Buying a car is, for most people, a process. From the financial considerations to what options are most important, it’s a decision-laden process. Not to mention stressful. At the end of the road, customers want to feel confident in the decisions they’ve made. As they drive off the lot, car dealerships should recognize that there is always another opportunity for car marketing.
Key Fob Packaging & Car Marketing
Key fobs are practically a standard in vehicles today. The use of the fob might vary, from just unlocking the car to starting it remotely, but there’s usually two identical fobs. One on the keys, and a spare. The spare is usually handed over, fairly unceremoniously, in an envelope. Which may or may not feature the brand.
Sunrise Packaging (Blaine, Minnesota) recently started working with car dealership marketing teams to create a kind of welcome kit for customers. This kit affirms that they’ve made a great choice not only in their vehicle, but choosing the dealership as well. It boosts confidence and makes customers feel secure.
These presentation packaging pieces, or FobPads, feature the best in our design department. In the examples pictured for Sunrise Auto Family, you can see several elements at work:
- Construction: these pads utilize custom thermoformed foam inserts to keep the fob and business card firmly in place. They’re also tied together in the customer’s mind. The pad construction, mimicking our FlashPads, is sturdy like a hardbound book.
- Design: car marketing is all about impressions and prestige. We’ve designed a packaging solution that’s intuitive and attractive. Sunrise can design with your brand in mind, and take your vision to the next level.
- Content: from the visuals to the words, there’s a message here. It’s adventure on the open road. It’s a warm handshake. A possible future referral for your dealership. Keep it simple, but significant.
Additionally, these FobPads are keepsakes for the customer. The fob is safe in a recognizable space, ensuring that it’ll be kept in the house for a long time.
Continue Selling After the Car Leaves the Lot
New cars come out all the time. Dealerships exist in nearly every town in America. What makes your dealership stand out?
We know pricing and financing are one thing, but it really comes down to dealership and car marketing. As a family welcomes a new car into their life, so can a dealership welcome them to their family.
Be one of the early adopters in this exciting new opportunity. Contact Sunrise today to start!