Pop Displays Made in MN

POP displays, or point of purchase displays, are one of the omnipresent parts of in-person shopping. Whether you're shopping at the grocery store or the hardware store. For electronics, cosmetics, or food. Chances are you're going to (hopefully not literally) run into one of these stands. 

Creating custom point of purchase displays is a great way to encourage the 'impulse' purchase amongst customers. POP displays incorporate banners, posters, or in our case, turned edge technology, to create engaging displays that drive sales. 

Advantages of POP DisplaysPOP Display

One of the golden rules of marketing is to stand out. So why do so many retailers still use point of purchase displays for products? Isn't floor space already saturated?

  • They demand attention from shoppers.
    It's hard not to see a giant display in front of you. Add in color theory and other unconscious cues, and customers are practically drawn to displays.
  • POP displays are cost effective.
    As far as different marketing strategies go, these kinds of displays are less expensive than other outlets. They're also in the direct path of customers. 
  • Companies can highlight features.
    Depending on the product, there's limited room on packaging to highlight features or comparative information. These personalized displays give more real estate to building a case for WHY this product vs. that product. 
  • They increase brand awareness.
    Some brands are recognizable on sight. The red of Coca Cola, the yellow of Cheerios. Creating a sense of brand awareness means saturating the customer experience. 
  • They work.
    And that's the most compelling argument, isn't it? 

The impact of POP displays on consumer buying is massive. Transparency Market Research reports that these types of displays have a high level of impact.  Particularly in smaller retail shops and in food service. Places where foot traffic is heavy, and impulse buying is almost second nature for customers. 

Ready to Design Your Next POP Display?

Minnesota-based Sunrise Packaging specializes in packaging materials, as well as crafting the unique design and style of POP displays.  Our knowledge of presentation design combined with years of experience in advertising will make the construction process smooth and easy. 

Ready to create your next custom POP display? Contact Sunrise today!

Luxury Packaging Market

It's a good time to be in the luxury packaging business. 

According to a report from Market Intel Reports (read more at Whatech), the luxury packaging market is set to increase by 5% in the next five years. That means by 2021, the market should reach a value of over $20 billion. Large as the number is, this isn't a total surprise. Sunrise Packaging has had a front-row seat in watching these trends grow over recent years. The demand for great packaging has never been higher, and if this report is correct, it's only going to increase in the coming years.  

The full report includes information on opportunities and restraints on the market, but here are our main takeaways. 

 

Luxury packaging for cigars

Luxury Packaging Trends

So what's driving the increase in demand? There are three main factors--

  • personalized packaging
  • increasing awareness to sustainability issues
  • demographic and economic drivers

--combined with the need for premium brands to find more ways to differentiate themselves. The rapidly-changing marketplace means that brands can't coast on their name anymore. Consumers have access to literal world of products available via the Internet, and if a brand isn't holding up, consumers aren't shy about broadcasting their displeasure. 

The report includes more information on the state of every continent in terms of the luxury packaging market. The United States is the largest luxury market ( 21.5% revenue share). China holds the distinction of taking second in two categories: consumer of luxury goods and luxury packaging manufacturer. However, with a 36% consumption share of the world’s luxury good market (in terms of revenues), Europe leads the way. It helps that the majority of luxury brand houses call the continent home. Take a second and write down the top five luxury brands that come into your head. What's on the list? Gucci? Chanel? Rolex? Mercedes Benz?  Italian, French, Swiss, German.  From that list, you can also get a sense for the products that tend to drive the market. 

It used to be that these products were hard to get. They were limited to those who either lived in areas affluent enough to shop the storefront, or those able to order via catalogs or other methods. E-commerce has leveled the access level (not to mention discount sites and others). Luxury packaging helps to set products apart in the egalitarian marketplace. Packaging has an important role in maintaining a brand's image. This is even more important in the age of social media, as brands are finding opportunities to tie custom packaging to marketing strategy.

Custom Boxes & Luxury Packaging

Luxury packaging is about a few factors: design, materials, and experience. Does the package design reflect your product and your consumers expectations? Did you use materials and finishing options that look and feel a little indulgent for the consumer? And consider how both of those designs contribute to the experience of opening the package. Custom options make the difference between luxury and mundane. Contact Sunrise Packaging today to help create your luxury packaging.

Vinyl Packaging Revamped for 2016

While my parents don't admit to being hippies, their record collection tells another story.  My youth is peppered with memories set to music, not unlike an episode of "The Wonder Years." I remember running my fingers over vinyl packaging, picking out albums with intriguing album art (The Who's "Tommy" stands out in my mind) or Cream's "Wheel of Fire." I loved the velvet tones of vinyl, and the way the sound seems to fill a space. At some point, the needle on the turntable broke and didn't get replaced. We got a CD player, the records were boxed up and piled in a closet, and the beat went on. 

Since then, music has changed form a few more times. First from CDs to MP3 players like the iPod, and then to streaming with early adopters on Pandora, but now we've entered into an interesting era. In 2016, every sales channel music is slumping except for two: streaming (up 50%) and vinyl (up 11%). I don't think this is a coincidence. There's no ownership associated with streaming. Listeners can quickly sample songs and artists--literally millions of both--for either no fee or a nominal one. When listeners connect with an artist deeply, they want to invest in an experience. That's where vinyl trumps CDs, iTunes, any other form of listening experience. 

Naturally, I know I might be a little biased given my childhood love for vinyl. But there's a tangible experience that comes with holding vinyl packaging and dropping that needle, and I think there's a kind of craving for that kind of close-up sentimentality. Of course, there's more to it than that, and TuneCore has a few more ideas as to why vinyl and vinyl packaging is making a resurgence. 

Vinyl Packaging

Vinyl Packaging as a Form of Art

Whether your shelve it or frame it, album art has the potential to be iconic. Just look at The Beatles' "Sergeant Pepper" album cover. And in 2016, it's risen beyond just the album cover to origami and custom box level.

Vinyl is Tangible

I love Spotify, but here's the thing: you can't leave MP3s or Spotify playlists to your kids, or frame your favorites to put on the wall. You can't have your favorite artists sign the album like vinyl packaging. Digital has a lot of positives, but also a lot of tradeoffs.

Vinyl Goes Mobile

The majority of records purchased today also include a download code so users not only have their gorgeous album, but can also download the tunes to their mobile devices or computers for listening. Amazon is an early pioneer in providing the MP3s along with vinyl purchases.

Vinyl Sounds Off

Vinyl packaging is superior, there's no loss in mobility, so how can it get better for vinyl fans? It usually comes down to the strongest argument...sound quality:

Sound is a range of frequencies. When there is a complete presentation of frequencies that diminishes as the frequency increases, the sound seems to be more complete. Vinyl tends to present the widest range of frequencies due to its analog-to-analog production process. Digital music, because of its compression to keep file sizes manageable, doesn’t present as much of a continual range

When people make this argument, it's a passionate, emotional one.  And it's one echoed by an entire community of people who keep vinyl alive through patronizing smaller shops and hunting through garage sales as well as shopping online. Don McLean may have thought the music died, but it's alive and well decades later. 

Premium Packaging Drives Demand

The importance of packaging has always resided in its connotations. A plain brown paper wrapping might appear innocuous. But in previous decades, it might have hid a salacious purchase (at least, that's what David Hyde Pierce's 'Down With Love' character has led me to believe).  In 2016, people might be a little less inhibited, but packaging is still just as important. Especially premium packaging. In this era of internet shopping, subscription boxes, and a rapidly-growing marketplace, retailers need to find ways to hook customers and, ideally, turn them into repeat shoppers. Products need to find ways to stand out. According to a recent survey, investing in premium packaging is a one of the best ways for companies to do this. 

Premium packaging

Premium Packaging as a Hook

Dotcom Distribution recently released a survey on driving customer loyalty.  They surveyed nearly 600 shoppers to find out what makes them tick. Or more accurately, what makes them return to certain retailers, and what makes them take their business elsewhere. One of the top ways in which retailers can retain customer is by investing in premium packaging, or custom retail boxes. 

Tips to Retain Customers

According to Dotcom Distribution, consumers look for and reward: 

  • Same day shipping options--in fact, fast shipping was even more important than product quality.
  • Premium packaging. Boxes that make products feel like opening a present, or turn a mundane process into an event (check out Sunrise's custom box section for ideas). 
  • Error-free and transparent fulfillment process. Understandably, customers want to receive the correct order, and like to know when something is processing, then shipping, and when it's going to arrive. 

However, customer loyalty can be fickle. Forty-seven percent of those surveyed chose not to return to a business with whom they felt the shipping and fulfillment process wasn't clear enough. However, that negative experience might be redeemed with premium packaging. If a company offers premium packaging, 40% of respondents would give the organization a second chance, and 50% would be more likely to refer them as well. 

The key takeaways are two investments. The first lies in designing a process that keeps the customer in the loop.  Automation through a CRM can handle this. The second investment should be in product packaging. Specialized packaging demands specialized solutions, which is what Minnesota-based Sunrise Packaging does best. Bring elements of innovation to both your fulfillment and your packaging, and it's all but certain that you'll grow a repeat customer base. At least, that's what Dotcom Distribution has found to be true!

Out-Of-The-Box Custom Boxes

Custom boxes or packaging are the best way to catch the eye of a customers. If your product is new to the market, unique packaging is practically a necessity. We offer a variety of cool packaging concepts, but some places take it to another level. Sometimes eco-friendly, always creative, these packages are the serendipitous results of marketing and manufacturing.

Full disclosure: we can’t personally make any of these boxes (and trust us, you don’t want to suffer through our baking skills). Sunrise Packaging focuses on custom rigid boxes, designed to high standards with luxurious finishing touches. While the products below definitely bring a unique vibe to presentation packaging, Sunrise products always convey luxury.

Our favorite out-of-the-box custom boxes are…

  1. The Pizza Box Pizza
    Vinnie’s Pizzeria in New York is reinterpreting sustainability. Their pizza box pizza is, literally, a pizza within a box made of pizza. You can eat your box, then eat the pizza. Our only question: do you get to choose the flavor of the box? (UPDATE: the flavor is non-negotiably their personal Sicilian style).

    Custom boxes made of pizza

    Courtesy of Vinnie’s Pizzeria

  2. Come Home Gazpacho Andaluz
    The quandary of how to carry multiple bottles easily and without occupying both hands has been tackled in the liquor world, but not so much in other food and beverage arenas.  Gazpacho Andaluz answers that question with this box. It’s a one-handed operation with proper weight distribution. We’re loving the minimal, yet iconic, design. Sunrise doesn’t use these types of materials.  Our focus is on higher-quality and resistant types of packaging, but this is definitely a custom design.

    Custom boxes holding gazpacho

    Courtesy of Come Home

  3. Nude Jr. Strawberry Milk
    Milk comes from cows. Strawberries come out of the ground. Put them together, and the packaging is what you get. If drinking out of a strawberry-inspired udder is weird, don’t worry. The opening is at the top.  While Sunrise does do custom plastic packaging, this isn’t one of them.

    Custom boxes and packaging for strawberry milk

    Courtesy of Nude Jr Strawberry Milk

  4. Sapore di Nonna Pasta
    Pasta. One of the few foods that’s completely scalable in how it’s prepared, and enjoyed equally by poor college students and those in higher tax brackets. It’s delicious.  Not in our wheelhouse, but fun. This product includes pasta and the spices to enhance it, but here’s the catch: it’s actually an invitation to Sapore di Nonna’s launch party.

    Custom boxes and packaging for pasta and invitation

    Courtesy of Breno Cardoso

While all of these custom boxes are unique, there are several other aspects that went into their creation and design. Each one houses not only a product, but embodies the brand as well. The best custom boxes are the result of collaborations, both internally and with vendor selected to create it. As one of the premiere creators of custom boxes and packaging in Minnesota, Sunrise Packaging works closely with clients to develop quality products that reflect the organization.

Sunrise Packaging works closely with clients to create memorable experiences.  Rather than the above, though, we use other methods. Like foil stamp packaging, thermoforming, and turned edges, to name a few. What do you want to convey with your packaging?

Packaging That Ignites the Senses

InVitamin_facial_careYou already know that presentation packaging is a big deal. As a protective vessel, as the first thing a customer sees, as a storage device, now more than ever, a box is more than a box. Luxury packaging has its own voice. Maybe it screams from the shelf, or maybe it whispers. Either way, it is the draw of the proverbial “cover” that reals consumers in.

Artwork is the most basic step. Breathtaking visuals can draw the eye, while the simplicity of an elegant font can breathe value into a product simply by exuding charm. But if you’re looking to go one step further, the next logical step is tactile. A unique cover material can make all the difference. As simple as a silky soft-touch lamination or as complex as as textured snakeskin, an exotic wrap material is hard to put down. When a customer actually gets a product into their hands, that’s a good chunk of the battle. And if there’s something that feels soothing to the touch, well, that battle turns that much more in your favor.

But what’s the next step after that? The next evolution? We have touch and sight covered, what about the other 3 senses?

Marketing experts already know the key to selling is engaging as many senses as possible. You see this in every commercial and print ad. But now it seems the marketing world is taking things one step further. Targeting the consumer in the store, at the moment of decision, with multi-sensory triggers. Infant supply aisles that waft of baby powder, beach-scented swim trunk sections. Some of these innovations are already in play–but if you can’t control a particular stores marketing trends, then will the future of packaging include these extra sensory upgrades?

Imagine it. Wine packaging laced with the buttery notes of a fine cabernet. A tree-trimmer that smells like fresh-cut grass, or the air before a summer storm. With presentation packaging, these experiences aren’t far off. Packaging is all about innovation, and nothing is more innovative than an engaging, interactive experience.

How a Custom Wrap Affects Customers

SoftTouch


The heart (or maybe the skin) of luxury packaging is the custom wrap material. From plain paper adorned with digital print to exotic textures and patterns meant to replicate snakeskin or cheetah spots, the appearance of a box is first and foremost the eye-catcher. I like to think of the custom box material as the first line of advertising. If you can’t stand out on the shelf, how are you going to compete at the brick and mortars?

Tactile and Tactical

If the look is the first line, the feel of custom packaging is the second. But this tactile phase in the retail battle is arguably the most important. There’s something about actually holding a product that really turns things up to 11.

I used to work at a big-chain retail store. We’d often had “contests” which were more like daily sales goals for a specific product. If it was some sort of plush or pillow, I knew it was game over. All I had to do was hand the product to somebody, let them walk around the store with it, and by checkout time, they just had to buy it. Why? Because you just can’t help grow attached to something you’re holding onto. But if you don’t have a sales floor extraordinaire like myself hoisting your product into the empty arms of consumers, then you have to go for the next best thing: the two-punch combo of attractive and tactilely-pleasing packaging. The custom box that you just have to pick up, and that you just can’t put down.

Sure, it all boils down to the product within, but you can’t deny the power of a first impression. It’s just as true for luxury packaging, if not moreso.

Packaging manufacturers are always looking for the next big trend in materials, textures, wraps, and designs. And we love a good challenge. The old “form follows function” has given us some very distinct/cool/practical/innovative box designs. But inventing a texture is even trickier. A recent story from Packaging Europe tells the tale of a how a company’s request for a very specific paper lead one of the oldest paper mills to create one of the newest trends in packaging.

Are You Swayed by Suede?

James Cropper, a “luxury paper” company, was asked by Spain-based LOEWE to create a paper with a feel of suede for their new product packaging. Carvetian Suede–so named for James Cropper’s historical stomping ground–is a textured paper that mimics the feel of suede. Not only does it feel like the classy material, but it improves upon it by being biodegradable. James Cropper uses at least 40% recycled materials to create this exotic custom wrap.

Carvetian Suede custom wrap material by James Cropper

Maybe you don’t have to wrap your box in suede, but the lesson here is to always be mindful of your product packaging. The luxury in “luxury packaging” shouldn’t be mistaken for frivolous or exorbitant. What it’s really about is showing your customers you believe in your product, that you value it. And, perhaps more importantly, that they will too.

Image: jamescropper.com

The Most Famous Piece of Corrugated Cardboard Ever

A portion of the star wars early bird certificate, maybe the most famous piece of corrugated cardboard in the history of retail


The year is 1977. Fleetwood Mac is blasting through the speakers of Trans Ams everywhere, Star Wars takes the box office by storm, and the Kenner toy company is sitting on the golden egg of a lifetime–and they almost crushed it. Here’s the true story of how a piece of corrugated cardboard changed the face of marketing history.


 

May the Corrugated Cardboard Be With You

 

Months earlier in 1976, The Kenner toy company caught a seemingly lucky break. A small subsidiary of General Mills, Kenner’s usual fare was squirt guns and bubbles. But a major toy company, Mego, had passed on the Star Wars license to produce toys. Kenner, the Little Toy Company That Could, managed to acquire it.

 

Huge mistake for Mego. Potential mistake for Kenner.

 

Why? Just because Kenner picked up the license didn’t mean they believed in Star Wars. It seems impossible now, but the original Star Wars movie could barely get off the runway back in the day.

 

But once it did, it exploded.

 

The late May blockbuster left Kenner scrambling to produce Star Wars toys in time for the holiday season. Even by today’s standards, that’s a tough deadline. At some point, the small company realized they couldn’t meet the demand by Christmas. But did they give up? Not a chance. Instead they turned to a piece of customized corrugated cardboard into a legend.

 

The Star Wars Early Bird Certificate Was Born.

custom corrugated cardboard packaging used in the marketing of popular star wars toys

A member of the Kenner team had an idea. Instead of letting the ball drop, they created a corrugated cardboard box. Most likely an E-Flute wall structure–the standard in luxury display packaging–Kenner’s Early Bird Certificate doubled as a display stand. The idea was that kids could mail in the certificate and, when the toys were ready, Kenner would send out the first wave of toys, packaged in a thermoformed plastic tray. Then, when the package came, kids would have a spot ready to display them.

 

And they sold it.

 

Hero Complex’s Jay West calls it the “the most coveted empty box in the history of retail.” To think that anything could replace an action figure under the tree in a child’s eyes seems unlikely, let alone a hunk of corrugated cardboard. But it did. In fact, the anticipation of staring at the placeholder while waiting for the figurines to arrive made the prize even sweeter. Exclusive mail-away action figures would be the cornerstone of the Star Wars toys for the next 30 years.

 

Maybe Kenner’s whole plan wouldn’t fly today. But there’s a lot of takeaways from this story. Not giving up? Of course. Taking chances? Sure. But, above all, it shows the creativity stored in that “coveted empty box.” That’s the power of corrugated cardboard. It’s durable, environmental, economical, and endlessly engineerable. Just a simple piece of cardboard changed the face of product licensing forever. Think what it could change next.

 

You might be wondering what parents paid for that precious corrugated cardboard back in the day. $7.99. But what are folks willing to spend on it today?

the infamous customized corrugated cardboard on ebay, glossy laminate

 


 

Custom Corrugated Box for Branding

 

What’s your favorite logo? Think of your t-shirt collection. Or your favorite hat. What’s on it? Is it the Fox Racing fox? The Budweiser crown? Maybe the slashed M of the Monster logo?

 

 

fox racing logo, branding for custom corrugated box21689-monster-energy-logo

Company logos are big. Not size-wise necessarily, but there’s a reason businesses drop major dollars on logo design. If you land on the right one, it transcends the brand and becomes a piece of pop culture. Those companies listed above—consumers actually purchase clothing with their brands blazing on them. They are paying to advertise for that company. Now how’s that for a turnaround on investment?

 

Granted some folks might have seen them sported by a celebrity, or on the door of a race car. But most people just like to show their support for a company they like. I bet nobody at Apple foresaw how fashionable that little piece of fruit would become today.

 

Or maybe they did?

 

A Custom Corrugated Box is Your Canvas

 

Now your average John Q. Startup doesn’t have the funds to furnish a Nascar driver with their logo, but you can start with personalized packaging. A custom corrugated box offers durability, but also a proper canvas for your company’s brand. The fluted walls of a custom corrugated box allow for full color digital printing, so your exact logo can come through in high definition. It might not be in the hands of a pro athlete yet, but imagine how many E-Flute press kits go out a trade show. Your company logo is bound to get into the right hands eventually.

 

Which leads back to having a proper canvas. The nice thing about a custom corrugated box is that it’s affordable enough to give away, but can be made luxurious enough that it will be kept by its recipient. That’s the real goal, isn’t it? That’s how your logo sticks. Your name sticks. By providing your potential client with high-end custom packaging, you are giving them a reason to remember you. And if history has taught us anything, there’s nothing more useful than a custom corrugated box.

Retail Ready Packaging (RRP) and the Five Easies

plastic retail packaging, retail ready packaging, shelf ready packaging, customized thermoformed product packaging

 

It almost sounds like a rock band, doesn’t it? “RRP and the Five Easies.” In actuality, RRP stands for Retail Ready Packaging and it’s only about the biggest growing development in custom packaging marketing–and it’s still growing. Projections put RRP demand to increase by 70% in 2016. But RRP isn’t the new kid on the block: Smithers Pira Research reported a total market volume of 27 million tons–$54 billion worth–back in 2011 alone.

 

So what is Retail Ready Packaging?

 

Retail Ready Packaging (or Shelf Ready Packaging, SRP) is difficult to define. The ECR generalizes it as a “term used for mechanisms to merchandise product on shelf, on display, on retail store floor on its own base, or at aisle end.”

 

RRP and SRP might be more clearly defined by their guidelines, their motivating factors. Which is where the 5 Easies come in.

 

retail ready packaging, five easies, rrp guidelines

Image: Retail Ready Packaging Toolkit

 

Easy to Identify

 

Clear-cut, straightforward packaging is good for both consumer and staff alike. If your staff can tell what it is right from the box, they’ll be able to get it on the shelf faster while stocking. On the flip side, your customer will be able to get it off the shelf that much faster too.

 

Easy to Open

 

Ever struggle with a package or envelope? Seems like the more you want it, the harder it is to open. A corrugated box with perforations is one of the simplest solutions, able to tear open with ease. Even better if the overall packaging for the product can tear open into the display itself. Again, easy for the stocker as well as the consumer.

 

Easy to Shelf

 

Shelf Ready Packaging means the product is ready to be put on the shelf. Thus, your package design needs to ride the line between marketable and eye-catching, but also sturdy and secure. The right custom packaging can solve both of those issues and get your product to your buyer much quicker.

 

Easy to Shop

 

This relates back to “Easy to Identify”–the easier it is for a customer to know what they’re getting, the more likely they are to choose your product. Transparency in product via the packaging print. Making sure there are no roadblocks between the product and the hands of you potential customer.

 

Easy to Dispose

 

It’s the cold hard facts–eventually your Retail Ready Packaging will have served its purpose. At which point, it needs to “go on to a better place.” This plays a factor in deciding what material to use. Something easily recyclable is the best case scenario. However, this guideline isn’t just preaching an eco-friendly song, it also relates to easily identifying the recycling information. Is it recyclable? Is it made from recycled paper? What type of plastic is it? All of this should be taken into consideration in today’s market.

 

Bottom Line

 

When choosing your custom packaging, RRP needs to be at the forefront. There are a lot of hands on your product between you and your customers. The more confusing–or crushable–your Retail Ready Packaging, the longer the time is before they actually purchase it. And that lost time can mean lost dollars.
So remember: Easier for your stockers. Easier for your buyers. Easier for your wallet.