Beverage Sample Kits

Sampling isn't a new concept, especially in the food and beverage world. Supermarket samples are a regular, if not expected, part of the grocery shopping experience. But while these impromptu sampling opportunities feel commonplace, not every sampling experience has to be. Beverage sample kits from Sunrise Packaging are designed for new age marketing, targeting influencers and trendsetters. 

 When designing an influencer marketing campaign for a beverage, the general guidelines are the same. Inc.com lays out the basics: 

  • Define the *why* of your campaign
  • Pick the product that fits the campaign
  • Drill down on a target audience
  • Strategize how these samples translate to the bottom line

Growing a customer base is hardly a simple task. Putting in the effort to reach--and find--your base is well worth it in the long run!

Designing Beverage Sample Kits

When it comes to beverages, it comes down to taste, right? We develop or an affinity a craving for a particular flavor. Whether it's soda, an energy drink, wine, or something else, consumers desire the flavor. 

Tapping into that sense should play a part in the design of your beverage sample kits. Something that is classic and enduring will have a different target audience than a tart energy drink. And a different design to match. In the examples to the side, you can see how the product influences design. 

There is no one size fits all at Sunrise Packaging. We work individually with each organization to determine their needs and how we can meet them. The needs of each project are as unique as the product on which they focus, after all!

Creating the Marketing Mix

Beverage sample kits are a way to hook your market through influencer marketing. Targeting your ideal users--and finding who they follow--should be the foundation of your strategy. Let your analysts drill down on the data, and let Sunrise focus on the design of your promotional kits!

Reach out to our sales team today to learn more about partnering with Sunrise.

Season Ticket Packaging at Sunrise

Season ticket holders are a breed unto themselves. And while team loyalty might be one reason people stick with package level, retention levels are affected by other factors. The team's record. Pricing. Features offered with season tickets. And one feature that gets overlooked sometimes: season ticket packaging.

Season ticket packaging is an opportunity for teams and franchises to have fun with their brand. Fans love celebrating their favorite teams. And season ticket packaging should do just that. While different organizations take different approaches - some take a more classic, staid approach vs. a fun, colorful approach - they're all geared toward retaining their fanbase. 

Season Ticket Packaging Options

Custom season ticket boxes are one of our favorite projects here at Sunrise Packaging.  It's a fun challenge to work with a team to discover what's unique about them and their fans. We've worked with many different sports teams, including the NFL, college football clubs, and more. Every one has a different approach to explore. But the goal is similar across teams. 

In the examples to the left, you can see some of the season ticket packaging we've created in the past. We've incorporated elements like magnetic closure, embossing, and matte lamination to create boxes that stand out. We've worked with copywriters to create content that speaks to the fans, aided with finishing touches that are compelling to the eye and the mind. Best of all, we've exceeded the expectations of our clients. 

Time After Time

Time after time, we've exceeded the expectations of our season ticket packaging clients. We're able to bring decades of experience to every project as well as time-tested methods of production to ensure your needs are met. You can see the variety of which we're capable. Whether your organization is looking for a classic, stylish box or our patented FlashPads, we have a package that can meet your needs. 

Ready to reach out? Talk to our team today!

Double Flap Boxes: More Bang for the Buck

There's a story in every package. And double flap boxes give you a little extra room to tell that story. 

As straightforward as designing boxes might sound, there are a lot of factors to consider. With our years of experience, Sunrise has seen a lot of things, and we know some of the common pitfalls. One thing we can definitely attest to: having your content ducks in a row can not only save a lot of time, but help you decide which packaging style will work best. 

Which brings us back around to double flap boxes.

Filling Up Double Flap Boxes

The content requirements for a customized packaging project will vary on many elements. The industry matters; for example, healthcare packaging typically includes some required marks. The purpose of the box needs to be taken into account. Will it serve primarily as protection for the contents, or is it more of a sales kit? Are there temporary marks or interchangeable bits of text, like expiration dates or product numbers? Not to mention anything particularities when it comes to your brand, likes, dislikes, and examples of other packaging that you might like to consider incorporating.

You can see why proper planning is the way to go when initiating any project. 

At a minimum, 99 Designs recommends having these things lined up when you start your packaging project: 

  • Written copy
  • Imagery
  • Required marks
  • Temporary/interchangeable content

Some of these are probably already very apparent. What might not be--and we know that written copy and imagery can take time--might require a little finessing. And that's where double flap boxes can help save the day. By giving you a little extra wiggle room, these types of boxes are great for showcasing stylized text or images. Not to mention that this box style is a favorite for users for both its functionality and as a keepsake.

Two Flaps are Better Than One

To be clear, we have no data to back that up - but we do know that the impressions user receive from a double flap box are usually more high-end than that of a single flap.  There's also an element of fun in opening the first flap and being confronted with the second flap. It's a great spot to insert a little fun for your users and heighten the anticipation of the unboxing experience. 

The double flap box is just one of many packaging types that can fit your project. Contact our sales team to work out which package might be the most ideal for your project!

Real Estate Packaging & Influencer Marketing

Working in real estate, mortgages or construction? We've got a question for your marketing department: how do you capitalize on real estate packaging?

Ok, ok, that's a very specific question, we know. So let us explain. 

In each of these fields, it can be hard to set yourself apart. Clients might know what they want, but they don't always understand the unique differences between the agencies that help them get those things. For example, let's say you decide you want to buy a house. Chances are, to find a realtor, you either rely on a referral from a friend, Google one, or simply find a house you want to see and fill out a contact form. A similar process might follow for mortgage brokers and construction or contractors. How do you set yourself apart from the rest?

One way is to engage in influencer marketing. This makes you the referral every time.

Find Your Influencers Via Real Estate Packaging

Influencer marketing is a newish strategy that emerged as social media become omnipresent.  Through the endless scrolling, profiles have emerged as knowledgeable or admired for different things. From make-up skills to craftsmanship to, well, simply having an interesting-looking life, these people are influencers. The products or methods they promote to their users have the potential to drastically grow in sales due to the exposure. 

There are many different potential approaches to finding influencers. Or, another approach, is to treat all of your customers as potential influencers. Real estate packaging is about playing the long game, which goes beyond those who cultivate massive Instagram followings. Creating a unique brand, exemplified by your leave-behind or gift packaging, is a great impression to make. 

Sunrise can help develop the perfect branded packaging option for your needs. From high end luxury boxes--designed to hold keys, garage door openers and more--to a FlashPad with a congratulatory gift card or a three ring binder for documents, we can support any marketing initiative. 

Contact Sunrise today for more information!

Giveaway Packaging Ideas

Running a giveaway within your organization is a great way to increase engagement. No matter what your goal is, generating excitement and energy for your brand should be good for the company overall. Just don't leave the giveaway packaging to the last moment.

We often talk about the importance of packaging on this site--unsurprisingly--but the truth is, packaging matters. Especially when you want to make a good impression. At Sunrise, we know a lot about promotional packaging. And whether the ultimate goal is to gain new leads, reward current clients, increase employee productivity... Well, the gift packaging is key to truly making the promo feel like a reward.

Giveaway Packaging vs. Throwaway Packaging

Sometimes, it's easiest to put yourself in the shoes of someone else. Let's say you win tickets to an exclusive event. Or an incentive trip. And when you go to collect your prize, how would you like to see it presented?

There's the throwaway packaging. An envelope, or plain brown box, something with zero sentiment or doesn't induce a single emotion.

And on the other hand, we have a well-crafted box. Like the example to the side, which was created for Hellas Construction.  This box was used for a ticket giveaway. We're a big fan of it as a great example of not just promotional packaging, but as a giveaway box as well.

Emblazoned with the logo and branded with the colors and aesthetic of the company, there is no question regarding who is the giver of this product. It's designed with the purpose of not only to convey a prize to the winning party, but for the giver to stick in the mind of the recipient as well. Magnetic boxes with soft touch lamination send a message. The kind of message that says, We don't skimp corners in any area of our business.

Which one would make you more excited: a plain brown box or this mag box?

The Choice is Clear

Creating engagement should be embedded in the crafting of your giveaway campaign. From the messaging to the platform to the giveaway itself, everything should be in place to maximize relevancy to your audience and generate excitement.  Your promotions should include the giveaway packaging. And that, in and of itself, should be treated as your most potent marketing tool throughout the strategy execution.

When you're ready to leverage your next promo, talk to us about how to make the most out of your giveaway packaging. Our team is ready and rearing to go!

Luxury Packaging for a Girl’s Best Friend

It's been decades since Marilyn Monroe sang the virtues of diamonds and their place in a girl's life, but with age comes enlightenment. And turns out, many girls are looking for something with a little more edge to it than just diamonds. Like csarite, a stone 10,000 times more rare than a diamond. As trends change, so do the high end boxes and luxury packaging housing these tokens.

In a recent project we worked on with Neha Dani, we gained an insider view into the current market of gemstones, jewelry and what goes in to creating a masterpiece. Naturally, Sunrise Packaging (located in Blaine, Minnesota) rose to the occasion and created one-of-a-kind magnetic boxes to serve as sample kits for gemstones.

Luxury Packaging for Unique Gems

Neha Dani describes herself as an artist that delights in the details. We knew we would hit it off immediately.

Her work is made to worn, admired and exalted. Creating unique packaging to match these products is a tall order--and, if we're being honest, we know that our boxes are little more than stage for the pieces--but using our expertise, we created some beautiful mag boxes.

"Mag boxes" is short for magnetic boxes. Our custom magnetic boxes feature a magnetic flap for closure, and instantly create a high-end feel. Magnetic closure is just one feature that elevates a standard box to luxury packaging, though. We add in offset printing and soft touch lamination. Offset printing ensures a consistently-high quality color transfer. It's vivid and bright, perfect attributes for gemstones. And soft touch lamination? It's like touching silk.

Other Elements of Luxury Packaging

Luxury packaging doesn't stop with the elements we brought to this project. The outside of a box speaks volumes, but when it comes to high end items, the customer really cares about what's inside. We can create custom inserts and thermoformed trays to keep products safe. This also avoids potential shifting or falling out of place. Additionally, there are different types of closures, finishes, embossing, and more that can enhance a simple box.

We view every project as unique. Sunrise takes the time to create something original for every customer, whether you're looking for high end packaging, sports packaging, etc. Contact our team today!

For All Your Sports Packaging Needs…!

The wide world of sports is expanding, and so is the sports packaging market.
While classic leagues like baseball and basketball still thrive, sports like lacrosse and soccer are increasing in popularity on a professional level. As popularity grows, so do fan expectations. So whether your sports club needs to come up with a new season ticket package, media guide, or fan giveaway, turn to Sunrise Packaging for your custom box needs.

What do we mean by custom boxes? We mean a unique solution for your brand. Every team has unique qualities, or works to establish traditions that resonate with fans. Here in Minnesota, there isn't a Viking out there who doesn't love a good 'SKOL!' cheer or get a little chill when the horn blows for first downs. These elements might not translate to packaging. On the surface, at least.

Sports Packaging That Resonates

Marketing sports team traditions is a fine balance. One must do enough to engage the target audience without going into overkill.  Sometimes a moment captures the public imagination.

Like the Vikings impromptu 'duck duck gray duck' game that spawned shirts, memes, and a place in MN Vikings lore. It's tapping into these moments when designing packaging that helps create something truly unique.

So how is this done?

Let's take a look at a recent project for the ACU Wildcats. We worked with them to create a digital media guide for the needs of a modern audience.

 

College football fans are among the most diehard in the country. There's an extra connection that comes along with attending a university and being a part of something larger. The pomp and circumstance that goes into a college football game - marching bands, cheers, and more - add to that excitement.

We wanted to capture that in this packaging for ACU. The bright purple wrap on this FlashPad is guaranteed to send any alum into their college memories. Prominently featured players on the front showcase the iconic uniforms, and the text inside tells the users exactly what this is: This. Is. Home.

What Message Can You Give Your Fans?

Design your sports packaging by focusing on the ones who make your team unique: your fans. We can help. Contact Sunrise today for a quote!

Promotional Packaging = Content + Design

Promotional packaging 101: don't forget the content.

It might seem like an obvious place to start. And yet, it still happens. Projects kick off based on the product itself, then move to packaging, and then to marketing where the content gets knocked out. We understand that every project is a little different. Timelines vary from department to department. But here's the thing: every project should be content-driven - and it probably informs more steps than you know.

Particularly when it comes to promotional packaging.

The most unique packaging ideas start with a concept that the Sunrise Packaging team helps drive into reality. We can help bring concepts into a tangible state, but there are some things that need to inform the design before we can start.

3 Questions That Should Be Answered By Your Promotional Packaging Design & Content

Who Is This For?

Do you know your audience? From gender to age to personality characteristics and beyond, successful packaging begins and ends with knowing your audience. Promotional packaging designed for a new cosmetic line will look very different than promotional packaging created for bow hunting enthusiasts. Consider how your packaging can appeal to your intended customer base.

Why Would Someone Want This?

There are some cases where the plain, brown paper bag approach might carry the connotations you want for your product.

 

...But most of the time, you need to include some content on your promo package that *sells.* Tell your customers what this product will do for them. What it does better than your competition. What makes it unique.  This is the value proposition you're making to every potential customer. Your custom packaging solution should sell your product like a salesperson.

How Does This Package Fit With Your Brand?

Building a brand? Consider what this package is telling your customers. Everyone is familiar with the iconic design of Campbell's soup cans. From a glance, you can see that all of these products belong to the same branded family. Does your packaging match your product family? And if it doesn't, is it intentional?

Design With Intention

Promotional packaging should be intriguing, customized, exciting, and innovative. Like the packaging product pictured above that we just completed with Select Design, creating unique content for a promo box is worth the time investment. We love this fun style of packaging. And we can't wait to hear from you on how we can work together to create something great.

Creative Sample Kits for Creative Coverings

As a consumer, making big decisions requires time and thought. Particularly when it comes to things like carpet, flooring, curtains, and other items that require consideration in orchestration with the rest of your home. Imagine painting a wall. When choosing a color, you want to know how it looks in different lighting? Coordinates with the furniture? The best way to do this is via sample kits.

Just like the products they hold, sample kits come in a variety of shapes and sizes. The variety reflects the unique qualities of the organization. As extensions of your brand, and of the product itself, designing a sample kit shouldn't be an afterthought.

Sample Kits for Example

Sunrise Packaging recently completed a project with Creative Coverings. Creative Coverings rents and sells luxury linens for weddings and other events. This sample kit will be house fabrics for potential customers. These fabrics, in brilliant colors, textures and patterns, are the true focus of the kit. When it comes to designing for such rich products, we know that simplicity equals elegance.

The sample kits are covered in green linen paper, a forecast of the feel of the linens. It features crisp white handles with a white foil stamp. And while many organizations take advantage of our ability to create custom inserts, this project required a spacious interior for the linen variety.

Creative Coverings prides themselves as being creative, efficient, and current. We're loving that this partnership created a sample kit that exemplifies those qualities.

Create a Showcase for Your Products

Sample kits can feature more products than it makes sense to list in a single post. That's why we'll leave it to you to come to us with your product. And we'll take it from there.

Sunrise Packaging has decades of experience when it comes to packaging. We can work through the process with you to create something truly emblematic of your core values. When you're ready to learn more, contact us!

High End Packaging for Real Estate

Short supply and high demand is a recipe for a crazy housing market. Particularly as more and millennials start to dip their toes into home ownership. It can be daunting for mortgage brokers, homebuilders, and realtors to find ways to make an impact on this tech-savvy, immediate-results generation of homebuyers. Utilizing tools, like social channels featuring high end packaging, is one way to reach people.

In this Uber & DIY-focused economy, brand loyalty and expertise counts for less than it did in the past. For a business like realty, which are hugely relationship-based, this means that their basic marketing model needs to change. Referrals are still a big way to gain business, but reaching out on various mediums is another way to gain interest. It's the online shopping effect. We see something we like, we tap on it and can buy it.

Obviously, real estate doesn't work *quite* like that. But check out Carrington Creek's Insta, and tell me you're not enticed to learn more about these gorgeous homes. Particularly that signature Welcome Home box.

High End Packaging for High End Homes

Carrington Creek (located in Arkansas) is a homebuilder focused on building relationships as well. They've won multiple awards for quality, customer satisfaction, realtor excellence, and more. And when we began work on a special project for them, we knew it was going to be a special collaboration.

High end packaging always presents interesting challenges. At its heart, the best packaging utilizes simple design techniques. But the unique features are where we like to make it truly high end, the little touches that speak to a users tactile or visual senses. For this project, we used offset printing and a scuff free matte lamination.  This box is as sturdy as the homes they build, and just as classic with monochrome coloring. With spot UV over the logo, this is a box that pops. Maybe not as much as that champagne, but it's a coordinated effort!

Use Custom Packaging as Part of a Targeted Marketing Strategy

These welcome boxes are gorgeous on every level. They're highly Instagrammable, prominently featuring the logo, and create a true connection with the homebuyer. It's clear that this is a celebratory gift while still being functional.

But it's still part of a marketing strategy. If you're homebuilding organization or realty company is looking to put that extra panache into your marketing tactics, reach out to Sunrise to sketch out your own welcome kit!