Posts Tagged ‘Trends’

Packaging Opportunities Arise From a Shift in Eating Trends in America

Friday, August 10th, 2012

motts snack and go packaging1 Packaging Opportunities Arise From a Shift in Eating Trends in America

America’s eating trends over the last five years have shifted to fit the fast-paced lifestyle many people live. Eating is something we fit into our schedule and do not tend to fit our schedule around our eating. We eat in our cars, at our dining tables, alone, with family or friends, really early in the morning or late at night. Most Americans do not have a set eating schedule; they work it around their personal schedule.

American mealtime tendencies are influenced by three food principles: health, convenience, and variety. Age is a big deciding factor on how their eating habits differentiate. Adults under the age of 30 are “snackers.” They are on the go, grab a snack, I will eat later individuals. Adults’ age ranges 30-45 have busier lifestyles also with children and work. They look for convenience that comes with a healthier lifestyle. Snacking is also popular with this age group. The last range of adults, 45 and up, tend to have more time to plan meals. These people are more likely to make their meals at home.

What this means for opportunities in packaging is change. Making packaging convenient and all ready for people on the go is a big opportunity. Considering that these consumers do not have time to prepare, want healthy options, may not have access to a refrigerator, and other little things is where it all starts. It’s time for packaging designers and engineers to get creative. Times are changing.

 

Source: packagingdigest.com

Mobile Marketing Trends to Look out for in 2012

Friday, January 13th, 2012

f4bcd mobile marketing11 300x225 Mobile Marketing Trends to Look out for in 2012

Mobile technologies are constantly being created to bridge the gap between the digital world and reality. In the past few years, digital marketing has become a way to engage consumers with a brand through their phones and this year will be no exception.

Matthias Galica, contributor to the social media news website, Mashable, recently shared with readers what he felt would be the top mobile marketing trends in the year 2012. Here’s a rundown of his predictions and what he thinks will be “the good,” or the benefits to each new technological platform. If you are unfamiliar with some of these new media terms, we will provide a definition to help you gain some more insight for what this next year may hold.

Quick Response (QR) Codes Will be More Prevalent
QR codes seem to be everywhere these days, and don’t expect that to slow down any time soon.

Definition:  A QR code is a type of bar that is designed to be used for smart phones or other electronic devices that have a camera. Many modern smart phones have the ability to interpret a QR code. The amount of information on a QR code is much more than a standard UPC-style bar code. A QR code can direct users to websites and to other online information.

The Good: We will see the disappearance of non-standard formats, an exponential rise in the amount of devices that are capable of reading the codes, and a “steady march towards improved calls-to-action spurred by more accountable analytics.”

qrcodes 300x142 Mobile Marketing Trends to Look out for in 2012

Augmented Reality (AR)
Check out this cool video to see an example of AR, Augmented Reality Cinema.

Definition:  It’s a complex idea, but simply put, it’s a new technology that blurs the barriers between reality and computer. Check out this site for further explanation – What is Augmented Reality?

The Good: Mobile devices are becoming more capable exponentially, and a few successful AR campaigns have been able to capture mainstream imaginations. 

augmented reality wide 300x155 Mobile Marketing Trends to Look out for in 2012

Near Field Communication
Definition: Near field communication (NFC) refers to a short-range wireless communication technology using radio frequency waves. The purpose of the technology is to enable communication or information to be exchanged between devices separated by a few inches. Examples of uses include:

  • You could take pictures with a cell phone with a built in camera, and touch an enabled computer or television set to transmit the images for display;
  • You could download applications or games to a handheld device by touching the computer

The Good: New advancements in technology have hastened the competitions drive to create mobile marketing opportunities that give consumers the ability to swap SIM cards for NFC in lieu of upgrading the device entirely. NFC campaigns will appear in along side with QR codes.

nfc iphone 5 ability1 300x279 Mobile Marketing Trends to Look out for in 2012

The Field (Everybody Else)
“QR, AR and NFC are getting all kinds of buzz, but a healthy contingent of other contenders is also vying to close the loop. Given the wide spectrum of opportunities in offline-to-online engagement, it’s not inconceivable that multiple technologies can succeed across mutually exclusive consumer behaviors.” – Galica

Source: http://mashable.com/2012/01/11/qr-codes-augmented-reality-2012/

Compostable Packaging

Monday, March 14th, 2011

Boulder 204x300 Compostable Packaging

Watch out Sun Chips, there is another chip manufacturer that is introducing compostable packaging. Boulder Canyon Natural Foods, a Colorado based snack food company, has put on their thinking caps and launched compostable packaging for its All Natural Kettle Cooked Potato Chips. The packaging contains more than 90% renewable material and has the same feel and sound of their standard packaging. When producing this new packaging, Boulder Canyon used a high barrier metalized film that is made from wood pulp. The printing on the chip packaging eliminates the need for spot colors, making this packaging compostable and recyclable.

Consumer interests are climbing in regards to eco-friendly options in packaging. This trend prompted Boulder Canyon to create compostable packaging and meet the needs of their consumers as well and fulfill their company values. They have goals in mind to expand the compostable packaging to other snacks and expand their brand.

Going Green in 2011

Monday, January 3rd, 2011

tree Going Green in 2011

The new trend in this day and age is going green and being eco-friendly. Every day new concepts and technology is created to help the environment and reduce waste. This trend is becoming stronger for 2011, as the population becomes more concerned about the environment. The new year is bringing innovative ways to go green.

Here are 15 ways to make the new year more eco-friendly:

1. Become educated about how to become more environmentally friendly. Read blogs, research issues, and contribute your thoughts to the matter.
2. Consider new lifestyle habits instead of sticking with old ones. Try to break free from chronic global clutter and excessive consumerism.
3. Find do it yourself ways to make things instead of buying them.
4. Avoid fast food restaurants and try to cook at home. They may be cheap and quick outlets, but the industry is responsible for contributing billions of tons of waste annually to our planet.
5. Stop wasting food. Buy less if you can’t consume it, freeze leftovers, or give excess to someone who needs it.
6. Try working vegetarian food into your diet and help reduce the overall demand for factory farmed protein. Try to commit to a plant based lifestyle for a day or a week, or a full year if your feeling veggie.
7. Household items may collect dust, but avoid throwing them away. Instead, donate them, sell them, or ask a friend or relative if they might want your unwanted items.
8. Recycle old and outdated clothing by refashioning them. Create unique pieces of clothing or accessories out of your old clothing and accessories. What could have been thrown away could now be a new fashion statement.
9. Think carefully before you throw something into the garbage. Ask yourself “Is there a way that I can turn this into a valuable resource?”
10. Try to bike and walk or run more instead of relying on gas.
11. Clean with simple and pure ingredients and steer away from air fresheners that release vast amounts of volatile organic compounds. Plants are a great way to filter your air.
12. Buy a water filter and drink real water. Avoid buying bottled water, instead use a real glass from a real faucet.
13. RECYCLE
14. Become apart of consumer conscious programs such as TerraCycle, RecycleBank, NuRide, MyEex, and Neighborhood Fruit. These are just a few groups that help the planet.
15. Finally, share your eco-friendly efforts with others. There may be something you do that others may benefit from, and vise versa. Spread the word to help the environment.

2010 Social Media Trends

Wednesday, January 6th, 2010

It has only been a few days into 2010 and already there are a plethora of predictions for what this year’s trends will be, including the ever changing face of social marketing.  So where are we headed?  Of course no one can be certain, but according to many sources the road will be one of exclusivity and slight obsession.

Social media may start to feel more exclusive as users filter out the masses of unwanted information.  For example, you may have a friend, or several friends who choose to update every waking detail of their lives on facebook. Hiding their newsfeeds will help to reduce this clutter, and to increase your sanity.

smartphones front 2010 Social Media Trends

Another trend will take place within the business world.  Companies, if they haven’t already, will formalize social media policies, leading to more restrictions in web usage and blocking out social media platforms.  This will lead to another trend of increased usage of smartphones for social media browsing.   Smartphones have the capability of browsing social media sites.  More people will use smartphones to get their social media fix.  Only time will tell if these trends hold true for 2010.

For more information please visit:

Social Media Trends