Posts Tagged ‘wine’

Unconventional Wine & Spirits Packaging

Monday, December 5th, 2011

Packaging has been the focus in recent years for the wine and spirits industry. The increasing popularity amongst a younger demographic (especially wine) has led to more competition. Thus, packaging that stands out on the shelves is a major advantage. Packaging designers are striving to do things a little less conventional while making the packaging memorable and creating a positive perception for the consumer.

In the case of wine packaging, it started with the label on the bottle itself. Over the past decade, wine’s popularity has increased quite a bit and wine enthusiasts are becoming younger and younger. So it’s only fitting that the wine labels are going to be designed to appeal to its target market. While wine packaging has increasingly become more colorful, fun, and vibrant, designers have been taking it a step further using unconventional methods to etch their packaging and experience into the consumer’s memory. Below are a few examples of wine and spirits packaging that are doing just that.

Alleycatred bottle 224x300 Unconventional Wine & Spirits Packaging

findvodka 199x300 Unconventional Wine & Spirits Packaging

thirddynastyshiraz 300x150 Unconventional Wine & Spirits Packaging

Paper Wine Bottles Get Their Chance in the UK

Friday, November 18th, 2011

paper wine bottle 2054881i 300x300 Paper Wine Bottles Get Their Chance in the UK

Soon, the first paper wine bottle will be released in the UK. That’s right, a paper wine bottle. The carbon footprint of a paper wine bottle is only 10% of a glass wine bottle, hence the appeal.

With the UK poised to run out of space for landfill within seven years, the bottle’s makers claim biodegradable packaging will become a paramount issue for both consumers and manufacturers. The paper wine bottle is compostable and decomposes in weeks. The wine bottles feature a similar bag to that found in wine boxes so the wine can keep longer.

Transportation costs of the paper wine bottle will also be greatly reduced. The paper wine bottle weighs only 55g compared with 500g for a glass wine bottle.

While paper wine bottles sound great in theory, there will be huge challenges. Venturing into the wine market is more adventurous. “How wine looks is incredibly important; it’s such an arcane business,” said Adam Lechmere, news editor at Decanter magazine. “Consumers don’t care so much about whether wine is green or not.”

Stay tuned to see if this form of wine packaging catches on.

Inspired Wine Packaging

Friday, November 11th, 2011

Today, we revisit wine packaging with a selection of eye-catching wine packaging designs. As popularity grows with wine, so does the sophistication to the average wine consumer. This leads to the packaging of wine becoming more vibrant taking on the character of the wine, region, and/or winemakers themselves.

TWO HOOTS
twohoots1 300x219 Inspired Wine Packaging
Two Hoots is a brand new fun wine that features a charismatic design. This design is intended to appeal to a young, care-free audience (Ages 20-35). Each owl character has been designed to match the characteristics of the wine varietal.


INNOCENT BYSTANDER

innocentbystander 199x300 Inspired Wine Packaging
This Australian wine was given this striking design by Ola Gytri, a student attending Deakin University in Melbourne, Australia. A typography design was chosen to enhance identity and exclusive expression. The design represents exclusivity and high class.

SNAKE BLOOD
snakeblood 255x300 Inspired Wine Packaging
Snake Blood wine is inspired by the Vietnamese tradition of making wine infused by snake poison. Yikes! And the packaging is dark and curious making for a perfect fit. Designed by Sasha Ermolenko, Pasha Panushkin, Julia Vanifat’eva and Lera Polybyatko, students of the British Higher School of Design, Moscow.

FIVE ROWS CRAFT WINE

icewine 200x300 Inspired Wine Packaging
The goal with this package design was to position and treat the icewine as a traditional farm staple — milk, butter, eggs… and icewine. This particular packaging embraces the charm of a farm product. The label is banded to the bottle as much of the graphics are hand drawn which is consistent with the Five Rows identity.

TGIF, These Wine Designs Are Making Me Thirsty

Friday, September 16th, 2011

Packaging design in the wine industry plays an integral part in consumer interaction. Ask yourself, if you’re a wine drinker of course, have I ever browsed the wine section and made a purchase based in the look and design of the bottle? My answer is yes. I do it weekly. With an endless supply of wines out there, a wine without a big brand name has to stand out. How else besides a unique package? Below are some examples of wines that I might just nab off of the shelf of my local wine shop.

blacksoulchoirwine 300x240 TGIF, These Wine Designs Are Making Me Thirsty

THE BLACK SOUL CHOIR WINE
The packaging design if this particular wine uses differentiation. It’s not a traditional look but definitely stands out and sparks curiosity. Not to mention that personally, I’m always on a quest for a good Pinot.

underdogwine 184x300 TGIF, These Wine Designs Are Making Me Thirsty

THE UNDERDOG WINE CO.
Again, this wine packaging is unconventional thus, it really stands out. It even says so on the bottle!

pinneswine 300x150 TGIF, These Wine Designs Are Making Me Thirsty

PINNES WINE
This design makes great use of color. Only one variety is shown but they choose a different color for each variety that really makes the design pop. The historic nature of this Balkan-based wine named after an old Roman Republic warrior is also a great touch.

jaspiblanc 229x300 TGIF, These Wine Designs Are Making Me Thirsty

JASPI BLANC
This is another fantastic design that would capture my attention. The foil stamping on the grape leaves really make this a classy wine design.

sixpence1 165x300 TGIF, These Wine Designs Are Making Me Thirsty

SIXPENCE
“Red sky at night, shepherd’s delight! Sixpence was a legendary shepherd whose descendants still work at Opstal Wines. Run by the sixth generation of the same family, the design pays homage to the most renowned worker on the farm whose grandchildren are still working on the farm today.

Bottled or Boxed Wine: What’s Better For The Earth?

Monday, August 1st, 2011

winepour 234x300 Bottled or Boxed Wine: Whats Better For The Earth?

In our increasingly eco-conscious culture, more and more people are trying to figure out the greenest method for different things. How about wine packaging? In the past few years, boxed wine is gaining steam as a practical way of packaging wine. Because of various benefits and sleek packaging design, boxed wines are less and less associated with being a cheap box of Franzia. Oh yes, I said Franzia.

But a debate has now surfaced as to which method of wine packaging is greener? Bottling or boxing wine? Lets take a look at some facts.

Bottled wine is heavier and less efficient that boxed wine from a packaging perspective. Unless you’re buying wine local (In a bottle), a lot of energy has been used shipping wine so that it arrives safely for your consumption. In fact, it has been said that if you live on the East Coast, buying wine from Europe is more eco-friendly than buying wine from California. This is because of the boat ride the wine is getting from Europe rather than the long truck ride from California. Since so much wine travels incredible distances, the burning of fossil fuels really adds up.

Some wineries have worked towards lighter bottles to bottle their wine in. Fetzer Vineyards in California have reduced their carbon footprint by 14% by using lighter bottles. Lightening wine bottles by 3.3 ounces will reduce a vineyard’s glass usage by 2,100 tons. Wow.

wine bottles 300x285 Bottled or Boxed Wine: Whats Better For The Earth?

Though lightening the weight of the wine bottles is good, boxed wine ends up being tons lighter in weight than the lightest wine bottles out there. Boxed wine is also closeable which makes it last longer than bottled wine- reducing the temptation of feeling you have to finish a bottle of wine within hours of the time it’s corked. But boxed wine isn’t perfect. Boxes don’t work for aging wines. You cannot let vintage wines age in your basement in a box.

The biggest advantage that bottled wine has is that it’s easily recycled. You’d think that boxed wine would be just as easy to recycle but it’s not. Especially in the US where we are so far behind in that regard. Although adding up the energy it takes to melt and transport glass for recycling and the low-volume landfill use that boxed wine uses, it’s hard to see it as a clear cut advantage.

Yellow and Blue Wines 300x213 Bottled or Boxed Wine: Whats Better For The Earth?

 

So it seems that the answer to which is a greener packaging method for wine, boxed wine comes out on top. But will it be the preferred wine packaging of the future? I have to admit, there is something to be said about browsing hundreds of labels in the wine store and bringing one home and corking it. But the fact that boxed wines don’t sacrifice taste and stay fresher longer is attractive as well.

What are your thoughts on this? Have you had boxed in wine recent years and what was your experience with the taste?

The Art of Packaging Wines

Wednesday, July 14th, 2010

Wine packaging is the focus today. Why? Because wineries are getting more and more creative with their custom packaging (and because it’s so tasty). Packaging plays such an important role in selling and differentiation, especially in the wine industry. In a previous post from a few weeks back, we saw the wine label that could be folded out into a poster rubber-banded to the bottle rather than glued. Packaging for these four wines below are all similar in that they’re so unique.

francis2 The Art of Packaging WinesFrancis Coppola Reserve label focuses on being memorable and eye catching while showcasing distinctive vineyards from Sonoma’s renowned appellations.

revelry The Art of Packaging Wines

Revelry wines from Washington State are sold in patent-pending REVELution cask. The innovative boxed design holds almost twice the amount of wine that a bottle holds, isn’t susceptible to cork taint and keeps wine fresh for several weeks after opening. It also features recyclable packaging.

paco The Art of Packaging Wines Paco & Lola from Spain takes a very unconventional approach to bottling their wines giving prestige to their modern and dynamic varieties.

vrn The Art of Packaging Wines
Vancouver Island design company, Hired Guns Creative has designed beautiful packaging for Venturi Schulze Vineyards. The design of their wine bottles needed to convey that their wines were something special; a typical wine label just wouldn’t do. A silk-screened bottle concept was created with a design that matches the quality of the wines and works with each of the 10-15 types of wine that they release each year.

Packaging With Jams

Friday, July 2nd, 2010

afro cafe 300x198 Packaging With Jams

Afro Cafe is a church electric for the soul of Africa. A cultural coffee shop with all the essential African ingredients: Afro Coffee, Tea, Wine, Fashion, Food, and Art. The franchise is inspired by the colors and designs of Africa’s townships and by the idea that African coffees and teas should no longer be exported solely as a raw material rather, they should be offered as independent high quality branded products.

afro radio wine 300x280 Packaging With Jamsafro radio stand 300x228 Packaging With Jams

So what’s with the wine? Well, we’re showing off their wine because of its incredible custom packaging and design! The packaging is very flashy and it is functional. Yes, that is a real radio wine box. And how cool is the display in their shop? Their products and packaging encompass the excitement and energy of African culture. Visit their website here for more information and photos of their sensational ambiance.

Design by:  Heidi Chisholm

It’s Gonna Be A Good Year

Wednesday, June 23rd, 2010

How about this for creative packaging? A wine label completely unglued to the bottle itself attached by a rubber band. Why? Because it’s a poster!

2010 is the name of the wine and it has a very positive outlook on the year. The poster reads “Got a feeling it’s gonna be a good year”. After the wine is finished, hang the poster on your wall or refrigerator and return the wine bottle. Now don’t quote me but according to the 2010 Minnesota Recycling Refund Act, each returned bottle accounts for 10 cents. You do the math….it’s gonna be a good year!

wine1 Its Gonna Be A Good Year

wine2 Its Gonna Be A Good Year

wine3 Its Gonna Be A Good Year

Designed by Bendita Gloria Studio