Packaging could be one of the most essential components of a product. Not only does it have to grab the customer’s attention, but it also has to portray the product and the message it is trying to convey. If a product does not have good packaging, it is less likely to sell.
Packaging can enable the product to stand out on a shelf versus the competition. Many leading brands try to differentiate their product by making their packaging completely different from that of their competitors. They want their customers to be able to distinguish the difference between the two. If it is easy to find, they can grab it in a hurry, rather than turning to another product. As you can see,
Tic Tacs and Altoids have distinctive packaging for their breath mints. Consumers could see the packaging and know which product it is without seeing the label. This helps these products stand out from the competition.
We also believe packaging gives identity to the product and shows the sophistication of the brand. It allows the customer to relate and connect to the product. Many times the brand and packaging gives added-value to the perception of the product. If it looks like an upscale and trendy product from the packaging, customers may be willing to pay more for it or choose it above the competition. This also has to do with websites, brochures, and business cards. If they are eye-pleasing to the customer, they are likely to spend more time looking at it and increase their appeal for the company or product.
The packaging can help make the product “pop” on the shelf. Sunrise Packaging provides services of creative and customized packaging to help your product do this. The custom design can be tailored to reach your specific needs and give your product the unique edge over the competition. To hear more about what we have to offer, give one of our Design Experts a call at 800-634-8160.