When you hear the term "business development tools," your mind probably veers toward apps or technology. Like Slack, a spendy CRM, or things like that. And, truth be told, that is usually what people mean by business development tools.
But there's a hidden, second level to implementing these tools. It's not just enough to spend money on the CRM or a large Slack presence. Your team needs to know how to use them effectively and efficiently. There needs to be a larger presence that ties them all together. And it's those overarching themes and connections that can utilized and distilled into your organization's branding and packaging styles.
Packing Up Business Development Tools
Let's think about the main things that tools aiming to develop business do:
- Target decision makers
- Build relationships
- Organize efforts
- Add value
Packaging can aid all of these efforts. In the example to the side, you can see a recent project for an investment company. This is an example of high end marketing. Design and content aside, the purpose of the box is, quite literally, all of the key points that business development tools aim to do as well. They target decision makers and build relationships via a high quality tactile experience. They organize content and efforts, and help direct questions, inquiries and more to the proper channels supported by tech tools. And finally, this style of packaging adds immense values to interactions. The physical impact of your company in someone's office is immeasurable.
Designing the internal processes to support a business--and selecting the best tools to support it--is a big task. It requires a deep understanding of how your business operates, how employees interact, and how customers are best served. Packaging can help support those efforts in multiple ways, and Sunrise can help broker that support.
When you're ready to dive in and learn more about what targeted packaging efforts can look like, reach out to our team!