects. 

When Less Isn't More

We have a few ideas that we go by when it comes to package design, and some of them go against conventional wisdom. The idea that "less is more" is true at many times. But when it comes to packaging, we feel that it's more appropriate to say that more is more. Our rationale? Taking advantage of more packaging customization brings more to the table... Within reason. For help finding out what that reasonable "more" is, contact our team to start the design process!

Marketing Kit Design

Marketing kit design is one of our favorite things at Sunrise Packaging.  While they go by different names depending on the industry and organizational history, if you're looking for information on an advertising kit, media kit, etc, the same principles can apply.

Generally speaking, these types of presentation packaging are geared toward information sharing. Whether it's about sharing your brand, your business, or otherwise, it's the best way for any company to control the narrative.

Universal Principles of Marketing Kit Design

Information sharing utilizes a few basics that should be standard in any marketing kit. Here are some suggestions to help determine your content from Xtensio.  And while you focus on that piece, we'll take control of the package design.

  • Overview and summary. Make sure that you provide a cursory overview of your company in plain language that a news or media outlet can replicate in their format. Check this often to ensure that the contacts are current!
  • Press releases with milestones and accomplishments. Let your track record speak for itself. Include information on accolades received alongside major mentions of your company's growth.
  • Consider visualizations. Graphs showing market share, charts of organizational reach, any way that you can cut down on words and show your meaning can amp up your marketing kit.

Creating an Iterative Media Kit

Don't forget to keep your marketing kit and related materials updated with new contact information as well as with any new awards or mentions. These are materials that should be designed as interchangeable over time, as they probably change frequently and should be as current as possible. But the container for these materials is what should be designed as malleable as possible - and that's where we come in. 

At Sunrise, we have decades of experience in creating marketing kits. From three ring binder style to front open boxes to portfolios and beyond, we can help you decide how to create a packaging design that will stand the test of time. And the test of new information. 

Contact our team today!

Designing Your Brand Box

As others have noted, there really isn't a "return to normal" post-COVID 19. We're looking at a new normal, and the ripple effects will be felt in every industry. And we will make the case that it will even expand into the area of brand box creation. 

Branded packaging might be an afterthought for some organizations. But that should change, regardless of whether your business is operating solely by mail or your products can be found in brick-and-mortar locations. A well-branded box used to be a way to stand out on a shelf, or in some kind of physical space. In this new normal, it might be the only way you have to entice and connect with customers. 

The Brand Box & Branded Packaging Matters

Looka discusses the importance of a well-designed brand box, but particularly its value in connecting with a customer. Respondents to a survey on branded packaging are 40% more likely to recommend a product if it comes in cool packaging. But even beyond e-commerce, there are incentives for organizations to invest in personalized packaging. 

Some of the trends that emerged from coronavirus are expected to continue. Things like curbside pickup, online ordering, and more haven't seen much a decline as vaccination rates increase. The convenience and desire to avoid potential infection persists. A brand box is a great touchpoint between customers and organizations, and with this kind of shopping becoming the norm, it might be the only touchpoint an organization has going forward. 

Touchpoints into Trillions

E-commerce sales are in the trillions. Nabbing a part of those sales should be part of any product strategy. And believe us, packaging design should also be part of that strategy. 

Contact our sales team at Sunrise Packaging to learn more about our work process and how we can increase your share of the ecommerce pie. 

FlashPad Wallet: Pocket Marketing

Inspiration can come from random places. In the immortal words of Missy Elliott, sometimes you gotta put your thing down, flip it and reverse it. We didn't go quite to those lengths for our FlashPad Wallet, but this emblem of the pocket marketing movement has other elements of innovation.

Every Friday, we highlight a FlashPad project from the past on our social channels. Our FlashPad Wallets recently popped up, and we felt they deserve a bit more of the spotlight. These small-but-mighty packages can hold all the value of their big brother FlashPads. But with a leaner look and more condensed copy, they feel a little lighter. 

Pocket Marketing Goes the Distance

Per the name, we envision pocket marketing as something that's as seamless as putting in your pocket. Literally and figuratively. 

Our FlashPad Wallet is the inspiration for this concept. Aptly named, it fits in a pocket like a wallet in addition to functioning like one. The hard, sturdy case feels almost book-like, and the custom-formed internal cavity can hold a variety of items. In the past, we've used the FlashPad Wallet to hold gift cards, keys and key fobs, collector coins, challenge coins, coin markers, poker chips, and more.  As you can probably guess, this kind of packaging is versatile enough to work for just about any industry and for any purpose, from university new student orientations to celebrating a 20 year work anniversary.

Put It In Your Pocket

What's in your pocket? 

Or more importantly, what's in your customer's pocket? 

Take the extra step to ensure that it's your custom FlashPad Wallet. Sunrise takes pride in being a great collaborator with years of experience to inform design decisions and recommendations. Contact us today for your personalized packaging project!

Premium Brand Refresh or Rebrand?

Let's talk about brands. And specifically, a brand refresh. 

Before we dig in too deep, let's clarify the difference between a refresh and a redesign. As Creative.Co writes:

A brand refresh is a makeover for your company... Think of it like a personal makeover ... a better haircut, up-to-date outfit, and new shoes that transform how a person is perceived. It's the same with your brand.

Rebranding can be a complete redesign... A transformation, a new identity and brand system for the same name. And with the new logo design—fresh messaging, a reinvented visual system and a transformed marketing program to catapult the organization forward.

While rebranding might in the cards for your company, it's not something that can be implemented overnight. Many organizations opt for the refresh - and refresh, and refresh - ultimately landing a little further away each time. 

A brand refresh seems straighforward enough. Update the stylesheet for the website, update the brand logos wherever they appear, etc. But for things that are a little less dynamic or harder to change--like boxes or custom packaging--the refresh isn't quite a straightforward.

Applying a Brand Refresh to Packaging Options

If it's not in the budget to completely toss the old packaging and buy new that corresponds with the refresh, there are options available. Much of it depends on the type of packaging in which you have invested. 

For example, stickers or new wraps are quick, easy ways to hide an old brand. You can also work with our team to look into new finishing options that can help disguise the old brand in different ways. We've worked with companies that leaned in completely to their brand refresh by designing a customer-focused experience that included new packaging encompassing the old packaging. 

Ultimately, it's up to your company and your budget with how far-reaching you want to take the packaging refresh.

Update Your Brand, Update Your Packaging

A brand refresh needs to extend across your entire portfolio to be effective. It can cause confusion and dissonance to see different logos, colors and other attributes for the same company. We know it's a big decision for any company to make. But when it's time to update, Sunrise Packaging can help you make the transition as seamless as possible!

Handmade Boxes: The Je Ne Sais Quoi of Packaging

The value of handmade boxes can be immeasureable, but luckily, it's part and parcel of what we do at Sunrise Packaging. 

Crafting value out of a variety of materials takes the talent of many with the vision and trust of our customers. It's truly an honor to be entrusted to bring the desires of our customers to life. And it's not a responsibility we take lightly. Every package we create is imbued with that "je ne sais quoi" or that certain something.  They're unique packaging styles. Attractive boxes for distinguished promotions. To us, it simply comes down to a simple fact: we ensure that quality is present at every level of creation when it comes to our packaging projects. 

That Certain Something of Handmade Boxes

Of course, crafting unique packaging is more than the physical labor of building handmade boxes. There's design work and proper selection of decorative elements. The purpose of the box or packaging helps determine this particular element. For example, our decorative or display kits might look drastically different from the front open boxes in the photos to the side. 

In the example here, the presentation packaging style is evident. There's a magnetic flap to aid in easy opening and viewing of the product. We opted for offset printing and matte lamination for a look that's polished yet functional. These are pieces that take a different skillset than the manual box construction.

Crafting Our Clients' Visions

When a prospective client comes to us with an idea, we can work out specifications fairly quickly. We can leverage our decades of experience to advise on best practices for various industries as well as come up with a sliding scale of costs depending on the elements a client wants to include. But one thing we always bring to our projects is ... well, that hard to describe factor. You know it when you see it, and we guarantee that we bring it to your project. 

Ready to talk more about the hard-to-describe quality you're seeking? Talk to us today.