Sample Box for the Medical Industry

The sample box, as some might know it, has changed dramatically over the past few years. From a broad point of view, sample boxes have been pushed aside by subscription boxes. Subscription boxes compile a variety of samples from companies. They then pass them on to consumers... And usually for a price. 

But sample boxes aren't completely gone. They're just much more focused. For example, check out this sample box we created for a customer in the medical industry.

Designing a Pharmaceutical Sample Box

The medical and pharmaceutical industry has extra considerations that other types of sample boxes don't. However, that doesn't affect the base structure of the packaging, and they can still follow the same general best practices. 

This particular sample box utilizes our mag box as a base layer. The mag box, or magnetic box, is one of our specialties at Sunrise Packaging. The front flap is the magnetic piece that holds the box securely shut, and also adds a little extra surface for the marketing content.

A sample box needs to speak for itself, and that's best accomplished through the finishing details. The entire box is wrapped with a gloss lamination, and the digital printing allows for depth and subtleties in the color.

Sample or Subscription Box?

If you are trying to decide if it makes more sense for your organization to create a sample box or participate in a subscription box, there are a few factors to help make the decision. The industry matters, of course, and what regulations will allows. Also take stock of how customers should interact with the product, and what you want their first impression to be. In most cases--especially for medical or pharmaceutical products--a sample box is the way to go. 

No matter which style of packaging you select, Sunrise can partner with you on any style. Contact our team today!

Conference Packaging Ideas…Online?

For the foreseeable future, many conferences and public gatherings are going to be cancelled or seeking out an online presence. For some, that might be in the form of web conferencing tools, workshops, or other outlets. But one aspect of the conference experience can't be lost in this move to digital, and that's the conference swag bag. Or box, as it were. Which is one of our suggestions for conference packaging ideas. 

Virtual Conference Packaging Ideas

As coronavirus makes its way across the country and beyond, measures to slow it are in full force. One of the most common methods--limiting large scale events--means that most conferences of any size are put off indefinitely. In light of this, many are moving into the virtual sphere. Keep a semblance of normalcy for attendees, even if they won't get to network in person. 

Sending *attendees* some of our conference packaging ideas is a fun way to engage and encourage participation. Your package could include a nametag, maybe a USB drive with materials from sponsors, anything that can help bring the experience to them. This box was made for a construction technology conference to hold marketing materials. It's not only a sturdy box for holding materials, but also something that attendees can keep afterwards as a keepsake that looks nice. 

Custom Boxes and Packaging for Virtual Conferences

Our range of products doesn't end with the magnetic box pictured above.  We can also print custom tags (for names, luggage or more), unique binders for conference materials, and more. Learn more about how Sunrise Packaging can support your conference, virtual or otherwise. Contact our team!

Catalog Binder

Catalog production might seem like a thing of the past. Many of us have memories of the giant Sears catalog, filling the mailbox with the ridiculous range of products. While it seems extraneous now, it just illustrates our point: catalogs are movable showrooms for products. Which is why using a catalog binder isn't a bad idea for protecting that showroom. 

A Catalog Binder to Withstand the Elements

Catalog binders are a great companion to any kind of document subject to repeat use. The most obvious reason is, of course, prolonging the life of these documents. A turned edge binder uses rigid chipboard to ensure the longevity of the product, more than what a simple vinyl binder would offer.  

In addition to protection, these binders also offer elements of customization. Sunrise Packaging can use a few different printing styles. Offset printing, screen printing, foil stamping... These are just a few of the methods available. Some organizations also opt to simply have a sleeve on either sides of the binder, allowing them to swap out the covers as they want. 

Custom Binder Options

There are many different ways in which you can choose to customize a binder. From the closure rings to the print options and more, Sunrise Packaging can create something that is one-of-a-kind to go along with your products. We can't promise that it'll induce the nostalgia of the Sears catalog. But it will create a different, positive impression for your customers. 

When you're ready to dive a little deeper in the catalog binder options, give us a call. Our team is ready to help!

2020 Trends: Smart Packaging

Smart packaging, also known as intelligent or active packaging, is an emerging term for packaging that is more interactive in some way. Imagine a prescription container that can tell you when it's getting low, or automatically send an order to refill itself. Or another package that can automatically dispense the proper dosage. 

There are subtle differences between these three types of packaging, but they equate to the same thing: how can the circle of our increasingly interconnected devices grow to encompass healthcare packaging as well?

Active & Intelligent: Key Aspects for Smart Packaging

While the examples above seem far-fetched, we're closer than it might seem. Innovators are working through methods which utilize familiar technologies, like Bluetooth and NFC (near field communication), to find new ways with which our medical needs interact with our various devices. These have been used in packaging for some time, but technology is refined and integrated, new uses emerge. 

At the heart of all these endeavors, though, is the patient or the user. Researchers in this field have to ask, What does the end-user need? How can this best serve them? Smart packaging needs to be active and intelligent to provide the most good. It needs to be intuitive and integrated into not only devices owned and familiar to the user, but amenable to how their mind works as well. 

Looking Forward

Sunrise Packaging has yet to create smart packaging on the level described above. Demand isn't quite there yet. Not to mention it's relatively cost-prohibitive and time-consuming to product on a large-scale at present.

But there's no doubt that the trend toward integrated smart devices is not slowing down. Demand and expectations will grow, and eventually the constraints around this type of packaging will become more manageable.

 

Instagrammable Luxury Packaging

Is your luxury packaging Instagram-ready?

Consumers are looking for experiences that can be shared across mediums. The most popular of these mediums, at present, is Instagram. In addition to having a growing user base, Instagram also offers many opportunities for high visibility and direct links to products. These factors (and more) make it a highly-lucrative space. For the organization that knows how to leverage it, that is. 

Luxury packaging is a style that’s designed to evoke a certain feeling in its user base, which makes it the perfect fit for packaging designed for an audience. Best of all, it doesn’t have to rely on a carefully curated network of influencers to catch on.

Luxury Packaging for the 'Gram

While Instagram is planning to do away with public visibility of likes, it certainly won’t lessen the appreciation for beautiful posts. Here are some of the top trends in 2020 for Instagram luxury packaging

Minimalism is a trend that shows no signs of slowing down this year. Some of the most high-end brands in the world–Gucci, Celine, Dior, and more–keep their packaging as basic as possible, and it pays off. 

Pastel hues, particularly pink, have lost their luster as wearable fashion colors but their photogenic qualities live on. Don’t believe us? Close your eyes and think of signature, specific New York-based jewelry company Tiffany & Co. Did the baby-blue box appear instantly?

Approachable messaging and arrival announcements increase hype and excitement around a  product. Clever phrases or simple anticipatory messaging (preferably #hashtagable) make it easy to consumers to share photos and join the conversation.

Crossplatform compatibility is the final tip for Instagrammable luxury packaging (and beyond). While Instagram is ideal for many reasons, increased visibility can only bring good things for a well-planned roll out. Make sure that your constituents can share information on social sites that make sense (for example, if your audience isn’t active on LinkedIn, it probably doesn’t need to be part of your strategy). 

Overall, the name of the game is to create as much buzz for your product as possible. Taking these cues from 2020 luxury packaging trends is a great start to the new year. And when you want to put some of these into action, call on Sunrise Packaging.

Wealth Management Branding

Wealth management branding is something that takes time to build. A brand is something that goes beyond just a name and tagline; it's something that should encompass the ethos and mission of your organization. In the financial planning world, it can be hard to stand out. But, if you can define your purpose in an upfront manner and use it to inform some of the larger content and marketing decisions, it will help your organization stand out. Designing packaging that complements a brand becomes easier as well. 

Crafting a Wealth Management Branding Strategy

What do you do? Why? Who's your ideal client? 

These are just a few of the questions that can help inform your wealth management branding strategy (for more, check out this Financial Advocates piece). Your marketing and branding efforts should inform how you talk about these five elements:

  • Products
  • Services
  • Target client
  • Value proposition
  • Passion

As this alignment becomes more apparent, then it can branch out to help inform other initiatives. 

In the project above for Beacon Capital Management, look at the different elements present. From the lighthouse imagery to the tagline to the use of color and box style... What do all of these elements communicate?

Asking the Right Questions

Building a brand is an ongoing process. Share your successes, community feedback, and more in your marketing channels, and use it to inform design and content decisions. This example showcases how imagery and words can evoke specific sentiments and feelings about an organization. Leave it to Sunrise Packaging to bring your brand into a tangible form. It's our job to know when to recommend soft touch lamination, embossing details, and more finishing options. 

When you're ready to firm up your brand with customized packaging, call Sunrise!

Double Flap Boxes: More Bang for the Buck

There's a story in every package. And double flap boxes give you a little extra room to tell that story. 

As straightforward as designing boxes might sound, there are a lot of factors to consider. With our years of experience, Sunrise has seen a lot of things, and we know some of the common pitfalls. One thing we can definitely attest to: having your content ducks in a row can not only save a lot of time, but help you decide which packaging style will work best. 

Which brings us back around to double flap boxes.

Filling Up Double Flap Boxes

The content requirements for a customized packaging project will vary on many elements. The industry matters; for example, healthcare packaging typically includes some required marks. The purpose of the box needs to be taken into account. Will it serve primarily as protection for the contents, or is it more of a sales kit? Are there temporary marks or interchangeable bits of text, like expiration dates or product numbers? Not to mention anything particularities when it comes to your brand, likes, dislikes, and examples of other packaging that you might like to consider incorporating.

You can see why proper planning is the way to go when initiating any project. 

At a minimum, 99 Designs recommends having these things lined up when you start your packaging project: 

  • Written copy
  • Imagery
  • Required marks
  • Temporary/interchangeable content

Some of these are probably already very apparent. What might not be--and we know that written copy and imagery can take time--might require a little finessing. And that's where double flap boxes can help save the day. By giving you a little extra wiggle room, these types of boxes are great for showcasing stylized text or images. Not to mention that this box style is a favorite for users for both its functionality and as a keepsake.

Two Flaps are Better Than One

To be clear, we have no data to back that up - but we do know that the impressions user receive from a double flap box are usually more high-end than that of a single flap.  There's also an element of fun in opening the first flap and being confronted with the second flap. It's a great spot to insert a little fun for your users and heighten the anticipation of the unboxing experience. 

The double flap box is just one of many packaging types that can fit your project. Contact our sales team to work out which package might be the most ideal for your project!

Medical Device Packaging Considerations

Medical device packaging is an interesting industry. It takes planning and expertise to create something that can address all the required aspects of these projects. Sunrise Packaging has a history with this customized packaging style. We love the challenge that comes with designing unique packaging solutions for new medical products.

The best part? Medical device packaging is anything but cookie cutter. There are certain requirements that need to be met from a regulatory standpoint in addition to the unique features of the product itself. Does it have a time frame for use? Is it fragile? What types of materials will accompany it?

Leveraging our expertise is just one benefit of coming to Sunrise for medical packaging needs. We're familiar with the common issues faced in the industry and know how to work with just about anything. Here are some of the most important considerations we've come across when it comes to packaging healthcare and medical products.

Lessons on Medical Device Packaging

Medical devices have unique needs and usually have to meet federal or international regulations. Here are some things to consider when it comes to designing unique packaging solutions.

Custom Inserts

Medical devices tend to be delicate and expensive. This means that a little extra security is usually required. Whether it comes in the form of thermoformed trays, custom foam, etc, custom inserts are nearly always part of medical device packaging.

Sterilization

Another unique aspect of medical packaging projects? Sterilization is a key component that goes into package design. Depending on the method used, the packaging material needs to allow the sterilizer to do its job.

Whether it uses steam, gas, autoclave, or something else, it may need to be porous or need to retain colors.

Testing & Validation for Medical Device Packaging

One area the International Organization for Standardization (ISO) regulates is packaging integrity. It ensures that seal strength, packaging aging, and other aspects of the packaging are up to code. To get through the testing and validation process takes a practiced hand and some experience. Like Sunrise Packaging can provide.

The Best Time to Think About Packaging?

We might sound biased, but when it comes to medical devices, it's best to start putting together packaging requirements at the beginning. With the complexity of the various requirements, types of inserts, and add in budget considerations? It's best to sketch out the entire picture as soon as possible.

When it comes to medical packaging, work with the experts. Contact our team today.

Liquor Packaging: Ins and Outs

High end liquor packaging is becoming more and more common. Trends show that people are tending to spend more on alcohol to enjoy at home vs. going out. This means that competition is bound to increase on the shelves.

It can be hard to stand out in the sea of options at any liquor store. Unless a customer knows specifically what it is they want, the options are endless. And sometimes daunting. However, there's always one tactic all customers employ in some way, whether they know it or not.

Packaging and design is one of the top decision-makers when it comes wine and spirits purchases. A customer is intrigued by the marketing--that is, the shape of the bottle, design on the label, or other unique packaging element--and they buy it. Which is why the message a bottle sends by packaging is so important.

Liquor Packaging in Practice

Check out this example of liquor packaging we recently created for Select Designs featuring Lamarca Prosecco's limited release, Luminore. Luminore is a DOCG sparkling wine (meaning a high-end bottle) and considered one of the apex wines where the grape is concerned.

To design packaging that aids that impression, we started with the brand. Utilizing an organization's brand in packaging design is a key element to creating a connection for the consumer between the product and the producer. In addition to a beautiful bottle of wine, Lamarca is known for their striking light blue-on-black with foil stamping for extra pop. And you know that extra pop is everything when marketing a sparkling wine, right?

With the brand on point, we brought in a straightforward approach with a two piece set up box. Paired with custom flocked foam inserts, these boxes are sturdy, stable, and can securely hold a glass bottle with little-to-no potential for damage. Just don't test that theory *too* aggressively!

Wine & Spirits Packaging Drives Sales

Creating limited edition packaging like this barely scratches the surface of our experience in the wine and liquor world. Artisan liquor packaging is something we do well, and our packaging positively affects the bottom line.

When you're ready to start increasing sales by grabbing the attention of prospective customers, give Sunrise Packaging a call!

High End Packaging for Real Estate

Short supply and high demand is a recipe for a crazy housing market. Particularly as more and millennials start to dip their toes into home ownership. It can be daunting for mortgage brokers, homebuilders, and realtors to find ways to make an impact on this tech-savvy, immediate-results generation of homebuyers. Utilizing tools, like social channels featuring high end packaging, is one way to reach people.

In this Uber & DIY-focused economy, brand loyalty and expertise counts for less than it did in the past. For a business like realty, which are hugely relationship-based, this means that their basic marketing model needs to change. Referrals are still a big way to gain business, but reaching out on various mediums is another way to gain interest. It's the online shopping effect. We see something we like, we tap on it and can buy it.

Obviously, real estate doesn't work *quite* like that. But check out Carrington Creek's Insta, and tell me you're not enticed to learn more about these gorgeous homes. Particularly that signature Welcome Home box.

High End Packaging for High End Homes

Carrington Creek (located in Arkansas) is a homebuilder focused on building relationships as well. They've won multiple awards for quality, customer satisfaction, realtor excellence, and more. And when we began work on a special project for them, we knew it was going to be a special collaboration.

High end packaging always presents interesting challenges. At its heart, the best packaging utilizes simple design techniques. But the unique features are where we like to make it truly high end, the little touches that speak to a users tactile or visual senses. For this project, we used offset printing and a scuff free matte lamination.  This box is as sturdy as the homes they build, and just as classic with monochrome coloring. With spot UV over the logo, this is a box that pops. Maybe not as much as that champagne, but it's a coordinated effort!

Use Custom Packaging as Part of a Targeted Marketing Strategy

These welcome boxes are gorgeous on every level. They're highly Instagrammable, prominently featuring the logo, and create a true connection with the homebuyer. It's clear that this is a celebratory gift while still being functional.

But it's still part of a marketing strategy. If you're homebuilding organization or realty company is looking to put that extra panache into your marketing tactics, reach out to Sunrise to sketch out your own welcome kit!