box or bookIt’s a book! It’s a box! It’s…a what now?

When it comes to our custom pads, we often get asked What are they? Is it a book or a box? Sometimes, we even have to ask ourselves that.

Citylights3Well, let’s look at the facts. A custom pad, such as the FlashPad or PowerPad, is made with rigid chipboard, complete with our famous turned-edge wrapping technique. If you go by those elements, it’s a box like any of our other presentation packaging. It opens. It’s fit with foam. Yeah, still sounds like one of our boxes. But is there a lid? No. But it holds something, right? Yes! Just about anything as a matter of fact! And it has sides? Well, not technically…

Okay, let’s explore the book angle? Hardcover? Check! Turned edge binding? Absolutely. Front cover, back cover? Images? Blurbs? Yes, yes, yes, and yes! And pages?

No!

custom_book_boxOkay, that’s kind of a big one to not have for a book. But you can read a custom pad. Open one up and there’s plenty to read. That’s one of the biggest reasons for their popularity at trade shows or for software. The minute you have one in your hands you can’t NOT open one! There’s something about holding a custom pad that feels…valuable. Like a book. It’s that same reason why hardcover beats paperback, or why a real live physical book beats an e-book.

So maybe it’s not a box or a book. So what is it then?!

It’s a book box. It’s hybrid packaging. It’s a solution.

Look, whatever you decide to call our custom pad family, there’s one word that sums them up perfectly: effective. As a miniature marketing kit, as retail software packaging, as trade show SWAG, as a flash drive holder, as a digital album, a custom pad shines. It stands out. And, most importantly, it gets opened. When you want to be seen and remembered–a customized pad, a personalized FlashPad, or a specialty-wrapped PowerPad packs the biggest punch. See what our little book box can do for you.

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