Promotional Packaging for the Holidays

The holidays are coming up quickly! What's your promotional packaging strategy? No, not for customers... But to show appreciation to your employees?

That's right, we're seeing more and more companies shower their employees with appreciation and recognition. Whether it's part of their retention strategy during this "Great Resignation" or business as usual, keeping workers around is (not surprisingly) a goal of some promo packaging.  

Promotional Packaging Aids Employee Retention

The holidays (or year end break, as some companies prefer to refer to it as) is the traditional time period to give gifts. Whether that means bonuses, luxury items or some other token of appreciation. But, as we said above, employees are quitting their jobs in all industries to pursue a career change or pivot completely. So it might pay off to share the love sooner rather than later. 

At Sunrise, we can help. Our two piece setup boxes are the perfect gift box. With our ability to utilize digital lamination for fast printing and wrapping, we can help you implement a branded recognition strategy quickly.

Resignation to Retention

Still not sure you believe us about how appreciating your workers can help them stick around? Here's a bit from a recent Inc. article

More importantly, workers simply want to be recognized; in fact, according to bonusly.com, 63 percent of those in a recent survey who said they are regularly recognized also said they are very unlikely to look for a new job. Workers want organizations that understand that hybrid work requires management to communicate more, not less. They want their boards and HR departments to finally awaken to the fact that narcissism is a malignancy and that bullies have no business managing other human beings.

This is a big opportunity for companies to make a difference in the lives of their employees and create a better, more sustainable work culture. Sunrise can help - reach out when you're ready!

High End Presentation for Higher Ed

High end presentation is a bit of an unspoken rule amongst most higher ed institutions.  One of the most expensive undertakings and investments that a potential student will make in their lifetimes, there are certain expectations. One of those expectations is that the "pomp and circumstance" that accompanies advanced degrees will honor that investment. If you are paying tens of thousands of dollars for something over the course of a long time, you expect that the diploma at the end isn't written on a pizza box, right?

Ok, ok, that's a bit of a leap, we know. But it exemplifies the expectation. There's a spectrum of what we think is appropriate. And high end presentation, particularly from prestigious schools, is on the upper end of the spectrum.

Meeting Expectations with High End Presentation

With that in mind, take a look at this project that Sunrise recently completed. We collaborated with Printhouse Boston to create this box for Harvard Medical School. It's a gate fold box with soft touch lamination, accented with silver foil. 

The gate fold box is one of our high end presentation pieces. And it's hand crafted and inspected to ensure quality, resulting in a true show off piece. It's ideal for an institution as venerable as Harvard Medical School. From the first look and feel, users are entranced by the softness of the package and the intricate closure.  We love this style of packaging for a lot of reasons, but mostly because it's the epitome of style.

Preferential Packaging Ideas

Making an investment like higher education, at any level, is big. To honor that investment - and to instill confidence that your prospects are making the right choice - Sunrise Packaging can help guide you toward the best high end presentation packaging options. 

Contact our team when you're ready to learn more about possible packaging ideas with high end details!

USA-Made Packaging: Kimberly Handbag

When shopping for packaging, there are plenty of options out there for organizations. For those looking to save big, chances are they're looking overseas for the best deals. But the implications of shipping boxes and custom packaging options from abroad is bigger than just saving a few dollars. That's why we recommend focusing your budget on USA made packaging.

USA made packaging, like what we create at Sunrise Packaging (located in Minnesota), provides many benefits. Our custom options are almost always handmade, meaning that the quality is superior, and personally inspected by our team prior to shipping. But the benefits are even more far-reaching than quality (although that is a great one). 

Why USA Made Packaging Matters

In the video to the side, you can see the care that goes into packing a purse by one of our customers. This kind of care is echoed in our own process, and is displays part of why USA made packaging is an important part of our brand. 

In addition to ensuring that every piece that leaves our warehouse is high quality packaging, here are other benefits that buying American can have: 

  • Keeping jobs in the USA - especially manufacturing jobs
  • Lower carbon footprint - these products have to travel a much smaller distance than something coming from China or India (and it can also reach you much faster as well, and with less pollution)
  • Human rights - weaker environmental regulations in other countries lead to violations and unsafe working conditions

Read more on why it's important to go with USA made packaging.

Sunrise Packaging calls Minnesota home, and our central location allows us to easily ship across the country to either coast in quick, efficient timeframes.  We never compromise on our quality, and are proud to partner with companies and organizations who share our values. Contact our team for a quote on your packaging project!

Designing Your Brand Box

As others have noted, there really isn't a "return to normal" post-COVID 19. We're looking at a new normal, and the ripple effects will be felt in every industry. And we will make the case that it will even expand into the area of brand box creation. 

Branded packaging might be an afterthought for some organizations. But that should change, regardless of whether your business is operating solely by mail or your products can be found in brick-and-mortar locations. A well-branded box used to be a way to stand out on a shelf, or in some kind of physical space. In this new normal, it might be the only way you have to entice and connect with customers. 

The Brand Box & Branded Packaging Matters

Looka discusses the importance of a well-designed brand box, but particularly its value in connecting with a customer. Respondents to a survey on branded packaging are 40% more likely to recommend a product if it comes in cool packaging. But even beyond e-commerce, there are incentives for organizations to invest in personalized packaging. 

Some of the trends that emerged from coronavirus are expected to continue. Things like curbside pickup, online ordering, and more haven't seen much a decline as vaccination rates increase. The convenience and desire to avoid potential infection persists. A brand box is a great touchpoint between customers and organizations, and with this kind of shopping becoming the norm, it might be the only touchpoint an organization has going forward. 

Touchpoints into Trillions

E-commerce sales are in the trillions. Nabbing a part of those sales should be part of any product strategy. And believe us, packaging design should also be part of that strategy. 

Contact our sales team at Sunrise Packaging to learn more about our work process and how we can increase your share of the ecommerce pie. 

Marketing Solutions for Home Design

The real estate market is booming alongside the home improvement market right now. While covid-19 has presented a lot of struggles to many throughout the world in different capacities, it has allowed for more thoughtful contemplation for those spending more time at home. And more many people, they're realizing that they want to remodel their spaces or change it up entirely. And for organizations in this industry, marketing solutions are what sells their services to consumers. Like the appeal of a leak-proof roof to those deciding to upgrade their spaces.  

Packaging Marketing Solutions

Packaging, as one of many potential marketing solutions, provides a great return on investment. In the project to the side created for Weather Weld, we utilized a unique packaging style. The gate fold box is a cool, unique solution that turns a binder or folder type container into a literal stage. This particular style doubles a sample kit, and can hold business cards as well. 

We love the little touches included in this project, like the silver rivets and magnetic closure. These little elements are, well, more than just little. They make a subtle impression on consumers add up to a bigger impression, particularly within the right context. With the digitally printed, matte laminated casing and samples inside, it's a perfect first impression.

Innovative Marketing Solutions from Sunrise Packaging

At Sunrise, we take care to not only act in a consulting role for your best interests, but we bring our A game to every project. We've developed and designed custom packaging styles at every price point and for... Well, we won't say every product imaginable, but definitely a lot. Coming up with a complementary style for your product is probably in our wheelhouse. And if you're working in the real estate field, we definitely have you covered. 

Reach out to our team to find our more about our process and options available. Especially before the real estate market cools down!

Startup Gift Boxes

There are no hard-and-fast rules for becoming a successful startup. And what we do know seems to change regularly, with businesses changing the norm and going against the grain to make an impact in their market. It's about making an impact and an impression. Creating that perfect package isn't easy, but at least we can help create that literal package in the form of startup gift boxes. 

Gaining capital and wooing investors takes a special skillset. And gift boxes can soften any skillset or less than desirable first impressions. We know it's not always prudent to blow money on something that investors might view as a waste of cash, which is why Sunrise can provide you with options for startup gift packaging on a budget that doesn't look like it came out of the bargain box.

Impressions with Startup Gift Boxes

Your business needs to be able to scale, and we take the same approach with our product line. However, while our custom boxes might run into higher numbers than you'd like to spend, we have options in the midrange and lower. The best part is that they don't have to look like they cost less than our upscale packaging. With a variety of finishing options available, you can upgrade your box for less in a variety of ways. 

Foil stamping, for example, is a great way to add literal sparkle to any package. And it's a process that can work on many materials, and can elevate the right design. You can also consider different finishing options like soft touch lamination, or laser printing, to name a few high-end options. 

Hand Over the Reins

If you've spent time and tears on your company, it's hard to relinquish any part of it. But with our years of experience at Sunrise Packaging, you can ease up. Building off of your input and ideas, we can bring your startup gift boxes into reality efficiently and as budget-friendly as you need to be. When you're ready to create an impact with your investors, contact us.

Growth Strategies for CBD Packaging

Cannabidiol, or CBD, is one of the most popular wellness products to emerge in the last few years. With revenue in the billions--and no sign of slowing--it's not an understatement to say the market is hot.  And with a hot market comes an influx of products and grades of CBD packaging. 

One of the major difficulties every brand faces is how to stand apart in a market. It's even harder with an increasingly-saturated market. As scientific evidence mounts in support of CBD oil, it's more important than ever for a product to find its footing, its audience and its packaging appeal.

Why CBD Packaging Matters

Brand differentiation is key to gaining a foothold in the CBD market. And one of the most effective ways to do that is to have unique packaging. Depending on how your business operates - storefront, mail order or otherwise - there's a benefit to investing in quality boxes for your CBD products. 

The obvious reason is to protect your products during shipping and transportation in general. Most CBD also benefits from cool, dark spaces, and Sunrise can craft custom foam inserts for this reason. But there's the shelf appeal to packaging, and that extends far from the classic shopping trip. With the popularity of unboxings on Instagram and TikTok, video reviews through Reels and YouTube, the visibility of a product has never been higher. Ensuring that your customers (or influencers) have an experience to share is the best use of your marketing dollars. 

Growing Quality Content

Content creation is another hot part of any marketing strategy. Marketing teams can do this, naturally. But leveraging user generated content is even better. When customers are excited by a product and want to share it, it's definitely a bonus. Crafting experiences that customers want to share starts with crafting unique packaging.

Talk to us more about your ideas for experiential marketing through packaging. Contact our team today!

Uses for a Binder Box

Packaging is sometimes a bit of a hidden art form. It's something that's always present in multiple forms in your life. But when it's done well, we don't always notice it. That's the case with a sturdy binder or binder box. 

A three ring binder is fairly utilitarian thing. We need it when we need it, and we take it for granted when it's sturdy and made to withstand usage. It's when it falls apart that we notice it. That's why we're making the case for *not* being the organization with the bad binders. 

Using a Binder Box for Durability

One way to not be that organization? Invest in quality binders. One way to be the organization that people remember for great binders? Use a binder box. 

A binder box uses a tray with the metal rings attached. The classic binder style uses a magnetic flap to keep the entire thing enclosed, and the inserts firmly in place. It's a great tool not only for marketing, but for weathering the elements as well. Think of it as useful on a construction site or in a shop. Blueprints, receipts, timesheets, and more can be kept securely in one place. Additionally, this type of packaging can be fully printed and customized to your needs. Whatever colors, watermark, logo, and other branding needs you might have can be included. 

A Box for All Industries

The binder box lends itself well to a variety of industries outside of construction. And it's not limited to work sites or marketing presentations. It's great for training materials and classroom use, to keep syllabuses in order while giving you the ability to take notes and add your own materials. Basically, no matter what your business is, there's a business use for the binder box. 

Teaching, training, project management, and beyond. The binder box can make your life easier and the lives of your employees and customers. Get a quote and get started with your binder design today.

Promo Marketing for Collector’s Editions

Promotional marketing, or promo marketing, is specifically geared toward increasing awareness of some kind of promotion. It's generally part of wider marketing efforts but with a more narrow focus. For example,  Adam Sandler's 'Uncut Gems' film was released in 2019. Showings for the film included events in some areas. And those events, or promotions, included a series of marketing geared toward the event itself, separate from the wider movie marketing. 

Promo marketing is a strategic approach to indirectly grow interest in a product or brand. The specialized nature of it makes it worthy of its own special variation of a brand, which requires something we love: unique packaging.

Promo Marketing with Collector's Editions

Promo marketing campaigns commonly surround special releases or editions. These types of campaigns target a specific subset of customers with the goal of elevating their like of a brand to love. In the project to the side, you can see an example of promo marketing packaging we created for a tattoo ink maker. 

These magnetic boxes are considered collector's editions within a subculture of tattoo artists or tattoo aficionados. We upped the ante in the design, using the magnetic box and matte lamination to create a style that echoes the classic ethos of the brand as well as the old-school tattoo stylings. We're digging the retro look of the design, especially with the modern functionality of the overall packaging. It hits the mark that the company wanted for this special release. 

Promotional Marketing is Collector Packaging

Sunrise can help flesh out a promotional marketing strategy with unique collectors' edition packaging. Even if our company doesn't make your regular product packaging, our handmade approach ensures that your design will be unique. Special editions of products deserve to be, well, special. Give your customers something to more to love with innovative and valued packaging.

Contact our team today to get started!

Sample Box for the Medical Industry

The sample box, as some might know it, has changed dramatically over the past few years. From a broad point of view, sample boxes have been pushed aside by subscription boxes. Subscription boxes compile a variety of samples from companies. They then pass them on to consumers... And usually for a price. 

But sample boxes aren't completely gone. They're just much more focused. For example, check out this sample box we created for a customer in the medical industry.

Designing a Pharmaceutical Sample Box

The medical and pharmaceutical industry has extra considerations that other types of sample boxes don't. However, that doesn't affect the base structure of the packaging, and they can still follow the same general best practices. 

This particular sample box utilizes our mag box as a base layer. The mag box, or magnetic box, is one of our specialties at Sunrise Packaging. The front flap is the magnetic piece that holds the box securely shut, and also adds a little extra surface for the marketing content.

A sample box needs to speak for itself, and that's best accomplished through the finishing details. The entire box is wrapped with a gloss lamination, and the digital printing allows for depth and subtleties in the color.

Sample or Subscription Box?

If you are trying to decide if it makes more sense for your organization to create a sample box or participate in a subscription box, there are a few factors to help make the decision. The industry matters, of course, and what regulations will allows. Also take stock of how customers should interact with the product, and what you want their first impression to be. In most cases--especially for medical or pharmaceutical products--a sample box is the way to go. 

No matter which style of packaging you select, Sunrise can partner with you on any style. Contact our team today!