Posts Tagged ‘vitamin water’

The Newest Functional Beverage

Monday, May 10th, 2010

rescuewater3 300x207 The Newest Functional Beverage
Introducing Rescue Water. The newest functional beverage that serves additional purposes other than simply quenching your thirst. Produced by AriZona Beverage Company, Rescue Water is a flavored water intended to help increase the rate of fluid replacement and balance nutrient absorption in the body. The beverage is marketed to active people and comes in four different flavors that feature AriZona’s classic green tea extract for an antioxidant boost. The water is made with no preservatives and no artificial colors and is sweetened with a natural sweetener derived from Stevia Plants.

For packaging, Rescue Water required a bottle that can withstand the high temperatures and pressures of processing. The 20.5 ounce PET bottles feature Constar’s X4™ technology, in which the panel-free design imparts a robust, in-hand feel similar to glass. The breakthrough technology also optimizes manufacturing during the hot fill labeling processes. The high-tech geometry of the bottles with the X4™ technology allows the vacuum hot-filling process to take place in the base of the bottle leaving the sides rigid and smooth giving the bottle a similar feel to glass.

The bottles also contain Constar’s DiamondClear technology which is blended throughout the PET giving a crystal clarity to the bottle while aiming to protect the freshness, flavor, and color of the beverage inside.

The Rescue Water bottle is also a sustainable packaging solution. PET bottles with X4™ technology are recyclable using the 1-PETE code and are BPA free. Accepted by curbside recycling programs, used PET containers can be recycled into a host of new products such as packaging, sleeping bags, clothing, and tires.

More info:
AriZona Beverage Company
Constar X4™ Technology

Pop Culture Embraced by Packaging

Monday, March 29th, 2010

Social Media and 3D technology. Both pop culture phenomenon’s of recent years/months that are being embraced by the packaging industry. While there are only a few examples today, you can probably expect to see it continuing into the future.

1. Social Media: It seems obvious in 2010 but not long ago people were wondering if social media was going to be a trend or a mirage. Last year, marketers began budgeting and writing social media applications into their marketing plans on a larger scale. Today, marketing websites and blogs are littered with information about social media and its relevance to business models. To take it a step further, Vitamin Water has put their Facebook logo on the label of their brand new flavor released this month. What’s the name of their new flavor? Connect. There’s also a full paragraph description on the label loaded with references to untagging, friend requests, and photo stalking. It’s black cherry-lime flavored, with caffeine and “eight key nutrients”.

vitamin connect 119x300 Pop Culture Embraced by Packaging

2. 3D technology: 3D is making a comeback. Movies are frequently being released in 3D. Televisions are being made with 3D technology. And now LEGO is jumping into the 3D world by setting up its “Digital Box” on the store shelf (Glasses not required).  When a LEGO set  is held in front of its screen, the German-only (for now) Digital Box will scan the bar code and present an animated model of the completed set on its screen. The project was done by Metaio out of Germany who built this interactive terminal using a software program specifically developed for LEGO. 

See how the digital box works. Click here

lego0 300x261 Pop Culture Embraced by Packaging