Liquor Packaging: Ins and Outs

High end liquor packaging is becoming more and more common. Trends show that people are tending to spend more on alcohol to enjoy at home vs. going out. This means that competition is bound to increase on the shelves.

It can be hard to stand out in the sea of options at any liquor store. Unless a customer knows specifically what it is they want, the options are endless. And sometimes daunting. However, there's always one tactic all customers employ in some way, whether they know it or not.

Packaging and design is one of the top decision-makers when it comes wine and spirits purchases. A customer is intrigued by the marketing--that is, the shape of the bottle, design on the label, or other unique packaging element--and they buy it. Which is why the message a bottle sends by packaging is so important.

Liquor Packaging in Practice

Check out this example of liquor packaging we recently created for Select Designs featuring Lamarca Prosecco's limited release, Luminore. Luminore is a DOCG sparkling wine (meaning a high-end bottle) and considered one of the apex wines where the grape is concerned.

To design packaging that aids that impression, we started with the brand. Utilizing an organization's brand in packaging design is a key element to creating a connection for the consumer between the product and the producer. In addition to a beautiful bottle of wine, Lamarca is known for their striking light blue-on-black with foil stamping for extra pop. And you know that extra pop is everything when marketing a sparkling wine, right?

With the brand on point, we brought in a straightforward approach with a two piece set up box. Paired with custom flocked foam inserts, these boxes are sturdy, stable, and can securely hold a glass bottle with little-to-no potential for damage. Just don't test that theory *too* aggressively!

Wine & Spirits Packaging Drives Sales

Creating limited edition packaging like this barely scratches the surface of our experience in the wine and liquor world. Artisan liquor packaging is something we do well, and our packaging positively affects the bottom line.

When you're ready to start increasing sales by grabbing the attention of prospective customers, give Sunrise Packaging a call!

High End Packaging for Real Estate

Short supply and high demand is a recipe for a crazy housing market. Particularly as more and millennials start to dip their toes into home ownership. It can be daunting for mortgage brokers, homebuilders, and realtors to find ways to make an impact on this tech-savvy, immediate-results generation of homebuyers. Utilizing tools, like social channels featuring high end packaging, is one way to reach people.

In this Uber & DIY-focused economy, brand loyalty and expertise counts for less than it did in the past. For a business like realty, which are hugely relationship-based, this means that their basic marketing model needs to change. Referrals are still a big way to gain business, but reaching out on various mediums is another way to gain interest. It's the online shopping effect. We see something we like, we tap on it and can buy it.

Obviously, real estate doesn't work *quite* like that. But check out Carrington Creek's Insta, and tell me you're not enticed to learn more about these gorgeous homes. Particularly that signature Welcome Home box.

High End Packaging for High End Homes

Carrington Creek (located in Arkansas) is a homebuilder focused on building relationships as well. They've won multiple awards for quality, customer satisfaction, realtor excellence, and more. And when we began work on a special project for them, we knew it was going to be a special collaboration.

High end packaging always presents interesting challenges. At its heart, the best packaging utilizes simple design techniques. But the unique features are where we like to make it truly high end, the little touches that speak to a users tactile or visual senses. For this project, we used offset printing and a scuff free matte lamination.  This box is as sturdy as the homes they build, and just as classic with monochrome coloring. With spot UV over the logo, this is a box that pops. Maybe not as much as that champagne, but it's a coordinated effort!

Use Custom Packaging as Part of a Targeted Marketing Strategy

These welcome boxes are gorgeous on every level. They're highly Instagrammable, prominently featuring the logo, and create a true connection with the homebuyer. It's clear that this is a celebratory gift while still being functional.

But it's still part of a marketing strategy. If you're homebuilding organization or realty company is looking to put that extra panache into your marketing tactics, reach out to Sunrise to sketch out your own welcome kit!

How to Work the Magnetic Flap Box

Magnetic flaps on their own are used widely not only in packaging. Binders often use a magnetic flap for closure, as do some styles of journals and books (Bibles are probably the most common). Even some purses use magnetic flaps to ensure tight closure. The magnetic flap box is also increasingly popular, and that's in part to the versatility--and universal delight--of magnets.

It starts with the traditional hinged cigar box. The overlapping hard cover, with magnet, is the additional feature that elevates a simple box into something a little more. While the magnet is the *connecting* piece, so to speak, other elements can take your simple box to the next level.

The Magnetic Flap Box in Action

In the example to the side, created for CME4Life, you can see some of our favorite options at work.

First and foremost: the magnetic flap. It allows for a seamless design from top to bottom, creating a continuity for the eye to follow. It continues as the user slides their finger under the flap to open, revealing the product in full.

This digitally-printed box also features vivid colors. Sunrise can ensure color-matching with this process so that your logo and brand recognition are never compromised in the printing process. It's also laminated. Lamination can enhance colors as well as create another tactile touchpoint for users. This particular example uses matte lamination, one of our favorites. It makes the box as a whole soft to the touch, smooth, and adds a layer of protection to the piece.

Other Magnetic Flap Box Options

This magnetic flap box is just one example of many that Sunrise has handcrafted over the years. Other features which we think make this style of packaging especially pop include:

  • Custom inserts
    In short, inserts keep packaging neat and products safe. Made to order for every project, we can ensure that our custom inserts will fit to perfection.
  • Thermoformed trays
    Sunrise has a custom tooling department that means no delay or travel between workshops for your packaging creation. Thermoforming is a great option to highlight product features; it's literally like a little stage for your items!
  • Personalized foil stamping
    One of the most popular options out there. Foil stamping is a striking customization option that immediately creates a sense of luxury for any package.

And this is just scratching the surface of what's possible with packaging customization. Contact Sunrise today to design your project!

Custom Box Design in Minnesota

Custom box design is something we not only love, but take seriously at Sunrise Packaging.

Our approach is founded in common sense and experience. When anyone encounters an interesting package, their curiosity is automatically piqued. The packaging doesn't have to be unnecessarily tricky, the closure particularly unique. It's a closed box; sometimes, that's all we need to get our imagination flowing.  Our job is to get the user excited for your product.

We accomplish this by using some of our tried and true methods to create great customized packaging. When it comes to a box, it's not always *just* a box.

Delivering More Than a Package: Custom Box Design

Custom Size

It's practically passed into cliche to talk about how to maneuver square pegs into round holes. Yet, when it comes to packaging, there's a kind of "single size fits all" mentality that drives organizations to buy boxes in bulk. While we recognize there's no harm in that approach, there's also not much to gain, either. Part of the pleasure of custom box design is derived from the fit. Perfect, every time. In the example to the side, we created this box for Rheem as a thank-you to their customers.   While the image might distort the size, it's a large box at 24 inches by 22 inches and 8 inches deep.

Just like any bespoke product, a box that's made specifically for your product will always do the job it's designed to do: make your product shine.

Custom Inserts

In the final picture above, you can just see the inside of the box with the custom foam inserts inside. We talk a lot about presentation packaging at Sunrise, and this project is a perfect example. Presentation packaging can focus on the external features, but it's also about how a product (or products) lay inside the custom box design as well. As we mentioned above, everyone wants to be dazzled by an unopened box. Make sure that the reality lives up to expectations with a little padding inside your package.

Custom Finishing

Presentation is all about appearances, and ensuring that your box presents well to customers is key. Yes, the focal point is what's inside the package. But that doesn't mean you get to ignore the outside.

We love this example above because it's simple yet stunning. The brand pops out at the viewer, and while you can't touch it through the screen, it's wrapped in soft Nuba paper. Great packaging engages multiple senses; this one does not disappoint on multiple fronts.

What's Your Custom Box Style?

Just like people, boxes and organizations have personalities. What do you want yours to say?

Sunrise can help develop it. Contact our team today!

Custom Magnet Boxes for a New Era

It doesn't matter the age. It doesn't matter the intelligence. Sometimes it doesn't even matter what the product is. The fact is, custom magnet boxes are loved by everyone. 

If we had to put a reason as to why, it probably boils down to the same reason we've talked about before: magnets are just cool. And super versatile. Nearly any box style we produce can be modified to include magnetic closure. Sometimes in the form of a flap, or otherwise, depending on the packaging style. 

And when we say that nearly every product's packaging is enhanced by magnets, we're not kidding. Check out this piece we created for Haute Smokes. Haute Smokes is a California start-up focused on one of the hottest up-and-coming legalized markets: cannabis. 

Custom Magnet Boxes as Cannabis Kits

When California legalized marijuana in early 2018, the floodgates opened. Not only does this stand to turn into a multi-billion dollar industry (in no time at all), it's one that provides opportunities across the business spectrum. One way in which this is helping to boost business is in products like these. 

Cannabis kits and smoking accessories will only grow in popularity and demand as more and more states move to legalize pot. Haute Smokes is on the cutting edge of the market. And they know that it's smart to start with expectations high, especially when positioning their product as sophisticated and glamorous. Custom magnet boxes are the ticket to providing users with an experience before they even view the product. 

Designed to evoke Old Hollywood elegance, Haute Smokes products are for customers who want to not only engage in an experience, but make an impression. And we're excited to be able to design packaging that reflects that.

Customers are immediately treated to the visual experience: art deco-style lettering, embossed with gold. The matte black packaging ensures an immediate impact. The touch of the packaging is soft, with clean lines and crisp wrapping. And upon opening, with the *snap* of the magnet, they're treated to a beautiful product. 

The magnetic closure is really just one part of the overall experience when it comes to packaging. The secret is to make it subtle--and then surprising. 

Custom Magnet Boxes In Any Element

Using custom magnetic boxes is a surefire way to engage users. In an age where customer experience is paramount to earning repeat business, it pays to consider every option. And in our experience, magnets can make that sale. 

Interested in learning more? Contact us today!

Meet Minneapolis Sports Packaging

Minneapolis, Minnesota hosted the 2018 Super Bowl at US Bank Stadium. And we're all hoping that it's just the start of major sporting events looking to Minnesota as a viable location. Not to mention the potential to provide local sports packaging for these mega-events!

We're set to host the Final Four in 2019, and with the National Association of Sports Commissions (NASC) Sport Event Symposium here last week, there's potential for a whole lot more. The event is a networking opportunity for garnering interest in where a sporting event will be held. Minnesota has had a good amount of luck with the event. It's where Meet Minneapolis CEO Melvin Tennant made contact with the right people to bring the ESPN X Games here for four consecutive summers. 

Sports Packaging & Events

With over 9000 meetings happening between parties through the event, it's a place where big things are decided. As Minnesota moves into the forefront of hosting major events, from NFL championships to baseball all-star games to golf's Ryder Cup and more, the economic impact will grow.  Expertise from all areas will be necessary to ensure continued successful events. 

In a past post we detailed the Super Bowl impact on the area, particularly on brand activation. However, when it comes to sports packaging, Sunrise Packaging is definitely an expert. 

soccer sports packaging

When it comes to sports, presentation is a big part of the conversation. It's the foundation for marketing and advertising, and all teams want their clubs to be presented as the best. At Sunrise, we've completed projects for a variety of professional sports teams, focusing on different elements. Custom season ticket packaging, campaigns targeted to university alumni, and more. We're able to bring ideas into reality.

Kentucky Sports Packaging

Sports packaging can utilize different elements. In a project for the Minnesota Vikings, we created a unique style of box with a gate fold opening, wrapped in purple (of course!) and stamped with silver foil. It's bold and classic, just like our team's strong focus on Viking lore and history. In contrast, our projects for universities tap into a different mindset. We want to echo the excitement of college games, the contagious enthusiasm from students and different traditions of each campus.

Meet Bold North Sports Packaging

Sunrise Packaging is honored and proud of our Minnesota heritage. If your organization is bringing an event to Minnesota, look to us for your custom packaging needs. Contact a representative today to get started

Promo Packaging Psychology

It only takes a second to form an impression, and when it comes to promo packaging, you want it to be a good one. 

But what goes into that split-second judgement formed by potential customers and clients? We know that it's implicitly unfair. There's no way that an organization can conceive of the myriad of biases every individual brings to a situation. They don't like a font. They don't like a color. Is it based on something internal? Or did they just stub their toe and nothing is appealing at the moment?

It's reasons like these that 1) no single design is perfect, and 2) come to Sunrise Packaging to utilize the best practices we've learned over our years in the business. 

Part of what we can share is grounded in psychology. Subtle elements inform customer's perceptions around taste, quality, perceived value, all the way to brand personality. These elements--such as color, shape, texture and more--influence what's called implicit associations

Implicit Associations & Promo Packaging

Here are some great, simple tips to glean insights on customer's impressions of promo packaging.

Color

You probably aren't surprised to learn that color has a lot of meanings. From cultural influences to personal preferences to color blindness, we're constantly using color as an indicator for different things. For example, in western societies, blue is associated with cleanliness. Which is why when you stroll down the home cleaning goods aisles, there's usually a plethora of blue promo packaging.

Using color theory is one way your product packaging can appeal to different genders, cultures and ages. 

 

Texture

Watch a young child move through a park or public space. Chances are they're constantly reaching out and touching things, from a wall to the handrail to plants and trees. From a young age we're prompted unconsciously that one of the best ways to learn about our surroundings is by touch. And promo packaging is no different. 

Sunrise Packaging offers a variety of customized wraps for boxes that can make your product feel silky smooth, or give it a more rugged texture. Even the finishing on a wrap can convey a message. A classic example: as natural chips started making their way onto the market, they faced the challenge of how to stand out in an established chip aisle full of bright, shiny packages. Their answer? Making the packaging matte to convey the difference. 

The Psychology of Promo Packaging

Even just these two tips can heavily influence your packaging design. Researching more about implicit association, and tying it to your target market, can reveal even more insights. When you're ready to get started on your promo packaging, contact Sunrise sales team to tap into your customer psychology!

Custom Promo Boxes & 2018 Trends

Like any industry, custom promo boxes are subject to trends. Take a look through the different ages to get an idea of what was acceptable (or rather, expected) packaging from just a decade ago. You'll see that it's changed, in every way from shipping time to box design.  But what makes this interesting is the nostalgia factor we see creeping into 2018 trends.

More on that later. 

Customers are looking for some key things when it comes to their packaging needs. They want sturdy custom boxes, a personalized experience and, if shipping online, they want it fast. Different markets respond differently to these base demands, but below we include some tips on the most enduring and prominent trends we're seeing. 

Trends of Custom Promo Boxes

Packaging Longevity

We've commented on this before, but it's a recurring factor: we can order from any corner of the globe and have it in our home within days. It's truly amazing. Yet these distances can have adverse effects on organic products, like first aid items and medicines. Packaging needs to withstand the trials of travel.

"Unboxing" & Social 

One of the top YouTube categories for kids right now is unboxing toys. Yes, you read that correctly. It's people recording themselves unboxing toys. Not necessarily playing with them, or sharing them, or anything else - narrating their experience taking them out of the box. And it's not just toys, you can find unboxings for nearly anything on YouTube and beyond on Instagram, Reddit, and more. 

It's important to note that upcoming generations, even more so than the current ones, will be critically looking at packaging styles, containers, and above all, personalization.

Nostalgia

Nostalgia sells. Whether it's garish unicorn-emblazoned Trapper Keepers or Coca-Cola in glass bottles, people are attracted to things that remind them of memories wrapped with happiness. Best of all for packaging design, it's relatively easy to add in a throwback font in design, as well as utilize materials or designs that are evocative of a time past like kraft packing paper or other custom inserts. 

Bring Us Your Ideas

While we do believe that trends should help inform any packaging decisions, we also want to create innovative solutions. Bring us your ideas and your needs, and let's create something perfect for your product. 

Opening Day = Box Closures

As a proud Minnesota company, we love all things related to our hometown teams. And on this Opening Day for the Minnesota Twins, we turned our attention to another kind of opening that captures our attention: box closures. 

If you want to contest the importance of and customer attention to box closures, look no further than your own experience. We don’t doubt that at one point or another, you spent more time than you like to admit lazily flipping open a magnetic box lid. Or slowly slide the top piece off of a setup box to savor the moment of getting a new smartphone or tablet. The delicious moment of flipping up a cigar box top. 

Design custom packaging that allows users to savor that anticipation. Here are some of our favorite box closures in honor of Opening Day!

Box Closures That Captivate

Slip Slant Boxes with box closures

Magnetic Closures

Far and away one of our most popular features. Magnetic boxes are versatile and instant keepsakes for users. Closures can be embedded in many different types of box styles. Plus magnets are one of the most secure types of closure so products are safe and secure. 

custom luxury boxesSetup Boxes

You might not think a lot about setup boxes having a particular flavor to their opening and closing, but consider again.  Setup boxes are a frequently used for luxury goods and technology products for a few reasons. Their rigid chipboard construction, paired with a thermoformed or custom insert, keeps the product secure. These highly-customizable two pieces allow for a high quality finish via the wrap. Most of all, the sleek design is evocative and suggestive of luxury. 

Design Your Own

When someone comes to Sunrise with a project, we do everything we can to bring it into reality – even when it means creating something new and personalized to your business objectives. We’ve taken on new interpretations when it comes to slip cases, gatefold, and more. Contact us today to start bringing your vision to life. 

Play Ball!

Openings are full of anticipation, from the excitement of a new baseball season to revealing an exciting product.  No matter which team is *your* team, Sunrise is ready to bring you and your products to the next level of success. 

Unconventional Set Up Boxes

Using the term "set up boxes" might make sense to you or it might not. If you're not attuned to the packaging industry, it probably doesn't mean much. But that's where we like to take the chance to educate you.

A setup box consists of two pieces. In layman's terms, a top and bottom. The bottom is usually made of strong chipboard with a custom wrap on it. Otherwise known as turned edge, this stylish finish can take on different elements depending on your needs. The top fits snugly over the bottom. Also made of chipboard, it slides on and off easily; you've no doubt encountered this style as it's often used for game boxes, smartphones, and more.  

As you look through our two piece set-up box gallery, you will see the unlimited potential of this customized box style. Sunrise just completed an interesting variation for Findlay Technologies. 

Set Up Boxes By Design

Confused? Look closer. 

By design, this might appear to be another cardboard package delivered by any mail service. Once you read the address label, it becomes clear that this isn't just another mailing box. While pictures don't quite do it justice, the feel of the box gives it away as something special as well. 

You can't quite tell, but these are set-up boxes. The boxes are wrapped with a digitally printed / matte lamination material. From the corners, you can just the turned edge finishing on them. 

We love the unconventionality of this box. It takes multiple sets of expectations and flips them, creating a sense of surprise and fun the for the recipient. Here's what we mean.

Expectation #1: It's just a plain cardboard box 

But from that first touch, the customer realizes that it isn't. Part of engaging users is finding ways to engage their senses, and with this design and style, they're all in.  And once they open the box, they're treated to even more potential customization. Thermoformed trays, custom inserts, the sky's the limit. 

Expectation #2: It's just another set up box

Using a design that usurps expectations helps engage users, but it also illustrates different features of a particular packaging style. While these setup boxes share characteristics with others, the content and design are what set it apart.  Set up boxes lend themselves well to a variety of finishing options. And their hardcover durability makes them trustworthy packaging for nearly any product. 

Design Maketh the Set-Up Box

So the lesson that we learn from this? Taking the time to figure out the overall effect you want your packaging to have helps determine the right box style and the right design.  Taking something seemingly conventional, like setup boxes, and turning them into something truly unconventional, is a challenge we love taking up. Contact Sunrise today to talk through your needs and ideas for your set up boxes!