Sleeve Box Means New Opportunities for Luxury Packaging

 

Sunrise Packaging custom sleeve box

Innovative box design doesn’t just mean a cool way to open up. Innovation also means making luxury packaging more cost-effective, so that products big and small can enjoy upscale value.

And in the case of our new sleeve box, it’s all of the above.

Believe in the Sleeve

The sleeve box is another example of hybrid packaging. Unlike custom pads that are a hybrid of box and book, the sleeve box is more like a hybrid of materials.

This custom piece opens like a matchbox. That retro slide action delivers elegance right from the start. Something familiar, but with a twist. The outer O-sleeve is made of SBS paperboard. Paperboard is lightweight, foldable, and extremely customizable. A pure canvas for crisp digital printing if there ever was one. But possibly it’s most-celebrated feature is the price. Printed paperboard is much more affordable than chipboard and transfers images better than corrugated. Chipboard is still the sweetheart of presentation packaging, but an SBS alternative keeps the cost per unit substantially lower.

sunrise packaging_sleeve box with sbs paperboard sleeve custom made sleeve boxes

But the sleeve box also utilizes the stability of chipboard for its inner tray, giving your custom packaging the heft of luxury. Since the tray is rigid, it is available with all the trappings of an upscale presentation piece. Turned edges, custom wraps, embossing, debossing, even foil stamping. Of course, this also means a perfect fit for custom inserts; a thermoformed tray or die cut foam padding. A little more security never hurt, right?

What this new custom box design means is even more products can get the luxury treatment. Upscale packaging is a must for retail, but for lower-priced products it can be hard to justify. With a sleeve box’s lower cost, items like flash drives, thank-you cards and invitations, and confections can have the same shelf appeal as fine jewelry.

The Story of Little Cloud Nine


Sunrise Packaging is more than just a box manufacturer. From start to finish, we can bring your product to life. Our unique facility, consolidated with a variety of machinery and tools from several walks of manufacturing, coupled with our mission to be the most complete fulfillment house around, makes this shop truly one-stop. We pride ourselves on planning the interior and exterior. Custom inserts and outer decor. If you need personalized flash drives preloaded with data to complete your launch kit, we can do it! Custom mailers for shipping? No problem!

But did you know we might even be able to help create your product itself?

 

steve and jan diemer_inventor of the little cloud nine travel pillow

 

Such is the case for one Steve Diemer. If you don’t know him by his name, you probably know him by his product. Steve is the inventor of Little Cloud Nine™ travel pillow and we were lucky enough to get to pick his brain about it.

 

 

little cloud nine travel pillow in useWhat is story behind your product?


“Little Cloud Nine ™ was a travel pillow idea born years ago while I was in agony on a coach-class seat somewhere over the Pacific Ocean. Since then it’s been tested, refined and tested again. With the Little Cloud Nine ™ travel pillow, you can rest and relax in an amazingly comfortable sitting position, keeping your head, neck, and spine aligned. Our vented support cushion is reusable, inflates and deflates quickly, and stores flat in a purse or carry-on bag. Little Cloud Nine™ can be used on planes, trains, buses, cars and any other preferred mode of transportation. Little Cloud Nine™ makes a great gift for your traveling friends. Make your coach seat feel like first class with Little Cloud Nine.”

How was Sunrise Packaging able to assist in bringing the Little Cloud Nine™ to life?

 

“My product needed special welding of an inflatable material and I was stymied by not having anyone with the know how to put my product together. I called the company that makes the specialized welding equipment and asked if they would give me the name of someone who used their equipment and was good at it. The company spokesman did not hesitate. He said Rod Herdina, Sunrise Packaging, Blaine Mn was the best he knew. I called Rod and asked if he would see me and take a look at the idea. He was most gracious and invited me to come and see him. We had made several mockups and he was able to visualize how a cylindrical shape could be made using materials impervious to air. Without Rod Herdina and Sunrise Packaging it is doubtful my product would have made it to market.”

little cloud nine sbs paperboard packagingWow! Thanks, Steve! That’s high praise!

From the early stages of Steve’s design, Sunrise was there working with him from the initial concept. We used RF sealing to create the actual pillow. RF, or radio frequency, sealing uses high frequency electromagnetic energy to bond materials. In the case of the travel pillow, it was a medical grade flocked plastic that we sourced just for his product.

 

That’s right, we didn’t just packaging his product, we made it! Of course, in the end, we used our specialties–logo silkscreening and sbs paperboard packaging–to finish the job all under one roof!

You can struggle with concept planning, you can search for mockup artists, you can bounce around from manufacturer to manufacturer trying to all the pieces in place–or you can put in a call to Sunrise Packaging. We get the job done from start to finish.

New Holiday Packaging for the Elf on the Shelf

Summer is over and it’s time to start discussing Christmas! Okay, maybe not yet. But some holiday packaging markets are already preparing for the snowy season ahead.

One yuletide tradition you can expect to see a little early is the Elf on the Shelf thanks to a little help from Sunrise Packaging.

An Old Tradition Gets a New Look with Corrugated Holiday Packaging

If you’re not familiar with Elf on the Shelf–well, where have you been? Apparently not on Facebook. According to just about any family’s photo uploads, the seemingly timeless tradition of a rambunctious Elf (hailing from the Shelf) carries on year after year. This mischievous little critter appears to be the scapegoat for a wide variety of good-hearted, Toy Story-esque pranks around the house. But how exactly does the Elf get on one’s shelf? That’s where holiday packaging comes in.

Elf on the Shelf custom boxes, corrugated cardboard, b-flute

The (in)famous history of the Elf on the Shelf can be traced back to 2004. Over a cup of tea, an erstwhile mother-daughter duo decided to make a time-honored family tradition into a global phenomenon. Legend has it that Santa dispatches helper Elves around the world come December to keep an eye on families and make sure that the holiday magic is running high. This is the reason the Elf is often caught off the Shelf in a covert location. What results is a month-long game of hide and seek and, more importantly, a tradition the whole family can take part in.

 

But the Elf has to get delivered somehow and apparently Santa thinks holiday packaging is the best vehicle (other than the sleigh, of course). This beautiful custom box crafted by Sunrise Packaging. A 4-color printing finished with Custom Holiday Packaging from Sunrise Packaging, MNan eco-friendly aqueous print coating displays the warm colors of the season. These custom RSC boxes are made of B-Flute corrugated cardboard for a combination of durability and cushion, holding up in transit as well as storage between holiday seasons.

 

Sunrise was able to deliver on this holiday packaging just a week after art approvals. At that rate, Christmas could almost come twice a year! In any case, the Elf on the Shelf custom box was a pleasure to work on. A truly lovely piece of holiday packaging that will hopefully be a part of your family’s traditions this Christmas season. You can almost taste the eggnog, can’t you?

Custom Packaging Spotlight: Ramble FX Twin Bender Setup Box

Minnesota’s own Ramble FX knows that an elegant piece of equipment like their Twin Bender fuzz pedal needs elegant custom packaging. The custom box we crafted for them definitely fits the bill. It truly puts the custom in customized.

 

custom two piece rigid setup box by sunrise packaging for ramble fx, turned edge, soft touch laminate tray with diecut foam insert

 

This luxurious custom package is a very unique combination of elements. The Ramble FX box is a rigid 2-piece setup box which means it has a strong, durable construction of sturdy chipboard that almost completely telescopes shut. A sliver of the bottom tray remains. This design is as functional as it is visual; the flash of red compliments the box while also providing a handhold for ease of opening. A custom package should always consider having this element or thumb notches for a smoother user interface.

 

The top or outer layer of this custom packaging sports the impressive Ramble FX logo, brought to life with crisp graphics and protected with a soft-touch lamination. This soft-touch feature ratchets down the glare as well as giving the packaging a high-end feel. When you have your hands on the Twin Bender custom box, you know it’s a fine piece of hardware before you even open it.

 

The bottom tray has it’s own unique glossy lamination, giving the red a glow while also giving the bottom a smooth, clean texture. The lower tray is fit with a foam insert, die-cut precisely for the pedal and matching the colors of the rest of the packaging. The devil is in the details, as they say.

 

Ramble FX Twin Bender custom packaging. turned-edge box design, rigid two-piece setup box, offset printing, glossy lamination, soft touch lamination, diecut foam insert

 

The Ramble FX custom box has a highly-impactful presence, garnering an appreciation from the buyer that is opening their purchase for the first time, or the onlooker that may be in the market for a fuzz pedal. Truly impressive, unique, and personalized for a standout look. A beautiful frame for a masterpiece of musical equipment, and a testament to the added value of custom packaging.

 

As always, it was a pleasure to contribute to this truly artful custom packaging presentation.

Full Service Flash Drive Packaging


If you follow this blog with any consistency, you probably know how awesome the FlashPad™ is. If you don’t, here’s a brief reminder why it is the top tier of custom flash drive packaging.

 

The FlashPad is a turned-edge hardcover binding that, when affixed with a die-cut foam insert, essentially becomes a book. This “book” in turn can hold a flash drive, pen, or any other like materials. The near-endless customization options and sharp presentation make these pads a memorable packaging choice. Not everybody opens up an email…but everyone opens up a FlashPad.

But you might not realize how convenient it is to get your FlashPad from SunPack into your client’s hands. We’re practically a one-stop shop. Sure we make custom flash drive packaging, but we’re also a custom corrugated box and thermoforming facility–which means we can do so much more for you.

 

It’s Truly Full Service Flash Drive Packaging.

 

Let’s run through it, shall we?

 

Make and Modelcustom usb drives for flashpad flash drive packaging

You’ve decided you want to make a splash with the FlashPad. You’ve seen the statistics,and you know flash drive packaging will do the trick. So where do you begin? Well, technically you can start with the flash drive itself. These aren’t your father’s custom flash drives. You want one that’s dinosaur-shaped? You got it. Sunpack can get you the drive of your dreams. Consider it done.

 

 

Lock and Load

Let’s not forget why you’re going with flash drive packaging here. You’re going for all the great features a USB drive offers. Most important of all, the freedom that comes with massive storage space. With a flash drive, you can add that extra video. You can put the whole manuscript and the sequel. You can include all the photos you want. And guess what? We can load them up for you. You don’t have time to plug-and-load a hundred flash drives with all your e-materials. Let us handle that.

 

Dress it Up

FlashPad, custom flash drive packaging from sunrise packagingHave you ever heard the phrase “Dress for the job you want, not the job you have?” That’s the FlashPad in a nutshell. It’s peacocking. It’s utilizing something unique to make a lasting impression on your potential client/publisher/producer/whatever. If you’re an independent businessperson, just a startup, this is your chance to send a message of professionalism. So choose your design well. Make the FlashPad look like your book, or give it the crisp, clean logo treatment to really brand yourself. In any case, we have you covered. With offset printing, turned edges, foil stamping and embossing, you know your custom flash drive packaging will look the way you want it.

 

Seal the Deal

When your flash drive packaging is looking dapper, the next step is to make sure it’s protected. Secure. That’s we we’ll shrinkwrap it for your. Fresh off the line, will make sure those colors stay sharp, those smudges stay off, and those prying eyes keep out until it reaches your recipient.

 

Special Delivery

And speaking of recipients, we can even take care of that too. Our corrugated packaging facility can create a custom mailer that perfectly fits your flash drive packaging. You can even customize that too. Add your logo or your office address. Heck, we can even seal it up and mail it for you.
What did you think I meant by Full Service Flash Drive Packaging. Just one of the awesome things we’re doing at Sunrise Packaging these days.


 

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Custom Binder Spotlight: Laurel Mountain Photography

custom hardcover D-ring binder, euro scored spine. 100 chipboard, dull rainbow black ultima, laurel mountain photography, sunrise packaging custom binder

Laurel Mountain Photography is an award-winning wedding photographer. Their accolades list is so accomplished, it makes you wonder if anyone else is shooting weddings these days. Their style is elegance, their subject is black tie formal, and their materials have to match. The product is this beautiful custom binder complimenting Laurel Mountain’s classy style.

 

The chipboard cover features a 1-color silkscreen for that clean, minimalist look, proving that an overabundance of flare does not always stand out. Couple this with the organic-looking handwriting font and this custom binder is checking most of the boxes for this year’s trends.

 

The rivets are exposed but blend in beautifully with the Dull Black Rainbow Ultima wrap color both inside and out, creating a stark backdrop for the white lettering. The D-Ring is 4” nickel, sturdy enough to store and display an entire day’s worth of memories in photo form. The rounded Euro-scored spine offers both a unique luxurious look as well as flexible binding, perfect for sharing with a group.

 

custom 4 inch D-ring binder, euro-round spine, exposed black rivets, 1-color silkscreen, laurel mountain photography, sunrise packaging custom binder

 

This custom binder truly matches the sophisticated and professional level of Laurel Mountain Photography’s award-winning business, adding that personal touch to remind their clients why they are the best in show. A visual trade needs to send a clear message with every element. This custom binder is for proofs, meaning it goes to the client. It’s the frame around the masterpiece, so it must still exude a sharp, high-end feel. Laurel Mountain Photography certainly knows how to stun.

It was a pleasure to play a part in this custom binder design.

Imaginative and Unforgettable Custom 2 Piece Setup Box

Imaginative and Unforgettable Custom 2 Piece Setup Box

custom 2 piece setup box, full color print, custom packaging design, turned edge packaging

This imaginative and unforgettable custom 2 piece setup presentation box for Taittinger champagne really hits the mark for branding. The champagne is stored in a set of presentation boxes each containing four bottles. These boxes are so unique they can be reversed for presenting of all four bottles. This highlight enhances the Taittinger’s shelf presence and improves value to the product. These custom two-piece presentation boxes are also strong enough to protect the bottles. The top works to generate the handle can be used as a tray in a complementary display feature.

www.sunpack.com

 

Custom Setup Boxes for Extending Your Brand

Custom two piece rigid setup Box

Custom Rigid Setup Box

The Setup box is probably considered the most classic take on what a “box” actually is. Custom setup boxes comprise of two pieces which are a top and a bottom tray. Custom setup boxes can be put together a few different ways. To get the most sturdy and reliable type of this unsophisticated packaging solution, you should use a rigid setup that uses turned edge construction and presents distinctive customization options. A custom rigid setup box can use a rigid chipboard that may be wrapped with custom artwork which helps give the entire custom box durable support. A great custom setup box design does wonders for your marketing your product and extending your brand.

Sunrise Packaging Announces the Popular Customizable NetBox™ will Now Come in Five Standard Sizes.

Custom-Rigid-Hinged-Cigar-Style-NetBox

Sunrise Packaging announces the popular customizable NetBox™ will now come in five standard sizes. The NetBox™ has the layout of a turned edge hinged cigar style box with an overlapping hard cover with a magnetic closure and is ideal for sales and marketing kits, retail packaging, and so much more. The NetBox™ is uniquely designed to fulfill your requirements with customizable graphic design and internal cavities. With the five standard sizes, customers will now have the opportunity to save on tooling costs to make their project more affordable. With classic construction and professional finish, the NetBox™ is a dazzling packaging solution that adds the WOW factor! The NetBox™ can be customized with digital print, embossing or debossing, foil stamping or screen printing, die cut foam inserts or thermoformed plastic trays to hold the contents of the box. It is an exceptional branding and marketing tool for any organization.

The NetBox™ Standard Size Options:

The NetBox™ – Mini – Length: 5.375 Width 5.875  Depth 1.000

The NetBox™ – Jr. Length: 8.500 Width 5.250  Depth 1.500

The NetBox™ – Length: 10.187 Width 5.937  Depth 1.187  *Most Common Size

The NetBox™ Sr. – Length: 10.000 Width 9.000 Depth 1.875

The NetBox™ Max Length: 12.000 Length: 9.250 Depth 2.500

Product Promotional Kits

Sometimes the best way to promote the rollout of a new product or product line is to simple give distributors and clients a sample kit of what you have to offer. As they always say, sometimes you have to spend money to make money, which is exactly what you do when investing in a promotional kit for your brand. Shown here are just a few promotional packaging solutions that stand out to us. Of course, the e-cig box and the Starbucks box were both made by Sunrise Packaging (we thought we would throw in the disc box because it is just so cool!). Each product kit should have an element of design, a way to display the product, and durability to keep sample products protected. These kits used high quality turned edge boxes to portray a luxury design and brand representation. In order to display the product or line, both Starbucks and Mistic used high-end water-jet cut foam to hold each item in its proper place. These durable promotional kits do more than just show your customers what to expect in the new product line, they show you that they are willing to invest in a demonstration kit to show you their standards in quality!