Technology | Sunrise Packaging Blog

Posts Tagged ‘technology’

Steve Jobs and Apple’s Innovative Packaging

Friday, October 7th, 2011

With the passing of Steve Jobs this week, the world lost an incredible person. Sunrise Packaging would like to pay tribute to Steve Jobs by highlighting something that might go unnoticed in the next few weeks; Apple’s innovative packaging.

It’s no doubt that Steve Jobs was a genius and a visionary. His simple yet innovative designs for Apple products have always been cutting edge. But the sleek designs didn’t stop there. Apple certainly focused on details in the packaging of their products as well with Steve Jobs at the helm. Apple packaging is the icing on the cake of their one-of-a-kind consumer experience that no one in the industry can match.

RIP Steve Jobs- you truly will be missed.

Tags:apple, innovative, iPad, iPhone, iPod, Macbook, packaging, Steve Jobs, technology
Posted in Packaging Design | 1 Comment »

Apple’s New Headquarters Looks Like a Spaceship

Friday, June 24th, 2011

“Apple’s been growing like a weed” said Steve Jobs, the charismatic CEO of Apple Inc. And that is precisely why Jobs announced plans of Apple pursuing a new eco-friendly home in northern California to house approximately 12,000 employees. The company’s existing headquarters, which accommodates about 2,600 employees, has forced Apple to rent space in smaller buildings scattered throughout Cupertino, located nine miles west of San Jose.

The spaceship donut-like structure that Apple is looking to build will be set on a proposed 150 acre campus. The huge circular structure will be made almost entirely of curved grass with a heavily landscaped center. Steve Jobs has hired Stanford University’s senior arborist to make the campus 80% landscaped.

Other eco-friendly characteristics of the new project were a natural-gas-fired energy center that would serve as the new headquarters’ main power source. Most of the parking will be underground to create space for thousands of additional trees on the property.

The new site will allow Apple to increase its workforce and consolidate in one location. Jobs hoped to submit formal plans for the new Apple headquarters soon with the goal of moving in by 2015.

So what do you think of this thing? Quite futuristic I must say.

Tags:Alternative Energy, apple, Eco-Friendly, iPad, iPod, landscaping, Steve Jobs, technology
Posted in Eco-Friendly, Marketing | No Comments »

The First Green Android Phone- Samsung Replenish

Tuesday, June 14th, 2011

Introducing the first green Android phone- the Samsung Replenish from Sprint. Sprint has been in the forefront in recent years on establishing their eco-friendly corporate identity by offering green phones that feature green packaging as well as launching their Sprint Sustainability website.

34% of Samsung Replenish is made out of recycled material, even the packaging is green- made of recycled material. The Samsung Replenish comes in Artic blue, Onyx black and raspberry pink color and will cost you $49.99 after a $100 instant rebate, which you should be able to get without much trouble. There is a 2 year contract that comes along with the purchase of the eco friendly android phone.

The phone has a Micro USB charging port at the bottom, a power button and a headset jack at the top, volume rocker button on the left and has voice command plus camera shutter button to its right. The phone has a 2 Mega Pixel camera and a micro SD slot is located behind the back cover. Samsung replenish supports memory up to 32GB and is powered by Android 2.2 OS.

If you are someone who is eco conscious, you could by the optional back cover that has solar panels on it. With qwerty keyboard, packed with the power of android 2.2 and many other unique eco friendly features incorporated in the phone, the Samsung replenish is one of the cheapest and best eco friendly Sprint phones available in the market.

Tags:android, cellphone, eco-frendly, green packaging, green phone, Replenish, Samsung, Smartphone, Sprint, sustainable packaging, technology
Posted in Eco-Friendly, Marketing, New Products | No Comments »

Generation Z, The New Consumers

Wednesday, April 20th, 2011

I’m sure you have heard of Baby Boomers, Generation X, and Generation Y. But have you heard of Generation Z yet? These are people born between 1992 and 2010. They have witnessed 9/11, an economic recession, wars in Iraq, a growing environmentally friendly conscience, the first African American President, and a world that changes everyday. Some categorized in this generation are just learning how to walk and talk but yet they changing the way products are bought, services are used, and how communication works. This generation is very interesting because they have never known a life without personal computers, mobile phones, MP3 players, and the Internet. These are the true people within the digital age that are very comfortable with technology and are used to it changing.

The way this generation communicates is intriguing. Their main way of communicating is through mobile devices and social networking sites like Facebook and Twitter. Marketing efforts via social media will be important in attracting this generation to become potential consumers of products and services. One thing marketers need to understand is that Generation Z’ers are not your typical consumers. They do not take well to branding initiatives, considering how everything around them changes so fast. They expect constant feedback and instant results, meaning marketers need to keep pace with these individuals. Creativity needs to be used to reach this generation. Marketers also need to be aware that one form of marketing to this generation will not be enough. They are notorious for being multi-taskers, which means they are checking multiple social network sites at once, or shopping online at more than one store. To reach these people, multiple outlets need to be used.

Generation Z will be a fun generation to market too. They already have a knack for technology, which will allow marketers to use creativity to attract this generation as potential consumers.

Tags:Blu-Ray technology, environmentally-friendly, facebook, Gneration Z, internet, Marketing, mobile devices, Social Media, Social Media Marketing, technology, Twitter
Posted in Marketing, Social Media | 1 Comment »

A History Lesson in Marketing

Wednesday, April 13th, 2011

Marketing is an activity and process for creating, communicating, delivering, and exchanging offerings that have value. It is how products and services gain a voice for customers, clients, and businesses to know they exist. Marketing is an aspect of business that has been around for many years. Have you ever wondered how it all started though? Marketing is based on the technologies of the era, because those technologies is how marketing messages were pushed through channels. Technology has evolved rapidly and continues to change everyday. We have things like social media and Internet today that is a must use tool for marketers, but it didn’t start out that way.

If we take a step way back to the Stone Age, messages were communicated by cave paintings and carvings. Since then, our lives started to evolve and stepping towards advancement. The Renaissance Era in the 15th century produced learning and research as we stepped out of the Dark Ages. We then entered the Age of Discovery, and in 1450 is when things started to change. The Gutenberg press was created, allowing for type to be movable, which is where mail order catalogs got their start. The Industrial Revolution in the 1800s increased demand for manufacturers to market their goods. The 1900s helped develop the marketing concept as science and technology started to change. Competition, communication, advertising, and branding become key factors in business. The focus on selling also grew. Direct marketing surfaced in the 1950s and telemarketing in the 1970s.

The 1990s were characterized by the boom of the Internet, which led to a vast amount of marketing platforms. The early 2000s sparked the launches of Wikipedia, Apple iTunes Store, and Gmail. YouTube, Facebook, and Twitter followed. Today we are in the midst of the social media and mobile era. How ironic is it that we started out writing on walls to communicate and now we continue to do just that only not literally this time. The future holds potential for more advances in technology, which will be interesting to see what will happen next.

Tags:communication, facebook, history, internet, market, Marketing, science, Social Media, technology, Twitter, youtube
Posted in Marketing, Social Media | No Comments »

Marketing Via YouTube

Friday, April 1st, 2011

YouTube was developed by Chad Hurley, Steve Chen, and Jawed Karim in 2005. Since then it has become the second largest search engine behind Google. YouTube offers an array of different things, from music videos and commercials, to even the keyboard cat, YouTube has something for everyone. But did you know that YouTube is a helpful marketing tool? It is not obvious why a video sharing site would benefit businesses through marketing, but in fact marketers can utilize YouTube to distribute content and messages to consumers, hoping to inform or attract them to a product or service.

YouTube is a great way to give a business a presence online. Social media outlets like Facebook and Twitter are a available to create a presence online, but why not expand that by using YouTube and allowing users to literally see information. One of the great benefits of YouTube is that its free, meaning it won’t hurt a business to try it out.

Here are 5 other benefits YouTube offers for marketing purposes:

1. YouTube never sleeps: A user is able to access YouTube at anytime, which means a marketing message will always be available for people to see.

2. Watching vs. reading: We have grown into a technologically advanced society as technology seems to change every time we blink. We have now become conditioned to use our eyes more. We tend to rather watch something than read something.

3. High traffic: Millions upon millions of people visit YouTube daily. These people become potential viewers fora marketing message you may have. Since traffic is so high for the site as a whole, potential traffic for a particular video increases.

4. Personality: Some companies have no personality or you can’t put a face to a name. YouTube allows to give a business a face and lets users know that it has a soul. It shows that there is a personality behind the company profile and allows users a chance to really get to know who you are and what you do.

5. Versatility: YouTube is a very versatile tool for marketing. There are many possibilities of uses and it allows for creativity to surface. YouTube can be used to demonstrate a product, create brand awareness, or promote something new. There is no limit to what a company can do using YouTube for marketing.

YouTube has grown into a popular site that is no longer just a video sharing outlet, but a search engine as well. It is also a place for marketers to be creative, allowing a company to come alive.

Sunrise Packaging has just debuted on YouTube. Check out our video!

Video Link

Tags:businesses, facebook, Marketing, marketing tool, search engine, Social Media, technology, traffic, Twitter, versatility, youtube
Posted in Marketing, Social Media | No Comments »

Top “Loyalty Leader” Brands

Monday, September 27th, 2010

Consumer Loyalty- the act of showing faith and allegiance to a product or service.

For the second year in a row, the iPhone topped the New York consultancy’s “Loyalty Leaders” list. The list compiles the top brands that consumers show loyalty to. It demonstrates that in a time where products are lacking in differentiation, brands need to establish an emotional connection to consumers to earn their faith and trust. No one does a better job at this than Apple thus, their momentum continues to intensify and their connection with the consumer market grows deeper.

Brand Keys conducted the interviews which provided the data for the list. In August, they polled 35,000 consumers about 501 brands in 71 categories. The age range of the consumers was 18-65 years old. 80% of the surveying was done over the phone while 15% were personal interviews and 5% were done online.

The iPhone was followed by Samsung phones with Apple computers and Blackberry scoring high. Other notable moves on the list included BP going from the leader of gasoline retailers to the bottom of the list for obvious reasons. Toyota dropped a little bit but it’s position remains #2 among autos. Beer brands dropped in the survey as vodka brands climbed. In fact, Three Olives vodka jumped 64 positions on the list landing in the top 25.

New additions to the list includes Bing, which was second among search engines to the respondents. Google is still ranked very high although, it dropped to #11 this year from #3 last year.

Progressive Insurance claimed the highest increase on the year with spokeswoman Flo into her second year of campaigning through advertising channels.

Nearly 75% of the Top 50 brands on the list came from three categories: cosmetics, technology, and retail. The emotional connection derived from cosmetic brands impacts self image, technology changes the way consumers live their lives, and retail improves quality of life.

Here’s a look at the Top 15 Loyalty Leaders:

1. Apple iPhone
2. Samsung phones
3. Walmart
4. Grey Goose
5. Apple
6. Hyundai
7. Amazon
8. J. Crew (catalog)
9. Blackberry
10. Avis
11. Google
12. Mary Kay
13. J. Crew (retail)
14. Dunkin’ Donuts coffee
15. Bing

Tags:apple, branding, brands, consumer, cosmetics, iPhone, loyalty, Marketing, retail, Samsung, technology
Posted in Marketing | No Comments »

Library Opens Learning Commons

Friday, August 20th, 2010

The Randall Library at the University of North Carolina Wilmington is taking an innovative approach to being a valuable resource for students in the digital age. They recently introduced their “Learning commons“, a designated area in the library that encourages technology-based research and takes the “shhh” out of the traditional library setting.

When walking through the main entrance, it’s easy to identify the learning commons. The area is freshly painted with bright colors and modern cubicles that feature desktop or laptop stations. The room also has a help desk that is staffed 65 hours per week by reference librarians and staff who work in technical assistance.

Students are encouraged to come in groups, plug in their computers, iPods, or other tech devices, and learn about technology. While the entire 2nd floor of the Randall library is reserved for peace and quiet, study groups in the learning commons can talk freely without fear of a staff member shushing them. Students also like the space that the room provides so they can still have their privacy.

Before the makeover, the space was outdated but the new learning commons now boast more than 300 power outlets and 91 computers catering to the digital age that some libraries are having a tough time adjusting to. Students can also check out 50 PC laptops and 14 Mac laptops.

It is no coincidence that students are giving good feedback about the learning commons. The project began as a series of surveys asking students what they wanted and needed out of a library studying area. Listening has been the true key to success. The concept is ongoing too. Collaborating with the students will not stop as the feedback from the students will help evolve the learning commons in the future. The area is designed to change with technology and student’s needs.

Tags:books, college, computer, Digital, iPod, laptop, Learning, library, study, technology
Posted in Case Studies | No Comments »

USB Typewriter?

Monday, June 14th, 2010

There are some things I just don’t understand. Take the new USB Typewriter for example. After spending around $500 for the hottest tech device in the world- the iPad, you can add a touch of ancient customization for $400-500. But why?

The USB Typewriter is just like it sounds. A portable typewriter that plugs into your USB drive to give your word processing the look and feel of obsolescence- not to mention your fancy new devices. Note: the typewriter can be used with any PC or Mac as well. Made by a fellow named Jack Zylkin, you can buy the USB Typewriter pre-made, in a kit, or send him your own typewriter and he’ll customize it.

I sort of understand the charm but isn’t the point of having an iPad or a laptop for convenience? This does not seem very pleasant to have to haul around. Plus, how many words can you type a minute on a typewriter? Isn’t that partly why they’re obsolete? I understand novelties in life, but the price of this doodad threw me for a loop. Somebody tell me what I’m missing.

Tags:iPad, laptop, mac, PC, technology, typewriter, USB
Posted in Marketing | No Comments »

First Look: HTC EVO 4G Packaging

Wednesday, May 19th, 2010

It’s coming June 4th. The most highly-anticipated android release of the year. It’s the Sprint EVO- the first of its kind that supports the 4G network. As it will be a few weeks before it hits the shelves lets take a sneak peak at the packaging.

Sprint is on the green scene, making a concerted effort to promote their environmental responsibility. It would only make sense then that the packaging is made out of recycled cardboard- nice touch!

Now lets look at the shape of the box. It’s interesting. Like none other we’ve ever seen in this market. It kind of looks like a microwavable dinner though if you’re planning on purchasing one of these phones, we don’t recommend that.

As more and more companies are looking to sustainable packaging solutions, packaging providers are trying to find unique ways to use the limited amount of resources to create eco-friendly packaging.

Tags:4G network, android, cell phones, Eco-Friendly, Sprint, sustainable packaging, technology
Posted in Eco-Friendly, Packaging Design | No Comments »