Law Firm Branding with the FlashPad

Creating a brand for a law firm is just as important as it would be for any other business. Clients want to know who they're engaging with, particularly if they share and support similar ideals and values. These factors should be integrated into the fabric of a firm, reflected in their mission, promise, and elsewhere. Law firm branding affects design as well, and not only in a logo. 

Creating collateral, and thinking about how a client accesses that collateral, should be part of a firm's overall marketing strategy as well. It affects their brand in different ways. Let's dig in.

 

Artifacts of Law Firm Branding

Take a look at this recent project with a law firm focused on energy and infrastructure projects. What can you infer about their brand from the look and feel of this design?

This particular style of durable promotional packaging speaks to law firm branding in several ways. In the most obvious, their logo and stylized text and icons are prominent on a sea of white. The inside includes a custom foam pad facing a stark global map.  

Consider the semantics of the design. What does white convey that another color, like black, doesn't? What do the icons say?  The map? It all comes together to paint the picture of a global brand with an eye on the environment and the planet as a whole.  This particular firm identifies as a boutique firm, staffed with a passionionate and highly-collaborative approach to their business.

Creating and Fostering Collaboration

Law firm branding in the boutique sphere allows for a high level of customization, and we look forward to input and working closely with partner organizations on projects like these. Sunrise is able to source materials in ways that matter to clients. We do the majority of our work in house as well, which means that everything we put out is carefully constructed to a high standard. 

Bring your ideas, or we can co-design some options. We look forward to chatting with you about your project soon!

Creating Custom FlashPads

For the uninitiated, the FlashPad is unique to Sunrise Packaging. It grew out of a need to add a layer of marketing between the then-ubiquitous USB drive. But it quickly grew into a force unto itself. Custom FlashPads are now used in industries ranging from finance to education to self publishing and beyond. From what we've seen, its diverse applications has no boundaries.

So what is it that makes the FlashPad so universal? Well, there are a few factors. It's small - per the name, the FlashPad Wallet can actually fit in a pocket -- without sacrificing quality. Customers are able to utilize nearly all the same finishing options on the FlashPad. And, possibly most persuasively, it's a bit less expensive than a full out box.  And for a lot of industries, that's all they really need to make their market impact.

Uses for Custom FlashPads

Custom FlashPads are often used as branded gifts. Mortgage financiers and realtors love them for leaving their customers gift cards to spots in their new neighborhoods. Car dealerships have utilized the "FobPad" to hold the extra keys to new vehicles. All of these scenarios include the same important feature: prominent brand placement on the custom FlashPads themselves, keeping their business top of mind to the consumer and to whomever they might recommend. 

This kind of dynamic placement extends to other industries as well. Elearning materials on USB drives, like the example to the side, are an increasingly important application in the covid era. These packages can be crafted to be mailed, delivered right to the homes of consumers.

How Can You Grow Your Business?

There hasn't been an industry yet that we haven't thought up a potential use for the FlashPad yet. It's a challenge that always delivers new, interesting results. The FlashPad insert can be cut in a multitude of ways to hold an array of items. Coins, cards, drives, the list goes on and on. 

If you are looking for a cost-effective, mail-able or simply compact packaging solution, we think this might the thing you need. Chat with our sales team to learn more about what we might be able to create for you!

Starter Kit Case Study: Thumbjamz

USB drives are extremely versatile. We've helped companies create customized flashdrives with packaging for a variety of uses in different industries. Here's a recent project we worked on with Thumbjamz to create a starter kit of their curated playlists. 

Thumbjamz is a company that connects DJs with listeners through various mediums, including streaming and, obviously, USB drives. The hardware component allows users to download and move music wherever they want to load it. The platform itself is growing, and we're proud to have helped create the packaging to help increase sales and recognition.

Starter Kit At A Glance

A starter kit can look a lot of different ways. It depends on what's included and what industry it serves. For example, a medical sample kit will look very different from a liquor product, and so on. In this case study, Thumbjamz is part of the music industry. So we turned to a classic, CD-LP kind of look for the product. 

Since the project was centered around the client's hardware--in this case, a flashdrive--we turned to one of our existing styles that fit perfectly: the FlashPad. It already mimics how music packaging opens, with ready-made space for track lists and album notes. It also has built-in padding for the USB drive, which we upgraded with a foam insert.

For the finishing touches, we added scuff free lamination paired with digital printing for vibrant tones. 

Functional Flashdrive Packaging

By using our FlashPad model, we were able to help Thumbjamz innovate without any added costs for new fabrication. Sunrise has the ability to make a wide variety of products, allowing our clients to leverage an expansive catalogue of work. Reach out to us for your next project. Let's see what we can build together!

Software Packaging Case Study

Software packaging can be an ambiguous term. It might refer to how files and resources are digitally packaged together, or a suite of applications, like Microsoft Office. As a packaging company, you can probably infer that we mean it in the most literal sense. However, we do take inspiration from the other meanings of "software packaging."

When it comes to creating packaging for software, Sunrise usually turns to the FlashPad. It's a hybrid style of packaging that brings together multiple elements. It can work as a display kit, a pamphlet, an advertising piece, and of course, a container for products. The small, compact size lends itself well to custom USB drives, key fobs, business cards, anything that can fit within the parameters. 

Sunrise Packaging recently worked with Psychology Software Tools to create packaging for their E-Prime 3.0. Here's how they made the FlashPad their own.

Software Packaging for Your Business

In this example, Psychology Software Tools already had a designer on hand to create the design. Note that if you don't, we're happy to help!

We worked with their designer to get the right specifications and share best practices. Once the design was proofed and finalized, Sunrise got to work assembling the custom packaging solution.

After printing the wrap, we laminate it to give it a shiny finish. Other options include a matte finish, or a soft touch finish.  

The pieces are then cut and wrapped around the FlashPad hard backing, providing support and security to the products. Then the liner, or the inside of the packaging, and the foam. Finally, the product is boxed up and shipped!

As you can see from the video, these FlashPads are fully customizable in almost every way. We've created these as marketing pieces for organizations ranging from colleges to real estate brokers. They're a versatile packaging style that we create with love in Blaine, Minnesota!

FlashPad Love

Check out more examples of one of our favorite packaging styles, the FlashPad. And when you're ready, contact us to create a customized software packaging solution for your organization!

Redefining CD Case Packaging With Flashdrives

The reign of the compact disc has passed, but CD case packaging has a little more staying power. 

CDs made headway as more and more homes started buying their own personal computers. They were sleek and shiny, a big step up from the formerly prevailing floppy disks. But like anything, they’re prone to a host of inefficiencies. Quickly scratched. Fragile. Security easily overwritten.  Not a lot of real estate on the disc itself for branding or information. This made their packaging all the more important. Whether a company utilized the standard flip style, a sleeve or something else, this custom packaging protected discs from potential danger. It also created an attractive storage option, not unlike books on a shelf. 

Flashdrives and custom USB drives entered the scene next, and their ease of ease and relative durability have brought them to usurp the place previously held by CDs (and will the cloud trump the convenience of the USB drive? Not until Internet access is stable and accessible everywhere, methinks). But flash drives have more in common with CDs than you might think. While USB drives step it up in most areas–storage, security, accessibility–they can also be fragile with little space for branding on the device itself. That’s why Sunpack created something just for custom flash drives, similar to  CD case packaging: the FlashPad.

College Bound FlashPads for university recruitment, acceptance letters with hard turned edge binding and offset printingCD Case Packaging, Re-Imagined

The old adage holds true: if it ain’t broke, don’t fix it. FlashPads utilize the familiar CD case packaging style, down to the flip-open cover. But inside, users don’t find a reflective disc, but a foam insert molded to snugly fit a personalized flashdrive. The USB drive can hold whatever information you want to share. The packaging does the hard work of attracting the user in the first place. 

Your custom FlashPad can utilize nearly all the high-end elements we use in boxes and other types of packaging.  Virtually any aspect can be customized or personalized to your company, and any senses you wish to engage.  Let their fingers glide over soft touch lamination with raised embossing. Their eyes can take in the vibrant design and sleek packaging. 

…and that’s all we can really do from our end. If your organization really wants to find ways for taste, smell or hearing to be part of the package, dive in!

Something Old, Something New

While the FlashPad riffs off classic CD case packaging, it brings up to a new level of accessibility. Many newer laptops don’t have CD drives anymore. Flashdrives are becoming the de facto way to share information. 

And our options for packaging don’t stop with the FlashPad. There’s another, sleeker option that works well for more than just customized USB drives (business cards, bottle openers, and more are just a few things that the insert can be molded to fit): the FlashPad Wallet. Mimicking a bifold or trifold wallet closure, the Wallet is a slightly smaller and more compact option. 

Neither of these to your liking? Contact our sales team to start from the ground up for totally customized USB boxes

FlashPad Wallet: A Most Versatile Solution

Happy first day of September, packaging world, and that means a new special is on the table. The FlashPad Wallet is one of our favorite products, and it's one of our client's favorite packages, too.  Here are some of the ways in which we've optimized this *multum in parvo* product (that's "much in little" if you need to brush up on your Latin)!

FlashPad Wallet in Higher Ed

Engaging students is the number one job of any higher education institution. No matter the department--academics, student life, the library, and so on--they want to make sure that every student has information they need to be successful. The University of Nebraska used a FlashPad Wallet to engage incoming freshman on several levels. The custom design is eye-catching and clearly branded; the recipient is affiliated with the college. 

Flashpad wallet

The space on the outside contains targeted messaging as well as social channels for the user to check out. Open it up, and there's more information as well as a key. Not just any key, but a USB key. And, not to drive the metaphor into the ground, but it's a key to knowledge, a new life on campus, and to the next phase of their lives.

Mortgage Lenders & the FlashPad Wallet

FlashPad Wallets are ideal for replacing stacks paper marketing materials or other types of information. As a thank you, a mortgage lender might provide a new homeowner with maps of the area, coupons, home maintenance services, and more. By condensing all that information onto a flashdrive, they've cut down on paper as well as managed to keep their brand at the forefront with full color printing that's vibrant and inviting. Using a flashdrive also makes it easier for them to keep the information current by using hyperlinks instead of printed material.

Flashpad wallet

FlashPad Wallet = Versatility

These examples come from several organizations, but the versatility and level of customization is the same across the board. The FlashPad Wallet die-cut cavity can be customized to hold anything you need--the above examples both hold flashdrives, but also gift cards, commemorative coins or tokens, beer bottle openers, the list goes on. The only criteria? It has to fit the dimensions. The design be a bifold or trifold, depending on the amount of content that should accompany the item.

Flashpad wallet

The FlashPad Wallet can change they way customers perceive your business, and Sunrise Packaging is currently the only producer of these items. And, for this month only, there is no artwork fee. Contact Sunrise today!

FlashPad Wallets: The Perfect Closing Gift

Okay, let me rephrase: FlashPad Wallets make the perfect closing gift *holder*.

Giving clients a gift at closing as a realtor sounds like a great idea. Who doesn’t like presents, for one, and a gift is a great way to express your appreciation for their business. It’s also a delicate way to ask for a referral (directly or indirectly, depending on your style). However, there are ample opportunities for the sweet gesture to go awry as RealtorMag describes.

For example, a set of crystal wine glasses sounds lovely. Unless they’re emblazoned with your company’s logo, in which case it’s really just a present for you, right? And what if they choose not to drink alcohol? Yes, we know that wine glasses don’t have to be used for wine, but it’s the implication as well as the lack of personalization that offends.  

So how does one come up with a gift that’s personal (but not too personal), won’t offend in any way, leaves a positive impression and reinforces your chance of a referral?

FlashPad Wallets can hold gift cards or USB Drives

FlashPad Wallets to the rescue

FlashPad Wallets are a new take on our classic FlashPad. They are smaller, lighter, and more portable.  The Wallet snaps shut and opens like a bifold wallet (hence the name...and it also possible to purchase as a trifold for more content). The inner and outer areas are completely customizable to whatever logo and messaging you want to share. While the package might become a keepsake for your client, what’s inside will catch their eye.

As RealtorMag notes, there’s one gift that everyone appreciates: money. It’s a tad gauche to fill it with cash, not to mention impersonal, so select a gift card that meets their needs. You’ve spent a substantial amount of time with them, so think back to conversations with them. Are they planning on buying new furniture? Do they love Starbucks or some other item? Does their new house have a lot of shelves that need to be filled with books? The opportunities are endless. The finishing options for FlashPad Wallets also allow for you to write a personalized message while the preprinted packaging does the selling for you.

Another option for the Wallet is a USB drive to be filled with whatever materials you share with clients. Information about their new neighborhood, any closing documents that can be saved digitally...whatever you can think of. I love the key-shaped USB for this idea; it’s a nice touch without being too cutesy. 

Regardless of how you choose to bookend the relationship, your client will probably remember you more for how you worked with them than the closing gift. Use the gift to build your reputation and connect with clients on a deeper level. And let the FlashPad Wallet remind them of where to send referrals. 

Goodbye High School, Hello Welcome Kit

Springtime is more than a season of new beginnings. For those completing high school, it’s the season of gowns, tassels, and warm cheese at graduation parties.  As the class of 2016 leaves high school behind with literal ‘Pomp and Circumstance,’ college becomes the next new frontier. Things just got real, so to speak. The excitement of getting accepted to a university might be slowly replaced with fear of the unknown. After all, for many kids, this is the first time they’ve left home for a sustained period of time. They might not know anybody, and they’ve just said goodbye to the friends and classmates with whom their entire social circle has comprised of up to this point. This is the perfect time for the freshman student experience folks to kick in, and send the welcome kit.

welcome kit from the University of NebraskaWhat’s a welcome kit?

Glad you asked. A welcome kit is the introduction to the institution. It might be sent all at one time, like opening a giant, college-themed gift, or it adopt a more just-in-time model where accepted students learn more gradually, and at times which it makes sense to perform actions like completing the FAFSA, registering for classes, things like that. However, while the materials should be helpful and informative, they should also impart the core values of the institution.

 

In this example (recently created for the University of Nebraska – Omaha), newly-accepted students received a small, pocket sized folder, welcoming them to the institution. Note that it identifies them as a student by associating them with the university’s mascot and iconic red and black. The die cut cavity inside is a key-shaped USB drive. On the USB drive are materials that might have formerly been printed out. A new student guide, checklist, things that previously cost the institution a pretty penny in paper, ink and postage, now condensed into a keepsake package.

gp-front-back

welcome kit from the University of Nebraska

This folder kit not allows the institution to save money (and not a few trees in reducing paper), but also helps guide the new Maverick a bit more. By placing materials on the USB drive, you can highlight certain things digitally where, in paper, it wouldn’t be possible. As the incoming class are also digital natives, this way of accessing information is more natural to them. It also provides the institution the opportunity to share things with the student in a way that meets their preferred learning style: reading, listening, and/or watching.

Some might feel like the tangible element of receiving a packet in the mail is lost, and that valuable real estate for information-sharing is cut down. I would counter that argument by looking at how Nebraska optimized the back of the folder kit with all the different ways to keep in touch with the institution (social channels figure prominently).  The design is done in such a way to enhance the presentation of the package, and not detract from it. Sunrise takes pride in crafting a box design that fits the needs of the customer.  This style–a trifold–could hold a variety of things.  Coins, gift cards, USBs are just the tip of the iceberg.

And isn’t that what going to the university should be – just the tip of the iceberg?

5 Things to Put on Your Podcast Flash Drive

podcast_flash_drive

“Podcast” is a polarizing term. If you know what it is, there’s probably a few you can’t live without–don’t commute without one, in my opinion–or you have no clue what I’m talking about. If you’re of the latter category, I envy you. You’re about to discover specialized, personalized internet radio shows for the first time. But if you’re already an avid podcast downloader, then perhaps you’ve thought about starting your own.

Perhaps you already have.

Not even a decade ago, if you started a podcast, you could probably rank #1 in searches. But now as the internet has given birth to you YouTube stars, podcasts have become the cat’s pajamas. Everybody and their brother has one. I have one. And once you have one, the addiction becomes sort of like tattoos–you just have to have another.

My podcast was more for pleasure than for business. Local fame and a few loyal listeners was plenty for my ego. But if you’re looking to make a name for yourself in the medium, you already know you’ll have some competition. Even if you’re hosting the most niche podcast–Crust-First Pizza Reviews on Horseback, for example–the ease of creating your own show means you’ll still probably be buried. If you want to give your podcast some notoriety, I suggest going analog.

Creating a podcast flash drive for your show is just good business. A USB drive acts as a gift, stores nearly-unlimited data, and lives up to its name when it comes to flash. Once you have them made, simply hit up the convention of your choice (preferably one relevant to your topic) and let the SWAG flow!

Before you hit the trade show floor however, consider this a checklist for what to include on your podcast flash drive. Here are 5 that cannot be missed.

Your Podcast (duh)

Too sassy? Look, even the smartest people leave the house with only one shoe. Sometimes the obvious stuff is the easiest to forget. When loading up your drive with digital goodies, this one is a biggie. But don’t just pick any episode, choose the best episode. Or the episode that is most intriguing. Maybe you have a two-parter with a great cliffhanger. Or make a shortened sample of an episode to give your potential listeners just a taste. Then they’ll want to find your show on their own. Which reminds me…

Link It Up!

While giving your listeners a sample, don’t forget to set them on the path to finding your show online. That’s the beauty of a flash drive—digital content. Easily create a shortcut to your show’s website, or any social media that you update. Be bold–send them right to the subscription sign-up! Or maybe you have a Kickstarter or Patreon that needs some traffic.

Behind-The-Scenes Footage

Right now, some of you amateur ‘casters are thinking “Hey, I have a face for radio, that’s why I started a podcast in the first place!” Tough! Images, especially video, can set your podcast apart. People loving putting a name to a voice too. Include a compressed video of some behind the scenes action on your podcast flash drive. At the very least, it’ll make the viewer feel like they’re on the ground floor of something big!

Logo or No Go

When I said “on” I didn’t just mean digital contents. Let’s not forget the exterior of the flash drive. One of the most thrilling parts of starting your own podcast is creating a compelling logo. If you haven’t done that, well…that’s Step 1. But Step 1.5 should be to show off that logo on your custom USB.

A Bottle Opener?

8GB_flash_drive_bottle_opener_thinkgeekThis one might be a little more specific to me. As the cohost of a beer review podcast, I think this bottle opener flash drive would be the perfect promotional gift to my listeners. What would yours be? Choosing a flash drive that represents what your show is about is not only charming and clever, but it makes an already practical gift even cooler. And with so many different-shaped flash drives out there, finding one that’s the right fit for you is even easier than hitting the record button.

As a bonus, package your podcast flash drive in one of our signature FlashPads™. The smooth hardcover presentation will leave your competition in the dust. Make the perfect modern mixtape to find your listeners. Show off even more visuals, cleanly store your preloaded USB drive, even use an NFC tag for more interactivity.

Above all, when getting your podcast off the ground, it’s important to think outside the box. And outside the internet. Don’t wait for people to search for your show, give your show to them!

For more info check out the USB Packaging blog!

Images: ThinkGeek

Is it a Book or a Box?

box or bookIt’s a book! It’s a box! It’s…a what now?

When it comes to our custom pads, we often get asked What are they? Is it a book or a box? Sometimes, we even have to ask ourselves that.

Citylights3Well, let’s look at the facts. A custom pad, such as the FlashPad or PowerPad, is made with rigid chipboard, complete with our famous turned-edge wrapping technique. If you go by those elements, it’s a box like any of our other presentation packaging. It opens. It’s fit with foam. Yeah, still sounds like one of our boxes. But is there a lid? No. But it holds something, right? Yes! Just about anything as a matter of fact! And it has sides? Well, not technically…

Okay, let’s explore the book angle? Hardcover? Check! Turned edge binding? Absolutely. Front cover, back cover? Images? Blurbs? Yes, yes, yes, and yes! And pages?

No!

custom_book_boxOkay, that’s kind of a big one to not have for a book. But you can read a custom pad. Open one up and there’s plenty to read. That’s one of the biggest reasons for their popularity at trade shows or for software. The minute you have one in your hands you can’t NOT open one! There’s something about holding a custom pad that feels…valuable. Like a book. It’s that same reason why hardcover beats paperback, or why a real live physical book beats an e-book.

So maybe it’s not a box or a book. So what is it then?!

It’s a book box. It’s hybrid packaging. It’s a solution.

Look, whatever you decide to call our custom pad family, there’s one word that sums them up perfectly: effective. As a miniature marketing kit, as retail software packaging, as trade show SWAG, as a flash drive holder, as a digital album, a custom pad shines. It stands out. And, most importantly, it gets opened. When you want to be seen and remembered–a customized pad, a personalized FlashPad, or a specialty-wrapped PowerPad packs the biggest punch. See what our little book box can do for you.