Double Flap Boxes: More Bang for the Buck

There's a story in every package. And double flap boxes give you a little extra room to tell that story. 

As straightforward as designing boxes might sound, there are a lot of factors to consider. With our years of experience, Sunrise has seen a lot of things, and we know some of the common pitfalls. One thing we can definitely attest to: having your content ducks in a row can not only save a lot of time, but help you decide which packaging style will work best. 

Which brings us back around to double flap boxes.

Filling Up Double Flap Boxes

The content requirements for a customized packaging project will vary on many elements. The industry matters; for example, healthcare packaging typically includes some required marks. The purpose of the box needs to be taken into account. Will it serve primarily as protection for the contents, or is it more of a sales kit? Are there temporary marks or interchangeable bits of text, like expiration dates or product numbers? Not to mention anything particularities when it comes to your brand, likes, dislikes, and examples of other packaging that you might like to consider incorporating.

You can see why proper planning is the way to go when initiating any project. 

At a minimum, 99 Designs recommends having these things lined up when you start your packaging project: 

  • Written copy
  • Imagery
  • Required marks
  • Temporary/interchangeable content

Some of these are probably already very apparent. What might not be--and we know that written copy and imagery can take time--might require a little finessing. And that's where double flap boxes can help save the day. By giving you a little extra wiggle room, these types of boxes are great for showcasing stylized text or images. Not to mention that this box style is a favorite for users for both its functionality and as a keepsake.

Two Flaps are Better Than One

To be clear, we have no data to back that up - but we do know that the impressions user receive from a double flap box are usually more high-end than that of a single flap.  There's also an element of fun in opening the first flap and being confronted with the second flap. It's a great spot to insert a little fun for your users and heighten the anticipation of the unboxing experience. 

The double flap box is just one of many packaging types that can fit your project. Contact our sales team to work out which package might be the most ideal for your project!

Hockey Day Minnesota: Sport Marketing Packaging

The State of Hockey is excited to host Hockey Day Minnesota 2019, and Sunrise Packaging is excited to provide some excellent examples of sports marketing packaging to this passionate community. 

Creating packaging for sports is one of our favorite industries. While all products have their fan bases, it's hard to emulate the fandom that comes along with a favorite sports team. These fans are passionate, to say the least. Hockey Day Minnesota adds another tier of excitement by hosting collegiate and high school match ups on top of an NHL game. When it's your alma mater on the ice, it's hard not to feel a little extra pang of excitement. 

And that's the sweet spot that sports marketing packaging endeavors to connect with. We want to tap into the inner sense of excitement. 

Sports Marketing Packaging in the State of Hockey

Hockey Day Minnesota is in its 13th year. The 2019 main event will be held in Bemidji, in northern Minnesota, and incidentally also the fictional birthplace of tall tale Paul Bunyan. With satellite events in St. Paul, Duluth and St. Cloud, there's no shortage of excitement throughout the entire state.

Helping to ramp up that excitement, we created the Cozy Kit. The Cozy Kit - as you can probably infer from its name - is all about pulling together elements to stay cozy in the cold Minnesota winter.

These promo kits, as examples of sports marketing packaging, showcase a variety of elements for a total experience. It's important to remember that, when you're constructing an experience (or a supplementary experience like this), to think about the entire package. It's not just external design. It's not just functionality. It's thinking about each touchpoint, the entire journey for the user. 

Hockey Day Minnesota is an event that evokes a lot of sentiment for Minnesotans and hockey fans. When constructing this particular box, we leveraged that sentiment through the design which utilizes ice rink imagery. The logo, with Minnesota outline and sponsors integrated, has the same ice-sheen aesthetic. Soft touch lamination is a subtle usurping of expectations; rather than the cold hardness of ice, it's soft and reflects warmth.

When considering functionality of the box, including handles made it instantly more mobile and easier to carry. And on the inside, foam inserts ensure that the products are kept safe, secure and organized. These promo kits are like invitations to share in the event while celebrating winter. It's a very Minnesota sentiment.

Ready to start working on your sports marketing packaging project? Talk to us today!

Real Estate Packaging & Influencer Marketing

Working in real estate, mortgages or construction? We've got a question for your marketing department: how do you capitalize on real estate packaging?

Ok, ok, that's a very specific question, we know. So let us explain. 

In each of these fields, it can be hard to set yourself apart. Clients might know what they want, but they don't always understand the unique differences between the agencies that help them get those things. For example, let's say you decide you want to buy a house. Chances are, to find a realtor, you either rely on a referral from a friend, Google one, or simply find a house you want to see and fill out a contact form. A similar process might follow for mortgage brokers and construction or contractors. How do you set yourself apart from the rest?

One way is to engage in influencer marketing. This makes you the referral every time.

Find Your Influencers Via Real Estate Packaging

Influencer marketing is a newish strategy that emerged as social media become omnipresent.  Through the endless scrolling, profiles have emerged as knowledgeable or admired for different things. From make-up skills to craftsmanship to, well, simply having an interesting-looking life, these people are influencers. The products or methods they promote to their users have the potential to drastically grow in sales due to the exposure. 

There are many different potential approaches to finding influencers. Or, another approach, is to treat all of your customers as potential influencers. Real estate packaging is about playing the long game, which goes beyond those who cultivate massive Instagram followings. Creating a unique brand, exemplified by your leave-behind or gift packaging, is a great impression to make. 

Sunrise can help develop the perfect branded packaging option for your needs. From high end luxury boxes--designed to hold keys, garage door openers and more--to a FlashPad with a congratulatory gift card or a three ring binder for documents, we can support any marketing initiative. 

Contact Sunrise today for more information!

Key Fob Packaging for 2019 Models

Like it or not, the end of the year is less than 2 months away. For car dealerships, that means it's time to a) push out the old inventory to b) make room for the 2019 inventory. No matter which state your car lot may be in, we have an answer to help move vehicles: high-end key fob packaging.

While it can help add some upscale value to older models, implementing a marketing strategy around 2019 models (and beyond) is a great way to build both customer and brand loyalty. At Sunrise Packaging, we've done a few different custom packaging styles. Some are more compact, like our FobPad. Others, like the image below, are as substantial as the vehicle that goes with them.

The Gift of Key Fob Packaging

Getting a new car should feel like a special occasion for the buyer. It's a decision most people don't take lightly with both a time and monetary investment. Creating a marketing strategy including custom packaging for key fobs is a great way to turn this transaction into feeling like a literal gift. Take a look at the project to the right.

This is one of our standard magnetic boxes, or NetBox. If it reminds you of the classic functionality of a cigar box, you're on track. This a box style that is familiar, and the magnetic piece gives it a little nuance. The magnetic flap on the box has a few purposes. First of all, it's designed to keep the box shut tight in a practical way. But, like we said, it's also slightly unexpected for the recipient. The weight and gentle resistance of the magnet provide a moment of anticipation.

Packaging Worth the 'Gram

Key fob packaging is also a way to do some influence marketing, too. With the right content and design, these items make the perfect influencer post. Alongside their new vehicle as well, of course.

While the new inventory might be a perfect time to start integrating key fob packaging into your car dealership marketing strategy, the best part of these items is that it's never NOT a good time to start developing them. Creating timeless content and design means that they won't be outdated. Contact Sunrise today to start developing your products today.

High End Packaging for Real Estate

Short supply and high demand is a recipe for a crazy housing market. Particularly as more and millennials start to dip their toes into home ownership. It can be daunting for mortgage brokers, homebuilders, and realtors to find ways to make an impact on this tech-savvy, immediate-results generation of homebuyers. Utilizing tools, like social channels featuring high end packaging, is one way to reach people.

In this Uber & DIY-focused economy, brand loyalty and expertise counts for less than it did in the past. For a business like realty, which are hugely relationship-based, this means that their basic marketing model needs to change. Referrals are still a big way to gain business, but reaching out on various mediums is another way to gain interest. It's the online shopping effect. We see something we like, we tap on it and can buy it.

Obviously, real estate doesn't work *quite* like that. But check out Carrington Creek's Insta, and tell me you're not enticed to learn more about these gorgeous homes. Particularly that signature Welcome Home box.

High End Packaging for High End Homes

Carrington Creek (located in Arkansas) is a homebuilder focused on building relationships as well. They've won multiple awards for quality, customer satisfaction, realtor excellence, and more. And when we began work on a special project for them, we knew it was going to be a special collaboration.

High end packaging always presents interesting challenges. At its heart, the best packaging utilizes simple design techniques. But the unique features are where we like to make it truly high end, the little touches that speak to a users tactile or visual senses. For this project, we used offset printing and a scuff free matte lamination.  This box is as sturdy as the homes they build, and just as classic with monochrome coloring. With spot UV over the logo, this is a box that pops. Maybe not as much as that champagne, but it's a coordinated effort!

Use Custom Packaging as Part of a Targeted Marketing Strategy

These welcome boxes are gorgeous on every level. They're highly Instagrammable, prominently featuring the logo, and create a true connection with the homebuyer. It's clear that this is a celebratory gift while still being functional.

But it's still part of a marketing strategy. If you're homebuilding organization or realty company is looking to put that extra panache into your marketing tactics, reach out to Sunrise to sketch out your own welcome kit!

How to Work the Magnetic Flap Box

Magnetic flaps on their own are used widely not only in packaging. Binders often use a magnetic flap for closure, as do some styles of journals and books (Bibles are probably the most common). Even some purses use magnetic flaps to ensure tight closure. The magnetic flap box is also increasingly popular, and that's in part to the versatility--and universal delight--of magnets.

It starts with the traditional hinged cigar box. The overlapping hard cover, with magnet, is the additional feature that elevates a simple box into something a little more. While the magnet is the *connecting* piece, so to speak, other elements can take your simple box to the next level.

The Magnetic Flap Box in Action

In the example to the side, created for CME4Life, you can see some of our favorite options at work.

First and foremost: the magnetic flap. It allows for a seamless design from top to bottom, creating a continuity for the eye to follow. It continues as the user slides their finger under the flap to open, revealing the product in full.

This digitally-printed box also features vivid colors. Sunrise can ensure color-matching with this process so that your logo and brand recognition are never compromised in the printing process. It's also laminated. Lamination can enhance colors as well as create another tactile touchpoint for users. This particular example uses matte lamination, one of our favorites. It makes the box as a whole soft to the touch, smooth, and adds a layer of protection to the piece.

Other Magnetic Flap Box Options

This magnetic flap box is just one example of many that Sunrise has handcrafted over the years. Other features which we think make this style of packaging especially pop include:

  • Custom inserts
    In short, inserts keep packaging neat and products safe. Made to order for every project, we can ensure that our custom inserts will fit to perfection.
  • Thermoformed trays
    Sunrise has a custom tooling department that means no delay or travel between workshops for your packaging creation. Thermoforming is a great option to highlight product features; it's literally like a little stage for your items!
  • Personalized foil stamping
    One of the most popular options out there. Foil stamping is a striking customization option that immediately creates a sense of luxury for any package.

And this is just scratching the surface of what's possible with packaging customization. Contact Sunrise today to design your project!

Custom Promo Boxes & 2018 Trends

Like any industry, custom promo boxes are subject to trends. Take a look through the different ages to get an idea of what was acceptable (or rather, expected) packaging from just a decade ago. You'll see that it's changed, in every way from shipping time to box design.  But what makes this interesting is the nostalgia factor we see creeping into 2018 trends.

More on that later. 

Customers are looking for some key things when it comes to their packaging needs. They want sturdy custom boxes, a personalized experience and, if shipping online, they want it fast. Different markets respond differently to these base demands, but below we include some tips on the most enduring and prominent trends we're seeing. 

Trends of Custom Promo Boxes

Packaging Longevity

We've commented on this before, but it's a recurring factor: we can order from any corner of the globe and have it in our home within days. It's truly amazing. Yet these distances can have adverse effects on organic products, like first aid items and medicines. Packaging needs to withstand the trials of travel.

"Unboxing" & Social 

One of the top YouTube categories for kids right now is unboxing toys. Yes, you read that correctly. It's people recording themselves unboxing toys. Not necessarily playing with them, or sharing them, or anything else - narrating their experience taking them out of the box. And it's not just toys, you can find unboxings for nearly anything on YouTube and beyond on Instagram, Reddit, and more. 

It's important to note that upcoming generations, even more so than the current ones, will be critically looking at packaging styles, containers, and above all, personalization.

Nostalgia

Nostalgia sells. Whether it's garish unicorn-emblazoned Trapper Keepers or Coca-Cola in glass bottles, people are attracted to things that remind them of memories wrapped with happiness. Best of all for packaging design, it's relatively easy to add in a throwback font in design, as well as utilize materials or designs that are evocative of a time past like kraft packing paper or other custom inserts. 

Bring Us Your Ideas

While we do believe that trends should help inform any packaging decisions, we also want to create innovative solutions. Bring us your ideas and your needs, and let's create something perfect for your product. 

Real Estate Marketing for Millennials

Pew Research says that millennials are just about to surpass the Baby Boomers as the largest living adult generation.  Here's why--and how--it affects your real estate marketing strategies. 

Millennials are defined as those born between 1981 and 1996. The upper end of the generation is reasonably established in their career, and nearly all need a home to lease or purchase. However, here's where millennials differ the most from previous generations: they're much more into the sharing economy, or using vs. purchasing. Look to the popularity of Uber and Lyft, for example, or the ability to Rent the Runway.   Additionally, the average credit score for this generation is fairly low--about 625--so they must qualify for more flexible, FHA-insured mortgage rates. However, despite all of this, 32% of homes are being purchased by millennials.

How Real Estate Marketing Reaches This Generation

Real Estate Express offers these helpful tidbits on how to reach this market most effectively: 

  • Millennials prefer social media and texting for communication - but 75% would prefer that their real estate agent contact them by phone. 
  • Over 90% of millennials rely on the Internet to find and communicate real estate opportunities.
  • While they know they can find the answers to practically anything online, 87% eventually seek out advice from real estate agents

This generation grew up with technology. Maybe not smart phones, but definitely in the era of the home desktop computer and a gaggle of gaming systems. When it comes to real estate marketing, target them on their favorite networks. 

As a real estate agent, you're in charge of a lot when it comes to connecting with prospective buyers and sellers. One way to connect with millennials is to create shareable content. This can be videos, blog posts, infographics, etc that are posted on social media. These types of content of should be "bite-sized," meaning they're easily consumable in a short period. No one wants to watch a 10 minute tour of a house on a shaky iPhone. Create quick cuts of highlights. Or create a slideshow on Instagram. Play with mediums and styles to figure out what works for you and your audience. 

Once you've hooked your millennial customer, remember that this generation relies heavily on the recommendations of their peer group. Take this opportunity to create a unique closing gift using Sunrise Package's custom packaging options. Like the FlashPad Wallet. Or any of our other innovative packaging solutions - just remember to slide your business card inside!

Conference Must Have: Custom Name Badges

You might have heard about a little event that was hosted in Minneapolis toward the end of January: the Super Bowl. While projections abound about the potential economic impact that comes to the host city during the event, one thing is clear: for at least one week, the city was highlighted in a positive light for the entire country to see. Bringing this kind of recognition to a city is a highly-coveted thing. In addition to the impact made just by hosting, cities tend to see an uptick in tourism, conference hosting, and more. And with the Final Four coming in 2019, Minneapolis hopes to net even more publicity. As more conferences look to come to the Bold North, consider using local vendors as well for your conference needs. Including custom name badges. 

Custom Name Badges: The Conference Staple

Love it or hate it, there's one thing nearly as ubiquitous as vendors giving away USB drives at conferences: custom name badges.  It's access to the conference, after events, and in some cases, can provide a schedule of events to which an attendee has easy access all the time. 

As conferences make their name badges a more integral part of the conference experience, it pays to invest in product that showcases not only the industry, but the region as well. Some people treat their badges as just that - badges to display in their offices of their industry ranging. Create something unique and worth keeping -  a potential conversation piece. 

Name badges are just one of the potential swag items that Sunrise Packaging (just north of Minneapolis) can create for conferences. Some of our other projects include: 

  • Luggage tags
  • Zipper pull tags
  • Bag tags

All of these things which become handy when traveling. As locals, we bring Bold North sensibilities to our products, and can ensure that your attendee swag will be useful and hardy. 

Custom Name Badges & More: Sunrise Packaging

Sunrise Packaging should be your first contact when you start scouting out Minnesota-made products for your next event. Contact our sales team today to start!

Creating a Board Game Box: 3 Things to Consider

Thinking about making your own custom board game box? Read this first. 

Sunrise Packaging has worked with a lot of unique projects over the years, but some of the most innovative and excited creators are those who make games. It’s a true passion project. And we hate to see that excitement fizzle out over some of the most common things that game makers miss or don’t consider when they design their custom game board box. custom game board box, custom game board

On the surface, creating game board boxes isn’t an overly complicated thing. But like any packaging project, there are things to consider that an outsider might not think about beforehand. The weight of the packaging materials, for instance. The mobility of the game box. The design and print quality of the box. Not to mention the copy for the box as well. In a way, custom board game boxes aren’t unlike product launch kits in everything they need to accomplish. 

Custom Board Game Box: Choose Your Own Adventure

Things that every game maker should consider when it comes to crafting their own game board boxes. Essentially, it comes down to one thing: plan ahead.

  1.  What’s your budget?
    Knowing what you want to spend can help determine other options. If you want to make money on your custom game, it’s completely necessary to have a budget in mind for what you want to spend on packaging on top of the game production costs. 
  2. How do you want users to interact with the packaging?
    Customer experience is of increasing importance. Not to mention that a great unboxing video could increase sales dramatically.  Sunrise Packaging can help craft boxes with handles and magnet closure as well as custom inserts and printed elements inside the box itself. Get creative, but keep the whimsy in check. Outlandish ideas aren’t always the most sustainable
  3. What will entice buyers?
    You’re browsing online and see a interesting game. You click on it, and read the position description. Alternate scenario: Walking through a store, you see an unfamiliar product. You’re compelled to pick it up and find more about it. How do you decide whether or not to buy it? Make sure to craft content that will speak to buyers and compel them to actually purchase it, not just pick it up for a moment.

Proper planning is the most important part of creating a custom board game box that will sell. These are just three things that you should consider. 

Contact Sunrise Packaging for Guidance

Making your own game packaging might seem more cost-efficient, but it’s not if you have to spend hours upon hours doing it. Leave it to the experts; we’ll leave the game making to you. Contact us today!