Posts Tagged ‘vacation’

Are You Getting A Vacation With Social Media?

Monday, May 31st, 2010

laptop beach 300x198 Are You Getting A Vacation With Social Media?
The US has the highest percentage of mobile workers in the world. By 2013, 119.7 million people or 75.5 % of the US workforce will be mobile workers. That’s according to a study from IDC earlier this year. Of those 119.7 million people, 79% of them plan on taking their work-related devices with them on vacation.

A growing number of employees are not leaving their work behind when taking time off. 30% of workers polled said they stay connected to their work 24/7. For many of them, staying connected means staying social—with social media of course.

57% of US workers use social media for business purposes each week. Citing ease of use and low cost as being factors for using social media, the number 1 reason for using it for business was to ask questions and acquire knowledge from a community of social networkers.

With mobile devices getting more and more technologically advanced, it’s getting easier for workers to stay connected to social media circles thus social media business use is growing. So are marketers ever going to take a vacation? I guess it’s up to the individual and how strongly they can resist temptation.

The irony is that it’s Memorial Day. But don’t worry about me. I’m enjoying a camping trip with my lovely wife and beautiful daughter in the lush countryside of southwestern Wisconsin. I scheduled this post before I left the office on Friday!