Opening Day = Box Closures

As a proud Minnesota company, we love all things related to our hometown teams. And on this Opening Day for the Minnesota Twins, we turned our attention to another kind of opening that captures our attention: box closures. 

If you want to contest the importance of and customer attention to box closures, look no further than your own experience. We don’t doubt that at one point or another, you spent more time than you like to admit lazily flipping open a magnetic box lid. Or slowly slide the top piece off of a setup box to savor the moment of getting a new smartphone or tablet. The delicious moment of flipping up a cigar box top. 

Design custom packaging that allows users to savor that anticipation. Here are some of our favorite box closures in honor of Opening Day!

Box Closures That Captivate

Slip Slant Boxes with box closures

Magnetic Closures

Far and away one of our most popular features. Magnetic boxes are versatile and instant keepsakes for users. Closures can be embedded in many different types of box styles. Plus magnets are one of the most secure types of closure so products are safe and secure. 

custom luxury boxesSetup Boxes

You might not think a lot about setup boxes having a particular flavor to their opening and closing, but consider again.  Setup boxes are a frequently used for luxury goods and technology products for a few reasons. Their rigid chipboard construction, paired with a thermoformed or custom insert, keeps the product secure. These highly-customizable two pieces allow for a high quality finish via the wrap. Most of all, the sleek design is evocative and suggestive of luxury. 

Design Your Own

When someone comes to Sunrise with a project, we do everything we can to bring it into reality – even when it means creating something new and personalized to your business objectives. We’ve taken on new interpretations when it comes to slip cases, gatefold, and more. Contact us today to start bringing your vision to life. 

Play Ball!

Openings are full of anticipation, from the excitement of a new baseball season to revealing an exciting product.  No matter which team is *your* team, Sunrise is ready to bring you and your products to the next level of success. 

Unconventional Set Up Boxes

Using the term "set up boxes" might make sense to you or it might not. If you're not attuned to the packaging industry, it probably doesn't mean much. But that's where we like to take the chance to educate you.

A setup box consists of two pieces. In layman's terms, a top and bottom. The bottom is usually made of strong chipboard with a custom wrap on it. Otherwise known as turned edge, this stylish finish can take on different elements depending on your needs. The top fits snugly over the bottom. Also made of chipboard, it slides on and off easily; you've no doubt encountered this style as it's often used for game boxes, smartphones, and more.  

As you look through our two piece set-up box gallery, you will see the unlimited potential of this customized box style. Sunrise just completed an interesting variation for Findlay Technologies. 

Set Up Boxes By Design

Confused? Look closer. 

By design, this might appear to be another cardboard package delivered by any mail service. Once you read the address label, it becomes clear that this isn't just another mailing box. While pictures don't quite do it justice, the feel of the box gives it away as something special as well. 

You can't quite tell, but these are set-up boxes. The boxes are wrapped with a digitally printed / matte lamination material. From the corners, you can just the turned edge finishing on them. 

We love the unconventionality of this box. It takes multiple sets of expectations and flips them, creating a sense of surprise and fun the for the recipient. Here's what we mean.

Expectation #1: It's just a plain cardboard box 

But from that first touch, the customer realizes that it isn't. Part of engaging users is finding ways to engage their senses, and with this design and style, they're all in.  And once they open the box, they're treated to even more potential customization. Thermoformed trays, custom inserts, the sky's the limit. 

Expectation #2: It's just another set up box

Using a design that usurps expectations helps engage users, but it also illustrates different features of a particular packaging style. While these setup boxes share characteristics with others, the content and design are what set it apart.  Set up boxes lend themselves well to a variety of finishing options. And their hardcover durability makes them trustworthy packaging for nearly any product. 

Design Maketh the Set-Up Box

So the lesson that we learn from this? Taking the time to figure out the overall effect you want your packaging to have helps determine the right box style and the right design.  Taking something seemingly conventional, like setup boxes, and turning them into something truly unconventional, is a challenge we love taking up. Contact Sunrise today to talk through your needs and ideas for your set up boxes!

Creating a Board Game Box: 3 Things to Consider

Thinking about making your own custom board game box? Read this first. 

Sunrise Packaging has worked with a lot of unique projects over the years, but some of the most innovative and excited creators are those who make games. It’s a true passion project. And we hate to see that excitement fizzle out over some of the most common things that game makers miss or don’t consider when they design their custom game board box. custom game board box, custom game board

On the surface, creating game board boxes isn’t an overly complicated thing. But like any packaging project, there are things to consider that an outsider might not think about beforehand. The weight of the packaging materials, for instance. The mobility of the game box. The design and print quality of the box. Not to mention the copy for the box as well. In a way, custom board game boxes aren’t unlike product launch kits in everything they need to accomplish. 

Custom Board Game Box: Choose Your Own Adventure

Things that every game maker should consider when it comes to crafting their own game board boxes. Essentially, it comes down to one thing: plan ahead.

  1.  What’s your budget?
    Knowing what you want to spend can help determine other options. If you want to make money on your custom game, it’s completely necessary to have a budget in mind for what you want to spend on packaging on top of the game production costs. 
  2. How do you want users to interact with the packaging?
    Customer experience is of increasing importance. Not to mention that a great unboxing video could increase sales dramatically.  Sunrise Packaging can help craft boxes with handles and magnet closure as well as custom inserts and printed elements inside the box itself. Get creative, but keep the whimsy in check. Outlandish ideas aren’t always the most sustainable
  3. What will entice buyers?
    You’re browsing online and see a interesting game. You click on it, and read the position description. Alternate scenario: Walking through a store, you see an unfamiliar product. You’re compelled to pick it up and find more about it. How do you decide whether or not to buy it? Make sure to craft content that will speak to buyers and compel them to actually purchase it, not just pick it up for a moment.

Proper planning is the most important part of creating a custom board game box that will sell. These are just three things that you should consider. 

Contact Sunrise Packaging for Guidance

Making your own game packaging might seem more cost-efficient, but it’s not if you have to spend hours upon hours doing it. Leave it to the experts; we’ll leave the game making to you. Contact us today!

Brand Activation Kits for Minnesota Brands

Minnesota was front and center for the last week of January. As host to Super Bowl LII, our state leaned into the “Bold North” moniker and created a great experience for locals and visitors alike. From the amazing Polaris backflip to Land O’Lakes Farm Bowl, Minnesota’s homegrown brands brought it in a big way. MN marketers might be ready for a break, but not for long. March 2019 will see the Final Four come to Minneapolis. We’re excited to see the stunts and innovation, and can’t wait to help build brand activation kits to support it all. 

Brand activation is the act of driving consumers to act by means of interactions and experiences designed by the brand. Brand activation kits support these interactions and experiences. As a  Minnesota company, we know Minnesota brands, their values and their challenges. Not the least of which is designing an outdoor environment in the subzero Minnesota winter. 

Homegrown Brand Activation Kits 

custom turned edge packaging design, Custom Rigid Turned Edge Box Packaging, custom turned edge box, full color print, custom box design, retail display box, branding

Sunrise Packaging can design packaging for any sort of brand activation. The goal of any marketing initiative is to garner a response; while it’s one thing to get people talking, it’s another to get them to pay attention and remember your brand. 

Brand activation itself can take many forms. Experiential marketing, consumer promotions, shopper marketing, all of these things can be part of it. Since there are many ways to implement, it’s usually easiest to give examples to explain brand activation. When we think back to the different Super Bowl LII experiences created by different brands, we get an idea of some of the elements that make successful brand activation campaigns:

  • Unique
    First and foremost, it needs to be unique to be memorable, right? There’s no point to it if it doesn’t increase consumer interaction with your brand, and if the consumer doesn’t remember you…
  • Relevant
    A crazy experience, zip-lining across the Mississippi River, is almost as unique as it gets. However, would it work for any brand? For a brand focused on thrill-seeking and adventure, yes. For a candy store? Not so much. 
  • Full of MN Pride
    As varied and interesting the various strategies were, there was one thing they all have in common. Minnesota, the Bold North tagline, was front and center for every single one.

As Minnesota brands start thinking about their plans for the next major event to come to Minnesota, include brand activation kits in your overall strategy. 

The Bold North, Round 2

March is usually a little more moderate in weather than January (well, most of the time). That said, the one million+ visitors who braved the Minnesota winter for the Super Bowl weren’t afraid of a little weather. Neither are we. Contact Sunrise Packaging today to design your brand activation kits!

Premium Promo Packaging

As streaming becomes more and more mainstream, its affects on traditional music outlets is interesting. Some people have retreated back to using records and LPs; others are patiently waiting to see who wins out between Pandora, Spotify and Tidal. And through it all, radio continues to be a mainstay. After all, radio is the only that provides live interaction and chances to win. Increase your radio station's relevancy with premium promo packaging. 

We've all been that person at one time or another: we hear an offer for free tickets or some prize package on the radio and we call in. Most of the time we get a busy signal. But I can remember one shining moment when the surreal happened: I got through. I played trivia on a morning show, and I won. It wasn't anything nearly as exciting as tickets or cash, but it was their album of the week with a t-shirt, water bottle and window clings. It was one of those magical experiences that awesome in nearly every way except for one: the prizes arrived in a plain brown cardboard package. More or less tossed in, with a short note from an intern. Doesn't quite give you the experience you want to talk about, does it? Doesn't really hype up the excitement of winning, does it?

When it comes to winning a radio promo package, whether it's tickets, a gift card or more, Sunrise Packaging in Blaine, Minnesota, can help turn it into an event for the recipient. 

Premium promo packaging
Premium promo packaging

Why Promo Packaging Matters

In this world of social media influencers and viral videos, reaction is a marketing strategy in and of itself. Leveraging user generated content is not only low-cost but can yield high returns as well. When someone wins on the radio, it's most fun when they have a massive reaction. Screaming excitement, accidental expletives, it's all part of that live experience (and maybe sound bytes for future radio contest promos). Why dampen that excitement with lame packaging?

Whether your radio station giveaway includes tickets, gift cards, or some other special items, make that promo packaging work for you. Create something that's worth sharing. Our examples to the side show a couple types of packaging that get big reactions. 

The top is our FlashPad Wallet, created for the University of Nebraska. The FlashPad and FlashPad Wallet are perfect for gift cards, concert tickets, and any small items that can ship easily in an envelope. These types of promo packaging allow for plenty of space for promotional copy as well as clear branding. 

Got something a little bigger? Custom boxes are our forte. The example above - a promotional kit created for Campbell Soup - features a totally unique design. It's a play on the traditional front open box, with handles for easy transport and custom inserts to keep items in perfect order. The design outside the box is black matte with a laminate to catch the eye with every movement. It's a great example of promo packaging that makes sales, and can convert your listeners to influencers. 

Influencer Marketing and Promo Packaging

When we talk about influencer marketing, many people miss promo packaging as a key part of the equation. Like we stated above, the excitement of winning something - anything - is worth celebrating, from the moment of winning to receiving the package. Maintain the momentum. Contact Sunrise Packaging today to get started

Jewelry Boxes & Luxury Packaging in 2018

Luxury packaging is all about presentation. Ok, the argument could be made that most of packaging is presentation, right? But it's especially true when it comes to big-investment items. Fine watches, expensive jewelry boxes, unique cologne and perfume. All of these items tend to come in packaging that specifically serves to showcase the item. 

Jewelry presentation boxes tend to be especially ornate. But companies don't have to rest on classic, old-fashioned approaches like velvet boxes and silk cushions. As consumers seek out more unique styles, packaging has become more unique as well. Bakers twine replaces ribbons, and magnets replace clasps. Like these custom jewelry boxes we just completed for Lenny & Eva

Custom Jewelry Boxes For the Modern Buyer

The societal take on jewelry gifting has practically passed into the realm of satire. A hinged box, usually satin or velvet, pops open to reveal something shiny and expensive sitting on a cushion of contrasting color.  The ads usually some sort of high drama, the kind of aspirational marketing that looks pretty, but is essentially unrelatable for the masses. 

Modern audiences don't want that kind of fantasy. They want to know where the products they choose to patronize come from, maybe even who made it. Packaging trends reflect this desire for honesty and authenticity.

The boxes we made for Lenny and Eva reflect those desires. A brand designed to evolve with fresh designs seasonally while staying true to their aesthetic, we helped create jewelry boxes for them that can weather that evolution without going stale. These custom jewelry presentation pieces are wrapped in a plain textured paper and stamped with gold foil. Simple and classic, yet with a modern and unique spin that is all their own. 

These custom retail boxes will keep products safe from harm while promoting the Lenny and Eva brand at the same time. It's the ultimate coup for retail packaging: the customer now has two pieces which they'll keep around their home, both the jewelry and the packaging. 

Start Designing Your Custom Project 

Working with an organization on custom jewelry boxes or any personalized packaging piece lets Sunrise Packaging stretch our creative muscles. Let's see how we can help you meet your market's desires! Contact us today.

Custom Gift Boxes for All Occasions

While the holidays draw near, anyone tasked with gifting turns their mind toward packaging at some point. While wrapping paper still reigns supreme, there's another option available. A more eco-friendly option, we might add. Gift boxes, especially unique boxes, can be all the decoration a gift needs this holiday season.

Custom gift boxes aren't a new idea, but they've long been the domain of luxury packaging. Think of Tiffany's jewelry, for example. Sparkly diamonds might come to mind, but so does their iconic robin-egg blue box and white ribbon.  In that example, their brand is clear. So much so that a Pinterest marketing effort proclaims, "There is no color quite like this."

 

Customized Gift Boxes

When A/Z Corporation approached us to create custom gift boxes for them, we knew it was an opportunity to build something great. As a company that markets itself as an innovative leader in their field, it was important to match that flair. To match the clean aesthetic of the organization, the set-up box style was chosen. Two piece set-up boxes are often used for high-end electronics, like smartphones and tablets, so there is an implied sense of luxury for the user. 

To enhance the rigid box, we wrapped it in a black ultima. This cover material is rich and gives both depth and contrast when used. Particularly with finishing elements that set it off, like silver foil stamp crowning the package with A/Z Corporation's logo.  Watch the video to get a sense of the unboxing elements.  Minnesota-made packaging at its finest.

While we love this project, there are more things that could enhance it further. A thermoformed insert, or custom foam insert, could add additional protection. And while the rigid two piece setup box is fairly well protected, adding a sleeve to the box adds more real estate for marketing content without ruining the sleek, clean look.  But that's just us working toward perfection.

Custom Gift Box Styles

While the setup box style was perfect for this project, there are many, many other styles of custom boxes that you can peruse to find the perfect one for your product and organization. While you might not initially think of your product as a gift to customers, using a little bit of that aesthetic could bring a new dimension to your brand. Sunrise Packaging creates boxes that can be used as keepsakes.  

It's the time of year when generosity is infectious; give your customers a thank-you that's stylish and attractive. Contact us today for a quote!

 

The Appeal of Throwback Packaging via “Stranger Things”

Sunrise Packaging is proud to be a Minnesota company. We take pride not only in the work that we produce, but the work that’s done around us in “L’Etoile du Nord.”  That includes projects that inspire nostalgia, like any good throwback packaging. 

So it was with no small amount of excitement that, when one of the lead characters of Netflix’s series “Stranger Things” appeared on screen wearing a hooded sweatshirt from none other than our local Science Museum of Minnesota, we were pumped to hear that the sweatshirt would be recreated. 

And it seems that we were not the only ones. The Science Museum of Minnesota’s online store crashed upon the timed release. However, as the social media accounts for the museum reiterated, there was an unlimited supply. All told, it’s rumoured they sold over 80,000 pieces of ‘Thunder Lizard’ apparel in one day. 

If that doesn’t speak to the buying power of nostalgia, I’m not sure what does. 

How Nostalgia Can Inspire Throwback Packagingthrowback packaging

“Stranger Things” is a massive hit for Netflix. Any promotion that can tie back to it–directly or indirectly–is bound to have a leg up in the bid for capitalizing on consumer nostalgia. But it’s not the only example. At the height of AMC’s “Mad Men” popularity, brown liquor (whiskey, brandy, etc) outsold vodka and *clear* liquors for the first time in decades. The ad folk’s penchant for Old Fashioneds, as well as 60’s fashion, influenced a wide variety of industries. 

Don Draper of “Mad Men” fame gave a stirring pitch in season one based on nostalgia, calling it delicate, but potent. When it comes to your business, helping customers connect with your brand is key. This is where nostalgia becomes a powerful tool.

NCR Silver lists some of the ways in which we can learn from the response to shows like these. 

Throwback Packaging Allows Customers to Embrace Something Familiar

Familiarity is one of the most important factors in creating throwback packaging. It might link customers’ back to their childhoods or something else in their minds. This doesn’t have to be a literal recreation, like with the examples above. Taking inspiration within the culture and finding relevant themes can achieve the same effect. 

Look for Opportunities to Blend Old and New

Like we said above, throwback packaging doesn’t have to be an exact recreation. Board games are one example. While games like Clue and Monopoly have been played for decades, they’ve found new ways to entice buyers. Game makers are resurrecting old packaging styles and typefaces, inspiring memories in customers.  However, they’re also adding modern, interactive features that appeal to today’s audience. 

Attract Brand Advocates with Throwback Packaging 

Creating brand advocates isn’t an easy thing for most industries. But from what we’ve seen, nostalgic packaging is one way there. Make sure to include hashtags, social channel handles, and other information is included on custom packaging. Not only does this generate more buzz, but allows you track more clearly as well!

Collectors Boxes: Creating Demand for Products

Collectors boxes have been around for a while, but what makes a good collectors box is less well-defined. 

If we take a trip back down memory lane, let's consider some of the retail packaging crazes within recent memory. Funko pop dolls come to mind. Minecraft. Pokemon. Beanie Babies. In the cosmetic packaging world, Urban Decay's special palettes sell out within hours; Kylie Jenner lip kits within minutes. Even cereal boxes, like the limited edition old school monster designs. And one of the most popular and omnipresent campaigns in recent history: the Share A Coke campaign, where individual custom labels entice customers to "share a Coke with... [insert name here]."

What do all of these have in common?

Collectors Boxes: What Sets Them Apart?

The easy answer? Put 'limited edition' in front of any custom packaging, and it will increase demand. But the success of these craze-inducing campaigns goes deeper than that. 

Sunrise recently partnered with Solid Ink to create unique collector's packaging. This project utilized a turned edge design with four color printing and matte lamination. Created for their unique Chris Garver and Horitomo collections, the project specifications demand that these custom box sets reflect the brand as well as the inspiration.

Overall, it works as a great case study of what goes into a successful design and creation of deluxe box sets.  In short, it's tapping into what your audience already knows and desires, tying it into your brand, and limiting access.

Create Demand

Solid Ink created these limited edition boxes with the intent of creating demand. It's econ 101: supply affects demand. With these boxes in limited supply, and only available in certain places, it increases the demand. It might seem like a strange analogy, but the Beanie Baby craze of the 1990's is the poster child for this kind of strategy. As a particular Beanie Baby became more popular, the company would conscientiously pull it from the line up, creating--all together now--demand (and price inflation, but that's another story).

Create Something Original

It takes time, skill, and no small amount of luck to create something that captures the collective conscience and enters the zeitgeist. Most importantly, it has to have elements of originality. Even if something similar exists, or another version didn't quite succeed, taking time to find out what the missing element is could be the difference between a generic mobile app and Flappy Bird.

Create Brand Tie Ins

The tattoo industry is all about originality and body modification as an art form. It makes sense that the stars of that subculture are held in high regard. Their name lends authenticity to products, and enhances the sense of uniqueness around a collectors boxes set. When your target audience recognizes someone they admire as part of a brand, it creates an instant resonance. 

Let the Design Support Your Product

Sunrise Packaging has a practiced hand at creating limited edition packaging and collectors boxes. We worked with Prince on album packaging, numerous sports teams on gifts for season ticket holders, and other types of deluxe boxes. Bring us your ideas, and we'll bring them into reality. 

Artisan Liquor Packaging

As you peruse the shelves of your local liquor establishment, you might notice a series of words used frequently in marketing materials. Handmade. Small batch. Craft. Artisanal.  What's it all about, and why is it on my liquor packaging?

In short, it means that these liquids don't come from a mass-produced factory, churning out jugs of alcohol by the tons. It gives buyers a sense of place, a connection to a product, to know that it's rare, or local, or simply imbued with something a little extra special. 

Some might tie it to the general farm-to-table movement; we just see it as taking pride in what you consume. 

Unique liquor packaging

Liquor Packaging Showcases Craft & Company

As a Minnesota local company, we love living in a land that takes pride in everything from turbulent weather to the range of homegrown distilleries, breweries, and wineries in the region. Every one of these alcohol artisans has a story and a mission for what they create. We work to design packaging that showcases their unique perspectives. 

Unique liquor packaging

In the example to the left, the gin company manages to avoid the ubiquitous terms we listed above by using a quirky, funny tone. We embellished their strategy--literally--with deep, rich colors that offset each other. It's a blue tower that's sure to stand out on any product shelf. 

When it comes to box construction, we used rigid chipboard to keep the bottle safe on both shelf and in shipment. You can even add custom foam inserts or thermoformed trays to add additional protection and presentation packaging elements. With the users in mind, they can slip the magnetized flap open to check out the product inside. It's not tricky, it's not dramatic. It's just great design. 

Serving a Growing Market

Great products sometimes have a hard time finding their audience, and this the case sometimes when it comes to liquor. When a consumer is faced with a shelf of vodka or whiskey, it can be overwhelming to choose one. However, one of the most common reasons customers cite for trying something new is that they liked the packaging (no lie). 

Ready to invest in liquor packaging that helps your product stand out without resting on tired marketing cliches? Contact us today!