Designing a User Friendly Medical Kit

Designing a medical kit takes a bit more expertise than some of our other markets. The regulation guidelines, considerations for the design of closure and security, and more make these projects not for the faint of heart. But at Sunrise, we've created many healthcare and medical packages over the years. We're certainly not new to the nuance of medical boxes. 

However, each project does present new challenges, depending on the intent of the product and the parent company. Budget, intended audience, and more all play a part in how we approach the design and construction of each custom packaging job.

Medical Kit Features

It's important not to forget that, behind all the regulatory and instructional content, a medical kit is a marketing piece. The specialty healthcare industry has no small amount of competition, which means even the smallest features can give you a competitive edge. Look at elements that will please your intended customer. Things you should consider include: 

  • Ease of opening 
    How easy is it to open the medical kit? It's a fine line between something that is too easy, and something that is manageable for aging fingers to manipulate. If your kit is meant to be accessible by the baby boomer population or by Gen Z, how you think about the closure will change. 
  • Transportation security and ease
    Does the box insert need to be padded or kept cool? Is this going to contain something weighty or light? Would handles make it easier to carry, or cut outs? Consider what specifications will need to be included upfront for an easy design and construction phase.

These are just two aspects that can have a big impact on construction timeframe and budget. Once you have an idea what the packaging needs are for your medical kit, Sunrise can start working up a quote. 

Future-Proofing Medical Packaging

Like all packaging industries, medical packaging is subject to trends. However, by taking the time to consider all scenarios and use cases for your target audience, you can help future-proof your healthcare boxes to an extent. We know nothing lasts forever. But if it can withstand a bit longer on the market without heavy modifications, it's more efficient for your budget and your time. 

Let us help guide you through all the aspects of medical kit design. Our team is ready and waiting for your partnership!

Law Firm Branding with the FlashPad

Creating a brand for a law firm is just as important as it would be for any other business. Clients want to know who they're engaging with, particularly if they share and support similar ideals and values. These factors should be integrated into the fabric of a firm, reflected in their mission, promise, and elsewhere. Law firm branding affects design as well, and not only in a logo. 

Creating collateral, and thinking about how a client accesses that collateral, should be part of a firm's overall marketing strategy as well. It affects their brand in different ways. Let's dig in.

 

Artifacts of Law Firm Branding

Take a look at this recent project with a law firm focused on energy and infrastructure projects. What can you infer about their brand from the look and feel of this design?

This particular style of durable promotional packaging speaks to law firm branding in several ways. In the most obvious, their logo and stylized text and icons are prominent on a sea of white. The inside includes a custom foam pad facing a stark global map.  

Consider the semantics of the design. What does white convey that another color, like black, doesn't? What do the icons say?  The map? It all comes together to paint the picture of a global brand with an eye on the environment and the planet as a whole.  This particular firm identifies as a boutique firm, staffed with a passionionate and highly-collaborative approach to their business.

Creating and Fostering Collaboration

Law firm branding in the boutique sphere allows for a high level of customization, and we look forward to input and working closely with partner organizations on projects like these. Sunrise is able to source materials in ways that matter to clients. We do the majority of our work in house as well, which means that everything we put out is carefully constructed to a high standard. 

Bring your ideas, or we can co-design some options. We look forward to chatting with you about your project soon!

Growth Strategies for CBD Packaging

Cannabidiol, or CBD, is one of the most popular wellness products to emerge in the last few years. With revenue in the billions--and no sign of slowing--it's not an understatement to say the market is hot.  And with a hot market comes an influx of products and grades of CBD packaging. 

One of the major difficulties every brand faces is how to stand apart in a market. It's even harder with an increasingly-saturated market. As scientific evidence mounts in support of CBD oil, it's more important than ever for a product to find its footing, its audience and its packaging appeal.

Why CBD Packaging Matters

Brand differentiation is key to gaining a foothold in the CBD market. And one of the most effective ways to do that is to have unique packaging. Depending on how your business operates - storefront, mail order or otherwise - there's a benefit to investing in quality boxes for your CBD products. 

The obvious reason is to protect your products during shipping and transportation in general. Most CBD also benefits from cool, dark spaces, and Sunrise can craft custom foam inserts for this reason. But there's the shelf appeal to packaging, and that extends far from the classic shopping trip. With the popularity of unboxings on Instagram and TikTok, video reviews through Reels and YouTube, the visibility of a product has never been higher. Ensuring that your customers (or influencers) have an experience to share is the best use of your marketing dollars. 

Growing Quality Content

Content creation is another hot part of any marketing strategy. Marketing teams can do this, naturally. But leveraging user generated content is even better. When customers are excited by a product and want to share it, it's definitely a bonus. Crafting experiences that customers want to share starts with crafting unique packaging.

Talk to us more about your ideas for experiential marketing through packaging. Contact our team today!

Uses for a Binder Box

Packaging is sometimes a bit of a hidden art form. It's something that's always present in multiple forms in your life. But when it's done well, we don't always notice it. That's the case with a sturdy binder or binder box. 

A three ring binder is fairly utilitarian thing. We need it when we need it, and we take it for granted when it's sturdy and made to withstand usage. It's when it falls apart that we notice it. That's why we're making the case for *not* being the organization with the bad binders. 

Using a Binder Box for Durability

One way to not be that organization? Invest in quality binders. One way to be the organization that people remember for great binders? Use a binder box. 

A binder box uses a tray with the metal rings attached. The classic binder style uses a magnetic flap to keep the entire thing enclosed, and the inserts firmly in place. It's a great tool not only for marketing, but for weathering the elements as well. Think of it as useful on a construction site or in a shop. Blueprints, receipts, timesheets, and more can be kept securely in one place. Additionally, this type of packaging can be fully printed and customized to your needs. Whatever colors, watermark, logo, and other branding needs you might have can be included. 

A Box for All Industries

The binder box lends itself well to a variety of industries outside of construction. And it's not limited to work sites or marketing presentations. It's great for training materials and classroom use, to keep syllabuses in order while giving you the ability to take notes and add your own materials. Basically, no matter what your business is, there's a business use for the binder box. 

Teaching, training, project management, and beyond. The binder box can make your life easier and the lives of your employees and customers. Get a quote and get started with your binder design today.

Sample Kit Case Study

We often think of a sample kit as a way to introduce people to a new product. But sometimes, it's part of a strategy to reintroduce folks to a brand.

Bose is a well-known brand (to put it mildly). Words like quality and innovative are synonymous with their products. But in recent years, an increase in competition has led them to rethink their strategy.

Sample Kit Design

You're getting ready to listen to some music - what are you using?

There are a few choices these days. Maybe you said Air Pods, or Beats by Dre. Pods, buds, or over ear headphones, there's no lack of options nowadays for music. This is where Bose opted to revitalize their marketing strategy, and worked with us to create a sample kit for their flagship product. 

The sample kit we designed with them is a cigar style box with soft Nuba wrap, popping with 4 color printing in their trademark brand. The die cut sleeve teases a glimpse of the color, and adds a pop of flair to the kit. Overall, the effect is classic and enticing.

Where a Sample Kit Fits in an OmniChannel Campaign

Sample kits play an important part in any omnichannel marketing campaign. They're the perfect point to pull together the messaging and graphics utilized via media outlets. By balancing branding and marketing, sample kits can be used to reach influencers, the target market, and beyond, all while reinforcing a brand built on high quality products. 

Creating custom boxes for Bose is an important project on a big stage. But at Sunrise, we bring our A game to projects of every size. Are you looking to revitalize your brand? Whatever the scale, we can help. Give our sales team a call to get started.

Promo Marketing for Collector’s Editions

Promotional marketing, or promo marketing, is specifically geared toward increasing awareness of some kind of promotion. It's generally part of wider marketing efforts but with a more narrow focus. For example,  Adam Sandler's 'Uncut Gems' film was released in 2019. Showings for the film included events in some areas. And those events, or promotions, included a series of marketing geared toward the event itself, separate from the wider movie marketing. 

Promo marketing is a strategic approach to indirectly grow interest in a product or brand. The specialized nature of it makes it worthy of its own special variation of a brand, which requires something we love: unique packaging.

Promo Marketing with Collector's Editions

Promo marketing campaigns commonly surround special releases or editions. These types of campaigns target a specific subset of customers with the goal of elevating their like of a brand to love. In the project to the side, you can see an example of promo marketing packaging we created for a tattoo ink maker. 

These magnetic boxes are considered collector's editions within a subculture of tattoo artists or tattoo aficionados. We upped the ante in the design, using the magnetic box and matte lamination to create a style that echoes the classic ethos of the brand as well as the old-school tattoo stylings. We're digging the retro look of the design, especially with the modern functionality of the overall packaging. It hits the mark that the company wanted for this special release. 

Promotional Marketing is Collector Packaging

Sunrise can help flesh out a promotional marketing strategy with unique collectors' edition packaging. Even if our company doesn't make your regular product packaging, our handmade approach ensures that your design will be unique. Special editions of products deserve to be, well, special. Give your customers something to more to love with innovative and valued packaging.

Contact our team today to get started!

Product Catalogs for the New Age

Believe it or not, product catalogs are making a comeback. 

It isn't that much of a surprise, though, at least to us. Our binders are often customized to create unique catalogs for a variety of industries. And in your own mail, we bet you've received more than a few catalogs in the last month. Retailers like Patagonia, prAna, and others are re-engaging audiences across the globe with their printed viewbook. But why?

Product Catalogs: Visuals are Worth 1000 Words

In the digital age, printing a paper product seems unnecessary and, in some cases, downright wasteful. But there are real effects to creating a product catalog for your customers. 

Earlier this years, a Forbes study showed that sending a catalog alongside digital marketing increased sales across the board by 15%. That's nothing to scoff at. When we look at that increase, and pair it with consumer psychology, we begin to see the cause of the effect. In addition to having something physical to keep products and brands top of mind, a catalog gives users a context and a vivid picture of how the product looks, how it might feel. And this sense is particularly heightened in a time when going outdoors is discouraged in many parts of the world.

Product Catalogs Are a Worthwhile Experiment

Depending on your industry, creating a product catalog might be harder than it sounds. Considerations, like will it be mailed, and how will consumers *want* to consume it, should be top of mind for organizations. Our custom binders might not fit the bill for every project, but we're more than happy to share our experience in creating durable, trendy products. 

Reach out to our sales team to learn more!

Brand Investment & Packaging

Making a brand investment is a great way to bring value to your organization. And we'd argue that one of the most effective implementations is in packaging. 

Packaging covers a wide area, we know. It might be a product your organization sells that needs a rebrand. It could be your new employee materials need a new binder. At Sunrise Packaging, we can help craft a wide variety of packaging solutions. We'll integrate your branding into our design to help you create a cohesive look for internal as well as external packages.

Brand Investment Improves Packaging

Brands and packaging styles alike are subject to trends. Think of the change in how businesses present themselves over the past decade. Minimalism, flat colors, badge logos, sanserif fonts... The list goes on. If your brand is a bit old fashioned, or simply not as dynamic as it could be, a brand investment could be a wise investment for your company.

Your brand revamp needs to be reflected in your company's packaging. Internal and external. It's an important way to market the organization to customers and for your employees to feel invested in the new brand elements. Sunrise can help facilitate this refresh in more ways than one.

Bring Out the Brand

A brand investment equals a packaging refresh. Ar Sunrise, we can help you redesign or maybe completely redo boxes. Look at implementing high end finishing touches, or a new color palette and typefaces. Whatever is encompassed in your revised brand, let us figure out how it affects your packaging needs.

Packages for Alumni Gifts

One of the hardest jobs is in which we're constantly asking for money or assistance in some way. But that's the singular purpose of most college and university foundations. These organizations usually operate as a separate entity from the larger institution, yet play a very big part in determining how money and endowments are spent. Foundations typically foster relationships with businesses, alumni and the community in general in the hope of receiving donations. Creating alumni gifts, or thank yous to these donors, is an important part of the exchange. 

Nonprofits thrive on donations. And the thank you gift is a common tactic that we've all seen (well, at least one that is slowly fading away... When was the last time you saw a telethon televised?) Donor gift boxes are usually branded in some way, and usually reflect the industry they're serving. For example, the Sierra Club might give donors reusable grocery bags or a camping cooler. College and university foundation thank you gifts usually have a bit more range. 

Alumni Gifts for Higher Ed Donors

Many donors tend to be alums of the institution, which makes sense. There's a sentimental connection which leads to an altruistic gesture. Everyone wants to see their alma mater matter; creating a scholarship, an endowment, or even a bench to the campus is a great way to give back. 

Creating gifts for alumni is an opportunity for creativity. In this project, we utilized our classic FlashPad design. The custom foam on the inside gives us an idea as to what was inside, but the sky is the limit. Custom key chains, a business card, an award or medallion, there are literally unlimited options.

College & University Foundation Gifting

Saying 'thank you' is one of the most basic actions we learn in society. It's also one of the most appreciated, and that applies to all ages. How is your institution saying thank you to donors?

If your current method of showing appreciation is less than stellar, give our team a call. We can work up something that will not only wow them, but also remind them why their gift matters. 

Conference Packaging Ideas…Online?

For the foreseeable future, many conferences and public gatherings are going to be cancelled or seeking out an online presence. For some, that might be in the form of web conferencing tools, workshops, or other outlets. But one aspect of the conference experience can't be lost in this move to digital, and that's the conference swag bag. Or box, as it were. Which is one of our suggestions for conference packaging ideas. 

Virtual Conference Packaging Ideas

As coronavirus makes its way across the country and beyond, measures to slow it are in full force. One of the most common methods--limiting large scale events--means that most conferences of any size are put off indefinitely. In light of this, many are moving into the virtual sphere. Keep a semblance of normalcy for attendees, even if they won't get to network in person. 

Sending *attendees* some of our conference packaging ideas is a fun way to engage and encourage participation. Your package could include a nametag, maybe a USB drive with materials from sponsors, anything that can help bring the experience to them. This box was made for a construction technology conference to hold marketing materials. It's not only a sturdy box for holding materials, but also something that attendees can keep afterwards as a keepsake that looks nice. 

Custom Boxes and Packaging for Virtual Conferences

Our range of products doesn't end with the magnetic box pictured above.  We can also print custom tags (for names, luggage or more), unique binders for conference materials, and more. Learn more about how Sunrise Packaging can support your conference, virtual or otherwise. Contact our team!