Posts Tagged ‘World Cup’

Universal Love of Soccer + Need for Energy = sOccket!

Monday, July 5th, 2010

soccket2 300x269 Universal Love of Soccer + Need for Energy = sOccket!

Four young women met in a Harvard engineering class in 2008. Having all spent time in Africa as well as other developing countries, they saw the need for energy. In fact, 95% of the population in most African countries is living with no access to electricity. Further, breathing the fumes created from burning kerosene indoors equals the harmful effects of smoking two packs of cigarettes per day (According to World Bank Millennium Goals Report, 2006). The women’s travels also revealed the deep love of soccer around the globe. They decided to fuse the need for energy with the universal love of soccer to create….sOccket.

soccerballgen sg1 300x173 Universal Love of Soccer + Need for Energy = sOccket!

sOccket is a soccer ball that captures the energy during game play to charge LEDs and batteries. After playing with the ball, the child can return home and use the ball to connect a LED lamp to read, study, or illuminate the home. The ball uses an inductive coil mechanism to generate energy.

sOccket is still in prototyping stage, where 15 minutes of play can light 3 hours of LED light. The ladies will continue beta testing throughout Africa this summer- home of the 2010 Fifa World Cup.

More info:
Visit sOccket

Pepsi Bottle Baring It All With Argentina Victory

Monday, June 21st, 2010

pepsi 061610 Pepsi Bottle Baring It All With Argentina Victory
If Argentina wins the World Cup, Pepsi is going to make a change to its packaging. In fact, their cola bottle will be “Going nude” so to speak.

Argentina’s coach Diego Maradona said he would celebrate an Argentinean World Cup victory by running around naked in Buenos Aires. Pepsi then stepped up and announced that the company’s soft drink bottles would be sold for a week in Argentina with no label, baring all of its fizzy cola from top to bottom. To illustrate just what that would look like, Pepsi is running a print ad campaign this week in Argentina.

Though not a favorite, Argentina is not a long shot to win the World Cup soccer tournament either. Brazil and Spain are the favorites but Argentina star Lionel Messi gives the squad hope.

More info:
Adweek

World Cup’s Green Stadiums

Friday, June 11th, 2010

Ok, so the world’s gearing up for the World Cup kickoff today. Awesome! All eyes focusing on the host country South Africa who prepared a set of state-of-the-art “green” stadiums to hold the games. Five of the ten total venues showcase sustainability designs and features. Take a look at a few:

moses mabhida stadium2 300x214 World Cups Green Stadiums

Moses Mabhid Stadium- Located in the sea side city of Durban. The architects took great care to lower the structure’s energy profile by using natural cooling techniques, great protected daylighting , and rainwater catchment. This 70,000 seat facility was designed with the future in mind for ongoing sporting events, concerts and as a seed for a future Olympics bid.

Green Point Stadium   Cape Town1 300x206 World Cups Green Stadiums

Green Point Stadium- The skin is a translucent silvery-white membrane that takes on the color of its surroundings while producing a soft glow at night. A truss and cable system supports a semitransparent roof that lets light in but limits solar heat. The stadium has capacity for 68,000 fans, and its design was specifically developed to reduce the venue’s overall profile.

soccer041 300x201 World Cups Green Stadiums

Soccer City Complex- Located in Johannesburg. Home to the World Cup 2010 finals, this world-class facility is actually an extraordinary remodel. The renovated venue is based on the iconic African pot known as the calabash. The stadium achieves a transformative effect on the landscape through its form, color, and light. At day its earthen patterned color evokes the copper-rich land which has supported the local economy for generations. A night transparent panels in the façade create a unique and memorizing pattern. The façade’s transparent roof streams daylight into the concourse. Capacity 90,000.

The tournament opener will feature a match between South Africa and Mexico. Let the games begin!