“Podcast” is a polarizing term. If you know what it is, there’s probably a few you can’t live without–don’t commute without one, in my opinion–or you have no clue what I’m talking about. If you’re of the latter category, I envy you. You’re about to discover specialized, personalized internet radio shows for the first time. But if you’re already an avid podcast downloader, then perhaps you’ve thought about starting your own.
Perhaps you already have.
Not even a decade ago, if you started a podcast, you could probably rank #1 in searches. But now as the internet has given birth to you YouTube stars, podcasts have become the cat’s pajamas. Everybody and their brother has one. I have one. And once you have one, the addiction becomes sort of like tattoos–you just have to have another.
My podcast was more for pleasure than for business. Local fame and a few loyal listeners was plenty for my ego. But if you’re looking to make a name for yourself in the medium, you already know you’ll have some competition. Even if you’re hosting the most niche podcast–Crust-First Pizza Reviews on Horseback, for example–the ease of creating your own show means you’ll still probably be buried. If you want to give your podcast some notoriety, I suggest going analog.
Creating a podcast flash drive for your show is just good business. A USB drive acts as a gift, stores nearly-unlimited data, and lives up to its name when it comes to flash. Once you have them made, simply hit up the convention of your choice (preferably one relevant to your topic) and let the SWAG flow!
Before you hit the trade show floor however, consider this a checklist for what to include on your podcast flash drive. Here are 5 that cannot be missed.
Your Podcast (duh)
Too sassy? Look, even the smartest people leave the house with only one shoe. Sometimes the obvious stuff is the easiest to forget. When loading up your drive with digital goodies, this one is a biggie. But don’t just pick any episode, choose the best episode. Or the episode that is most intriguing. Maybe you have a two-parter with a great cliffhanger. Or make a shortened sample of an episode to give your potential listeners just a taste. Then they’ll want to find your show on their own. Which reminds me…
Link It Up!
While giving your listeners a sample, don’t forget to set them on the path to finding your show online. That’s the beauty of a flash drive—digital content. Easily create a shortcut to your show’s website, or any social media that you update. Be bold–send them right to the subscription sign-up! Or maybe you have a Kickstarter or Patreon that needs some traffic.
Right now, some of you amateur ‘casters are thinking “Hey, I have a face for radio, that’s why I started a podcast in the first place!” Tough! Images, especially video, can set your podcast apart. People loving putting a name to a voice too. Include a compressed video of some behind the scenes action on your podcast flash drive. At the very least, it’ll make the viewer feel like they’re on the ground floor of something big!
Logo or No Go
When I said “on” I didn’t just mean digital contents. Let’s not forget the exterior of the flash drive. One of the most thrilling parts of starting your own podcast is creating a compelling logo. If you haven’t done that, well…that’s Step 1. But Step 1.5 should be to show off that logo on your custom USB.
A Bottle Opener?
This one might be a little more specific to me. As the cohost of a beer review podcast, I think this bottle opener flash drive would be the perfect promotional gift to my listeners. What would yours be? Choosing a flash drive that represents what your show is about is not only charming and clever, but it makes an already practical gift even cooler. And with so many different-shaped flash drives out there, finding one that’s the right fit for you is even easier than hitting the record button.
As a bonus, package your podcast flash drive in one of our signature FlashPads™. The smooth hardcover presentation will leave your competition in the dust. Make the perfect modern mixtape to find your listeners. Show off even more visuals, cleanly store your preloaded USB drive, even use an NFC tag for more interactivity.
Above all, when getting your podcast off the ground, it’s important to think outside the box. And outside the internet. Don’t wait for people to search for your show, give your show to them!
For more info check out the USB Packaging blog!