Trends come and go, and this is especially true of the ephemeral world of fragrance and cosmetic packaging. Certain features and styles--cigar style boxes, magnetic closures, custom setup boxes, etc.--tend to be more prominent in some years than others. Cosmetics and fragrances are a dynamic division of packaging; they're subject to the whims of the fashion world, but loyal customers tend to be drawn to both respectful tradition for the past while enjoying modern innovation. What would Chanel No. 5 be without its stark, elegant style? It's a tall order for any designer to incorporate all these elements.
However, there are some constants in this ever-changing industry as identified by Cosmetics Design. These guidelines aren't specific only to fragrance and cosmetic packaging, but could be incorporated into the style of any industry that desires their packaging to be creative yet artful and address commercial interests.
Fragrance & Cosmetic Packaging as Art
According to the Pratt Institute 2016 recipient for fragrance packaging design, FangYi Chu, the most important aspect of design is storytelling:
Through the creative direction, including logo, fonts, and color, the story can be displayed to everyone.
In this sense, custom packaging should endeavor to embody a narrative that speaks to customers.
Resourceful Innovation & Packaging
Concerns have arose across customer bases when it comes to sustainability. Buyers are becoming hypersensitive to sustainable sourcing and eliminating waste, yet desire usable and functional packaging that is also aesthetically pleasing. At Sunrise Packaging, we can utilize recycled materials for boxes as well as employ other eco-friendly techniques in finishing as well as other stages.
"Cost-effective" encompasses many things. Obviously, cost is one part of it. It can reflect size, meaning that customers are finding value in smaller cosmetic packages which makes them easier to carry for travelling. All in all, as Cosmetics Design points out, it means a smaller commitment from the customer. The increased ability of customers to peruse the world via the Internet means that they don't only have to buy from big name retailers who carry big name cosmetics and fragrances. They can purchase from anywhere, and the selection means that customer loyalty can easily shift. It's an opportunity and a detriment to the market. In this sphere, creative fragrance and custom cosmetic packaging could make or break whether a customer returns or not.
Fragrance & Cosmetic Packaging
Trends are usually cyclical, but when it comes to hyper-stylized industries, those trends take to take on new twists. With some foresight, designers can find inspiration while retaining classic elements.
For more information on the topic, refer to:
Novelty beauty packaging comes and goes, but a few trends Cosmetics Design covered this year will carry over into 2017—for fine fragrance and perhaps some other categories as well.