Posts Tagged ‘youtube’
Friday, January 6th, 2012
Working for a small business can have its challenges when it comes to engaging customers with you and the business. However, when customers do become engaged with your small business the benefits are very valuable.
Use Facebook to Show them some Love
Engage with your customers via social media such as Facebook! Facebook is an excellent social platform to recognize a customer. Many people are on Facebook and they will appreciate the public recognition that you give them.
Put Money in their Pockets
Connect your customers to businesses you think will benefit them or that could use them. There is no greater compliment than referring somebody to their business. Your customers will appreciate that you want to help them.
Call them
By keeping in contact with your clients, you are continually developing a working as well as a personal relationship with them. A one-on-one phone call is engaging and can very beneficial to you and your company.
Use YouTube
YouTube is an easy and inexpensive way to create a fun and engaging experience between you and your customers. Upload videos of you and your team doing creative things such as featuring the services of your company.
Make Yourself Accessible
Make sure that you are accessible to your clients. People like to know that they can get a hold of you whenever they may need you whether it be by phone or email. Clients do not want to feel as though they are taking to somebody they can never get a hold of.
Spotlight Customers
Give your customers the recognition they deserve. If your customer sees that you have taken time to mention them in a blog post or on your webpage they will appreciate that you have taken time to speak about them and what is happening with their company. It will also make them feel more engaged with you and the company.
Tags:customers, facebook, small business, Social Media, youtube
Posted in Marketing, Social Media | No Comments »
Friday, June 10th, 2011
Social media has encompassed our world and lifestyles. Not only is social media used for personal reasons, but now businesses have put their mark on social media. Marketing via social media is a great way for businesses to get connected with a vast amount of people at the same time. It creates communication among consumers and has the potential to attract new ones. One of the main benefits of using social media is that it is free and easy to use. All you basically have to do is create a profile and let the marketing begin! Keep in mind that content is key to having a successful social media campaign. If your content is not interesting or useful, you will have no luck with social media.
Social media allows you to share, network, publish, and discuss. Although social media has these benefits for businesses, it is hard to decide which ones to use. There are so many social media outlets to choose from that it can get confusing. Let’s take a look at the most popular social media networks and what benefits they provide.
LinkedIn: LinkedIn sets the stage for networking with business professionals. It allows you to personally brand your business and market yourself to others within your industry. It is also a great outlet for providing knowledgeable content that informs and educates users. Lead generation is the most valuable outcome of using LinkedIn.
Facebook: Facebook has more than half a billion users, making it a great way to share a message and reach a large amount of people simultaneously. It opens up a communication portal and creates social interaction. Facebook works great as a promotional tool. You can promote your products, services, and events to a mass audience, giving your business the opportunity to expand. Frequent and interesting posts will help to keep users attracted to your business.
Twitter: Twitter is your outbound messaging tool. It consists of tweeting 140 characters or less messages to users. These tweets are short and concise, creating a social buzz. This buzz creates interaction with users. While you are tweeting it exposes your business and brand, and then you get to hear who is talking about you and what they are saying. Twitter is all about listening to others through feedback.
YouTube: Known as the largest video sharing community, YouTube is also a marketing and advertising tool. It gets an informative and positive message right in front of existing and/or potential customers. Creating and sharing a video on YouTube provides the opportunity to share knowledge, market products, show off expertise, and connect with users. Videos that are compelling and entertaining will catch the attention of users, also creating interaction for your business.
Tags:brand, business, communication, content, facebook, linkedin, Marketing, networks, promotion, social interaction, Social Media, Social Media Marketing, Twitter, youtube
Posted in Marketing, Social Media | No Comments »
Wednesday, May 25th, 2011
If you have never heard of turned edge packaging, take a look at the turned edge process and technologies by watching our YouTube video.
Click Here
Now you should have a better understanding of what turned edge is and the process of making turned edge products. Turned edge can be applied to a variety of products. When a project requires a more professional look and a more durable material, turn to turned edge. The types of products that turned edge can bring a sophisticated look to include:
Boxes: Customization is key to making a product stand out from the others. Turned edge boxes are upscale and are perfect for products wanting to showcase elegance.
Binders: Turned edge binders have the look and feel of a hardcover book and are an impressive alternative to the standard 3-ring binder.
Permavue: These turned edge cases are excellent for showcasing unique and creative designs. The turned edge albums have many options like adding folders for discs and promotional materials. They are also light in weight, making them suitable for direct mail purposes.
Slip/Slant Cases: These turned edge cases are great for organizing program materials, periodicals, marketing mailers, and office papers.
Media Packaging: Turned edge media packaging contains thermoformed trays that are strong and durable, making them ideal for sales kits, multimedia kits, audio books, and promotional materials. They can range from holding one CD or DVD or an entire set of product materials.
Turned edge is unique in that it has an array of customization possibilities. The options include offset and screen printing, foil stamping, embossing, and debossing. There are also many foam shape and size options as well as the use of thermoformed trays. Turned edge works with a variety of materials. From standard paper to suede to linen, there’s a vast amount of materials to choose from. Turned edge packaging can also come in a variety of shapes and sizes that fit whatever a company has in mind.
Turned edge packaging provides durability, versatility, and the ability for a product to stand out from its competition. The upscale look turned edge packaging possesses gives a product a unique and creative look.
Tags:Binders, Boxes, creative, debossing, durable, embossing, foam, foil stamping, Media Packaging, offset printing, packaging, permavue, screen printing, slip/slant cases, thermoformed trays, Thermoforming, turned edge, turned-edge packaging, unique, versatile, youtube
Posted in Binders, Custom Packaging Products, Media Packaging, Packaging Design, Product Information, Thermoforming | 1 Comment »
Wednesday, May 11th, 2011
Traditional marketing has been centered around companies taking action to initiate a conversation, meaning companies are focused on finding customers. This is done by sending out a message to an audience through TV commercials, print ads, and cold calling. This form of marketing is called outbound marketing and it is starting to lose its effectiveness. We now have technologies like spam filtering, caller id, Tivo, and other measures to block out these outbound marketing techniques. It is also costly to create outbound marketing messages and difficult to track how successful or unsuccessful the campaign was.
We live in a world where things change everyday. Even the way we market has changed immensely. We have turned away from our traditional forms of marketing and have adapted something different called inbound marketing. This new form of marketing is centered around being found by customers. Companies that participate in inbound marketing take the stress of hoping the money they spent on expensive ads will somehow attract some new customers. Companies using inbound marketing utilize techniques such as writing a blog, creating a YouTube video, and constructing a presence via social media to draw customers in.
Inbound marketing is an efficient way to attract customers. It is less costly than outbound marketing, especially since many social media outlets are free to use. It also allows for more accurate targeting. Instead of sending a message to a large amount of people, inbound marketing allows messages to be formed specifically to certain people that you want to hear the message. The secret to a valuable inbound marketing campaign is through content and communication. If a company focuses on useful and confident content, people will find it and like it. Communication is also key to creating a conversation with potential customers because it could turn into a beneficial business relationship.
Tags:Blog, business, communication, content, conversation, customers, inbound marketing, Marketing, marketing message, outbound marketing, relationship, Social Media, targeting, youtube
Posted in Marketing, Social Media | No Comments »
Wednesday, April 13th, 2011
Marketing is an activity and process for creating, communicating, delivering, and exchanging offerings that have value. It is how products and services gain a voice for customers, clients, and businesses to know they exist. Marketing is an aspect of business that has been around for many years. Have you ever wondered how it all started though? Marketing is based on the technologies of the era, because those technologies is how marketing messages were pushed through channels. Technology has evolved rapidly and continues to change everyday. We have things like social media and Internet today that is a must use tool for marketers, but it didn’t start out that way.
If we take a step way back to the Stone Age, messages were communicated by cave paintings and carvings. Since then, our lives started to evolve and stepping towards advancement. The Renaissance Era in the 15th century produced learning and research as we stepped out of the Dark Ages. We then entered the Age of Discovery, and in 1450 is when things started to change. The Gutenberg press was created, allowing for type to be movable, which is where mail order catalogs got their start. The Industrial Revolution in the 1800s increased demand for manufacturers to market their goods. The 1900s helped develop the marketing concept as science and technology started to change. Competition, communication, advertising, and branding become key factors in business. The focus on selling also grew. Direct marketing surfaced in the 1950s and telemarketing in the 1970s.
The 1990s were characterized by the boom of the Internet, which led to a vast amount of marketing platforms. The early 2000s sparked the launches of Wikipedia, Apple iTunes Store, and Gmail. YouTube, Facebook, and Twitter followed. Today we are in the midst of the social media and mobile era. How ironic is it that we started out writing on walls to communicate and now we continue to do just that only not literally this time. The future holds potential for more advances in technology, which will be interesting to see what will happen next.
Tags:communication, facebook, history, internet, market, Marketing, science, Social Media, technology, Twitter, youtube
Posted in Marketing, Social Media | No Comments »
Friday, April 1st, 2011
YouTube was developed by Chad Hurley, Steve Chen, and Jawed Karim in 2005. Since then it has become the second largest search engine behind Google. YouTube offers an array of different things, from music videos and commercials, to even the keyboard cat, YouTube has something for everyone. But did you know that YouTube is a helpful marketing tool? It is not obvious why a video sharing site would benefit businesses through marketing, but in fact marketers can utilize YouTube to distribute content and messages to consumers, hoping to inform or attract them to a product or service.
YouTube is a great way to give a business a presence online. Social media outlets like Facebook and Twitter are a available to create a presence online, but why not expand that by using YouTube and allowing users to literally see information. One of the great benefits of YouTube is that its free, meaning it won’t hurt a business to try it out.
Here are 5 other benefits YouTube offers for marketing purposes:
1. YouTube never sleeps: A user is able to access YouTube at anytime, which means a marketing message will always be available for people to see.
2. Watching vs. reading: We have grown into a technologically advanced society as technology seems to change every time we blink. We have now become conditioned to use our eyes more. We tend to rather watch something than read something.
3. High traffic: Millions upon millions of people visit YouTube daily. These people become potential viewers fora marketing message you may have. Since traffic is so high for the site as a whole, potential traffic for a particular video increases.
4. Personality: Some companies have no personality or you can’t put a face to a name. YouTube allows to give a business a face and lets users know that it has a soul. It shows that there is a personality behind the company profile and allows users a chance to really get to know who you are and what you do.
5. Versatility: YouTube is a very versatile tool for marketing. There are many possibilities of uses and it allows for creativity to surface. YouTube can be used to demonstrate a product, create brand awareness, or promote something new. There is no limit to what a company can do using YouTube for marketing.
YouTube has grown into a popular site that is no longer just a video sharing outlet, but a search engine as well. It is also a place for marketers to be creative, allowing a company to come alive.
Sunrise Packaging has just debuted on YouTube. Check out our video!
Video Link
Tags:businesses, facebook, Marketing, marketing tool, search engine, Social Media, technology, traffic, Twitter, versatility, youtube
Posted in Marketing, Social Media | No Comments »
Friday, January 28th, 2011
Super Bowl number 45, the biggest TV event of the year, is only a little over a week away. As we are preparing our parties and getting our adrenaline going for the big game of the year, we are also getting psyched for all of the commercials. Those 30-second attractions that we all look forward to are already underway and totaling over 45 minutes worth of advertising. The average cost for a 30-second spot is about $3 million, meaning companies are making a big attempt to put out the most innovative and exciting commercials possible. Social media is also participating in the Super Bowl, making ads last longer than 30 seconds. Companies are using Facebook fan pages and Twitter to continue the advertising, as well as using YouTube to replay the commercials.
Car makers are dominating the line up this year, but favorites like the E-Trade baby and the Anheuser-Busch Clydesdales are back to hopefully make an impression on viewers. Some advertisers who cancelled appearances in the past couple years are back to regain attention. GM is hoping to draw people into Chevrolet and PepsiCo is planning seven commercials this year. Movie trailers will also be seen during the Super Bowl. Paramount will be promoting upcoming releases such as Rango, Transformers: Dark of the Moon, Kung Fu Panda 2, and Super 8, while Disney will be promoting the next Pirates of the Caribbean and Cars 2, and Warner Bros. will be promoting Part 2 of Harry Potter and the Deathly Hallows. Pizza Hut will make their debut this year as they try to reel in some extra sales for the game. GoDaddy will be present during the Super Bowl as they will reveal their new GoDaddy girl. Doritos, Best Buy, Motorola, and Snickers will also be making appearances in the commercial lineup.
So on February 6th, get the snacks and drinks ready for an eventful night of football and commercials!
Tags:advertising, Commercials, facebook, Football, Marketing, Social Media, Super Bowl, Twitter, youtube
Posted in Marketing, Social Media | No Comments »
Friday, September 10th, 2010
Isaiah Mustafa.
If you don’t know the name, you know the face. He is the currently an internet viral sensation who is also the poster boy for Old Spice. Old Spice’s genius marketing campaign has become a YouTube hit. The original commercial, “The Man Your Man Could Smell Like” currently has 19,625,583 views! After the original’s success, Mustafa and Old Spice created Youtube shorts that answered his fans questions, these fans included celebrities like Ellen Degeneres and Alyssa Milano.
Old Spice is getting attention from more then Youtube. The company has seen an increase in their social networking interactions. Old Spice Twitter followers were up 3200%, Facebook interactions had jumped 800-1,000%, Google searches were up 2,200% and traffic to the Old Spice website had risen 350-500%.
And that’s not the end of this success story either. According to Dean McBeth, a digital strategist for ad agency Wieden + Kennedy, sales of Old Spice body wash have risen 55% and some SKUs are up as much as 1,900%. So what’s the secret behind this marketing campaign?
Old Spice changed their image to appeal to a wider age bracket by redesigning their products and rethinking their marketing strategy. Their new commercials and campaigns are witty, funny, and memorable. The commercials also target men and women. Not only that, but by having Mustafa answer fan questions, Old Spice was able to make the brand personal to the public.
It looks like Old Spice is back in a big way.
Tags:ad campaign, Body Wash, Clean, Commercials, Deodorant, facebook, Isaiah, Isaiah Mustafa, Mustafa, Old Spice, Old Spice Guy, Old Spice Red Zone, Red Zone, Soap, Social Media, Social Media Marketing, The Man Your Man Could Smell Like, Twitter, Viral Video, Wash, youtube, YouTube Video
Posted in Marketing, Social Media | No Comments »
Monday, August 2nd, 2010
The stats are enormous. Twitter recently has surpassed 20 billion tweets and Facebook now has over 400 million users, 175 million of which log in everyday. It’s no wonder why all of the marketing hype centers around social media. It’s growth is fast and relentless yet experts are still trying to figure out how to be as opportunistic as possible in reaching an audience that is spending a huge amount of time social networking. The focus has shifted for businesses and advertisers to try and join in the online conversations. After all, there’s no sense in spending marketing dollars on television commercials for example, when consumers are using commercial time to engage in more social networking, unless it’s the Super Bowl.
A recent Nielson study reveals that social networking eats up twice as much time on the web as any other activity. Facebook and Twitter account for 22.7% of time spent online with the next closest activity being online gaming, 10.2%. The stats also show the degree to which social networking is taking the place of other forms of online communication. Both email and instant messaging have seen a significant drop as an online activity. Here’s the full stats from the study.
So what does it take to convince company to start marketing using social media? If you’ve been thinking about getting your feet wet for a while, now is the time to put your toes in the water! You don’t have to completely dive in but with growth like this, you owe it to your marketing strategy. Businesses shy away from social media largely because there’s so much out there and the results are hard to quantity. So start with the basics:
1. Create a Facebook profile: Try to connect with ‘friends’ that are relevant to your business. Most likely whether you’re B2B or B2C, your customers are already on Facebook. It’s relatively user friendly and not cumbersome to manage.
2. Open a Twitter account: Tweeting is fun and easy- it doesn’t take a lot of time out of your day. Again, you might find that your customers have already joined the Twitter universe.
3. Start a company blog: Blogging can be a great benefit to a business by increasing customer and visitor loyalty and driving more traffic to your company’s website. Decide on a focus for your blog, and write awesome content that will keep people coming back.
There are so many great resources online that will help you begin your social media endeavor and down the line, sharpen your social networking skills. Check out Mashable and Social Media Examiner.
Socialize with Sunrise Packaging:
Sunrise on Facebook
Sunrise on Twitter
Tags:advertising, Blog, blogging, digg, facebook, Social Media, social networking, Twitter, youtube
Posted in Marketing, Social Media | No Comments »
Wednesday, October 14th, 2009
Social networking Web sites, such as Facebook and Twitter, have been growing more and more everyday. They have been expanding so much that not only are teens and 20-somethings using these sites, but they are also affecting the Baby Boomer generation. Since these sites are growing so much in popularity, many libraries are seeing them as a tool to reach out to their patrons.
Michael Stephens, assistant professor of library and information science at Dominican University in River Forest, said “The best libraries will offer multiple venues for discussion. You’ll have multiple channels to find your way to no longer [just] a Web site, but a Web presence.” He also teaches a class called, “Library 2.0 and Social Networking Technologies,” and said that the number one group of people moving to social networks are ages 30 and up.
It is important for libraries to be proactive and stay current with the trends to stay effective, rather than become outdated. These sites allow people to connect with each other, as well as allow libraries to connect with their patrons. Amy Alessio, teen coordinator for the Schaumburg Township District Library said, “The library needs to keep its perception and its service current or we’re going to lose folks.” She uses social networks, such as Twitter, to let people know about the various programs and services that they offer. She found many adults and authors are following her library’s Twitter page and said, “I put something up on Twitter for a program that only has a few spaces left and I almost always get a call from a parent.”
Not only do social networking sites inform patrons about their local library, but they also can bring libraries together to share ideas. They can see what other libraries are doing and if that is something they could or want to start. It is also a tool for passing along information about budget cuts and what is going on in the industry. The North Suburban Library System said that they use Twitter and Facebook to communicate with its member libraries and professionals within the industry.
For libraries to continue to effectively reach out to their patrons, they need to stay current with the times by utilizing social networking sites and creating a Web presence. Peggy Carlson, assistant director of the Geneva Public Library, said, “We think it’s the way of the future, and we’re going to be integrating it more and more into our service.”
Tags:authors, Baby Boomer generation, budget cuts, communication, discussion, facebook, follow the trends, internet, libraries, library industry, library trends, Marketing, patrons, proactive, professionals, readers, reading, share ideas, social networking technologies, social networking Web sites, Twitter, utilize, Web presence, youtube
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