Brand Investment & Packaging

Making a brand investment is a great way to bring value to your organization. And we'd argue that one of the most effective implementations is in packaging. 

Packaging covers a wide area, we know. It might be a product your organization sells that needs a rebrand. It could be your new employee materials need a new binder. At Sunrise Packaging, we can help craft a wide variety of packaging solutions. We'll integrate your branding into our design to help you create a cohesive look for internal as well as external packages.

Brand Investment Improves Packaging

Brands and packaging styles alike are subject to trends. Think of the change in how businesses present themselves over the past decade. Minimalism, flat colors, badge logos, sanserif fonts... The list goes on. If your brand is a bit old fashioned, or simply not as dynamic as it could be, a brand investment could be a wise investment for your company.

Your brand revamp needs to be reflected in your company's packaging. Internal and external. It's an important way to market the organization to customers and for your employees to feel invested in the new brand elements. Sunrise can help facilitate this refresh in more ways than one.

Bring Out the Brand

A brand investment equals a packaging refresh. Ar Sunrise, we can help you redesign or maybe completely redo boxes. Look at implementing high end finishing touches, or a new color palette and typefaces. Whatever is encompassed in your revised brand, let us figure out how it affects your packaging needs.

Packages for Alumni Gifts

One of the hardest jobs is in which we're constantly asking for money or assistance in some way. But that's the singular purpose of most college and university foundations. These organizations usually operate as a separate entity from the larger institution, yet play a very big part in determining how money and endowments are spent. Foundations typically foster relationships with businesses, alumni and the community in general in the hope of receiving donations. Creating alumni gifts, or thank yous to these donors, is an important part of the exchange. 

Nonprofits thrive on donations. And the thank you gift is a common tactic that we've all seen (well, at least one that is slowly fading away... When was the last time you saw a telethon televised?) Donor gift boxes are usually branded in some way, and usually reflect the industry they're serving. For example, the Sierra Club might give donors reusable grocery bags or a camping cooler. College and university foundation thank you gifts usually have a bit more range. 

Alumni Gifts for Higher Ed Donors

Many donors tend to be alums of the institution, which makes sense. There's a sentimental connection which leads to an altruistic gesture. Everyone wants to see their alma mater matter; creating a scholarship, an endowment, or even a bench to the campus is a great way to give back. 

Creating gifts for alumni is an opportunity for creativity. In this project, we utilized our classic FlashPad design. The custom foam on the inside gives us an idea as to what was inside, but the sky is the limit. Custom key chains, a business card, an award or medallion, there are literally unlimited options.

College & University Foundation Gifting

Saying 'thank you' is one of the most basic actions we learn in society. It's also one of the most appreciated, and that applies to all ages. How is your institution saying thank you to donors?

If your current method of showing appreciation is less than stellar, give our team a call. We can work up something that will not only wow them, but also remind them why their gift matters. 

Conference Packaging Ideas…Online?

For the foreseeable future, many conferences and public gatherings are going to be cancelled or seeking out an online presence. For some, that might be in the form of web conferencing tools, workshops, or other outlets. But one aspect of the conference experience can't be lost in this move to digital, and that's the conference swag bag. Or box, as it were. Which is one of our suggestions for conference packaging ideas. 

Virtual Conference Packaging Ideas

As coronavirus makes its way across the country and beyond, measures to slow it are in full force. One of the most common methods--limiting large scale events--means that most conferences of any size are put off indefinitely. In light of this, many are moving into the virtual sphere. Keep a semblance of normalcy for attendees, even if they won't get to network in person. 

Sending *attendees* some of our conference packaging ideas is a fun way to engage and encourage participation. Your package could include a nametag, maybe a USB drive with materials from sponsors, anything that can help bring the experience to them. This box was made for a construction technology conference to hold marketing materials. It's not only a sturdy box for holding materials, but also something that attendees can keep afterwards as a keepsake that looks nice. 

Custom Boxes and Packaging for Virtual Conferences

Our range of products doesn't end with the magnetic box pictured above.  We can also print custom tags (for names, luggage or more), unique binders for conference materials, and more. Learn more about how Sunrise Packaging can support your conference, virtual or otherwise. Contact our team!

Instagrammable Luxury Packaging

Is your luxury packaging Instagram-ready?

Consumers are looking for experiences that can be shared across mediums. The most popular of these mediums, at present, is Instagram. In addition to having a growing user base, Instagram also offers many opportunities for high visibility and direct links to products. These factors (and more) make it a highly-lucrative space. For the organization that knows how to leverage it, that is. 

Luxury packaging is a style that’s designed to evoke a certain feeling in its user base, which makes it the perfect fit for packaging designed for an audience. Best of all, it doesn’t have to rely on a carefully curated network of influencers to catch on.

Luxury Packaging for the 'Gram

While Instagram is planning to do away with public visibility of likes, it certainly won’t lessen the appreciation for beautiful posts. Here are some of the top trends in 2020 for Instagram luxury packaging

Minimalism is a trend that shows no signs of slowing down this year. Some of the most high-end brands in the world–Gucci, Celine, Dior, and more–keep their packaging as basic as possible, and it pays off. 

Pastel hues, particularly pink, have lost their luster as wearable fashion colors but their photogenic qualities live on. Don’t believe us? Close your eyes and think of signature, specific New York-based jewelry company Tiffany & Co. Did the baby-blue box appear instantly?

Approachable messaging and arrival announcements increase hype and excitement around a  product. Clever phrases or simple anticipatory messaging (preferably #hashtagable) make it easy to consumers to share photos and join the conversation.

Crossplatform compatibility is the final tip for Instagrammable luxury packaging (and beyond). While Instagram is ideal for many reasons, increased visibility can only bring good things for a well-planned roll out. Make sure that your constituents can share information on social sites that make sense (for example, if your audience isn’t active on LinkedIn, it probably doesn’t need to be part of your strategy). 

Overall, the name of the game is to create as much buzz for your product as possible. Taking these cues from 2020 luxury packaging trends is a great start to the new year. And when you want to put some of these into action, call on Sunrise Packaging.

Wealth Management Branding

Wealth management branding is something that takes time to build. A brand is something that goes beyond just a name and tagline; it's something that should encompass the ethos and mission of your organization. In the financial planning world, it can be hard to stand out. But, if you can define your purpose in an upfront manner and use it to inform some of the larger content and marketing decisions, it will help your organization stand out. Designing packaging that complements a brand becomes easier as well. 

Crafting a Wealth Management Branding Strategy

What do you do? Why? Who's your ideal client? 

These are just a few of the questions that can help inform your wealth management branding strategy (for more, check out this Financial Advocates piece). Your marketing and branding efforts should inform how you talk about these five elements:

  • Products
  • Services
  • Target client
  • Value proposition
  • Passion

As this alignment becomes more apparent, then it can branch out to help inform other initiatives. 

In the project above for Beacon Capital Management, look at the different elements present. From the lighthouse imagery to the tagline to the use of color and box style... What do all of these elements communicate?

Asking the Right Questions

Building a brand is an ongoing process. Share your successes, community feedback, and more in your marketing channels, and use it to inform design and content decisions. This example showcases how imagery and words can evoke specific sentiments and feelings about an organization. Leave it to Sunrise Packaging to bring your brand into a tangible form. It's our job to know when to recommend soft touch lamination, embossing details, and more finishing options. 

When you're ready to firm up your brand with customized packaging, call Sunrise!

Double Flap Boxes: More Bang for the Buck

There's a story in every package. And double flap boxes give you a little extra room to tell that story. 

As straightforward as designing boxes might sound, there are a lot of factors to consider. With our years of experience, Sunrise has seen a lot of things, and we know some of the common pitfalls. One thing we can definitely attest to: having your content ducks in a row can not only save a lot of time, but help you decide which packaging style will work best. 

Which brings us back around to double flap boxes.

Filling Up Double Flap Boxes

The content requirements for a customized packaging project will vary on many elements. The industry matters; for example, healthcare packaging typically includes some required marks. The purpose of the box needs to be taken into account. Will it serve primarily as protection for the contents, or is it more of a sales kit? Are there temporary marks or interchangeable bits of text, like expiration dates or product numbers? Not to mention anything particularities when it comes to your brand, likes, dislikes, and examples of other packaging that you might like to consider incorporating.

You can see why proper planning is the way to go when initiating any project. 

At a minimum, 99 Designs recommends having these things lined up when you start your packaging project: 

  • Written copy
  • Imagery
  • Required marks
  • Temporary/interchangeable content

Some of these are probably already very apparent. What might not be--and we know that written copy and imagery can take time--might require a little finessing. And that's where double flap boxes can help save the day. By giving you a little extra wiggle room, these types of boxes are great for showcasing stylized text or images. Not to mention that this box style is a favorite for users for both its functionality and as a keepsake.

Two Flaps are Better Than One

To be clear, we have no data to back that up - but we do know that the impressions user receive from a double flap box are usually more high-end than that of a single flap.  There's also an element of fun in opening the first flap and being confronted with the second flap. It's a great spot to insert a little fun for your users and heighten the anticipation of the unboxing experience. 

The double flap box is just one of many packaging types that can fit your project. Contact our sales team to work out which package might be the most ideal for your project!

Hockey Day Minnesota: Sport Marketing Packaging

The State of Hockey is excited to host Hockey Day Minnesota 2019, and Sunrise Packaging is excited to provide some excellent examples of sports marketing packaging to this passionate community. 

Creating packaging for sports is one of our favorite industries. While all products have their fan bases, it's hard to emulate the fandom that comes along with a favorite sports team. These fans are passionate, to say the least. Hockey Day Minnesota adds another tier of excitement by hosting collegiate and high school match ups on top of an NHL game. When it's your alma mater on the ice, it's hard not to feel a little extra pang of excitement. 

And that's the sweet spot that sports marketing packaging endeavors to connect with. We want to tap into the inner sense of excitement. 

Sports Marketing Packaging in the State of Hockey

Hockey Day Minnesota is in its 13th year. The 2019 main event will be held in Bemidji, in northern Minnesota, and incidentally also the fictional birthplace of tall tale Paul Bunyan. With satellite events in St. Paul, Duluth and St. Cloud, there's no shortage of excitement throughout the entire state.

Helping to ramp up that excitement, we created the Cozy Kit. The Cozy Kit - as you can probably infer from its name - is all about pulling together elements to stay cozy in the cold Minnesota winter.

These promo kits, as examples of sports marketing packaging, showcase a variety of elements for a total experience. It's important to remember that, when you're constructing an experience (or a supplementary experience like this), to think about the entire package. It's not just external design. It's not just functionality. It's thinking about each touchpoint, the entire journey for the user. 

Hockey Day Minnesota is an event that evokes a lot of sentiment for Minnesotans and hockey fans. When constructing this particular box, we leveraged that sentiment through the design which utilizes ice rink imagery. The logo, with Minnesota outline and sponsors integrated, has the same ice-sheen aesthetic. Soft touch lamination is a subtle usurping of expectations; rather than the cold hardness of ice, it's soft and reflects warmth.

When considering functionality of the box, including handles made it instantly more mobile and easier to carry. And on the inside, foam inserts ensure that the products are kept safe, secure and organized. These promo kits are like invitations to share in the event while celebrating winter. It's a very Minnesota sentiment.

Ready to start working on your sports marketing packaging project? Talk to us today!

Real Estate Packaging & Influencer Marketing

Working in real estate, mortgages or construction? We've got a question for your marketing department: how do you capitalize on real estate packaging?

Ok, ok, that's a very specific question, we know. So let us explain. 

In each of these fields, it can be hard to set yourself apart. Clients might know what they want, but they don't always understand the unique differences between the agencies that help them get those things. For example, let's say you decide you want to buy a house. Chances are, to find a realtor, you either rely on a referral from a friend, Google one, or simply find a house you want to see and fill out a contact form. A similar process might follow for mortgage brokers and construction or contractors. How do you set yourself apart from the rest?

One way is to engage in influencer marketing. This makes you the referral every time.

Find Your Influencers Via Real Estate Packaging

Influencer marketing is a newish strategy that emerged as social media become omnipresent.  Through the endless scrolling, profiles have emerged as knowledgeable or admired for different things. From make-up skills to craftsmanship to, well, simply having an interesting-looking life, these people are influencers. The products or methods they promote to their users have the potential to drastically grow in sales due to the exposure. 

There are many different potential approaches to finding influencers. Or, another approach, is to treat all of your customers as potential influencers. Real estate packaging is about playing the long game, which goes beyond those who cultivate massive Instagram followings. Creating a unique brand, exemplified by your leave-behind or gift packaging, is a great impression to make. 

Sunrise can help develop the perfect branded packaging option for your needs. From high end luxury boxes--designed to hold keys, garage door openers and more--to a FlashPad with a congratulatory gift card or a three ring binder for documents, we can support any marketing initiative. 

Contact Sunrise today for more information!

Key Fob Packaging for 2019 Models

Like it or not, the end of the year is less than 2 months away. For car dealerships, that means it's time to a) push out the old inventory to b) make room for the 2019 inventory. No matter which state your car lot may be in, we have an answer to help move vehicles: high-end key fob packaging.

While it can help add some upscale value to older models, implementing a marketing strategy around 2019 models (and beyond) is a great way to build both customer and brand loyalty. At Sunrise Packaging, we've done a few different custom packaging styles. Some are more compact, like our FobPad. Others, like the image below, are as substantial as the vehicle that goes with them.

The Gift of Key Fob Packaging

Getting a new car should feel like a special occasion for the buyer. It's a decision most people don't take lightly with both a time and monetary investment. Creating a marketing strategy including custom packaging for key fobs is a great way to turn this transaction into feeling like a literal gift. Take a look at the project to the right.

This is one of our standard magnetic boxes, or NetBox. If it reminds you of the classic functionality of a cigar box, you're on track. This a box style that is familiar, and the magnetic piece gives it a little nuance. The magnetic flap on the box has a few purposes. First of all, it's designed to keep the box shut tight in a practical way. But, like we said, it's also slightly unexpected for the recipient. The weight and gentle resistance of the magnet provide a moment of anticipation.

Packaging Worth the 'Gram

Key fob packaging is also a way to do some influence marketing, too. With the right content and design, these items make the perfect influencer post. Alongside their new vehicle as well, of course.

While the new inventory might be a perfect time to start integrating key fob packaging into your car dealership marketing strategy, the best part of these items is that it's never NOT a good time to start developing them. Creating timeless content and design means that they won't be outdated. Contact Sunrise today to start developing your products today.

High End Packaging for Real Estate

Short supply and high demand is a recipe for a crazy housing market. Particularly as more and millennials start to dip their toes into home ownership. It can be daunting for mortgage brokers, homebuilders, and realtors to find ways to make an impact on this tech-savvy, immediate-results generation of homebuyers. Utilizing tools, like social channels featuring high end packaging, is one way to reach people.

In this Uber & DIY-focused economy, brand loyalty and expertise counts for less than it did in the past. For a business like realty, which are hugely relationship-based, this means that their basic marketing model needs to change. Referrals are still a big way to gain business, but reaching out on various mediums is another way to gain interest. It's the online shopping effect. We see something we like, we tap on it and can buy it.

Obviously, real estate doesn't work *quite* like that. But check out Carrington Creek's Insta, and tell me you're not enticed to learn more about these gorgeous homes. Particularly that signature Welcome Home box.

High End Packaging for High End Homes

Carrington Creek (located in Arkansas) is a homebuilder focused on building relationships as well. They've won multiple awards for quality, customer satisfaction, realtor excellence, and more. And when we began work on a special project for them, we knew it was going to be a special collaboration.

High end packaging always presents interesting challenges. At its heart, the best packaging utilizes simple design techniques. But the unique features are where we like to make it truly high end, the little touches that speak to a users tactile or visual senses. For this project, we used offset printing and a scuff free matte lamination.  This box is as sturdy as the homes they build, and just as classic with monochrome coloring. With spot UV over the logo, this is a box that pops. Maybe not as much as that champagne, but it's a coordinated effort!

Use Custom Packaging as Part of a Targeted Marketing Strategy

These welcome boxes are gorgeous on every level. They're highly Instagrammable, prominently featuring the logo, and create a true connection with the homebuyer. It's clear that this is a celebratory gift while still being functional.

But it's still part of a marketing strategy. If you're homebuilding organization or realty company is looking to put that extra panache into your marketing tactics, reach out to Sunrise to sketch out your own welcome kit!