Beverage Sample Kits

Sampling isn't a new concept, especially in the food and beverage world. Supermarket samples are a regular, if not expected, part of the grocery shopping experience. But while these impromptu sampling opportunities feel commonplace, not every sampling experience has to be. Beverage sample kits from Sunrise Packaging are designed for new age marketing, targeting influencers and trendsetters. 

 When designing an influencer marketing campaign for a beverage, the general guidelines are the same. Inc.com lays out the basics: 

  • Define the *why* of your campaign
  • Pick the product that fits the campaign
  • Drill down on a target audience
  • Strategize how these samples translate to the bottom line

Growing a customer base is hardly a simple task. Putting in the effort to reach--and find--your base is well worth it in the long run!

Designing Beverage Sample Kits

When it comes to beverages, it comes down to taste, right? We develop or an affinity a craving for a particular flavor. Whether it's soda, an energy drink, wine, or something else, consumers desire the flavor. 

Tapping into that sense should play a part in the design of your beverage sample kits. Something that is classic and enduring will have a different target audience than a tart energy drink. And a different design to match. In the examples to the side, you can see how the product influences design. 

There is no one size fits all at Sunrise Packaging. We work individually with each organization to determine their needs and how we can meet them. The needs of each project are as unique as the product on which they focus, after all!

Creating the Marketing Mix

Beverage sample kits are a way to hook your market through influencer marketing. Targeting your ideal users--and finding who they follow--should be the foundation of your strategy. Let your analysts drill down on the data, and let Sunrise focus on the design of your promotional kits!

Reach out to our sales team today to learn more about partnering with Sunrise.

Season Ticket Packaging at Sunrise

Season ticket holders are a breed unto themselves. And while team loyalty might be one reason people stick with package level, retention levels are affected by other factors. The team's record. Pricing. Features offered with season tickets. And one feature that gets overlooked sometimes: season ticket packaging.

Season ticket packaging is an opportunity for teams and franchises to have fun with their brand. Fans love celebrating their favorite teams. And season ticket packaging should do just that. While different organizations take different approaches - some take a more classic, staid approach vs. a fun, colorful approach - they're all geared toward retaining their fanbase. 

Season Ticket Packaging Options

Custom season ticket boxes are one of our favorite projects here at Sunrise Packaging.  It's a fun challenge to work with a team to discover what's unique about them and their fans. We've worked with many different sports teams, including the NFL, college football clubs, and more. Every one has a different approach to explore. But the goal is similar across teams. 

In the examples to the left, you can see some of the season ticket packaging we've created in the past. We've incorporated elements like magnetic closure, embossing, and matte lamination to create boxes that stand out. We've worked with copywriters to create content that speaks to the fans, aided with finishing touches that are compelling to the eye and the mind. Best of all, we've exceeded the expectations of our clients. 

Time After Time

Time after time, we've exceeded the expectations of our season ticket packaging clients. We're able to bring decades of experience to every project as well as time-tested methods of production to ensure your needs are met. You can see the variety of which we're capable. Whether your organization is looking for a classic, stylish box or our patented FlashPads, we have a package that can meet your needs. 

Ready to reach out? Talk to our team today!

Medical Packaging for Education

Medical packaging can be a complicated subject. At Sunrise Packaging, we've done our fair share of creating unique boxes and packaging solutions for medical projects. We're always looking to expand our horizons, and we recently wrapped up a project on a new avenue for medical packaging for us: education. 

Launch Kit for Learning

Medical Coding Academy helps students prep for their Medical Coding National Board Exam. They came to us with a need to create a new prep kit for their students. We jumped at the chance to create these bright, engaging pieces of medical packaging. Typically, when we hear about medical packaging, one of the first concerns is what regulatory information needs to be included. It's a refreshing project that allows for more creative freedom. 

And we definitely looked to leverage our creative freedom here. We began with a custom magnet box and added a foam insert and clear, plastic pocket for the materials and products that it would hold.  The outside has a matte lamination and offset printing to ensure the vivid colors will resist fading. 

As we mentioned before, we love the colors and vibrancy of this design. 

A New Design for Medical Packaging

This kind of medical packaging puts a new spin on things. The educational aspect sends a slightly different message, particularly with the use of colors, avatars and bright content: this content will NOT be boring! And aren't those the words all of us want to hear when it comes to learning something new? 

Engaging, bright and vivid are words educators strive to hear applied to their work. Wouldn't it be great to apply them to medical packaging more often, too?

When your industry is facing a packaging challenge, check in with the team at Sunrise to help resolve it. Chances are, we might have a few ideas. Talk to our team today!

Double Flap Boxes: More Bang for the Buck

There's a story in every package. And double flap boxes give you a little extra room to tell that story. 

As straightforward as designing boxes might sound, there are a lot of factors to consider. With our years of experience, Sunrise has seen a lot of things, and we know some of the common pitfalls. One thing we can definitely attest to: having your content ducks in a row can not only save a lot of time, but help you decide which packaging style will work best. 

Which brings us back around to double flap boxes.

Filling Up Double Flap Boxes

The content requirements for a customized packaging project will vary on many elements. The industry matters; for example, healthcare packaging typically includes some required marks. The purpose of the box needs to be taken into account. Will it serve primarily as protection for the contents, or is it more of a sales kit? Are there temporary marks or interchangeable bits of text, like expiration dates or product numbers? Not to mention anything particularities when it comes to your brand, likes, dislikes, and examples of other packaging that you might like to consider incorporating.

You can see why proper planning is the way to go when initiating any project. 

At a minimum, 99 Designs recommends having these things lined up when you start your packaging project: 

  • Written copy
  • Imagery
  • Required marks
  • Temporary/interchangeable content

Some of these are probably already very apparent. What might not be--and we know that written copy and imagery can take time--might require a little finessing. And that's where double flap boxes can help save the day. By giving you a little extra wiggle room, these types of boxes are great for showcasing stylized text or images. Not to mention that this box style is a favorite for users for both its functionality and as a keepsake.

Two Flaps are Better Than One

To be clear, we have no data to back that up - but we do know that the impressions user receive from a double flap box are usually more high-end than that of a single flap.  There's also an element of fun in opening the first flap and being confronted with the second flap. It's a great spot to insert a little fun for your users and heighten the anticipation of the unboxing experience. 

The double flap box is just one of many packaging types that can fit your project. Contact our sales team to work out which package might be the most ideal for your project!

Hockey Day Minnesota: Sport Marketing Packaging

The State of Hockey is excited to host Hockey Day Minnesota 2019, and Sunrise Packaging is excited to provide some excellent examples of sports marketing packaging to this passionate community. 

Creating packaging for sports is one of our favorite industries. While all products have their fan bases, it's hard to emulate the fandom that comes along with a favorite sports team. These fans are passionate, to say the least. Hockey Day Minnesota adds another tier of excitement by hosting collegiate and high school match ups on top of an NHL game. When it's your alma mater on the ice, it's hard not to feel a little extra pang of excitement. 

And that's the sweet spot that sports marketing packaging endeavors to connect with. We want to tap into the inner sense of excitement. 

Sports Marketing Packaging in the State of Hockey

Hockey Day Minnesota is in its 13th year. The 2019 main event will be held in Bemidji, in northern Minnesota, and incidentally also the fictional birthplace of tall tale Paul Bunyan. With satellite events in St. Paul, Duluth and St. Cloud, there's no shortage of excitement throughout the entire state.

Helping to ramp up that excitement, we created the Cozy Kit. The Cozy Kit - as you can probably infer from its name - is all about pulling together elements to stay cozy in the cold Minnesota winter.

These promo kits, as examples of sports marketing packaging, showcase a variety of elements for a total experience. It's important to remember that, when you're constructing an experience (or a supplementary experience like this), to think about the entire package. It's not just external design. It's not just functionality. It's thinking about each touchpoint, the entire journey for the user. 

Hockey Day Minnesota is an event that evokes a lot of sentiment for Minnesotans and hockey fans. When constructing this particular box, we leveraged that sentiment through the design which utilizes ice rink imagery. The logo, with Minnesota outline and sponsors integrated, has the same ice-sheen aesthetic. Soft touch lamination is a subtle usurping of expectations; rather than the cold hardness of ice, it's soft and reflects warmth.

When considering functionality of the box, including handles made it instantly more mobile and easier to carry. And on the inside, foam inserts ensure that the products are kept safe, secure and organized. These promo kits are like invitations to share in the event while celebrating winter. It's a very Minnesota sentiment.

Ready to start working on your sports marketing packaging project? Talk to us today!

Real Estate Packaging & Influencer Marketing

Working in real estate, mortgages or construction? We've got a question for your marketing department: how do you capitalize on real estate packaging?

Ok, ok, that's a very specific question, we know. So let us explain. 

In each of these fields, it can be hard to set yourself apart. Clients might know what they want, but they don't always understand the unique differences between the agencies that help them get those things. For example, let's say you decide you want to buy a house. Chances are, to find a realtor, you either rely on a referral from a friend, Google one, or simply find a house you want to see and fill out a contact form. A similar process might follow for mortgage brokers and construction or contractors. How do you set yourself apart from the rest?

One way is to engage in influencer marketing. This makes you the referral every time.

Find Your Influencers Via Real Estate Packaging

Influencer marketing is a newish strategy that emerged as social media become omnipresent.  Through the endless scrolling, profiles have emerged as knowledgeable or admired for different things. From make-up skills to craftsmanship to, well, simply having an interesting-looking life, these people are influencers. The products or methods they promote to their users have the potential to drastically grow in sales due to the exposure. 

There are many different potential approaches to finding influencers. Or, another approach, is to treat all of your customers as potential influencers. Real estate packaging is about playing the long game, which goes beyond those who cultivate massive Instagram followings. Creating a unique brand, exemplified by your leave-behind or gift packaging, is a great impression to make. 

Sunrise can help develop the perfect branded packaging option for your needs. From high end luxury boxes--designed to hold keys, garage door openers and more--to a FlashPad with a congratulatory gift card or a three ring binder for documents, we can support any marketing initiative. 

Contact Sunrise today for more information!

Giveaway Packaging Ideas

Running a giveaway within your organization is a great way to increase engagement. No matter what your goal is, generating excitement and energy for your brand should be good for the company overall. Just don't leave the giveaway packaging to the last moment.

We often talk about the importance of packaging on this site--unsurprisingly--but the truth is, packaging matters. Especially when you want to make a good impression. At Sunrise, we know a lot about promotional packaging. And whether the ultimate goal is to gain new leads, reward current clients, increase employee productivity... Well, the gift packaging is key to truly making the promo feel like a reward.

Giveaway Packaging vs. Throwaway Packaging

Sometimes, it's easiest to put yourself in the shoes of someone else. Let's say you win tickets to an exclusive event. Or an incentive trip. And when you go to collect your prize, how would you like to see it presented?

There's the throwaway packaging. An envelope, or plain brown box, something with zero sentiment or doesn't induce a single emotion.

And on the other hand, we have a well-crafted box. Like the example to the side, which was created for Hellas Construction.  This box was used for a ticket giveaway. We're a big fan of it as a great example of not just promotional packaging, but as a giveaway box as well.

Emblazoned with the logo and branded with the colors and aesthetic of the company, there is no question regarding who is the giver of this product. It's designed with the purpose of not only to convey a prize to the winning party, but for the giver to stick in the mind of the recipient as well. Magnetic boxes with soft touch lamination send a message. The kind of message that says, We don't skimp corners in any area of our business.

Which one would make you more excited: a plain brown box or this mag box?

The Choice is Clear

Creating engagement should be embedded in the crafting of your giveaway campaign. From the messaging to the platform to the giveaway itself, everything should be in place to maximize relevancy to your audience and generate excitement.  Your promotions should include the giveaway packaging. And that, in and of itself, should be treated as your most potent marketing tool throughout the strategy execution.

When you're ready to leverage your next promo, talk to us about how to make the most out of your giveaway packaging. Our team is ready and rearing to go!

Key Fob Packaging for 2019 Models

Like it or not, the end of the year is less than 2 months away. For car dealerships, that means it's time to a) push out the old inventory to b) make room for the 2019 inventory. No matter which state your car lot may be in, we have an answer to help move vehicles: high-end key fob packaging.

While it can help add some upscale value to older models, implementing a marketing strategy around 2019 models (and beyond) is a great way to build both customer and brand loyalty. At Sunrise Packaging, we've done a few different custom packaging styles. Some are more compact, like our FobPad. Others, like the image below, are as substantial as the vehicle that goes with them.

The Gift of Key Fob Packaging

Getting a new car should feel like a special occasion for the buyer. It's a decision most people don't take lightly with both a time and monetary investment. Creating a marketing strategy including custom packaging for key fobs is a great way to turn this transaction into feeling like a literal gift. Take a look at the project to the right.

This is one of our standard magnetic boxes, or NetBox. If it reminds you of the classic functionality of a cigar box, you're on track. This a box style that is familiar, and the magnetic piece gives it a little nuance. The magnetic flap on the box has a few purposes. First of all, it's designed to keep the box shut tight in a practical way. But, like we said, it's also slightly unexpected for the recipient. The weight and gentle resistance of the magnet provide a moment of anticipation.

Packaging Worth the 'Gram

Key fob packaging is also a way to do some influence marketing, too. With the right content and design, these items make the perfect influencer post. Alongside their new vehicle as well, of course.

While the new inventory might be a perfect time to start integrating key fob packaging into your car dealership marketing strategy, the best part of these items is that it's never NOT a good time to start developing them. Creating timeless content and design means that they won't be outdated. Contact Sunrise today to start developing your products today.

Luxury Packaging for a Girl’s Best Friend

It's been decades since Marilyn Monroe sang the virtues of diamonds and their place in a girl's life, but with age comes enlightenment. And turns out, many girls are looking for something with a little more edge to it than just diamonds. Like csarite, a stone 10,000 times more rare than a diamond. As trends change, so do the high end boxes and luxury packaging housing these tokens.

In a recent project we worked on with Neha Dani, we gained an insider view into the current market of gemstones, jewelry and what goes in to creating a masterpiece. Naturally, Sunrise Packaging (located in Blaine, Minnesota) rose to the occasion and created one-of-a-kind magnetic boxes to serve as sample kits for gemstones.

Luxury Packaging for Unique Gems

Neha Dani describes herself as an artist that delights in the details. We knew we would hit it off immediately.

Her work is made to worn, admired and exalted. Creating unique packaging to match these products is a tall order--and, if we're being honest, we know that our boxes are little more than stage for the pieces--but using our expertise, we created some beautiful mag boxes.

"Mag boxes" is short for magnetic boxes. Our custom magnetic boxes feature a magnetic flap for closure, and instantly create a high-end feel. Magnetic closure is just one feature that elevates a standard box to luxury packaging, though. We add in offset printing and soft touch lamination. Offset printing ensures a consistently-high quality color transfer. It's vivid and bright, perfect attributes for gemstones. And soft touch lamination? It's like touching silk.

Other Elements of Luxury Packaging

Luxury packaging doesn't stop with the elements we brought to this project. The outside of a box speaks volumes, but when it comes to high end items, the customer really cares about what's inside. We can create custom inserts and thermoformed trays to keep products safe. This also avoids potential shifting or falling out of place. Additionally, there are different types of closures, finishes, embossing, and more that can enhance a simple box.

We view every project as unique. Sunrise takes the time to create something original for every customer, whether you're looking for high end packaging, sports packaging, etc. Contact our team today!

For All Your Sports Packaging Needs…!

The wide world of sports is expanding, and so is the sports packaging market.
While classic leagues like baseball and basketball still thrive, sports like lacrosse and soccer are increasing in popularity on a professional level. As popularity grows, so do fan expectations. So whether your sports club needs to come up with a new season ticket package, media guide, or fan giveaway, turn to Sunrise Packaging for your custom box needs.

What do we mean by custom boxes? We mean a unique solution for your brand. Every team has unique qualities, or works to establish traditions that resonate with fans. Here in Minnesota, there isn't a Viking out there who doesn't love a good 'SKOL!' cheer or get a little chill when the horn blows for first downs. These elements might not translate to packaging. On the surface, at least.

Sports Packaging That Resonates

Marketing sports team traditions is a fine balance. One must do enough to engage the target audience without going into overkill.  Sometimes a moment captures the public imagination.

Like the Vikings impromptu 'duck duck gray duck' game that spawned shirts, memes, and a place in MN Vikings lore. It's tapping into these moments when designing packaging that helps create something truly unique.

So how is this done?

Let's take a look at a recent project for the ACU Wildcats. We worked with them to create a digital media guide for the needs of a modern audience.

 

College football fans are among the most diehard in the country. There's an extra connection that comes along with attending a university and being a part of something larger. The pomp and circumstance that goes into a college football game - marching bands, cheers, and more - add to that excitement.

We wanted to capture that in this packaging for ACU. The bright purple wrap on this FlashPad is guaranteed to send any alum into their college memories. Prominently featured players on the front showcase the iconic uniforms, and the text inside tells the users exactly what this is: This. Is. Home.

What Message Can You Give Your Fans?

Design your sports packaging by focusing on the ones who make your team unique: your fans. We can help. Contact Sunrise today for a quote!