Branded Boxes for Luxury Real Estate

The real estate market is one of the most subjective markets out there. From trends in color and design affecting if a home feels *dated* to the literal supply and demand of housing, a realtor needs to have capital-h Hustle if they want to make a name for themselves. And that goes double for the luxury real estate market. There are plenty of tools out there, from social media to branded boxes, that can assist realtors in this end goal. But it takes practice and in-depth understanding to wield them well. 

The New Toolbox: Branded Boxes & Tik Tok

Yup, you read that correctly. Tik Tok has emerged as a tool for realtors to move high end real estate

As more and more brands work through the noise and are able to keep up with the swiftly-changing Tik Tok trends, they also need to be able to stick in customer's minds beyond the smartphone. Branded boxes are a great tool for several reasons.

First, luxury branded boxes literally emulate the realtor brand. If you're looking to create a persona that conveys high-end living, a branded box should be high on the to do list. Photographable and highly shareable, it's an opportunity for unlimited exposure. Secondly, using your branded box as a thank you gift to your buyers or sellers ensures that, in addition to the content marketing piece, you're also going to be talked about with their circles. 

It is possible to tap into influencer marketing tactics without engaging with full-on influencers. By creating and sharing things that others will, in turn, share, the impact snowballs. Start an avalanche with your branded boxes from Sunrise Packaging. We've worked with countless luxury brands and know how to create high end packaging. Even on a budget. 

Reach out today!

Packaging the Fan Experience

When you go to a professional sports event (okay, think back to pre-Covid times), what do you remember about the fan experience?

Expectations and times are changing regarding what sports fans expect when they attend a professional event. Here in Minnesota, we might never live down jokes about the noise level of the Metrodome and terrible sightlines. However, take a look at US Bank Stadium or Target Field, considered one of the ballparks in the nation. We've upped our game, and the team staff have worked to create unique experiences for every attendee. And it's possible to to convey that same kind of experience even off the field. 

Boxing Up a Fan Experience

Designing a package to share the experience of live sports is a tall order, but it's one we enjoy. We recently worked with Diamond Arctic Ice on the project to the side. This was no ordinary off-the-field experience. 

This company created a Game Day Experience Kit for Iowa Hawkeye fans. It's a cocktail kit, tailored to the nth degree. It holds glasses, hats, and their flagship product: ice. The offset printing and matte laminated wrap are signposts to any Hawkeye fan, and upon opening it up, consumers have a fun display that works with any game. It's a great example of a thoughtful fan experience. Swipe through the pictures to see what we mean.

Interim Fan Fun

While we're home and waiting out coronavirus, fans have been hard pressed to find the right fit when it comes to sports. Whether the winter brings another bubble or otherwise, you can still package up the fan fun and send them something to brighten the season. Reach out to us today to talk sports!

Financial Marketing Kits

Financial marketing, for any organization, is about building trust with your customers. As your organization looks to the future at upcoming generations, it pays to know what their expectations are. 

For example, millennials are coming into their own (financially speaking). They're the ones generating capital, the potential homebuyers and investors, and the audience most in demand for financial organizations. How are you marketing to them effectively? How are you sharing values and relating to them?

Financial Marketing for Every Institution

Relating to a generation of people is a tall order, but there are some universal techniques that can help you connect with millennial marketing tactics. According to Digital Authority, millennials are looking for specific things when they're choosing financial services: 

  1. Incentives
    Introductory offers and better incentives than their current institution are surefire draws. 
  2. Awards and savings
    Offering awards and saving them money on fees or other things is key to marketing to millennials. 
  3. Digital services
    92% of millennials pick their institution based on the digital services they offer. Basically, if they never have to physically set foot in a place, the better. 

Additionally, millennials are big on personal referrals. Knowing someone who has had a good experience (and is willing to talk about it) is a great way to generate interest and business. One way that an organization can do that is by producing Instagrammable moments, like these marketing kits we created for Fifth Third Bank. 

In these financial marketing pieces, you can see how Fifth Third integrated their brand into the design not only by the using their color palette, but by customizing the boxes' interior tray and magnetic flap. We love how this piece is bright and bold, and best of all, prominently features the financial organization. 

Creating pieces that a customer wants to photograph isn't always the most intuitive process for financial services. Luckily, though, it is an area we have some experience in. Partner with Sunrise Packaging to start marketing to the Instagram generation. Contact our team today!

Luxury Packaging For All

Luxury packaging is about more than just high-end consumer goods. 

When we think about the term, certain things come to mind. Watches. Jewelry. Perfume and cologne. And many more. But in reality, many elements of luxury packaging are found in everyday items. And maybe in places that would surprise you. Medical and healthcare packaging is one industry that frequently utilizes common elements of luxury packaging.

 

Everyday Luxury Packaging

When you think about it, it's not so surprising that medical and healthcare boxes are so similar to luxury packaging. These items are generally expensive--like the products we mentioned above--and need careful and innovative packaging to maintain their integrity. A watch packaged with a fluffy cushion in a hard case looks sharp, but also needs that protection to stay whole. The same goes for many medical devices. In the example to the side, you can see a recent project we created for Starkey Labs. A brand known for quality, service and empathy, we worked closely with them to ensure that this product not only emphasized those brand attributes, but also was also an accessible piece for their clients.

Luxury For All

We used several luxury packaging principles in creating this piece, which houses hearing aids and supporting items. The soft touch lamination and offset printing create an approachable impression full of soothing stability. The thermoformed tray and other elements keep the items safe and secure in place.  These are elements that wouldn't be out of place in, say, a box holding designer perfume. Luxury is more than a price point at Sunrise Packaging. It's a leveler for equality. 

Learn more about how we can use luxury elements to level up your packaging efforts!

The Secret Life of Gift Boxes

Providing sales incentives is just about standard practice these days. But in the age of covid, one of the most popular none-monetary incentives isn't quite as attractive as it used to be.. And that is incentive travel. Businesses who are looking to pivot should start examining the types of things their sales team wouldn't normally purchase for themselves. They should also start looking at the gift boxes that can help convey the appreciative messages. 

We're a fan of none-monetary employee incentives for a few reasons, but the biggest one, which is backed by research, has to do with mental accounting. When someone is gifted money, it's unlikely that they'll use it to buy themselves a treat with it. When we get extra money, our mind tells us to be responsible with it. Maybe it's the inner child voice of your parent telling you to "put it toward something!" So the money pays down the mortgage, the credit card, or into savings for a rainy day. 

That's why we encourage people to live a little. 

Creating Incentive Gift Boxes

The best gifts are the things that we want, but just can't quit justify buying for ourselves. This varies from person to person, of course. It might be an expensive watch for some. A fancy coffee machine for someone else. Airpods. The options are endless. If your organization is able to tap into these hidden desires, or even have a catalog of possibilities for people to select, it will provide more satisfaction to them as well be a physical reminder of a job well done. 

But then there is the question of uniformity, and that's where custom gift boxes come in. Sunrise can create unique, classic gift boxes for your employee incentive items that will create a cohesive image. The boxes can include any amount of customization desired. Take a look at the example to the side. These foil-stamped, custom inserted boxes are gorgeous and durable, and most importantly, memorable.

Motivating Your Team

Every organization needs some way to motivate their employees, especially in this day and age. They're being asked to deal with A LOT, and any little thanks you can toss them is appreciated. Creating incentive gift boxes can do just that. Chat with our team to learn more about how Sunrise can help!

Innovations for Packaged Products

Creativity and innovation stand on the shoulders of giants. Meaning that, everything that comes afterwards has to build on what came before. Still not entirely picking up what we're putting down? Let's look at some classic packaged products. 

Product packaging is a straightforward concept. You have a product, and it needs packaging for multitude of reasons. Security. Safety. Shelf life. The reasons go on. But just as there are a myriad of reasons for why packaging is needed, there are just as many potential packaging styles. And most of them started with a simple style. Like the cigar box. Or, the case of our most recent packaging innovation, the setup box

"Shouldering" Packaged Products

The basic setup box consists of two trays that slide together. It's a simple and relatively iconic design. Intuitive and accessible for all ages and abilities, it's popular for tech devices, tools, and more. It's also the basis of our new box style: the two piece set up shoulder box.

As you can see in the video and photos to the side, the "shoulder" is actually a small ledge on which the top tray of the setup box sits. Normally, a the top and bottom trays in setup boxes slide and overlap. The shoulder makes this box style even easier to open, and also adds an additional layer of protection to items inside. We love the presentation of the should set up box as well. The delight of a heightened reveal, or unboxing, is a simple joy that doesn't get enough credit. At least, we don't think so 😉

What's Next?

Just when we think we've explored every avenue of packaging design, someone comes to us with something new. A new request, a new product, a new idea. The wheels start spinning, and we start creating. Before you know it, we've crafted something new and personalized to the project itself. 

This is just one reason why we love chatting with our customers so much. We learn as much as we hope we impart, and value all of our partnerships. Whatever your product packaging needs might be, try Sunrise Packaging. We'd love to see what grows out of the collaboration.

Brand Investment & Packaging

Making a brand investment is a great way to bring value to your organization. And we'd argue that one of the most effective implementations is in packaging. 

Packaging covers a wide area, we know. It might be a product your organization sells that needs a rebrand. It could be your new employee materials need a new binder. At Sunrise Packaging, we can help craft a wide variety of packaging solutions. We'll integrate your branding into our design to help you create a cohesive look for internal as well as external packages.

Brand Investment Improves Packaging

Brands and packaging styles alike are subject to trends. Think of the change in how businesses present themselves over the past decade. Minimalism, flat colors, badge logos, sanserif fonts... The list goes on. If your brand is a bit old fashioned, or simply not as dynamic as it could be, a brand investment could be a wise investment for your company.

Your brand revamp needs to be reflected in your company's packaging. Internal and external. It's an important way to market the organization to customers and for your employees to feel invested in the new brand elements. Sunrise can help facilitate this refresh in more ways than one.

Bring Out the Brand

A brand investment equals a packaging refresh. Ar Sunrise, we can help you redesign or maybe completely redo boxes. Look at implementing high end finishing touches, or a new color palette and typefaces. Whatever is encompassed in your revised brand, let us figure out how it affects your packaging needs.

Skincare Packaging

Health and beauty packaging evolves with the times, and that goes for skincare packaging as well. While the products may not change drastically, the trends around packaging tend to inform design. You might have noticed that gender is figuring less and less into marketing campaigns as gender becomes viewed as more fluid. Influencers are becoming more prominent as they highlight brands and fads simultaneously. 

These marketing initiatives are reflected in the packaging. And with the upsurge in the make up box industry coming through 2026, it's the perfect time to revisit some of the key features.

Upsurge in the Skincare Packaging Market

The skincare market is growing. The desire for clean, smooth, and balanced skin is as high as ever, and the market is responding. 

According to the Monroe Scoop, the skincare packaging global market is due for an upsurge through 2026. Skincare is a broad term that includes not just cosmetics, but lotion, sunscreen, and more. The potential is virtually limitless, and with it, so is the packaging. While Sunrise doesn't deal in things like squeeze or pump bottles, we create the box for the these products. 

Check out the product we just created for L'Oreal. From a functional perspective, they feature foam inserts to hold the product in place. The magnetic seal keeps them shut with intention. And the design speaks for itself. It's bold with bright colors, tapping into the zeitgeist.

Custom Boxes for a Custom Beauty Regimen

A custom beauty regimen should be individualized to the customer. Whether it truly is or isn't, the goal of the packaging is to sell that idea. It might reflect a unique proposition to the customer via the content, the advertising, or some other element. But that's the goal of all advertising. That aspect, at least, isn't driven by trends.

Take the best of the trends that are circulating and leverage the growing market. Sunrise can help with the rest. Contact our sales team today!

Upscale Packaging from Sunrise

Upscale packaging does more than makes the customer feel fancy. It might feel like something that an organization can write of when their product isn't sold in the same way as retail boxes, but that sentiment couldn't be further from the truth. 

Consider medical device packaging. Let's say that you need a certain medical device, and there are two options:

  • Option 1: plain, white corrugated box with a stamp on the front.
  • Option 2: full color with a branded logo and content on all sides of the box. Maybe some customer testimonials, instructions, statements on ease of use, etc. 

Which packaging style inspires more confidence for you?

Upscale packaging is, like many things, more than what you see on the outside. It's also custom inserts to product items, sturdy construction to prevent tampering, and much more. But it's near impossible to discount the importance of that first impression.

Signs of Upscale Packaging

Upscale packaging doesn't have to follow a rule book. Just look at these creative takes from Canva. But there are a few things that instantly indicate to a user that this package is a tier above. 

  • Employ a pattern, some stylization, or an interesting color scheme to catch their eye. Taking care to present something attention-grabbing is the first impression your users will have.
  • Think about the unboxing experience, and let the packaging complement the product. Who is using this product? What might make it easier for them to use and understand the intent?
  • Use texture. At Sunpack, we have many finishing options that can add a tactile aspect to any packaging project. The more senses you can engage with your packaging, the more engaged your user will be.

Even if your product isn't necessarily compared to others, upscale packaging should still be a priority to inspire confidence and connection with your users. Sunrise Packaging is able to use our decades of experience to help guide you there. 

Bring us your ideas and preferences, and we can work together on the perfect package! Talk to our team today.

Real Estate Packaging & Influencer Marketing

Working in real estate, mortgages or construction? We've got a question for your marketing department: how do you capitalize on real estate packaging?

Ok, ok, that's a very specific question, we know. So let us explain. 

In each of these fields, it can be hard to set yourself apart. Clients might know what they want, but they don't always understand the unique differences between the agencies that help them get those things. For example, let's say you decide you want to buy a house. Chances are, to find a realtor, you either rely on a referral from a friend, Google one, or simply find a house you want to see and fill out a contact form. A similar process might follow for mortgage brokers and construction or contractors. How do you set yourself apart from the rest?

One way is to engage in influencer marketing. This makes you the referral every time.

Find Your Influencers Via Real Estate Packaging

Influencer marketing is a newish strategy that emerged as social media become omnipresent.  Through the endless scrolling, profiles have emerged as knowledgeable or admired for different things. From make-up skills to craftsmanship to, well, simply having an interesting-looking life, these people are influencers. The products or methods they promote to their users have the potential to drastically grow in sales due to the exposure. 

There are many different potential approaches to finding influencers. Or, another approach, is to treat all of your customers as potential influencers. Real estate packaging is about playing the long game, which goes beyond those who cultivate massive Instagram followings. Creating a unique brand, exemplified by your leave-behind or gift packaging, is a great impression to make. 

Sunrise can help develop the perfect branded packaging option for your needs. From high end luxury boxes--designed to hold keys, garage door openers and more--to a FlashPad with a congratulatory gift card or a three ring binder for documents, we can support any marketing initiative. 

Contact Sunrise today for more information!