Employee Gift Packaging Aids Retention

Just about everyone is well aware that expectations around career planning are changing. It's the Great Resignation, and even if you think changing meeting cadences will help your organization retain talent, think again. Companies who have long profited from low wages, poor benefits and generally exploitive practices might be too far gone to be able to make effective changes. But if your organization is simply looking for ways to keep employees engaged by telling them how much you value them? We've got a perfect addition to that strategy: employee gift packaging. 

With the holidays around the corner, sharing gratitude is in the air. Redirecting that gratitude to your employees is a no-brainer. And with the proper employee gift packaging in place, your employees will be more focused on the thought behind the gift rather than the gift itself.

How Employee Gift Packaging Increases Retention

It might be tempting to simply add some dollars to your employees paychecks, but we would argue against that. As would others.  Extra dollars have a way of going toward things that are... Less than fun. A bonus, or an employee incentive, should embody fun or frivolity. It should be something that your employees appreciate but maybe not buy for themselves. That's why experiences, like trips, or luxury items, like watches, are perennial employee gift favorites. They hit the right chord of appreciation.

But even if your organization isn't in a place to gift everyone a Rolex, you can still do something smaller. A commemorative pin or coin, or a joking nod to an inside joke. These are things that are meaningful without being spendy. And of course, any gift is elevated with customized packaging.

Give Your Employees the Recognition They Deserve

The example above shows a set of employee recognition boxes we created. Employees were gifted a trip, and we worked with the organization to craft a design that meets their needs and, we think, conveys a sense of place and excitement. We can also create more standard gift boxes for your company, using your colors and branding, or something more unique. 

Whatever your needs might be, Sunrise can help!

Custom Box Design: Dreams into Reality

What does your dream custom box design look like?

We know that might not be something you dream about, exactly. If we're honest, box design doesn't always fill our dreams, either. Depending on the industry and the product needs, box design isn't exactly a glamorous job. But it does have its exciting moments, and packaging concept design is one of them.

At Sunrise, we have a wealth of experience that balances out a blue-sky thinking approach. Customers can feel free to bring us their ideas for embellishments, content, wrapping and printing, handles, closure and more. We can help them scope the project appropriately based on whatever constraints exist. Whether your budget is limitless or limited, your product big or small, whatever spectrum you exist on: Sunrise Packaging can create the box of your dreams.

Custom Box Design Ideas

Designing dreamy packaging requires one foot in reality and the other in the clouds (is that a saying?). Custom box design usually follows a few simple tenets, and the rest is open to interpretation. 

  • Closures
    How your box should shut--and stay shut--is an important discussion. It involves an idea of how you want customers to interact with the box as a whole. And, of course, what your budget looks like.
  • Styles
    Boxes come in all shapes of sizes, as you know, and just as many styles. Does your product need a setup box, or a gatefold box? Learn about the options here.
  • Finishings or embellishments
    We've all been dazzled by a shine seal on a package, or impressed by a soft Nuba wrap. These different elements convey different things, and our experts can walk through how to get the best bang for your buck when it comes to these decorations.
  • Printing
    Have some content, like instructions, social channels, or other pieces of information to share with customers? There are best practices when it comes to what this content should look like and how it should be formatted. Luckily, almost all printing options allow for variations.

 

Ready to talk about your dreams? Contact our team today!

Business Development Tools

When you hear the term "business development tools," your mind probably veers toward apps or technology. Like Slack, a spendy CRM, or things like that. And, truth be told, that is usually what people mean by business development tools.

But there's a hidden, second level to implementing these tools. It's not just enough to spend money on the CRM or a large Slack presence. Your team needs to know how to use them effectively and efficiently. There needs to be a larger presence that ties them all together. And it's those overarching themes and connections that can utilized and distilled into your organization's branding and packaging styles. 

Packing Up Business Development Tools

Let's think about the main things that tools aiming to develop business do: 

  • Target decision makers
  • Build relationships
  • Organize efforts
  • Add value

Packaging can aid all of these efforts. In the example to the side, you can see a recent project for an investment company. This is an example of high end marketing. Design and content aside, the purpose of the box is, quite literally, all of the key points that business development tools aim to do as well. They target decision makers and build relationships via a high quality tactile experience. They organize content and efforts, and help direct questions, inquiries and more to the proper channels supported by tech tools. And finally, this style of packaging adds immense values to interactions. The physical impact of your company in someone's office is immeasurable.

Designing the internal processes to support a business--and selecting the best tools to support it--is a big task. It requires a deep understanding of how your business operates, how employees interact, and how customers are best served. Packaging can help support those efforts in multiple ways, and Sunrise can help broker that support. 

When you're ready to dive in and learn more about what targeted packaging efforts can look like, reach out to our team!

Presentation Kits Deserve Design Elements

Putting together presentation kits is a fun task. Well, we think so at least. 

It's like creating a story that tells itself on its own. And that's particularly important in these COVID-19 days, where in-person meetings are happening less often. Creating a Zoom-ready presentation kit is a bit of a different order than it might have been in the past. But it's one that Sunrise Packaging (located in Blaine, Minnesota) is equipped to take on.

Designing Zoom Presentation Kits

Presenting in person takes a different skillset than presenting virtually. Whether your company uses Zoom, Webex, Google Hangouts or something else, it's important that the presenter is in full control of the virtual space. Which means that the presentation kit should assist them, and not hamper them. 

This looks different and depends on your organization. If you are sharing samples with a customer, make sure that they're packed in the right order so the presenter can refer to them in a logical manner. If there is content inside the presentation kits that the customer or prospect should know about, the presenter can direct them to it and talk through key points. And let's not forget about importance of presentation kit aesthetics.

You wouldn't stuff an envelope full of samples, a brochure and your business card, drop it in the mail and expect a client to sort through it, would you? Of course not. A presentation should stand on its own, and the same goes for any accompanying kit. Ensuring that your kit has practical design elements integrated alongside flashy ones is an important balance to keep. For example, what type of closure does the kit need? Should it come with handles of some sort? 

All of these questions and more are things that Sunrise Packaging can make sure is covered in the design of your presentation kits. Whether you are back to doing business in person or relying on virtual tools, we can help.

 

Top Shelf Tasting Kits

As COVID-19 sweeps through communities, and vaccine rollout continues, people are taking their time in coming out of their homes. Creating experiences that customers can enjoy in the comfort and safety of their homes are still desirable. Marketing strategy is shifting accordingly. You can see it new, emerging products, like these tasting kits we created for Keeper's Heart

Custom Packaging Project: Tasting Kits

Keeper's Heart is a distillery local here in Minnesota. It's an American-made whiskey, getting ready to release their flagship product. This custom magnetic box, or magbox, is customized for their top shelf customers. The foam is crafted to hold the bottles safely and securely, and in a particular order. This is presentation packaging of the highest order. Everyone who opens this package will be immediately introduced to both the distillery and their product. We see it as a chance for the distillery to guide customers from taste to taste.

We worked with Keeper's Heart to develop the content for inside the box, which walks them through a tasting in their own home. Topped off with their logo in black, these tasting kits convey a sense of what it might be like to visit the distillery.

Designing Tasting Kits At-Home

Tasting kits for consumption at home aren't a new concept. But it's definitely something that's becoming more popular. 

In addition to working with distilleries, we design packaging for vineyards and beers, as well as top shelf spirits. Liquor packaging is an interesting beast. To get customers to pick it up, it has to speak to them. In order to meet this market, we partner closely with the vendor to figure out what the needs are. Sunrise then provides consulting on what will work based on the consumption, shelf space, and any other considerations. 

If you are interested in designing tasting kits for your customers or fan base, Sunrise can collaborate on a dynamic experience. Reach out to our team today to begin!

Influencing and Real Estate Marketing

Real estate marketing trends are wild. It's hard to know where to invest the most time and money as an agent, mortgage broker, or other industry professional. Should you be buying ad space on Pandora or Spotify, local newspapers or Nextdoor? Hire some teens to create a savvy Tik Tok presence for your organization? 

Luckily (well, for most people), the best way to increase business is using the old-fashioned referral. But how you obtain that referral is more than just a handshake agreement these days. Whether you're actively soliciting via Google reviews, Zillow rating, or some other tactic, gaining business is a business in and of itself.

The Business of Real Estate Marketing

Same as it ever was? Not quite. 

In order to get those hard-won referrals, you need to stick out in someone's mind. Customers need to connect you to a purpose to make that business connection in their brain, and then out of their mouths (or fingers, in the case of a written referral) in the form of a recommendation. To help keep you top of mind for them, having something physical and tactile helps. This is why we recommend custom Flashpads for users. 

In the example to the side, our custom products are holding USB drives of information for customers. But these products can be used for a variety of things. Gift cards, house keys, whatever memento is appropriate for your industry and their needs. 

2022 Real Estate Marketing Trends

We're hesitant to mention too many new trends that are coming up in the new year. Mostly because we do believe in a kind of Occam's Razor approach - the best approach is the simplest. And the simplest approach is the one that makes the most sense to you. If you're comfortable hopping on Tik Tok and making videos of your properties, if you love focusing on the minutiae of SEO, or creating unique Facebook ads? Knock yourself out. The method that you feel comfortable using is the right trend for you. Because, let's face it. There's nothing worse than outdated, unused trend. It's really worse than nothing at all. 

Keep your face and your organization top of mind with something simple. Like our Flashpads.

Special Edition Boxes for Musical Artists

Creating special edition boxes for music artists is a project that doesn't come around every day. At Sunrise, we love the opportunity to bring a little heart and soul to the world. And helping artists bring their visions to life is a great way to do that. 

Musicians bare their souls through their music. Packaging might sound like a way to mask that vulnerability. A literal way to cover up, if you will. But the right partnerships will yield complementary results.

Collaborating on Special Edition Boxes

When we work with an artist or label on creating special edition packaging, we need to know the same things we need for every project. Budget. Dimensions. Desired customizations. But there's an extra level of care that comes into play - we're talking about the physical manifestation of a person's soul, right?

In these subscription special edition boxes that we made for Walker Hayes, we collaborated with Smack Songs. These boxes held unreleased music alongside handwritten notes, a custom beanie hat, and more unique things designed to appeal to the heart of his fandom. Walker Hayes has only risen in fame since this project, and we know his first loyal fans are along for the ride with these special mementos.

How Would You Style Limited Edition Packaging?

Owning special edition boxes is a badge of honor amongst true music fans. Supporting an artist they love, and feeling like they've been thanked in return, is part of the magic that these kinds of boxes can bring. It doesn't matter if you're a country singer, a heavy metal band, or a classic cellist. Fans--your fans--will love any kind of insider wink you can give them. Which is why a limited release package is the perfect way to say "thanks for your support."

Sunrise Packaging has put together special edition boxes for many artists over the years in different genres. We know the basics of what a good box needs, and we'll rely on you to bring your best and brightest ideas. Ready to collaborate? Talk to our team today!

Launch Kit for the Health & Beauty Industry

Forbes has an interesting take for the health and beauty industry that matches up with the pandemic timeline nicely. Basically, everyone is looking for similar things in the health and beauty sector, and it's going to take a lot for any new product to make an impact with their launch kit. 

  • With more people working from home, the ability to do spa treatments at home is in high demand and not decreasing.
  • People have more time to pause and reflect with the increase of home time, giving them more interest and time to check out products and start routines.
  • And with that reflection has come a desire for products centered on health and happiness. No more difficult workouts or impossible diets. 

Many health and beauty companies have focused marketing on industry professionals who promote products in their salons and elsewhere. Now, with just about anybody able to become an *influencer* in the space from their own homes, marketing strategies are changing. And so are launch kits.

A New Strategy for an Influencer Launch Kit

In a recent collaboration with CLICS, we saw firsthand how a modern company is reaching out to their target market. CLICS is a salon solution for custom hair dye, focused on creating an easy yet best-in-class solution for color specialists. From the very first interaction, their call to action is clear: be the revolution. 

With this message literally emblazoned on their launch kit, Sunrise helped design the other elements that are important for the product. Custom foam inserts, for example, to keep the product safe and sound. A handle on the box to make it easy to transport. Spot UV on black ultima paper. We definitely brought our game with this box.

Welcome to the Revolution

To co-opt CLICs phrase: welcome to the launch kit revolution. 

In this day and age, a brand needs to tell customers who they are and why they matter. And that messaging needs to be embedded in the design for their launch kits. Which for some organizations, that might be a literal element. No matter what approach you plan to take with your future promotions, Sunrise can help. Talk to us today.

Promotional Packaging for the Holidays

The holidays are coming up quickly! What's your promotional packaging strategy? No, not for customers... But to show appreciation to your employees?

That's right, we're seeing more and more companies shower their employees with appreciation and recognition. Whether it's part of their retention strategy during this "Great Resignation" or business as usual, keeping workers around is (not surprisingly) a goal of some promo packaging.  

Promotional Packaging Aids Employee Retention

The holidays (or year end break, as some companies prefer to refer to it as) is the traditional time period to give gifts. Whether that means bonuses, luxury items or some other token of appreciation. But, as we said above, employees are quitting their jobs in all industries to pursue a career change or pivot completely. So it might pay off to share the love sooner rather than later. 

At Sunrise, we can help. Our two piece setup boxes are the perfect gift box. With our ability to utilize digital lamination for fast printing and wrapping, we can help you implement a branded recognition strategy quickly.

Resignation to Retention

Still not sure you believe us about how appreciating your workers can help them stick around? Here's a bit from a recent Inc. article

More importantly, workers simply want to be recognized; in fact, according to bonusly.com, 63 percent of those in a recent survey who said they are regularly recognized also said they are very unlikely to look for a new job. Workers want organizations that understand that hybrid work requires management to communicate more, not less. They want their boards and HR departments to finally awaken to the fact that narcissism is a malignancy and that bullies have no business managing other human beings.

This is a big opportunity for companies to make a difference in the lives of their employees and create a better, more sustainable work culture. Sunrise can help - reach out when you're ready!

High End Presentation for Higher Ed

High end presentation is a bit of an unspoken rule amongst most higher ed institutions.  One of the most expensive undertakings and investments that a potential student will make in their lifetimes, there are certain expectations. One of those expectations is that the "pomp and circumstance" that accompanies advanced degrees will honor that investment. If you are paying tens of thousands of dollars for something over the course of a long time, you expect that the diploma at the end isn't written on a pizza box, right?

Ok, ok, that's a bit of a leap, we know. But it exemplifies the expectation. There's a spectrum of what we think is appropriate. And high end presentation, particularly from prestigious schools, is on the upper end of the spectrum.

Meeting Expectations with High End Presentation

With that in mind, take a look at this project that Sunrise recently completed. We collaborated with Printhouse Boston to create this box for Harvard Medical School. It's a gate fold box with soft touch lamination, accented with silver foil. 

The gate fold box is one of our high end presentation pieces. And it's hand crafted and inspected to ensure quality, resulting in a true show off piece. It's ideal for an institution as venerable as Harvard Medical School. From the first look and feel, users are entranced by the softness of the package and the intricate closure.  We love this style of packaging for a lot of reasons, but mostly because it's the epitome of style.

Preferential Packaging Ideas

Making an investment like higher education, at any level, is big. To honor that investment - and to instill confidence that your prospects are making the right choice - Sunrise Packaging can help guide you toward the best high end presentation packaging options. 

Contact our team when you're ready to learn more about possible packaging ideas with high end details!