A new study from the Content Marketing Institute shows that content marketing is now becoming a key element in business to business (B2B) marketing. This organization is the leading global content marketing education and training organization. The Content Marketing Institute teaches enterprise brands how to attract and retain customers through a variety of marketing channels. They found that regardless of the company size, 9 out of 10 business organizations now market with content. B2B organizations are using an average of 12 common tactics, the most popular being; social media, articles on their website, eNewsletters, and blogs. What has changed in this year is the more frequent use of social media. The use of social media for these organizations has and continues to grow with 87% of B2B marketers using social media to distribute business content- this has increased 13% from the previous year with the most popular social media channels being LinkedIn, Facebook, and Twitter.

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