Uses for a Binder Box

Packaging is sometimes a bit of a hidden art form. It's something that's always present in multiple forms in your life. But when it's done well, we don't always notice it. That's the case with a sturdy binder or binder box. 

A three ring binder is fairly utilitarian thing. We need it when we need it, and we take it for granted when it's sturdy and made to withstand usage. It's when it falls apart that we notice it. That's why we're making the case for *not* being the organization with the bad binders. 

Using a Binder Box for Durability

One way to not be that organization? Invest in quality binders. One way to be the organization that people remember for great binders? Use a binder box. 

A binder box uses a tray with the metal rings attached. The classic binder style uses a magnetic flap to keep the entire thing enclosed, and the inserts firmly in place. It's a great tool not only for marketing, but for weathering the elements as well. Think of it as useful on a construction site or in a shop. Blueprints, receipts, timesheets, and more can be kept securely in one place. Additionally, this type of packaging can be fully printed and customized to your needs. Whatever colors, watermark, logo, and other branding needs you might have can be included. 

A Box for All Industries

The binder box lends itself well to a variety of industries outside of construction. And it's not limited to work sites or marketing presentations. It's great for training materials and classroom use, to keep syllabuses in order while giving you the ability to take notes and add your own materials. Basically, no matter what your business is, there's a business use for the binder box. 

Teaching, training, project management, and beyond. The binder box can make your life easier and the lives of your employees and customers. Get a quote and get started with your binder design today.

Product Catalogs for the New Age

Believe it or not, product catalogs are making a comeback. 

It isn't that much of a surprise, though, at least to us. Our binders are often customized to create unique catalogs for a variety of industries. And in your own mail, we bet you've received more than a few catalogs in the last month. Retailers like Patagonia, prAna, and others are re-engaging audiences across the globe with their printed viewbook. But why?

Product Catalogs: Visuals are Worth 1000 Words

In the digital age, printing a paper product seems unnecessary and, in some cases, downright wasteful. But there are real effects to creating a product catalog for your customers. 

Earlier this years, a Forbes study showed that sending a catalog alongside digital marketing increased sales across the board by 15%. That's nothing to scoff at. When we look at that increase, and pair it with consumer psychology, we begin to see the cause of the effect. In addition to having something physical to keep products and brands top of mind, a catalog gives users a context and a vivid picture of how the product looks, how it might feel. And this sense is particularly heightened in a time when going outdoors is discouraged in many parts of the world.

Product Catalogs Are a Worthwhile Experiment

Depending on your industry, creating a product catalog might be harder than it sounds. Considerations, like will it be mailed, and how will consumers *want* to consume it, should be top of mind for organizations. Our custom binders might not fit the bill for every project, but we're more than happy to share our experience in creating durable, trendy products. 

Reach out to our sales team to learn more!

Catalog Binder

Catalog production might seem like a thing of the past. Many of us have memories of the giant Sears catalog, filling the mailbox with the ridiculous range of products. While it seems extraneous now, it just illustrates our point: catalogs are movable showrooms for products. Which is why using a catalog binder isn't a bad idea for protecting that showroom. 

A Catalog Binder to Withstand the Elements

Catalog binders are a great companion to any kind of document subject to repeat use. The most obvious reason is, of course, prolonging the life of these documents. A turned edge binder uses rigid chipboard to ensure the longevity of the product, more than what a simple vinyl binder would offer.  

In addition to protection, these binders also offer elements of customization. Sunrise Packaging can use a few different printing styles. Offset printing, screen printing, foil stamping... These are just a few of the methods available. Some organizations also opt to simply have a sleeve on either sides of the binder, allowing them to swap out the covers as they want. 

Custom Binder Options

There are many different ways in which you can choose to customize a binder. From the closure rings to the print options and more, Sunrise Packaging can create something that is one-of-a-kind to go along with your products. We can't promise that it'll induce the nostalgia of the Sears catalog. But it will create a different, positive impression for your customers. 

When you're ready to dive a little deeper in the catalog binder options, give us a call. Our team is ready to help!

Out-of-the-Box Medical Packaging

In every genre, there are certain tropes. These are the stereotypes or scenarios we expect to see. When we think of horror movies, we all know the looming masked figure who can easily catch up with running victims despite never seeming to change their slow, ominous gait. When we think of cheesy romance novels, there's a shirtless man embracing a tiny blonde while his muscles bulge out of his skin. And, a little less scintillating, we have certain ideas when it comes to medical packaging. 

Medical packaging has its own set of tropes. For example, think back to the last healthcare device you saw. Chances are it met some of these stereotypes: 

  • Clean, minimal design with majority white background
  • San serif text in blue or green (in color theory, these colors are seen as calm and serene - a vibe that's welcome when dealing with health) 
  • Easy-to-open 
  • Soft touch lamination

There are certainly more we could include, but these are probably the most common. It's not to say there's anything wrong with these features. In fact, most medical packaging tropes exist to calm the consumer and put them at ease. When we know what to expect, things feel more manageable. But manageable doesn't have to mean boring.

Medical Packaging Doesn't Have to Look Like Medical Packaging

Boring is a subjective term, but we're willing to bet that no one would assign that label to this recent project. 

This project was developed for a medical packaging partner to hold documents. And while it doesn't overtly overthrow many of the stereotypes we associate with medical packaging, it does subvert them just enough to hold the interest of the user. It uses the white and blue color palette, but the bright mustard accent adds a hint of modernity and fun to the package. It also uses an easy closure device, but it's more than the standard paper slide we see so often.

The latch, along with the handle, add a layer of accessibility that sometimes gets overlooked in more affordable medical packaging styles. It's a box that's loaded with extras, and that showcases the brand at the same time as functionality. 

Brands Can Speak Louder Than Words

Medical packaging is usually subject to a number of regulations and requirements, which is one reason that many healthcare organizations opt for "safe" versus "unique." Customers know what to expect, and frankly, it's cheaper to recycle designs and utilize familiar tropes. 

But as the above example shows, there's value to be found outside of the "safe" zone. When there's an opportunity to showcase a brand alongside a functional design, it's not an opportunity to pass up. Learn more about how Sunrise can take a safe project and turn it into an opportunity. Contact the team today!

CD & DVD Packaging

The evolution of compact discs over the past few decades has had a series of highs and lows. And while it might seem like they're on the way out, our research disagrees. We've got the CD and DVD packaging options you might need moving forward.

As Fast Company notes, CDs aren't dying: they're evolving. While mainstream music is dominated by streaming, the technology to create CDs is at its most efficient (and cost-effective), making it a great option for indie artists and small bands. Not to mention the ability to burn discs, like a custom mixtape, has a kind of nostalgic value to it.

But from a business perspective, CDs and DVDs  are indispensable from multiple perspectives.  From training modules to branded templates to file sharing, discs have a long shelf life and, given the appropriate CD and DVD packaging, a long life to live.

CD & DVD Packaging at Sunrise

Many organizations use discs for many different business practices. A common example that spans industries? Onboarding kits. Bringing on new employees is a time-consuming process, and knowledge overload is real. Especially for employees who are learning a new job, a new environment, and everything else that comes with new roles. Having  consistently-available resources makes it easy for them to find information on their own.

Supplying new employees with a customized binder, one of our most popular options for CD and DVD packaging, is the perfect way to give them that sense of security. Our thermoformed binders are durable, smudge-resistant, and 100% brand-able.

Packaging Options for Discs and Beyond

Welcoming new employees with a crisp binder of information is a great way to introduce new employees, but it's not the only use for discs. Collecting speeches, seminars, and recordings of any type can aid businesses in information sharing and growth. Not to mention that libraries across the country rely on discs for patrons. Communities rely on their local libraries for packaged content like audio books, movies/documentaries, and other resources available for check out.

Check out our shop for more options!

Wedding Planning Binders

Ah, wedding planning binders. They’ve been a standby in an industry that’s incredibly trendy. Where brides (and grooms) spend an ungodly amount of time trying to be more creative, more innovative, more stylish, and so on. All for a ceremony that’s about as traditional as tradition can get. 

However, while brides go Bride Wars and work to out-do each other, wedding planning binders is the source for all the initiatives. It might seem that technology would have replaced the hard custom binder, and in some ways, it has. Websites like Pinterest are must-haves (spawning the term ‘pinspo’ for pin + inspiration) for getting ideas and learning how to DIY. Instagram is another source, as can be evidenced by the uptick in giant walls made of flowers after Kimye’s union. Instagram also allows instant photo sharing via hashtags, so wedding guests can upload and share their favorite informal pics at the event. 

But weddings are more than just pictures and ideas saved to a Pinterest board. There are more elements and sources of inspiration, beyond what can be pinned and posted.  As someone who works in the wedding planning world, custom binders can be a great giveaway to new clients. 

Uses for Wedding Planning Binderswedding planning binders

Getting Organized

The most obvious use is, of course, getting organized.  Include your own templates for the wedding planning, or allow the recipient to customize with their own. Many couples use color coding, custom fonts, and more to stay organized. For added adabtability, include envelopes for loose articles and receipts. 

Saving Samples

A big part of any wedding is the tactile piece. From invitations to centerpieces to colors, it’s important to both feel and see the materials prior to committing. Wedding parties want to see the colors, feel the materials, the embossing on invitations, everything.  Keeping it all one place makes it easier to compare, and also to do the following…

Showing & Telling

It’s ten times easier to show people something than it is to simply tell them about it. Hence the popularity of visual mediums.  Using wedding planning binders gives your clients the ability to show people the exact color swatches, the exact style of program, maybe even photos of arrangements and other tips. Be sure to include something eye-catching from your own business and industry to draw attention as well – this is a marketing tool, after all!

Standing Out In the Wedding Business

Working with weddings is a time consuming, emotionally-taxing role. You’re dealing with many people making big-budget decisions about what may be the most important day of their lives.  Bringing them on board means showing that you care. Whether you are a wedding planner, a caterer, photographer, or some other role, gifting wedding planning binders is literally the gift that keeps giving.  Plus, by incorporating your own subtle branding, website and more, you’re sure to add to your own business as well. 

Contact Sunrise today to start designing your custom binders for weddings! 

Custom Binders & Organizing

When I think of organization, I have to admit: custom binders do not leap to the top of my list. I'm much more likely to search for an app for organizing notes, recordings, or whatever I need on my smartphone than I am to pick up a binder. But recently, in the most unlikeliest of places,  I was reminded that some people are more tactile. 

I was watching Brooklyn Nine Nine, and the character of Amy Santiago was enjoying a new binder. 

Custom binders make some people happy

Simple Pleasures of Custom Binders

For those who don't watch the show, Amy is a somewhat Type-A detective with a penchant for organization and procedure. She's tidy, polite, and loves her binders.  Amy and her binders are something of a running gag, but there's something to the simple pleasure she receives.

In the hyper world of the TV cop show, it's understandable how something so seemingly simple can be soothing and bring calmness.  It's a small piece of sanity, a corner of control. When everything else is volatile and subject to the whims of coworkers and criminals, Amy's custom binders are 100% in her control. 

Why Bind It When You Can Scan It?

The ability to pick up and page through a binder is soothing. Users can see everything at once with just a few flips instead of searching through a smartphone. It's a conventional organization system; easy to pick up and intuit, versus someone's private devices. I know that my method of filing (or lack thereof...I prefer to tag things, then just enter a search query when I want it) isn't the same as others. Using a standard system within a binder makes it easier for the entire office to find common resources quickly and efficiently. 

Scanning/taking pictures of documents on the go is handy, but when it comes to document sharing (especially in a not-so-technology-literate organization), it can get tricky. Especially when no one wants to admit that they don't fully understand how to access something. Take the guesswork out by storing communal resources in custom binders. 

 

Options for Custom Binders

Here at Sunrise Packaging (Minnesota), we've been experimenting with some great new, more durable options for custom binders. New techniques include creating covers from a single piece of chipboard, increasing their ability to withstand pressure and the effects of time. Euro-scoring, or rounded corners, help people grasp binders more easily. It's a great option for larger documentation sets or files. Not to mention that pockets or adhesive trays can be added as well to hold discs, notepads, or anything else that could be useful. Contact us today to talk about your needs, discuss cover printing options, and more. Amy would be proud!

How Binders Aid Retention

 

Custom Turned Edge Binder

Learning and Retention

Learning and retention are hot topics for any trainer, but less so for professionals whose primary role focuses on something else. Typically, the human resources department of an organization is tasked with ensuring that employees know and understand the basics of their new job as well as build on that knowledge. There are many methods to utilize when creating training materials, and far too often, organizations focus on the format in which the materials are handed out and less so on the quality of the products. This is where Sunrise's high end binders--specifically, turned edge binders--can save you from yourself.

Ideal for HR Trainings

Turned edge binders are ideal for HR trainings for a few reasons. When an employee wants or needs information on something specific, they're unlikely to access an elearning module, search through it for the information they want, and come away from it with a positive outlook. However, being able to grab a quality binder and quickly flip to the information does. Turned edge binders also provide a tactile experience, which for some learning styles, is more effective to help employees retain information. This isn't to say that a hard cover binder should replace elearning modules or more interactive formats. But a binder to supplement and complement information is always a plus. Some things which HR departments need to consider when creating materials include these facts about adult learning:

  1. Adult learning is autonomous
    Adults are old enough to make their own decisions, right? So when learning, they need to feel the freedom to make their own choices. This is where giving them the option to skip and return to modules as well as go at their own pace (electronically or via the turned edge binders) is an important aspect to training.
  2. Incorporating knowledge and life experiences increases retention
    Being able to connect past experiences and knowledge base with new things helps things *stick*. Trainings which can pull out relevant experiences not only interest attendees (because they can relate) but also helps them frame the knowledge.
  3. Keep things goal-oriented
    Building on the previous two tips: in order to keep employees on task and engaged through their experiences, it's important that lessons have a goal or have a clear outcome. In order to maximize the learning potential, it's important to set timeframes for completion. Coupled with the clear outcomes, this helps employees stay on schedule. However, modules with known timings can make people nervous, which might be an unfair representation of their skillset. Providing hard cover binders alongside an e-module turns into an open-book test of sorts, which eases anxiety.
  4. Learning should be relevant and practical
    No one likes to feel like their time is being wasted, right? And that's hardly the impression you want to make on a new employee. Make it clear how these lessons tie in to their productivity or ability to do their job better. Additionally, using examples which help ground theoretical concepts helps enhance understanding.

But why turned edge binders?

Sunrise has many types of binders, but we love turned edge. They have a (literal) longer shelf life since they tend to be more durable. The customization is also higher than other styles, as the covers can be printed digitally or offset to match your organization's branding. Add ins, like pockets and adhesive trays, also increase their functionality.

What type of training does your organization provide? And how much did you remember a week after it was over? I bet you wish you had a binder.

 

Ann Sachs Turned Edge Binder

Custom Binder Spotlight: Laurel Mountain Photography

custom hardcover D-ring binder, euro scored spine. 100 chipboard, dull rainbow black ultima, laurel mountain photography, sunrise packaging custom binder

Laurel Mountain Photography is an award-winning wedding photographer. Their accolades list is so accomplished, it makes you wonder if anyone else is shooting weddings these days. Their style is elegance, their subject is black tie formal, and their materials have to match. The product is this beautiful custom binder complimenting Laurel Mountain’s classy style.

 

The chipboard cover features a 1-color silkscreen for that clean, minimalist look, proving that an overabundance of flare does not always stand out. Couple this with the organic-looking handwriting font and this custom binder is checking most of the boxes for this year’s trends.

 

The rivets are exposed but blend in beautifully with the Dull Black Rainbow Ultima wrap color both inside and out, creating a stark backdrop for the white lettering. The D-Ring is 4” nickel, sturdy enough to store and display an entire day’s worth of memories in photo form. The rounded Euro-scored spine offers both a unique luxurious look as well as flexible binding, perfect for sharing with a group.

 

custom 4 inch D-ring binder, euro-round spine, exposed black rivets, 1-color silkscreen, laurel mountain photography, sunrise packaging custom binder

 

This custom binder truly matches the sophisticated and professional level of Laurel Mountain Photography’s award-winning business, adding that personal touch to remind their clients why they are the best in show. A visual trade needs to send a clear message with every element. This custom binder is for proofs, meaning it goes to the client. It’s the frame around the masterpiece, so it must still exude a sharp, high-end feel. Laurel Mountain Photography certainly knows how to stun.

It was a pleasure to play a part in this custom binder design.

Cold Cracking in Vinyl Packaging Products

Custom Vinyl Binders

A week or so ago we had to delay shipping out some packaging of vinyl products to our clients to be safe because of the possibility of cold cracking. Cold cracking is when vinyl becomes firm and brittle when exposed to cold. When this happens the material may actually crack or split if jolted a bit. This consequence is called ‘cold cracking’. The majority of the year, this is not a possibility. However, during late autumn and winter, as the temperature falls, the possibility of cold crack rises. The problem occurs when vinyl products or ring binders, made from general purpose vinyl, are left in cold temperatures for a lengthy amount of time. The vinyl products and binders chill, and if they are dropped or thumped when still frozen, they may break. When the vinyl products and binders are permitted to warm up before moving them, usually for a few hours in a warm setting, they are good to go. We do believe in being safe rather than sorry!