The wide world of sports is expanding, and so is the sports packaging market.
While classic leagues like baseball and basketball still thrive, sports like lacrosse and soccer are increasing in popularity on a professional level. As popularity grows, so do fan expectations. So whether your sports club needs to come up with a new season ticket package, media guide, or fan giveaway, turn to Sunrise Packaging for your custom box needs.
What do we mean by custom boxes? We mean a unique solution for your brand. Every team has unique qualities, or works to establish traditions that resonate with fans. Here in Minnesota, there isn't a Viking out there who doesn't love a good 'SKOL!' cheer or get a little chill when the horn blows for first downs. These elements might not translate to packaging. On the surface, at least.
Sports Packaging That Resonates
Marketing sports team traditions is a fine balance. One must do enough to engage the target audience without going into overkill. Sometimes a moment captures the public imagination.
Like the Vikings impromptu 'duck duck gray duck' game that spawned shirts, memes, and a place in MN Vikings lore. It's tapping into these moments when designing packaging that helps create something truly unique.
So how is this done?
Let's take a look at a recent project for the ACU Wildcats. We worked with them to create a digital media guide for the needs of a modern audience.
College football fans are among the most diehard in the country. There's an extra connection that comes along with attending a university and being a part of something larger. The pomp and circumstance that goes into a college football game - marching bands, cheers, and more - add to that excitement.
We wanted to capture that in this packaging for ACU. The bright purple wrap on this FlashPad is guaranteed to send any alum into their college memories. Prominently featured players on the front showcase the iconic uniforms, and the text inside tells the users exactly what this is: This. Is. Home.
What Message Can You Give Your Fans?
Design your sports packaging by focusing on the ones who make your team unique: your fans. We can help. Contact Sunrise today for a quote!