Mr. Clean, the famous bald muscle man, is seen here featured on dumbbell packaging. How creative is this? Talk about taking branding a step further.

The whole communication of the “Mr. Clean” trademark has been based on strength and physical power. The idea behind the dumbbell packaging aside from the branding was to have a simple shape and give the product more visibility on the supermarket shelf.

Packaging reusability was another important feature as the empty bottle can easily be filled with water or sand and transformed into a colorful dumbbell for fitness. A fun exercise booklet comes inside of the cap for home training use.

Oh, and by the way, to be able to have the full set of dumbbells, you have to buy two….genius!

Design by Tommaso Ceschi