High End Packaging for Real Estate

Short supply and high demand is a recipe for a crazy housing market. Particularly as more and millennials start to dip their toes into home ownership. It can be daunting for mortgage brokers, homebuilders, and realtors to find ways to make an impact on this tech-savvy, immediate-results generation of homebuyers. Utilizing tools, like social channels featuring high end packaging, is one way to reach people.

In this Uber & DIY-focused economy, brand loyalty and expertise counts for less than it did in the past. For a business like realty, which are hugely relationship-based, this means that their basic marketing model needs to change. Referrals are still a big way to gain business, but reaching out on various mediums is another way to gain interest. It's the online shopping effect. We see something we like, we tap on it and can buy it.

Obviously, real estate doesn't work *quite* like that. But check out Carrington Creek's Insta, and tell me you're not enticed to learn more about these gorgeous homes. Particularly that signature Welcome Home box.

High End Packaging for High End Homes

Carrington Creek (located in Arkansas) is a homebuilder focused on building relationships as well. They've won multiple awards for quality, customer satisfaction, realtor excellence, and more. And when we began work on a special project for them, we knew it was going to be a special collaboration.

High end packaging always presents interesting challenges. At its heart, the best packaging utilizes simple design techniques. But the unique features are where we like to make it truly high end, the little touches that speak to a users tactile or visual senses. For this project, we used offset printing and a scuff free matte lamination.  This box is as sturdy as the homes they build, and just as classic with monochrome coloring. With spot UV over the logo, this is a box that pops. Maybe not as much as that champagne, but it's a coordinated effort!

Use Custom Packaging as Part of a Targeted Marketing Strategy

These welcome boxes are gorgeous on every level. They're highly Instagrammable, prominently featuring the logo, and create a true connection with the homebuyer. It's clear that this is a celebratory gift while still being functional.

But it's still part of a marketing strategy. If you're homebuilding organization or realty company is looking to put that extra panache into your marketing tactics, reach out to Sunrise to sketch out your own welcome kit!

Luxury Packaging Details

When it comes to luxury packaging, what do you think matters most?

Customers tend to notice different things, and those things aren’t always obvious to the manufacturer. While you might want a customer to read everything they can on the package, chances are they won’t. You want the customer to recognize the brand and colors, but how many actually do?

Well, it depends. 

Luxury and high-end packaging rely on some common tropes to float ideas into the minds of consumers. Soft wraps. Bold fonts. Foil inlays. And more.  If you use secondary packaging, or a box encasing your main product, read on. 

Luxury Packaging Details Not to Miss

The fastest growing luxury packaging market is the beauty industry. From make-up to lotions to creams, new products are hitting the market daily. But what entices a consumer to pick up a new brand?

Clarity

Slip Slant Boxes with box closures luxury packaging

If you’re using secondary luxury packaging, 40% of those surveyed said that an easy-to-read name was an important factor in whether they gave the product a second thought. Additionally, 33% need the product to be easy to see on the shelf or display area. Makes sense, right? Customers can’t buy your product if they don’t see it – and they can’t recommend it if they can’t pronounce it. 

Durability

Additionally, customers want luxury packaging that’s durable. It might surprise you to know that there’s a market on eBay and other resellers for luxury brand packaging, from Lululemon bags to Cartier watch cases. Ensuring that your packaging is durable and hardy is a sure sign to convey high-end to customers. Thirty-six percent also note that the packaging needs to be easy to open. Depending on your market, this becomes increasingly important if you’re targeting baby boomers. Like it or not, aging hands aren’t as dexterous or strong as they were. Making luxury packaging easy to open helps them out. 

Content

While it’s true that most people won’t read every bit of content created for your packaging, they do like to see certain things: 

  • promised benefits
  • independently-conducted consumer study results
  • recognizable recommendation (hello, influencers)

Highlight any other important selling points. Is your product eco-friendly? Say so on the packaging. Give consumers every reason to pick up your product boxes. 

Targeted High End Primary and Secondary Packaging 

By using these factors to design your luxury packaging, you can start to learn to what customers respond, and make it better with every iteration. Another option is to do it right the first time. Contact Sunrise Packaging ASAP to leverage our expertise in the high end packaging market. 

Custom Gift Boxes for All Occasions

While the holidays draw near, anyone tasked with gifting turns their mind toward packaging at some point. While wrapping paper still reigns supreme, there's another option available. A more eco-friendly option, we might add. Gift boxes, especially unique boxes, can be all the decoration a gift needs this holiday season.

Custom gift boxes aren't a new idea, but they've long been the domain of luxury packaging. Think of Tiffany's jewelry, for example. Sparkly diamonds might come to mind, but so does their iconic robin-egg blue box and white ribbon.  In that example, their brand is clear. So much so that a Pinterest marketing effort proclaims, "There is no color quite like this."

 

Customized Gift Boxes

When A/Z Corporation approached us to create custom gift boxes for them, we knew it was an opportunity to build something great. As a company that markets itself as an innovative leader in their field, it was important to match that flair. To match the clean aesthetic of the organization, the set-up box style was chosen. Two piece set-up boxes are often used for high-end electronics, like smartphones and tablets, so there is an implied sense of luxury for the user. 

To enhance the rigid box, we wrapped it in a black ultima. This cover material is rich and gives both depth and contrast when used. Particularly with finishing elements that set it off, like silver foil stamp crowning the package with A/Z Corporation's logo.  Watch the video to get a sense of the unboxing elements.  Minnesota-made packaging at its finest.

While we love this project, there are more things that could enhance it further. A thermoformed insert, or custom foam insert, could add additional protection. And while the rigid two piece setup box is fairly well protected, adding a sleeve to the box adds more real estate for marketing content without ruining the sleek, clean look.  But that's just us working toward perfection.

Custom Gift Box Styles

While the setup box style was perfect for this project, there are many, many other styles of custom boxes that you can peruse to find the perfect one for your product and organization. While you might not initially think of your product as a gift to customers, using a little bit of that aesthetic could bring a new dimension to your brand. Sunrise Packaging creates boxes that can be used as keepsakes.  

It's the time of year when generosity is infectious; give your customers a thank-you that's stylish and attractive. Contact us today for a quote!

 

Car Marketing with Key Fob Packaging

Buying a car is, for most people, a process. From the financial considerations to what options are most important, it’s a decision-laden process. Not to mention stressful. At the end of the road, customers want to feel confident in the decisions they’ve made. As they drive off the lot, car dealerships should recognize that there is always another opportunity for car marketing. Key fob packaging and car marketing

Key Fob Packaging & Car Marketing

Key fobs are practically a standard in vehicles today. The use of the fob might vary, from just unlocking the car to starting it remotely, but there’s usually two identical fobs. One on the keys, and a spare. The spare is usually handed over, fairly unceremoniously, in an envelope. Which may or may not feature the brand. 

Sunrise Packaging (Blaine, Minnesota) recently started working with car dealership marketing teams to create a kind of welcome kit for customers. This kit affirms that they’ve made a great choice not only in their vehicle, but choosing the dealership as well. It boosts confidence and makes customers feel secure. 

These presentation packaging pieces, or FobPads, feature the best in our design department. In the examples pictured for Sunrise Auto Family, you can see several elements at work: 

  • Construction: these pads utilize custom thermoformed foam inserts to keep the fob and business card firmly in place. They’re also tied together in the customer’s mind. The pad construction, mimicking our FlashPads, is sturdy like a hardbound book. 
  • Design: car marketing is all about impressions and prestige. We’ve designed a packaging solution that’s intuitive and attractive. Sunrise can design with your brand in mind, and take your vision to the next level. 
  • Content: from the visuals to the words, there’s a message here. It’s adventure on the open road. It’s a warm handshake. A possible future referral for your dealership. Keep it simple, but significant.

Custom Key Fob Packging for new car salesAdditionally, these FobPads are keepsakes for the customer. The fob is safe in a recognizable space, ensuring that it’ll be kept in the house for a long time. 

Continue Selling After the Car Leaves the Lot

New cars come out all the time. Dealerships exist in nearly every town in America. What makes your dealership stand out?

We know pricing and financing are one thing, but it really comes down to dealership and car marketing. As a family welcomes a new car into their life, so can a dealership welcome them to their family.

Be one of the early adopters in this exciting new opportunity. Contact Sunrise today to start!

 

Casino Packaging for High Rollers

Some rules of marketing apply to all sectors, but when it comes to niche industries, like casinos, the rules are different. While a health organization has no problem promoting health, casinos typically don’t  promote excessive gambling. It leads to creative angles that tap into different areas of the subconscious. One area in which this is evident is in casino packaging options. 

The goal of any casino is to bring in players. It’s no coincidence that many casinos use magnetic cards to run… Well, everything. These cards make it easy to move around the space, from checking in to rooms to paying for meals to gambling. They also enable casinos to know exactly where you are and what you’re spending. Casinos are pros when it comes to using data to inform marketing decisions. And if you’re a major spender or high roller, there’s an incentive to keep you on the premises. And to get you to return ASAP.

Casino Packaging for High Rollerscasino packaging

From those handy magnetic cards and other resources, casinos know a lot about their clientele: 

  • Visit frequency
  • Room and meal preferences
  • Gaming and entertainment habits
  • Betting amounts
  • Stores you visit and items you buy

And that’s the tip of the iceberg. Savvy casinos are using this mountain of data to market to their desired client base to draw them in for special events, offers and more. It’s about meeting their needs before they know they need or want something. 

In the image to the right, the project we completed for Harrah’s Reno Hotel plays on a few marketing tropes specific to casino packaging. To engage high rollers and provide them with something unique, we created personalized packaging to hold limited edition poker chips. These custom pads utilize luxury packaging detailing. They flip open, evoking an exciting hardcover story book, revealing a present designed to appeal to high rollers. Casino packaging like this can be customized with die cuts to hold loyalty or membership cards, keys, poker chips, or other souvenirs. 

Branded with your organization’s colors and logos, this style of customized packaging is designed to enhance the customer experience. 

The Best Investment Is In Your Customers

All industries want to keep and retain their customers. But for casinos, the payoff from customer loyalty is what drives the bottom line. Finding ways to please and delight them–and create incentives that keep them coming back–is the best way to earn their loyalty.

Contact Sunrise today to learn more about designing effective casino packaging!

Artisan Liquor Packaging

As you peruse the shelves of your local liquor establishment, you might notice a series of words used frequently in marketing materials. Handmade. Small batch. Craft. Artisanal.  What's it all about, and why is it on my liquor packaging?

In short, it means that these liquids don't come from a mass-produced factory, churning out jugs of alcohol by the tons. It gives buyers a sense of place, a connection to a product, to know that it's rare, or local, or simply imbued with something a little extra special. 

Some might tie it to the general farm-to-table movement; we just see it as taking pride in what you consume. 

Unique liquor packaging

Liquor Packaging Showcases Craft & Company

As a Minnesota local company, we love living in a land that takes pride in everything from turbulent weather to the range of homegrown distilleries, breweries, and wineries in the region. Every one of these alcohol artisans has a story and a mission for what they create. We work to design packaging that showcases their unique perspectives. 

Unique liquor packaging

In the example to the left, the gin company manages to avoid the ubiquitous terms we listed above by using a quirky, funny tone. We embellished their strategy--literally--with deep, rich colors that offset each other. It's a blue tower that's sure to stand out on any product shelf. 

When it comes to box construction, we used rigid chipboard to keep the bottle safe on both shelf and in shipment. You can even add custom foam inserts or thermoformed trays to add additional protection and presentation packaging elements. With the users in mind, they can slip the magnetized flap open to check out the product inside. It's not tricky, it's not dramatic. It's just great design. 

Serving a Growing Market

Great products sometimes have a hard time finding their audience, and this the case sometimes when it comes to liquor. When a consumer is faced with a shelf of vodka or whiskey, it can be overwhelming to choose one. However, one of the most common reasons customers cite for trying something new is that they liked the packaging (no lie). 

Ready to invest in liquor packaging that helps your product stand out without resting on tired marketing cliches? Contact us today!

Options That Make For High End Retail Packages

High end retail packages speak to customers. 

Not literally, of course (but who knows what might happen in the future?). But all it might take is a swift glance over a familiar box to evoke a memory. Positive, negative, those parts of are out of control for manufacturers and companies, but the point is clear: when you have a strong brand that speaks to luxury, quality and comfort, your packaging should reflect that. 

Why Packaging Matters

Some might be quick to dismiss packaging as most important for mass produced consumer brands. It’s necessary for boxes to stand out on a crowded shelf, helping customers identify the one they want quickly. Or to catch their eye long enough to consider trying something new. 

But it’s the seed of brand loyalty that transcends economic status. Whether it’s a loyalty to Captain Crunch cereal or to Cartier watches, customers who exhibit appreciation for a specific product still want to feel like they’re part of the club. Cultivating that seed is partly done through packaging. 

Features of High End Retail Packages

high end retail packages

custom luxury packaging

It’s easy to assume what features a cheaper package might feature to cultivate brand awareness. Color is the main one, with graphics coming in second. But when it comes to high end luxury packaging, customers want a little more. 

  • Make it a tactile experience
    If you turned the lights off and ran your fingers over the packaging, what sense would customers get? Utilizing features like embossing, hot stamps, soft touch lamination, and more can stimulate the senses to entice customers in a different way. 
  • Turn the mundane into the extraordinary
    Opening and closing boxes isn’t something that registers with most people. Unless there’s something that stands out in people’s minds about it. Using a unique closure, like magnets or a custom molded snap enclosure, can do just that. 
  • Create contrast
    Light reflects differently on different materials and colors. Using a matte finish with glossy embellishments will draw attention to the various contrasting elements. Or simply mix up the colors, pairing black with white or other opposites that work well together. 
  • Design a pause
    An unveiling is a spectacular affair, and the first time your customers see your product–as their own product–should be as well.  One way in which package designers do this is to add a moment before the *big reveal.* It’s like going through the wrapping paper to get to a birthday present. Your excitement is heightened because you know this is something you want, and the paper is the only thing in the way. Badly designed processes can lead to buyer’s remorse and increased product return rates. All things luxury producers want to avoid. 

Contact Sunrise Packaging

We love talking high end retail packages. Different features work for different industries, and we’ve a bit of experience in the field to help guide you.  Get in touch today!

Tis the Season: Get a Jump on Custom Holiday &Christmas Packaging

The weather here in Minnesota has been a little iffy, but with the Memorial Day weekend, we can finally say that summer is officially here. Which makes it the perfect time to start considering your custom holiday and Christmas packaging needs, right?

Wait, what? Christmas packaging in June?

Yes, it might sound a little premature to start thinking about the holidays. But, as one of my former professor was fond of saying, proper preparation prevents poor performance. For many businesses (well, except for ice and fireworks, maybe), summertime is a bit slower than the rest of the year. It’s a chance to relax a little bit, look ahead a little more, and gauge what’s coming around the corner. After summer flies by, then it’ll be fall. And as inevitable as tax season, the holidays will be here before we know it. 

Make use of this low-stress period by planning for your custom holiday and Christmas packaging now. The holidays are a high-stress time, from the end of October through the new year. There are a million things to get done before the end of the year–both at work and at home, making balance harder–which wears on us mentally and physically. If that’s not reason enough to start planning now, here are a few more reasons. 

Beat the rush

 

The best gifts take time to craft and create, and the same goes for custom packaging. While Sunrise Packaging prides itself on creating the perfect package for every customer, the best products are the ones for which we have time to work through design, procure materials, and produce to our high standards. It also gives you time to explore the variety of options, and land on the perfect one for your needs.  

Cultivate joy, not stress

Like we mentioned above, the emotional hallmark of the holiday season tends to be more on the stressful than the joyful. Contacting Sunrise today means you won’t have to scramble to find a company that can take on your custom box order at the last minute. You’ll have time to proofread the copy, tweak design, and spend time on the different embellishments and finishing options that will showcase your brand best.

Focus on your priorities

When the holiday crunch starts, you can focus on products and leave the packaging to us. The experts.  Leaving you free to focus on the various implementation, marketing, and everything else the holidays bring with them. Taking care of custom holiday and Christmas packaging now is kind of like giving your future self a little gift, don’t you think? 

We know how to help

Whatever your personalized packaging needs may be, Sunrise can help. Check out our product galleries to start formulating ideas, and let us know when you’re ready to talk!

Custom Luxury Boxes: More Than Meets The Eye

Custom luxury boxes are more accessible than you might think. 

I know, I know. On the surface (literally), most people think of a striking finish with an expensive material. A complicated packaging structure. Something that enhances the aura of exclusivity by being nearly too complicated to open easily. Some marketing ploy might call it ‘delayed gratification;’ we just call it annoying. 

Minnesota’s Sunrise Packaging takes pride in designing packaging that meets the needs of your organization while satisfying customers. Not just satisfying–delighting them. There’s a conception that custom luxury boxes are expensive and maybe just a little too finicky to work for many products. Or, you might just want to flip the idea of luxury into something that’s still well-made, but doesn’t use those cliche tropes. 

Here are some tips to work toward high-end packaging appeal. 

Factors That Make Custom Luxury Boxes 

 

Interactive

custom luxury boxes

Like we mentioned above, sometimes creative packaging errs on the side of confusing. Delayed instant gratification can come in many forms that aren’t annoying or confusing to customers. Allowing users to discover subtle details and functionality can add to their interaction with the package, the product, and your brand. Things like pull tabs, pop-up constructions, tissues, and more can add layers to the unboxing, making it extra special. 

Sound

How aware are you of the sounds around you? Next time you open a box or package, consider the sound it makes. Unwrapping the plastic wrapper of a candy bar, sliding a new phone out of a two piece setup box, snapping open a magnetic hinged box. All of these have different sounds that go with the items, and undeniably there are impressions of value that go along with each. The materials used in constructing your box will affect the pitch (thinner = higher, heavier = deeper), as will the finishing. If you don’t want users to have a high-pitch experience, which can read as cheap, consider that in the starting stages of your project. 

Haptics

Haptic feedback is essentially the sense of touch in any given interface that provides information to the user. You might have noticed in your phone settings an option for ‘haptic’ feedback (usually a gentle vibration or other subtle cue). Video games use haptic feedback to enhance experiences, and it’ll be interesting to see how VR utilizes haptics. But when it comes to custom luxury boxes, haptics is all about the touch, feel and hand positions required to interact with a particular package.

A great test is to close your eyes and interact with a box. Sharp corners and intuitive opening usually speak to quality and luxury; could your box be opened with eyes closed, or does it need power tools to break through?

What Speaks To You?

Ultimately, custom luxury packaging should speak to your customers in ways they can’t quite articulate, but they know they like it. This doesn’t have to mean spending more on packaging than on the product (although you get what you pay for in packaging – bigger budget means better materials). It can simply mean providing an experience for customers that makes them feel special. 

Magnet Boxes: FitBit Blaze Packaging Review

Wearables have been heralded as the next frontier for technology. While the success of Google Glass might be up for discussion, the same doesn’t apply to fitness trackers. Particularly when it comes to FitBit.  There are a ton of trackers out there, but FitBit seems to retain a magic hold on the public. I was an early adopter to the wearable trend, and loved my FitBit from the get-go. I recently upgraded to the Blaze (my third upgrade within five years or so). It’s always great to see a company invest in great packaging, and FitBit includes some great options in their magnet boxes. 

Qualities of Magnet Boxessleeve boxes

Magnet boxes are durable and appealing to the eye and the touch, as well as a popular option for retail custom boxes. They can protect goods without extra protection. The FitBit Blaze also features a paperboard sleeve around it in white. The magnet box, in a contrasting blue, has no marks beyond the FitBit logo on the magnet flap. The custom sleeve design is where the main marketing focus comes into play.

The FitBit Blaze custom magnet box has laminated finishing, which makes the colors bright and vibrant and draws the eye to the picture of the object inside. It’s a little bit of that Apple austerity, but the ‘Gold Series’ calls attention, as well as the iconography. The text is kept to a minimum, but there are some features included on the front, with more on the back. 

The main features included on the front are the ones that make the Blaze different from the other models. It’s a good move to illustrate those things up front. From a consumer perspective, it’s always a concern regarding how different models are from each other–especially when there’s a price difference of $100.  This allows a shopper to view the differences without having to grab each one, turn them over, and compare that way. All they have to do is look at the display and get an idea for what the product looks like and what it can do for them. magnet boxes

Looking at the custom sleeve box in more detail, the back offers quick bits of information in a bullet-like style, enabling shoppers again to get the gist just from a quick scan. One of my favorite features on the box is along the side. Sizing can be problematic for anyone. I have, really, no idea what the circumference of my wrist is, so when the specs say that a small is XX inches and a large is XX inches, it means nothing to me.  But FitBit takes that brain-buster out of the equation by including a wrist sizing tool on the box. This tells customers what size they should purchase. Without having to track down a tape measure. 

Custom Packaging for the Future

When it comes to wearables, the options are limitless. While one might think that the packaging should be something more sophisticated, or stark, or whatever, it shouldn’t come at the expense of the user. FitBit does a great job integrating function with design, especially when it comes to helping shoppers understand the differences in their products.