Real Estate Marketing for Millennials

Pew Research says that millennials are just about to surpass the Baby Boomers as the largest living adult generation.  Here's why--and how--it affects your real estate marketing strategies. 

Millennials are defined as those born between 1981 and 1996. The upper end of the generation is reasonably established in their career, and nearly all need a home to lease or purchase. However, here's where millennials differ the most from previous generations: they're much more into the sharing economy, or using vs. purchasing. Look to the popularity of Uber and Lyft, for example, or the ability to Rent the Runway.   Additionally, the average credit score for this generation is fairly low--about 625--so they must qualify for more flexible, FHA-insured mortgage rates. However, despite all of this, 32% of homes are being purchased by millennials.

How Real Estate Marketing Reaches This Generation

Real Estate Express offers these helpful tidbits on how to reach this market most effectively: 

  • Millennials prefer social media and texting for communication - but 75% would prefer that their real estate agent contact them by phone. 
  • Over 90% of millennials rely on the Internet to find and communicate real estate opportunities.
  • While they know they can find the answers to practically anything online, 87% eventually seek out advice from real estate agents

This generation grew up with technology. Maybe not smart phones, but definitely in the era of the home desktop computer and a gaggle of gaming systems. When it comes to real estate marketing, target them on their favorite networks. 

As a real estate agent, you're in charge of a lot when it comes to connecting with prospective buyers and sellers. One way to connect with millennials is to create shareable content. This can be videos, blog posts, infographics, etc that are posted on social media. These types of content of should be "bite-sized," meaning they're easily consumable in a short period. No one wants to watch a 10 minute tour of a house on a shaky iPhone. Create quick cuts of highlights. Or create a slideshow on Instagram. Play with mediums and styles to figure out what works for you and your audience. 

Once you've hooked your millennial customer, remember that this generation relies heavily on the recommendations of their peer group. Take this opportunity to create a unique closing gift using Sunrise Package's custom packaging options. Like the FlashPad Wallet. Or any of our other innovative packaging solutions - just remember to slide your business card inside!

Conference Must Have: Custom Name Badges

You might have heard about a little event that was hosted in Minneapolis toward the end of January: the Super Bowl. While projections abound about the potential economic impact that comes to the host city during the event, one thing is clear: for at least one week, the city was highlighted in a positive light for the entire country to see. Bringing this kind of recognition to a city is a highly-coveted thing. In addition to the impact made just by hosting, cities tend to see an uptick in tourism, conference hosting, and more. And with the Final Four coming in 2019, Minneapolis hopes to net even more publicity. As more conferences look to come to the Bold North, consider using local vendors as well for your conference needs. Including custom name badges. 

Custom Name Badges: The Conference Staple

Love it or hate it, there's one thing nearly as ubiquitous as vendors giving away USB drives at conferences: custom name badges.  It's access to the conference, after events, and in some cases, can provide a schedule of events to which an attendee has easy access all the time. 

As conferences make their name badges a more integral part of the conference experience, it pays to invest in product that showcases not only the industry, but the region as well. Some people treat their badges as just that - badges to display in their offices of their industry ranging. Create something unique and worth keeping -  a potential conversation piece. 

Name badges are just one of the potential swag items that Sunrise Packaging (just north of Minneapolis) can create for conferences. Some of our other projects include: 

  • Luggage tags
  • Zipper pull tags
  • Bag tags

All of these things which become handy when traveling. As locals, we bring Bold North sensibilities to our products, and can ensure that your attendee swag will be useful and hardy. 

Custom Name Badges & More: Sunrise Packaging

Sunrise Packaging should be your first contact when you start scouting out Minnesota-made products for your next event. Contact our sales team today to start!

Creating a Board Game Box: 3 Things to Consider

Thinking about making your own custom board game box? Read this first. 

Sunrise Packaging has worked with a lot of unique projects over the years, but some of the most innovative and excited creators are those who make games. It’s a true passion project. And we hate to see that excitement fizzle out over some of the most common things that game makers miss or don’t consider when they design their custom game board box. custom game board box, custom game board

On the surface, creating game board boxes isn’t an overly complicated thing. But like any packaging project, there are things to consider that an outsider might not think about beforehand. The weight of the packaging materials, for instance. The mobility of the game box. The design and print quality of the box. Not to mention the copy for the box as well. In a way, custom board game boxes aren’t unlike product launch kits in everything they need to accomplish. 

Custom Board Game Box: Choose Your Own Adventure

Things that every game maker should consider when it comes to crafting their own game board boxes. Essentially, it comes down to one thing: plan ahead.

  1.  What’s your budget?
    Knowing what you want to spend can help determine other options. If you want to make money on your custom game, it’s completely necessary to have a budget in mind for what you want to spend on packaging on top of the game production costs. 
  2. How do you want users to interact with the packaging?
    Customer experience is of increasing importance. Not to mention that a great unboxing video could increase sales dramatically.  Sunrise Packaging can help craft boxes with handles and magnet closure as well as custom inserts and printed elements inside the box itself. Get creative, but keep the whimsy in check. Outlandish ideas aren’t always the most sustainable
  3. What will entice buyers?
    You’re browsing online and see a interesting game. You click on it, and read the position description. Alternate scenario: Walking through a store, you see an unfamiliar product. You’re compelled to pick it up and find more about it. How do you decide whether or not to buy it? Make sure to craft content that will speak to buyers and compel them to actually purchase it, not just pick it up for a moment.

Proper planning is the most important part of creating a custom board game box that will sell. These are just three things that you should consider. 

Contact Sunrise Packaging for Guidance

Making your own game packaging might seem more cost-efficient, but it’s not if you have to spend hours upon hours doing it. Leave it to the experts; we’ll leave the game making to you. Contact us today!

Brand Activation Kits for Minnesota Brands

Minnesota was front and center for the last week of January. As host to Super Bowl LII, our state leaned into the “Bold North” moniker and created a great experience for locals and visitors alike. From the amazing Polaris backflip to Land O’Lakes Farm Bowl, Minnesota’s homegrown brands brought it in a big way. MN marketers might be ready for a break, but not for long. March 2019 will see the Final Four come to Minneapolis. We’re excited to see the stunts and innovation, and can’t wait to help build brand activation kits to support it all. 

Brand activation is the act of driving consumers to act by means of interactions and experiences designed by the brand. Brand activation kits support these interactions and experiences. As a  Minnesota company, we know Minnesota brands, their values and their challenges. Not the least of which is designing an outdoor environment in the subzero Minnesota winter. 

Homegrown Brand Activation Kits 

custom turned edge packaging design, Custom Rigid Turned Edge Box Packaging, custom turned edge box, full color print, custom box design, retail display box, branding

Sunrise Packaging can design packaging for any sort of brand activation. The goal of any marketing initiative is to garner a response; while it’s one thing to get people talking, it’s another to get them to pay attention and remember your brand. 

Brand activation itself can take many forms. Experiential marketing, consumer promotions, shopper marketing, all of these things can be part of it. Since there are many ways to implement, it’s usually easiest to give examples to explain brand activation. When we think back to the different Super Bowl LII experiences created by different brands, we get an idea of some of the elements that make successful brand activation campaigns:

  • Unique
    First and foremost, it needs to be unique to be memorable, right? There’s no point to it if it doesn’t increase consumer interaction with your brand, and if the consumer doesn’t remember you…
  • Relevant
    A crazy experience, zip-lining across the Mississippi River, is almost as unique as it gets. However, would it work for any brand? For a brand focused on thrill-seeking and adventure, yes. For a candy store? Not so much. 
  • Full of MN Pride
    As varied and interesting the various strategies were, there was one thing they all have in common. Minnesota, the Bold North tagline, was front and center for every single one.

As Minnesota brands start thinking about their plans for the next major event to come to Minnesota, include brand activation kits in your overall strategy. 

The Bold North, Round 2

March is usually a little more moderate in weather than January (well, most of the time). That said, the one million+ visitors who braved the Minnesota winter for the Super Bowl weren’t afraid of a little weather. Neither are we. Contact Sunrise Packaging today to design your brand activation kits!

Premium Promo Packaging

As streaming becomes more and more mainstream, its affects on traditional music outlets is interesting. Some people have retreated back to using records and LPs; others are patiently waiting to see who wins out between Pandora, Spotify and Tidal. And through it all, radio continues to be a mainstay. After all, radio is the only that provides live interaction and chances to win. Increase your radio station's relevancy with premium promo packaging. 

We've all been that person at one time or another: we hear an offer for free tickets or some prize package on the radio and we call in. Most of the time we get a busy signal. But I can remember one shining moment when the surreal happened: I got through. I played trivia on a morning show, and I won. It wasn't anything nearly as exciting as tickets or cash, but it was their album of the week with a t-shirt, water bottle and window clings. It was one of those magical experiences that awesome in nearly every way except for one: the prizes arrived in a plain brown cardboard package. More or less tossed in, with a short note from an intern. Doesn't quite give you the experience you want to talk about, does it? Doesn't really hype up the excitement of winning, does it?

When it comes to winning a radio promo package, whether it's tickets, a gift card or more, Sunrise Packaging in Blaine, Minnesota, can help turn it into an event for the recipient. 

Premium promo packaging
Premium promo packaging

Why Promo Packaging Matters

In this world of social media influencers and viral videos, reaction is a marketing strategy in and of itself. Leveraging user generated content is not only low-cost but can yield high returns as well. When someone wins on the radio, it's most fun when they have a massive reaction. Screaming excitement, accidental expletives, it's all part of that live experience (and maybe sound bytes for future radio contest promos). Why dampen that excitement with lame packaging?

Whether your radio station giveaway includes tickets, gift cards, or some other special items, make that promo packaging work for you. Create something that's worth sharing. Our examples to the side show a couple types of packaging that get big reactions. 

The top is our FlashPad Wallet, created for the University of Nebraska. The FlashPad and FlashPad Wallet are perfect for gift cards, concert tickets, and any small items that can ship easily in an envelope. These types of promo packaging allow for plenty of space for promotional copy as well as clear branding. 

Got something a little bigger? Custom boxes are our forte. The example above - a promotional kit created for Campbell Soup - features a totally unique design. It's a play on the traditional front open box, with handles for easy transport and custom inserts to keep items in perfect order. The design outside the box is black matte with a laminate to catch the eye with every movement. It's a great example of promo packaging that makes sales, and can convert your listeners to influencers. 

Influencer Marketing and Promo Packaging

When we talk about influencer marketing, many people miss promo packaging as a key part of the equation. Like we stated above, the excitement of winning something - anything - is worth celebrating, from the moment of winning to receiving the package. Maintain the momentum. Contact Sunrise Packaging today to get started

Casino Gift Packaging Ideas for Millennials

As any professional can tell you, a large part of marketing is generational. Strategies that work for baby boomers don't resonate with Gen X. And then millenials have completely different ideas from Gen X, and Gen Z is already rocking the boat before graduating. And for businesses like casinos, who have casino gift packages and robust campaigns, it gets a little tricky. 

Baby boomers make up the core of the casino mainstay demographic. But as this group ages out of the casino experience, it's necessary to start seeding younger generations. Millennials make up the most dynamic age group, as they come into prime earning and spending years. Anderson DD gives this comparison when it comes to how casinos need to reconsider their marketing strategies: 

  • Boomers and Gen Xer’s tend to spend 80% of their casino money on gaming, and 20% on food and entertainment
  • Millennials will be more likely to spend 30% on gaming and 70% on food, entertainment and non-gaming services
  • Unlike the “individualistic” Boomers and Gen Xer’s, are very social and group-oriented

With these things in mind, it's going to be very necessary for casinos to rethink and reinvest in keeping the attention of this generation.  The good news is that they can start by looking at their high roller packaging and rewards in terms of casino gift packaging.

Why Casino Gift Packaging Matters

Millennials crave customization and a personalized experience that shareable via Instagram and social platforms. Casinos already do great work with this via loyalty cards and other measures. But level up by creating a unique experience for casino patrons. 

Creating unique gift packaging for your loyalty cards creates something that is, on face value, instantly Instagrammable.  Casino gifts could include poker chips, USB drives, commemorative coins, the sky's the limit. Whatever you want to tie into a marketing strategy, it's possible. But beyond that, these die cut folders (example to the side) present a huge opportunity for casinos to connect with customers. 

Using casino gift packaging will help you target millennials by keeping your messaging short and concise, and allows for user generated content (photos and posts) to drive strategies. It also helps you craft a customized experience by creating more alternatives to their experience, allowing them to feel like they're driving. These opportunities might seem subtle on the surface, but fleshed out with a rounded campaign can lead to big gains. 

Design Your Casino Gift Packaging 

Contact Sunrise today to learn more about these die-cut turned edge folders... Or just ask about the casino packaging. We know what you mean!

Cannabis Kits

Part of the fun of the packaging business is getting to know a variety of industries. From key fob packaging to software FlashPads, there's always something new and exciting being created. It even extends into the realm of political action, as is the case with cannabis kits. 

As of January 1, 2018, cannabis or marijuana is legal in California (with some regulations, of course). HauteSmokes is a startup specializing in smoking accessories for the sophisticated smoker.  We designed packaging that complements their take on the glamour and the *je ne sais quoi* of the industry. 

Cannabis Kits That Exude Glamour & Sophistication

As with any product that requires packaging promotion, we started with the basics. How can we help them promote their business and give their customers a treat to open?

As stated above, HauteSmokes cannabis kits are all about creating a kind of old-Hollywood feel while staying relevant in the modern age that is marijuana legalization. As more and more states move toward legalization, their market is sure to grow. For California alone, experts estimate that legalization will have nearly a $5 billion impact. And Forbes estimates that the industry will create more jobs than manufacturing by 2020!

So when it comes to creating custom packaging that not only meets their current needs, but the potential growth as well, we knew it had to be something innovative, sophisticated, yet somewhat reminiscent of old time glamour. 

Sunrise Packaging started with a magnetic box, or the MagBox, for that element of modernism. Magnet closures are satisfying and delightful for users. They're also perfect for protection for these delicate pieces - no accidental opening for these packages in transit! 

For decoration, the magnetic boxes were wrapped with black ultima. This custom box wrap has a slight gloss, and is smooth to the touch. The gold foil stamping on the box seals the deal. Gold on black is a standard of Art Deco style, the roaring 20's, and old-time Hollywood. Custom box design can be full of references, and we love bringing these elements together for creative projects. 

Get Ready for Growth

Whether you agree with it or not, the legalization of cannabis doesn't appear to be slowing anytime soon. And based on the projected market for it, there's plenty of opportunity as well. Get a head start on your cannabis kits with Sunrise Packaging. Contact us today!

Brand Activation Packaging & Displays

Brand activation. It sounds like someone put all the marketing buzzwords in a bag and drew two out, doesn’t it?

Eye rolls aside, brand activation is an intriguing concept, and one that’s entirely new to marketing as a whole. It’s about making increasing engagement and interaction through an experience, ultimately raising awareness and perception. It sounds like it might be just for new products or brands, but that’s not the case. 

What sets it apart from brand marketing is that brand activation is tied to some sense of change. It’s about revitalization, reinvigorating, bringing life or a sense or something new back. Brand marketing is ongoing promotion; brand activation is a jumpstart. It applies to you whether you’ve been in the business for ages or just starting out. POP Displays for brand activation

Per April5, a brand activation campaign typically includes some elements of: 

  • consumer promotions
  • experiential marketing
  • shopper marketing
  • digital campaigns
  • sampling campaigns

Building a Successful Brand Activation Strategy

The best initiatives are strategic and driven by return on investment (ROI).  Activating your brand should be strategically embedded in your marketing mix, not assigned or done as a standalone project.  This allows your organization to budget appropriately and align objectives with existing measures for success.  You can also use research previously done to sound out a campaign before rollout. 

But this doesn’t mean you should follow existing templates to measure success. As influencer marketing is showing us, it’s not all about sales at the end of the day. Brand activation campaigns generate awareness, brand switching, brand loyalty, and more. It’s more about employing the right tactics to influence behavior, leading to sales. 

Brand Activation Examples

EConsultancy points out a few examples of campaigns which used a variety of channels and touchpoints to connect with customers: 

  • In-store brand activation: Monty the Penguin 
    This campaign featured a wide variety of media, but the in-store activities are what made it blow up. Spaces uses Antarctica as a theme, Oculus Rift-like glasses to create a VR component, a storybook, and more.  Building an in-store experience is our domain–we’re no stranger building displays–and can help create products in line with your vision. 
  • Sampling campaigns: Mountain Dew
    We’ve all avoided eye contact with someone standing on a street corner trying to push tiny samples int our hands. Harrying busy commuters is hardly the kind of awareness you want to build. But Mountain Dew, in their sampling brand activation campaign, opted to go with the flow. They created an experience team that traveled around the country, sharing samples at festivals and popular events. 

These campaigns might not sound like anything overly impressive or amazing. But that’s a great feature of these kinds of campaigns: the innovation lies with the users. These allow brands to use user-generated content for marketing, and they’re the ones who carry it on. 

When you’re ready for some materials in your next brand activation campaign, we’ll be waiting.

Custom Pads in Action

This time of year seems to bring out the best in people. We're inspired by the holiday season to give more, volunteer more, and appreciate what we have a little more. And when we get to create custom pads for an organization that literally embodies these sentiments, like the Salvation Army, it drives that point home even more. 

For an organization with the relatively simply tagline of 'Doing the most good,' the Salvation Army as an organization is anything but simple. Pursuing a mission of meeting human need without discrimination since 1865, they're done a lot of amazing work: 

  • Assisting around 25 million Americans every year
  • Serving 128 countries around the world
  • Comprising of over 1.5 million members (officers, soldiers, and adherents)

You've undoubtedly encountered a Salvation Army volunteer or two ringing bells outside businesses to get donations. But donating your spare change while hurrying out of the grocery store isn't the only way to help the organization. Planned giving is a major source of funding. To attract new donors in this digital age, the Salvation Army knew they had to move past the analog style of a brochure. Custom pads are the perfect option.

Custom Pads for a New Age

Sunrise Packaging custom pads are sleek, booklike boxes. We use a heavy chipboard for extra impact, and a custom foam insert to hold contents in place. They're the perfect option for a variety of products, from loyalty cards to medical devices to flash drives. 

When it comes to the Salvation Army project, their needs are focused on marketing to planned giving donors. The tailormade foam cavities can hold a pen and a USB drive. The drive contains necessary information on how to make planned gifts from different parts of a donor's financial plan, like:

  • Cash
  • Real estate
  • Stocks
  • Bonds

And whatever might be part of the financial plan of the donor. Additionally, a clear vinyl sleeve was added to the custom pads. This will hold a brochure, postcard, and a business card. 

Custom Pads Drive Campaigns

Custom pads are a great accompaniment to marketing campaigns. They can appeal to those who like to physically handle materials while offering an alternative for those who want to interact through technology. Not to mention that the personalized USB drives can cleanly transfer documents necessary for giving campaigns. 

Additionally, custom pads can even come with a creative sleeve for mailing. Learn more about options for design and finishing by reaching out to our sales team today!

Car Marketing with Key Fob Packaging

Buying a car is, for most people, a process. From the financial considerations to what options are most important, it’s a decision-laden process. Not to mention stressful. At the end of the road, customers want to feel confident in the decisions they’ve made. As they drive off the lot, car dealerships should recognize that there is always another opportunity for car marketing. Key fob packaging and car marketing

Key Fob Packaging & Car Marketing

Key fobs are practically a standard in vehicles today. The use of the fob might vary, from just unlocking the car to starting it remotely, but there’s usually two identical fobs. One on the keys, and a spare. The spare is usually handed over, fairly unceremoniously, in an envelope. Which may or may not feature the brand. 

Sunrise Packaging (Blaine, Minnesota) recently started working with car dealership marketing teams to create a kind of welcome kit for customers. This kit affirms that they’ve made a great choice not only in their vehicle, but choosing the dealership as well. It boosts confidence and makes customers feel secure. 

These presentation packaging pieces, or FobPads, feature the best in our design department. In the examples pictured for Sunrise Auto Family, you can see several elements at work: 

  • Construction: these pads utilize custom thermoformed foam inserts to keep the fob and business card firmly in place. They’re also tied together in the customer’s mind. The pad construction, mimicking our FlashPads, is sturdy like a hardbound book. 
  • Design: car marketing is all about impressions and prestige. We’ve designed a packaging solution that’s intuitive and attractive. Sunrise can design with your brand in mind, and take your vision to the next level. 
  • Content: from the visuals to the words, there’s a message here. It’s adventure on the open road. It’s a warm handshake. A possible future referral for your dealership. Keep it simple, but significant.

Custom Key Fob Packging for new car salesAdditionally, these FobPads are keepsakes for the customer. The fob is safe in a recognizable space, ensuring that it’ll be kept in the house for a long time. 

Continue Selling After the Car Leaves the Lot

New cars come out all the time. Dealerships exist in nearly every town in America. What makes your dealership stand out?

We know pricing and financing are one thing, but it really comes down to dealership and car marketing. As a family welcomes a new car into their life, so can a dealership welcome them to their family.

Be one of the early adopters in this exciting new opportunity. Contact Sunrise today to start!