Custom Magnetic Boxes

Sometimes, certain types of boxes become associated with certain industries. Technology, for example, seems to usher in new trends or set the tone for what moves over to other industries. Minimalist design, solid colors, magnetic closures, all of these trends started with technology devices and bled into other industries. Custom magnetic boxes are an especially a great option for any product. Our turned edge cigar box style features a magnetic flap for closure. Here’s why.

The Appeal of Custom Magnetic Boxescustom magnetic boxes

Custom magnetic boxes have been most commonly found in the technology industry, but more areas, like healthcare packaging, are starting to use magnets as well. The appeal is more than just aesthetic. Here are some reasons that organizations are seeking out magnetic boxes and magnetic flaps for their products:

  • Design appeal
    Including magnets in packaging increases the trend factor. From a design perspective, it creates a sleek kind of closure that slides easily into a sleeve box or any other kind of box. Magnet boxes are also usually laminated in material that lends itself well to different design treatments as well. Companies can print in full color, or choose to emboss, deboss, etc. 
  • Accessibility
    The growing baby boomer population is just one sector of the population that needs easy-open packaging. Complicated closures, harsh glues, excessive taping, all of these things are problematic for hands that don’t work as well as they used to. Let’s be honest: it’s also really annoying to have to deal with boxes that are overly taped, right? Magnets of varying strength are easier for all hands to open. It’s a great option for medical packaging, particularly for personal devices. 
  • Security
    Few types of closure can promise the security and ease of functionality that magnets provide. Not to mention longevity, according to Science Focus: “The alignment that holds magnets together can be damaged over time, principally as the result of heat and stray electromagnetic fields. The process is very slow, however: a modern samarium-cobalt magnet takes around 700 years to lose half its strength.”

Ready to Design Your Own Magnetic Box?

Sunrise representatives are ready and waiting to help you design custom magnetic boxes that show off your product and appeal to customers. Contact us today!

A Mortgage Thank You Can Increase Business

In this booming housing market, the possibility exists for big business for mortgage lenders. The biggest problem is figuring out how to rise above the hundreds of other lenders customers can select. Marketing has changed a lot over the past decade. Interestingly, 2006 is also the last time the housing market was as strong as it is today. Ten years ago, Facebook and Twitter were new territory. Nowadays, a full social media strategy is the minimum for any marketing effort. The impact of other social sites, particularly review sites, has also impacted businesses. The feedback cycle is immediate and unfiltered, and people aren’t afraid to share their experiences with companies. The good and the bad. This is particularly important in industries where relationship building is still the standard for gaining business. You know, like realty and mortgage lending.  A mortgage thank you is a no-brainer. But what kind of thank you?

Designing a Mortgage Thank You

Showing customer appreciation is harder than it seems, right? A company doesn’t want to come off too flippant, too robotic, or inappropriate. But in the interests of time efficiency, you can’t exactly spend a few hours everyday hunting down the perfect piece of artwork to complement a client’s dining room trim.  Split the difference by creating a customized box. Sunrise Packaging, here in Minnesota, can help design something that meets your budget and image.  And from there, come up with some ideas of how to fill it.

  • Thank you noteMortgage thank you box
    Whether you buy a card or use custom stationary, take the time to write out the note longhand. We don’t have to explain why…right? If you don’t know what to write, Google it.
  • Gift certificate for local businesses
    Even if your clients are refinancing or not new to the area, a coupon or gift certificate to a local business is appreciated. Plus you can possibly build a kind of referral exchange with the other business.
  • Local maps of resources
    If they’re new to the area, it would be handy to learn about things that are nearby. Dog parks, microbreweries, escape rooms, whatever they’re particular deal might be. You know a lot about these people, you should have an idea of what they like.
  • A cash card
    It might feel a tad crass, but if we’re being honest, cash is the only universally appreciated gift. It allows the customer to spend it on whatever they want, without feeling obligated in any way. It’s not quite the gift that keeps on giving, but it’s close.

Choosing the Box Options

Believe it or not, but a box isn’t just a box. Take the time to figure out what needs to go *in* it, then we’ll know what types of custom box options it needs.  How to make your branding stand out, what types of insert it needs to protect and preserve the gift, and best of all: how to make that perfect final impression. This is a business of referrals. Your mortgage thank you should have them talking about your company into the next decade.

Influencer Kits & Advocacy Marketing

Influencer marketing, or influence marketing, is a form of marketing that focuses on specific key individuals (or types of individual) rather than the target market as a whole. Think of it as a response to the changing social atmosphere and outlets available to people. Anyone with Wifi and well-utilized device (it doesn't even have to be a computer in this mobile age) can reach millions via Snapchat, YouTube, Instagram, whatever channel they prefer. Savvy businesses are trying to engage with these people in different ways to promote their products. This usually takes the form of influencer kits.

Influencer kits are a new take on a sales kit. Rather than specifically *sell* directly to a consumer, these kits are designed to appeal to a very specific market segment. They should include content that speaks to influencers and, by proxy, their audience.  Construction of the kit should also embody the brand. Typically, a cigar style box is used since it creates a kind of stage for the products. 

Create a Strategy to Maximize Influencer Kits

Research Your Influencers
You can't send out influencer kits without knowing who your influencers are, can you? Brandwatch has a few suggestions for tools you can use to find influencers. At the bare minimum, they need to be involved in your field or have a relationship with your brand.

You subtly enter their sphere by engaging with their content. Comment in a positive way on blog posts and like Instagram pics. Even as a brand, you don't want to come across as robotic or disconnected. That's pretty much the opposite of how to build relationships. 

Cigar boxes make ideal influencer kits

On that note, take the time to consider their likes, dislikes, and personality features. Do they exemplify your brand, and the message you want to get across? Use this information not only to create your influencer list, but to start putting together an influencer kit that speaks to them. Start with a blank slate, a custom cigar style box. The trays inside can be customized to whatever products you choose to share. The flip-up top (which can be magnetized for extra oomph) is the perfect spot for instructions, tips, ideas, hashtags, any extra information. 

TL;DR

  1. Research to find influencers within your market segment 

  2. Contact potential influencers to gauge their interest, any fees, etc.

  3. Send influencer kits to your carefully-selected list

  4. Continue to cultivate the relationship and monitor ROI

Contact Your Influencers
Connect with them where they are for the first contact. As users and email filtering have become more sophisticated, it's less and less likely that they'll respond to an email sent out of the blue. It's like cold-calling: no one likes it, and it's more annoying than anything. If they're primarily active on Instagram, send a DM; LinkedIn, send InMail, and so on. If they're interested, they'll let you know. 

This is also a good time to figure out how much you're going to spend on influencers. Some can demand a pretty penny for a post featuring your product--see the Kardashians' promo posts, which are rumored to cost somewhere into six figures--and others might do it for the products alone. Take it all into consideration when putting together the product part of the kit. Be honest with your intentions, too. 

 Cigar box presentation kits can be customized with a few different kinds of inserts, so products are guaranteed not to shift or break in transit. Precise, diecut foam inserts are elegant and recommended for more fragile products. Thermoformed trays provide a frictionless fit and ideal accompaniment for electronics and inserts. 

Send Out Influencer Kits
By this point, you know what makes your influencers tick and built a positive relationship with them.  Now's the time to deliver--literally--and the impress the pants off of them. Your products should speak for themselves, but you can delight them from the second they receive the influencer kits with some added luxury customization. Cigar boxes can withstand a lot of our custom options, including embossing, foil stamping, silkscreen printing, and more. Check out Sunrise's gallery for more ideas

Post-Influencer Kit Relationship

Like any relationship, no one wants to feel used and abused. Continue to cultivate the relationship and show that you value them as consumers, and by extension, their followers as well. It boils down to creating mutual respect. Even if you don't plan on sending out more influencer kits (to the same people, at least), find other creative ways to engage with them. 

And, of course, the important part of any marketing initiative...calculating return on investment.  Compared with pre-influencer kits numbers, how have things changed? Is brand awareness up? Are you connecting with a broader audience? Are sales up? Compile the metrics you use to measure success, and plan from there. And for help creating your influencer kits, contact a Sunrise representative today!

The Wedding Netbox: Sticking Together Forever

Planning a wedding can be like falling down a rabbit hole. Just when you think you know what you want, you log in to Pinterest and see something that makes you want to change 300 invitations. Short of ignoring Pinterest, bridal sites, and wedding magazines, the best way to stop the wedding-planning-change-ups is to choose what you love the first time around. The other tip is outsource as much as possible. DIY wedding might sound attractive...until you get to the *do*, and from there, it's enlisting every family member and friend you have. Guest gifts are where most brides start to lose their sanity a little bit.  It's hard--darn near impossible, actually--to come up with something that's personalized, meaningful, and valued by every single guest. Well, maybe food, but that's a given. Cut out part of the work: here are some of the most popular wedding guest gifts according to Buzzfeed, and all can be safely housed in a keepsake wedding netbox.

Custom Stemless Wine Glasses

Traditional wine glasses, with those endless stems, are elegant and useful...if you drink wine. Or if you like being fancy with your water.  However, what's great about stemless is that it bridges the gap from overly-fancy to simple juice glass without a stretch.  A simple engraving will forever remind guests of your special day. Or, save the money and put it toward a wedding netbox from Sunrise. We recommend custom die cut foam inserts to keep the glasses in place and from turning into shards. 

Homemade Liqueurs or Homebrew

Liquor is a gift that keeps on giving. It's also a great compliment to the season of a wedding. Consider pairing the season with something seasonal: 

  • Spring: elderflower liqueur
  • Summer: limoncello or margarita mix
  • Fall: apple brandy or liqueur
  • Winter: Irish cream 

Or, if you or a friend does their own homebrew (or you might have a nearby location that will do all the hard work for you, like Minnesota's Vine Park), that's another great option. Bonus: custom labels. 

wedding netbox guest gift

Instagram Coasters

In our social media omnipresent society, Instagram gives everyone the ability to be an amateur photographer. Choose photos that are beautiful and meaningful--like of your childhood home, trips, etc--and not just you and your paramour's duck faces. Custom thermoformed trays, nesting your coasters with thumb holes inside a custom wedding netbox, create the perfect presentation for your wedding guests.

The Versatility of the Wedding Netbox

The whole point of a wedding guest gift is to create something indispensible versus something disposable. It's a way to thank your guests for participating in (what should be) an amazing experience. The archetypal stressed-out bride is one tradition to which you shouldn't adhere. Choose a wedding gift that's simple and expresses your relationship, and work with Sunrise to design the perfect wedding netbox to share it with the world. 

Nifty Netbox PopUp Palettes

In honor the recent release (and soon-to-be sold out) Urban Decay Through the Looking Glass eye shadow palette, I decided to revisit the original Alice in Wonderland palette (though note that these are not Sunrise products). What I love about these palettes is, first and foremost, the eye shadow selection. Urban Decay is super pigmented without feeling heavy or weighty, making it easy to vary the intensity. Secondly, the packaging for these palettes is always fun and interesting. The magnetic closure, or netbox, as Sunrise calls them, adds an interesting element. It helps ensure that what lies beneath that top flap stays secure and accessible for days to come. The drawer feature is one of my favorite features. It’s great to pull it out, see all the colors at once, and formulate your blending plan.

alice in wonderland netbox urban decay

Courtesy of Urban Decay

Alice in Wonderland vs. Through the Looking Glass Netbox

The obvious precursor to Through the Looking Glass. The original Alice palette netbox takes obvious inspiration from the original illustrations for Alice in Wonderland. Whimsical mushrooms swirl around the mirror in the pop up portion, the caterpillar looms over Alice, and it’s basically a must-have for literary Alice memorabilia fans and collectors. This was one of the first palettes for which I popped the $60, and the one that made me a convert.

As one of those people, the fact that there are no original shades in this palette isn’t as much of a bummer as it would be others.  That might sound surprising, but Urban Decay is notorious for re-purposing older shades in palettes. But it can be frustrating, so it pays to do your research prior to investing in a palette. From a purely financial standpoint, it’s a steal to get 16 eye shadows, two mini eyeliners, and a mini primer potion for that price. Buying each individually would run around $200. Granted, these are smaller than you would buy individually, but still it’s still a better deal.

through the looking glass urban decay netbox

Photo courtesy of Bustle.com

On the other hand, Through the Looking Glass makes up for it. With 20 new shades and a great design, this netbox delivers in more ways than one. One frequent offenses of the pop-up palettes is that they tend to skew toward the glittery-shimmery side of things, but there’s a good amount of matte shades for change. Another deviation in this palette is the organization of colors. They’re organized into columns according to character. Depending on how creative you are, this might make blending easier or feel limiting. I tend toward the former.

What’s your favorite palette and why?

Build a Better Sales Kit

Your sales kit should be generating more sales for your organization.

It sounds like common sense, doesn’t it? Unfortunately, as the saying goes, common sense isn’t all that common. Too often, a sales kit becomes flooded with materials that aren’t doing the job.  As organizations try to save money in marketing by making materials more general, sometimes they can lose relevance as well.

A sales kit should…

  • Tell customers who your company is
    How do you introduce yourself to someone you want to impress? Apply those same principles to your organization’s introduction. Take the time to write a customized letter to the recipient. Write it like you would write a cover letter for a job application (for more information on the how and why of doing this, see Business Know How).If you don’t have the time or resources to do that, create different versions of a document.  Take something versatile, like company brochures, and provide targeted information for different industries.  Incorporate branding through letterhead or by purchasing custom packaging for these materials.
  • Tell customers what you docustom presentation kits, thermoformed trays, sales kit
    What documents best convey not only your company’s successes and business, but also give a sense for *how* you do it? Give potential new clients an idea for what they can expect from you. Chances are they can find similar services and/or products elsewhere. But if they’re looking for premier customer service or another aspect which your organization can provide, highlight that in your sales kit.An ideal way to convey this is through a custom turned edge binder or a catalog binder. Using higher quality materials increases the chances of the recipient keeping and examining the materials.  People are less likely to throw something away if they think it’s expensive.
  • Show customers why they should care
    This is the hook for customers. Presentation packaging for your sales kit can make the positive first impression you need to secure the sale. It can also leave a lasting impression as the client returns to the materials inside. It also helps convey a sense of the way in which you do business, as well as your company’s aesthetic and reinforce branding.Custom sales kit packaging can take various shapes and forms, but there are many ways to show your values. Committed to sustainability? Use recycled materials. Looking to make an impression from the first touch? Ask about our finishing options or enhanced options like magnetic closures.

Additional content ideas for sales kits

sales kit, custom pad packaging, branding, luxury packaging, high quality packaging

Sales sheets, catalogs, and brochures are all expected items in a sales kit. Consider incorporating more traditionally-oriented marketing collateral. Bark Creative has a great list of suggestions which includes things like:

  • Recent press releases on your company
  • News stories about recent awards or industry honors/mentions for your company
  • Client testimonials

All of the above can add a kind of narrative to your sales kit.  Adding presentation packaging that reflects branding and core values leaves a positive impression. If you are concerned about space or overwhelming the recipient, there’s always the option to save these types of content on a USB drive. The main advantages?  Even more customization by using press releases or testimonials from clients in similar industries. And it will be easier to update on the fly!

What’s the most effective part of your sales kit?

 

Sunrise Packaging – 2015 and Beyond

JanlEblastAs the new year approaches, we reflect on 2015. Accomplishments and changes, the growth of the family. Learning from these things, all the while looking forward to the future.

For Sunrise Packaging, 2015 was a big year.

SwiftPack_new_product_2015For starters, we launched a variety of new products. Innovation was definitely the name of the game, this year. Custom projects such as the Front Open Box and Gate Fold Box transformed the definition of “box” in a big way. From the SwiftPack gift card holder, to the flat-shipping InstaBox, we looked for ways to reduce the time between initial design to shipping. The InstaBox (short for Instant Rigid Box) made an extraordinary stride in bridging the gap between luxury packaging and corrugated cardboard. A product that ships flat like corrugated, but assembles into upscale packaging when you need it. A major victory in the war on wasted space.

TdApiBpYou could say the InstaBox was a foray into hybrid packaging. That also became a theme of 2015. Our custom pads were already hybrid packaging–the combining of box and book–but products like the InstaBox and Sleeve Box followed suit, utilizing the best traits of our more popular custom boxes.

We also introduced our new PowerPad; custom power bank packaging to go with another new product. Power banks, like USB drives before them, are the latest promotional item rife with space for personalizing, and making the rounds at trade shows and conventions.

Power-PadPower banks are another step towards practical presentations. Products that not only look good, but serve a function too. Power banks make a great promotional giveaway because they have a reusable purpose, unlike a business card or novelty whistle. Presentation packaging can serve this same purpose. A box that retains its use as a presentable storage solution. Packaging that is worth more on your mantle than it is in the recycling bin. Creating reusable, post-consumer packaging around that theme was a big goal for us this year.

On the technical side, we started improving the user experience on our websites. SunPack.com, SunriseBoxes.com, and USBpackaging.net all got a much needed responsive makeover, with more improvements are planned for 2016. While it’s difficult to provide specifics on products which we make uniquely custom, we hope to create sites that inform as well as flow seamlessly, feeding into one another for the ultimate, easy-to-use interface.

Nov-SPECIAL

In the same vein, our biggest change was moving into a new facility earlier this month. That’s right, Sunrise Packaging now resides at:

1214 98th Ave NE
Blaine, MN 55434

 

Though it’s just down the road from our previous location, this new location offers more streamlined interaction between our sales team and manufacturing department. 2016 will be about running leaner to reduce overhead. More specialized equipment and less waste materials will mean faster turnaround time.

And while New Year’s is a time to reflect on changes and growth, it’s also a time to remember the staples. The gold standards, if you will. As our technology changes and our team grows, we will always provide the same exceptional customer service with a personal touch. After all, personalization is what we do, isn’t it? Our standards of quality will not get leaner. We will always deliver an exceptional product, customized to exactly the right fit.

Call it a resolution, but don’t call it new.

From our family to yours, Sunrise Packaging wishes you best for this new year.

And be sure to stick around. You’ll want to see what comes next.

The Netbox Adds Value to Vaping Kits

 

Vaping. It’s here. And if the numbers have anything to say, the e-cigarette movement is not going anywhere. If anything, it’s gaining momentum. Becoming a culture. With Vapefests popping up across the country and e-cigarette companies popping up left and right, it’s more important than ever for industry startups to lean on luxury packaging.

custom box with turned edge printing, magnets, and an upscale luxury presentation

Behold the Netbox!

If vaping is the future of smoking, then the NetBox is the future of e-cigarette packaging. These beautiful examples of custom turned-edge packaging are available with all the bells of whistles: soft-touch laminations, full-color printing, embossing and foil stamping. But, when it comes to vaping, this box is more than just for for show. Here are a few reasons, why a custom box like the Netbox can make a vaping kit shine.

 

Protects Vaping Components

Vaping is more than just picking up a pack of smokes at the gas station. It’s got a certain class and elegance. It also has parts–and not the disposable kind. The ‘e’ in e-cigarette means electronic, which means you can’t just roll a vaping device up in your shirt sleeve–or shouldn’t, rather. Quality vaping kits all contain basic components: an atomizer for heating the liquid, a battery, and cartridges, or containers for the liquid. These pieces are electronics and glass and should be properly packaged. Netboxes can be fit with diecut foam inserts or thermoformed plastic trays to hold these items. Protective packaging that’s also retail ready.

 

Doubles as Storage

Since an e-cigarette is more than just a stick, a custom box is a must. Without durable packaging, vaping kits couldn’t include all the necessary parts. And since those parts aren’t disposable, a vaper needs to be able to store the kit, either at home or on the go. Attractive packaging like the Netbox becomes an heirloom–a futuristic humidor for vaping technology.  There is a lot of pride amongst vapers. Custom mods and styles are all the rage. So giving the gift of sleek, luxurious storage that also leaves room for modifications is a strong selling point.

custom turned edge magnetic box for vaping kits

Adds Value to Vaping Kits

The humidor was once the hallmark of cigar aficionados, a symbol of regality and wealth. Vapers want that feeling as much as anyone else, and elegant custom packaging from the get-go sends the message of class and sophistication. The NetBox is a magnet box, which is already a cool feature. That smooth, subtle snap of a magnetic tab sends the message of high-end. Upscale packaging goes a long way in an industry focused on appearance.
In the end, whether vaping kits or a marketing kits, it always comes back to presentation. If you want someone to take pride in your product, the first step is taking pride in it yourself. And that starts with the suit it’s wearing.


 

Magnetic Boxes: The Allure of Magnets in Custom Packaging

 

When you want to add a little dash of panache to your packaging, you gotta go magnetic, as in magnetic boxes. At first, I was a little skeptical how cool a box could be. A box is a box is a box, right? But the first time I held one of these magnetic boxes in my hand, I let out a satisfied breath and thought, Yeah, luxury packaging is definitely a thing.

custom magnetic boxes, magbox, netbox, soft touch lamination, turned edges

Magnetic boxes like the Netbox­™ are just plain cool. Part of that coolness comes from the magnet itself. Fact: Everyone loves magnets. Why? It probably starts when we’re young. If you can’t remember the exact first time you saw a magnet, you can definitely remember playing with them at some point in your childhood. A pair of magnetic spheres twisting and swirling in a vortex around themselves on your kitchen table, or the clasp of your parents’ magnetic boxes becoming endlessly fascinating on a summer afternoon. The fascination began there, didn’t it?

 

But as you grew up, you realized magnets are still kind of a mystery, adding to their dapper mystique. We know manmade metals can be heated to their “Curie” levels, producing magnetic properties…but they also come from space! These metals get ionized by traveling on asteroids. Whoa. And don’t even get me started on lodestones! A lodestone is a naturally-charged magnetic stone….if you can call getting zapped by lightning ‘natural!’ It’s like a geological superhero!

 

All of these elements give magnets their allure, and magnetic boxes are no exception. You might say they have a magnetic personality all their own…

 

…or you might not.

 

Custom mag box with softtouch lamination for presentation packaging and sales kits

 

 

Puns aside, there is something to be said for custom magnetic boxes in the world of luxury packaging. The NetBox™ feels like silk thanks to a soft-touch application, and there’s no denying that familiar snap of its magnetic enclosure. Opening magnetic boxes conjures the sense of unboxing a full array of rich chocolates–and a custom thermoform tray or a precision-cut foam insert can add to that feeling. Seeing an organized spread of items in elegant packaging sends a pretty strong message.

When the box itself feels like an heirloom, the trust in whatever its holding within goes through the roof.

A celebrity wouldn’t be caught dead in a fast food restaurant, and you wouldn’t put an elegant product in a shoebox. Well, unless the product is shoes–but you get the point! Dress your product for the job it wants, not for the job it has. And magnetic boxes are the business casual for the packaging world.

Brand With Distinctive Custom Box Packaging

Brand With Distinctive Custom Box Packaging

custom presentation packaging, Custom cigar stle box, custom packaging, foil stamping, sbs trays

This custom box we did for the Carolina Panthers shows how branding with distinctive custom box packaging can add tremendous product, marketing and branding value. The custom cigar style box has a spacious custom SBS paperboard tray that holds tickets and other keepsake perks. The custom SBS paperboard tray keeps products divided for a well thought-out display. The top of the box has an overlapping hard cover with a magnetic closure that folds over to cover the custom tray and stays securely shut. We use a black ultima wrap that gives a distinctive impression with an captivating texture. We also used a silver foil stamp of the Carolina Panther logo which gives an upscale vibrant presence for their custom cigar style box. www.sunpack.com