Custom Foam Inserts Fit Every Box

Die-cut custom foam inserts. It's not a phrase most of us use everyday. Or really ever, if I'm being honest. But foam plays a big role in manufacturing and packaging, bigger than most consumers and organizations might realize. When you are looking for the best bet to keep your product safe, foam is one of your best options. 

Sure, there are other options out there, like using a thermoformed mold or tray to ensure packaging consistency and safety. And sometimes, it's the right option for the job (depending on what you're up to). But if we're talking bang for your buck, let's talk about custom foam options.

Filling Your Box with Custom Foam Inserts

By this point, you might be asking yourself: what's so great about custom foam inserts?

Here's our response: 

Foam is malleable and shock-absorbent. It's also a good thermal insulator, meaning that no matter how your product is transported, it won't experience wide temperature changes that might affect its quality. There are many different types of foam that might work well based on your product, budget, and other factors. Sunrise can help you make the right choice for your needs.

To Foam or Not To Foam

Ultimately, the object being packaged plays the biggest role in foam-choosing process. Products that are valuable, fragile, made from glass or other potentially breakable material are good candidates for some kind of custom foam insert. Liquids and foods might have some legal  requirements as well that need to be met. 

Most importantly, working with a packaging provider whom you trust is key to understanding foam options. At Sunrise, we have literal decades of experience packaging a wide variety of products for a wide variety of industries. So we feel confident in saying that we can guide you--and your products--safely through this design process. Contact us when you're ready to start!

High End Presentation for Higher Ed

High end presentation is a bit of an unspoken rule amongst most higher ed institutions.  One of the most expensive undertakings and investments that a potential student will make in their lifetimes, there are certain expectations. One of those expectations is that the "pomp and circumstance" that accompanies advanced degrees will honor that investment. If you are paying tens of thousands of dollars for something over the course of a long time, you expect that the diploma at the end isn't written on a pizza box, right?

Ok, ok, that's a bit of a leap, we know. But it exemplifies the expectation. There's a spectrum of what we think is appropriate. And high end presentation, particularly from prestigious schools, is on the upper end of the spectrum.

Meeting Expectations with High End Presentation

With that in mind, take a look at this project that Sunrise recently completed. We collaborated with Printhouse Boston to create this box for Harvard Medical School. It's a gate fold box with soft touch lamination, accented with silver foil. 

The gate fold box is one of our high end presentation pieces. And it's hand crafted and inspected to ensure quality, resulting in a true show off piece. It's ideal for an institution as venerable as Harvard Medical School. From the first look and feel, users are entranced by the softness of the package and the intricate closure.  We love this style of packaging for a lot of reasons, but mostly because it's the epitome of style.

Preferential Packaging Ideas

Making an investment like higher education, at any level, is big. To honor that investment - and to instill confidence that your prospects are making the right choice - Sunrise Packaging can help guide you toward the best high end presentation packaging options. 

Contact our team when you're ready to learn more about possible packaging ideas with high end details!

USA-Made Packaging: Kimberly Handbag

When shopping for packaging, there are plenty of options out there for organizations. For those looking to save big, chances are they're looking overseas for the best deals. But the implications of shipping boxes and custom packaging options from abroad is bigger than just saving a few dollars. That's why we recommend focusing your budget on USA made packaging.

USA made packaging, like what we create at Sunrise Packaging (located in Minnesota), provides many benefits. Our custom options are almost always handmade, meaning that the quality is superior, and personally inspected by our team prior to shipping. But the benefits are even more far-reaching than quality (although that is a great one). 

Why USA Made Packaging Matters

In the video to the side, you can see the care that goes into packing a purse by one of our customers. This kind of care is echoed in our own process, and is displays part of why USA made packaging is an important part of our brand. 

In addition to ensuring that every piece that leaves our warehouse is high quality packaging, here are other benefits that buying American can have: 

  • Keeping jobs in the USA - especially manufacturing jobs
  • Lower carbon footprint - these products have to travel a much smaller distance than something coming from China or India (and it can also reach you much faster as well, and with less pollution)
  • Human rights - weaker environmental regulations in other countries lead to violations and unsafe working conditions

Read more on why it's important to go with USA made packaging.

Sunrise Packaging calls Minnesota home, and our central location allows us to easily ship across the country to either coast in quick, efficient timeframes.  We never compromise on our quality, and are proud to partner with companies and organizations who share our values. Contact our team for a quote on your packaging project!

Packaging Customization Options

The ability to personalize items is long-loved tradition for people that goes back to literal centuries. Roman emperors, Greek generals, even Neanderthals felt the intrinsic need to put their unique stamp on their projects (or cave walls, as it were). And that desire hasn't changed or waned in the ensuing millennia, continuing in the age of packaging customization. 

Customizing your organization's packaging for products, marketing, and more can be intense. While your branding can determine some aspects, the rest is wide open and dependent on budget, expectations, and intent. Which can take time to boil down. Luckily, Sunrise has an extensive manufacturing history and expertise.

 

Ideas for Packaging Customization

So what kinds of customization options are out there for packaging? Here's the short list:

  • Box design
    Magnetic closure? Slide lids? Gate fold tops? There are a lot of different ways to design a box, and we can help you determine the best options.
  • Printing
    Using multiple colors? Just one color? It all affects cost and final impression.
  • Lamination
    Wrapping the box in lamination adds to the overall experience. Whether you go with something silky-smooth or a little more textured, there are subtle messages sent every time.
  • Decorations
    From embossing, debossing, foil stamping and more, decorations add the sparkle. Literally.

Check out our archives for examples on some of our favorite projects. 

When Less Isn't More

We have a few ideas that we go by when it comes to package design, and some of them go against conventional wisdom. The idea that "less is more" is true at many times. But when it comes to packaging, we feel that it's more appropriate to say that more is more. Our rationale? Taking advantage of more packaging customization brings more to the table... Within reason. For help finding out what that reasonable "more" is, contact our team to start the design process!

Premium Brand Refresh or Rebrand?

Let's talk about brands. And specifically, a brand refresh. 

Before we dig in too deep, let's clarify the difference between a refresh and a redesign. As Creative.Co writes:

A brand refresh is a makeover for your company... Think of it like a personal makeover ... a better haircut, up-to-date outfit, and new shoes that transform how a person is perceived. It's the same with your brand.

Rebranding can be a complete redesign... A transformation, a new identity and brand system for the same name. And with the new logo design—fresh messaging, a reinvented visual system and a transformed marketing program to catapult the organization forward.

While rebranding might in the cards for your company, it's not something that can be implemented overnight. Many organizations opt for the refresh - and refresh, and refresh - ultimately landing a little further away each time. 

A brand refresh seems straighforward enough. Update the stylesheet for the website, update the brand logos wherever they appear, etc. But for things that are a little less dynamic or harder to change--like boxes or custom packaging--the refresh isn't quite a straightforward.

Applying a Brand Refresh to Packaging Options

If it's not in the budget to completely toss the old packaging and buy new that corresponds with the refresh, there are options available. Much of it depends on the type of packaging in which you have invested. 

For example, stickers or new wraps are quick, easy ways to hide an old brand. You can also work with our team to look into new finishing options that can help disguise the old brand in different ways. We've worked with companies that leaned in completely to their brand refresh by designing a customer-focused experience that included new packaging encompassing the old packaging. 

Ultimately, it's up to your company and your budget with how far-reaching you want to take the packaging refresh.

Update Your Brand, Update Your Packaging

A brand refresh needs to extend across your entire portfolio to be effective. It can cause confusion and dissonance to see different logos, colors and other attributes for the same company. We know it's a big decision for any company to make. But when it's time to update, Sunrise Packaging can help you make the transition as seamless as possible!

Branded Boxes for Luxury Real Estate

The real estate market is one of the most subjective markets out there. From trends in color and design affecting if a home feels *dated* to the literal supply and demand of housing, a realtor needs to have capital-h Hustle if they want to make a name for themselves. And that goes double for the luxury real estate market. There are plenty of tools out there, from social media to branded boxes, that can assist realtors in this end goal. But it takes practice and in-depth understanding to wield them well. 

The New Toolbox: Branded Boxes & Tik Tok

Yup, you read that correctly. Tik Tok has emerged as a tool for realtors to move high end real estate

As more and more brands work through the noise and are able to keep up with the swiftly-changing Tik Tok trends, they also need to be able to stick in customer's minds beyond the smartphone. Branded boxes are a great tool for several reasons.

First, luxury branded boxes literally emulate the realtor brand. If you're looking to create a persona that conveys high-end living, a branded box should be high on the to do list. Photographable and highly shareable, it's an opportunity for unlimited exposure. Secondly, using your branded box as a thank you gift to your buyers or sellers ensures that, in addition to the content marketing piece, you're also going to be talked about with their circles. 

It is possible to tap into influencer marketing tactics without engaging with full-on influencers. By creating and sharing things that others will, in turn, share, the impact snowballs. Start an avalanche with your branded boxes from Sunrise Packaging. We've worked with countless luxury brands and know how to create high end packaging. Even on a budget. 

Reach out today!

Packaging the Fan Experience

When you go to a professional sports event (okay, think back to pre-Covid times), what do you remember about the fan experience?

Expectations and times are changing regarding what sports fans expect when they attend a professional event. Here in Minnesota, we might never live down jokes about the noise level of the Metrodome and terrible sightlines. However, take a look at US Bank Stadium or Target Field, considered one of the ballparks in the nation. We've upped our game, and the team staff have worked to create unique experiences for every attendee. And it's possible to to convey that same kind of experience even off the field. 

Boxing Up a Fan Experience

Designing a package to share the experience of live sports is a tall order, but it's one we enjoy. We recently worked with Diamond Arctic Ice on the project to the side. This was no ordinary off-the-field experience. 

This company created a Game Day Experience Kit for Iowa Hawkeye fans. It's a cocktail kit, tailored to the nth degree. It holds glasses, hats, and their flagship product: ice. The offset printing and matte laminated wrap are signposts to any Hawkeye fan, and upon opening it up, consumers have a fun display that works with any game. It's a great example of a thoughtful fan experience. Swipe through the pictures to see what we mean.

Interim Fan Fun

While we're home and waiting out coronavirus, fans have been hard pressed to find the right fit when it comes to sports. Whether the winter brings another bubble or otherwise, you can still package up the fan fun and send them something to brighten the season. Reach out to us today to talk sports!

Limited Quantity: Magnetic Closure Box

It's definitely not every day that we have a high end box ready to go out. Call it a holiday miracle or something else, but Sunrise Packaging is super excited to share that we have a limited quantity of our magnetic closure box available ASAP!

The particular box in stock is completely black, wrapped interior and exterior smaller shaped box. It's perfect for employee recognition or holiday gifting of small items. Amongst other things.

Why the Magnetic Closure Box

The magnetic closure box is an extremely popular style. It's incredibly malleable for a variety of purposes, like those mentioned above. We've also utilized this unique box style for marketing of real estate agents, mortgage brokers, and more. Not to mention that it's an ideal sample size if you are looking to grab a few boxes to try out for sample kits or other packaging needs. 

In addition to looking sharp, this box is durable as well. The firmness and strength of the box ensures that contents will be safe from harm, although this specific set of boxes available does not include any inserts. Reach out to the Sunrise team at the time of ordering if you are interested in adding customization of any kind to your order. Some level of added value might be possible, but for the most part, these boxes are being sold without added decoration.

In Stock Inventory

As we said before, it's rare to have boxes like this available in stock for customers to order. The quality, design and features set this style apart from others. The potential to use these boxes for a variety of purposes is limited solely by your imagination! We love seeing how our boxes are utilized, and at this time of year, it's sure to be a winner for any holiday gifting you might have to do. 

Financial Marketing Kits

Financial marketing, for any organization, is about building trust with your customers. As your organization looks to the future at upcoming generations, it pays to know what their expectations are. 

For example, millennials are coming into their own (financially speaking). They're the ones generating capital, the potential homebuyers and investors, and the audience most in demand for financial organizations. How are you marketing to them effectively? How are you sharing values and relating to them?

Financial Marketing for Every Institution

Relating to a generation of people is a tall order, but there are some universal techniques that can help you connect with millennial marketing tactics. According to Digital Authority, millennials are looking for specific things when they're choosing financial services: 

  1. Incentives
    Introductory offers and better incentives than their current institution are surefire draws. 
  2. Awards and savings
    Offering awards and saving them money on fees or other things is key to marketing to millennials. 
  3. Digital services
    92% of millennials pick their institution based on the digital services they offer. Basically, if they never have to physically set foot in a place, the better. 

Additionally, millennials are big on personal referrals. Knowing someone who has had a good experience (and is willing to talk about it) is a great way to generate interest and business. One way that an organization can do that is by producing Instagrammable moments, like these marketing kits we created for Fifth Third Bank. 

In these financial marketing pieces, you can see how Fifth Third integrated their brand into the design not only by the using their color palette, but by customizing the boxes' interior tray and magnetic flap. We love how this piece is bright and bold, and best of all, prominently features the financial organization. 

Creating pieces that a customer wants to photograph isn't always the most intuitive process for financial services. Luckily, though, it is an area we have some experience in. Partner with Sunrise Packaging to start marketing to the Instagram generation. Contact our team today!

Startup Gift Boxes

There are no hard-and-fast rules for becoming a successful startup. And what we do know seems to change regularly, with businesses changing the norm and going against the grain to make an impact in their market. It's about making an impact and an impression. Creating that perfect package isn't easy, but at least we can help create that literal package in the form of startup gift boxes. 

Gaining capital and wooing investors takes a special skillset. And gift boxes can soften any skillset or less than desirable first impressions. We know it's not always prudent to blow money on something that investors might view as a waste of cash, which is why Sunrise can provide you with options for startup gift packaging on a budget that doesn't look like it came out of the bargain box.

Impressions with Startup Gift Boxes

Your business needs to be able to scale, and we take the same approach with our product line. However, while our custom boxes might run into higher numbers than you'd like to spend, we have options in the midrange and lower. The best part is that they don't have to look like they cost less than our upscale packaging. With a variety of finishing options available, you can upgrade your box for less in a variety of ways. 

Foil stamping, for example, is a great way to add literal sparkle to any package. And it's a process that can work on many materials, and can elevate the right design. You can also consider different finishing options like soft touch lamination, or laser printing, to name a few high-end options. 

Hand Over the Reins

If you've spent time and tears on your company, it's hard to relinquish any part of it. But with our years of experience at Sunrise Packaging, you can ease up. Building off of your input and ideas, we can bring your startup gift boxes into reality efficiently and as budget-friendly as you need to be. When you're ready to create an impact with your investors, contact us.