We cannot stress enough how important it is to differentiate your product from the competition.  If there are comparable products, one of the main ways to differentiate your product is with packaging and design.  A creative and unique package will help your product stand out and “pop” on the shelf.

Coca-Cola did just that with their special edition bottles and cans of soda.  With custom packaging, they can create their own distinctive design that the competition can not compare to.  And since there is a limited amount of these designs produced, they could become collectors’ items.  Since they are eye-appealing with creative design, along with the fact that they are rare, these bottles are likely to be snatched up from the shelves.  Here are some of our favorite special edition Coca-Cola bottles and cans that we found online: