Ah, wedding planning binders. They’ve been a standby in an industry that’s incredibly trendy. Where brides (and grooms) spend an ungodly amount of time trying to be more creative, more innovative, more stylish, and so on. All for a ceremony that’s about as traditional as tradition can get.
However, while brides go Bride Wars and work to out-do each other, wedding planning binders is the source for all the initiatives. It might seem that technology would have replaced the hard custom binder, and in some ways, it has. Websites like Pinterest are must-haves (spawning the term ‘pinspo’ for pin + inspiration) for getting ideas and learning how to DIY. Instagram is another source, as can be evidenced by the uptick in giant walls made of flowers after Kimye’s union. Instagram also allows instant photo sharing via hashtags, so wedding guests can upload and share their favorite informal pics at the event.
But weddings are more than just pictures and ideas saved to a Pinterest board. There are more elements and sources of inspiration, beyond what can be pinned and posted. As someone who works in the wedding planning world, custom binders can be a great giveaway to new clients.
Uses for Wedding Planning Binders
The most obvious use is, of course, getting organized. Include your own templates for the wedding planning, or allow the recipient to customize with their own. Many couples use color coding, custom fonts, and more to stay organized. For added adabtability, include envelopes for loose articles and receipts.
A big part of any wedding is the tactile piece. From invitations to centerpieces to colors, it’s important to both feel and see the materials prior to committing. Wedding parties want to see the colors, feel the materials, the embossing on invitations, everything. Keeping it all one place makes it easier to compare, and also to do the following…
Showing & Telling
It’s ten times easier to show people something than it is to simply tell them about it. Hence the popularity of visual mediums. Using wedding planning binders gives your clients the ability to show people the exact color swatches, the exact style of program, maybe even photos of arrangements and other tips. Be sure to include something eye-catching from your own business and industry to draw attention as well – this is a marketing tool, after all!
Standing Out In the Wedding Business
Working with weddings is a time consuming, emotionally-taxing role. You’re dealing with many people making big-budget decisions about what may be the most important day of their lives. Bringing them on board means showing that you care. Whether you are a wedding planner, a caterer, photographer, or some other role, gifting wedding planning binders is literally the gift that keeps giving. Plus, by incorporating your own subtle branding, website and more, you’re sure to add to your own business as well.
Contact Sunrise today to start designing your custom binders for weddings!