Artisan Liquor Packaging

As you peruse the shelves of your local liquor establishment, you might notice a series of words used frequently in marketing materials. Handmade. Small batch. Craft. Artisanal.  What's it all about, and why is it on my liquor packaging?

In short, it means that these liquids don't come from a mass-produced factory, churning out jugs of alcohol by the tons. It gives buyers a sense of place, a connection to a product, to know that it's rare, or local, or simply imbued with something a little extra special. 

Some might tie it to the general farm-to-table movement; we just see it as taking pride in what you consume. 

Unique liquor packaging

Liquor Packaging Showcases Craft & Company

As a Minnesota local company, we love living in a land that takes pride in everything from turbulent weather to the range of homegrown distilleries, breweries, and wineries in the region. Every one of these alcohol artisans has a story and a mission for what they create. We work to design packaging that showcases their unique perspectives. 

Unique liquor packaging

In the example to the left, the gin company manages to avoid the ubiquitous terms we listed above by using a quirky, funny tone. We embellished their strategy--literally--with deep, rich colors that offset each other. It's a blue tower that's sure to stand out on any product shelf. 

When it comes to box construction, we used rigid chipboard to keep the bottle safe on both shelf and in shipment. You can even add custom foam inserts or thermoformed trays to add additional protection and presentation packaging elements. With the users in mind, they can slip the magnetized flap open to check out the product inside. It's not tricky, it's not dramatic. It's just great design. 

Serving a Growing Market

Great products sometimes have a hard time finding their audience, and this the case sometimes when it comes to liquor. When a consumer is faced with a shelf of vodka or whiskey, it can be overwhelming to choose one. However, one of the most common reasons customers cite for trying something new is that they liked the packaging (no lie). 

Ready to invest in liquor packaging that helps your product stand out without resting on tired marketing cliches? Contact us today!

Luxury Packaging Market

It's a good time to be in the luxury packaging business. 

According to a report from Market Intel Reports (read more at Whatech), the luxury packaging market is set to increase by 5% in the next five years. That means by 2021, the market should reach a value of over $20 billion. Large as the number is, this isn't a total surprise. Sunrise Packaging has had a front-row seat in watching these trends grow over recent years. The demand for great packaging has never been higher, and if this report is correct, it's only going to increase in the coming years.  

The full report includes information on opportunities and restraints on the market, but here are our main takeaways. 

 

Luxury packaging for cigars

Luxury Packaging Trends

So what's driving the increase in demand? There are three main factors--

  • personalized packaging
  • increasing awareness to sustainability issues
  • demographic and economic drivers

--combined with the need for premium brands to find more ways to differentiate themselves. The rapidly-changing marketplace means that brands can't coast on their name anymore. Consumers have access to literal world of products available via the Internet, and if a brand isn't holding up, consumers aren't shy about broadcasting their displeasure. 

The report includes more information on the state of every continent in terms of the luxury packaging market. The United States is the largest luxury market ( 21.5% revenue share). China holds the distinction of taking second in two categories: consumer of luxury goods and luxury packaging manufacturer. However, with a 36% consumption share of the world’s luxury good market (in terms of revenues), Europe leads the way. It helps that the majority of luxury brand houses call the continent home. Take a second and write down the top five luxury brands that come into your head. What's on the list? Gucci? Chanel? Rolex? Mercedes Benz?  Italian, French, Swiss, German.  From that list, you can also get a sense for the products that tend to drive the market. 

It used to be that these products were hard to get. They were limited to those who either lived in areas affluent enough to shop the storefront, or those able to order via catalogs or other methods. E-commerce has leveled the access level (not to mention discount sites and others). Luxury packaging helps to set products apart in the egalitarian marketplace. Packaging has an important role in maintaining a brand's image. This is even more important in the age of social media, as brands are finding opportunities to tie custom packaging to marketing strategy.

Custom Boxes & Luxury Packaging

Luxury packaging is about a few factors: design, materials, and experience. Does the package design reflect your product and your consumers expectations? Did you use materials and finishing options that look and feel a little indulgent for the consumer? And consider how both of those designs contribute to the experience of opening the package. Custom options make the difference between luxury and mundane. Contact Sunrise Packaging today to help create your luxury packaging.

A Champagne Box Worth Buying: Dom Pérignon

It's July in Minnesota, which means that we're in the heart of summer. Despite being a state known for snow and winter sports, we take summer pretty seriously in the land of 10,000 lakes. While some might argue that cold beer is the best companion on a hot day, I agree that it does the job in a pinch--but a glass of bubbly is even better. Effervescent and refreshing, champagne is a surprisingly perfect pairing for not only toasts (seriously - try it with scrambled eggs or potato chips). Champagne has an interesting history, and the best products are imbued with their own stories. One of the best known brands, Dom Pérignon, has an especially storied history. There's quite a bit stuffed into this champagne box. 

The History of a Great House

For a sparkling wine to be called champagne, it must come from the Champagne region of France. That's where we're starting this story, in France circa 1668. Dom Pierre Pérignon was a French Benedictine monk. While he didn't *invent* champagne, the Dom heavily influenced how it was made in a time when the region primarily produced red wines. While it might sound strange that a monastery controlled a vineyard, it wasn't uncommon in medieval France. Even today, authentic Trappist beers are brewed in monasteries. Today, it makes money; at the time, it was just another beverage. 

Back to champagne. The region of Champagne had been known as a wine produce since Roman times, but it was competing with neighbor Burgundy for production and quality. As cellarmaster, Dom Pérignon took great strides in increasing the quality and quantity of wines from the region. His accomplishments include:

Dom Perignon champagne box from Public Domain, https://commons.wikimedia.org/w/index.php?curid=462004
  • Being the first to blend grapes in such a way as to improve the quality of wines, balance one element with another in order to make a better whole, and deal with a number of their imperfections
  • Perfecting the art of producing clear white wines from black grapes by clever manipulation of the presses
  • Enhancing the tendency of Champagne wines to retain their natural sugar in order to naturally induce secondary fermentation in the Spring
  • Being a master at deciding when to bottle these wines in order to capture the bubble
  • Introducing corks (instead of wood), which were fastened to bottles with hemp string soaked in oil in order to keep the wines fresh and sparkling, and used thicker glass in order to strengthen the bottles (which were prone to explode at that time)

Basically, he established wine-making principles that are still in use today. 

Dom Perignon champagne box from http://www.jamesbondlifestyle.com/

A Champagne Box for the Ages

Over the years, the demand for Dom Pérignon has only grown.  Economics is all about supply and demand: when supply is limited, demand is higher. As a vintage champagne, all the grapes must be harvested in the same year. And, if it was a weak year for grapes, it's not made at all. Since 1921, there have been 41 vintages; it's extremely rare for harvests to result in a vintage multiple years in a row. When your goal is bottled perfection, it's obvious that not every year will yield the best. 

Dom Pérignon, despite the demand from royalty and rappers alike, never compromises for quality. A luxury product needs luxury packaging, and while Minnesota-based Sunrise doesn't make their boxes, we're enamored of the custom set up champagne box style utilized. 

Packaging That Ignites the Senses

InVitamin_facial_careYou already know that presentation packaging is a big deal. As a protective vessel, as the first thing a customer sees, as a storage device, now more than ever, a box is more than a box. Luxury packaging has its own voice. Maybe it screams from the shelf, or maybe it whispers. Either way, it is the draw of the proverbial “cover” that reals consumers in.

Artwork is the most basic step. Breathtaking visuals can draw the eye, while the simplicity of an elegant font can breathe value into a product simply by exuding charm. But if you’re looking to go one step further, the next logical step is tactile. A unique cover material can make all the difference. As simple as a silky soft-touch lamination or as complex as as textured snakeskin, an exotic wrap material is hard to put down. When a customer actually gets a product into their hands, that’s a good chunk of the battle. And if there’s something that feels soothing to the touch, well, that battle turns that much more in your favor.

But what’s the next step after that? The next evolution? We have touch and sight covered, what about the other 3 senses?

Marketing experts already know the key to selling is engaging as many senses as possible. You see this in every commercial and print ad. But now it seems the marketing world is taking things one step further. Targeting the consumer in the store, at the moment of decision, with multi-sensory triggers. Infant supply aisles that waft of baby powder, beach-scented swim trunk sections. Some of these innovations are already in play–but if you can’t control a particular stores marketing trends, then will the future of packaging include these extra sensory upgrades?

Imagine it. Wine packaging laced with the buttery notes of a fine cabernet. A tree-trimmer that smells like fresh-cut grass, or the air before a summer storm. With presentation packaging, these experiences aren’t far off. Packaging is all about innovation, and nothing is more innovative than an engaging, interactive experience.

Luxury Packaging: Wine & Spirits

Specialty wines and spirits are luxury items and should therefore be displayed and purchased in a luxury packaging solution. Most often high end boxes, the photo gallery below shows some fantastic examples of intricate rigid boxes for wine, whiskey, and everything in between! By investing in customized luxury boxes for these specialty items, these companies add value to the entire product, creating an experience for the consumer, and investing in their targeted customer! We love seeing projects like these, because it gives us a chance to use our custom manufacturing capabilities to take a vision and make it a reality. From two piece setup boxes to turned edge cigar style boxes, luxury wine and spirits packaging is always uniquely tailored to the brand, the product, and that specific flavor profile. Any new rollout product or limited edition spirit will turn more heads in the store if they are accompanied by eye-catching display packaging. This creates a high end status that connoisseurs just have to have!