Posts Tagged ‘Presents’

Green Giving

Monday, December 7th, 2009

It’s hard to believe that the holidays are right around the corner, but ready or not, they are fast approaching.  The following are a few ways to reuse and recycle with one of the biggest holiday trash culprits; wrapping paper.  Following a few of these tips will help ensure that this holiday season the gift of giving also gives back to the environment.

There are several different ways that you can make sure that your wrapping paper is environmentally friendly.  If you’re choosing to use standard wrapping paper you have a couple of eco-friendly options. The first is to reuse it, and although it may be difficult at times, with some careful opening this is possible.  However, if you or your loved ones are in more of a hurry when opening your presents, you can always simply recycle it.paper Green Giving

You could also choose to be environmentally conscious from the start by purchasing wrapping paper that consists of 100% recycled paper.  Additionally, after this paper has been used, it to can be reused or recycled.

Another environmentally friendly option is the use of fabric wrap.  This gift wrap comes in a variety of options.  Like any fabric it can be reused over and over again.

So if you are hoping to make this season an eco-friendly one, remember the three R’s – reduce, reuse, recycle. And have a Happy Holiday Season!

Packaging with Kids in Mind

Thursday, December 3rd, 2009

I think it’s safe to say that children and adults think differently.  Children have an innate curiosity to the world. They often walk into a store and want to touch everything.  They are drawn to bright colors and unusual shapes.  For this reason when packaging items that are marketed to children, such as toys, the packaging should pay close attention to these details while still fulfilling it’s packaging purpose.  Here are a few tips regarding color and construction offered by Mark Gallagher, the Creative Director of a brand positioning and consulting company.

Often, the use of die cut windows, clear plastic or other elements that allow the buyer to see the actual product can instill a level of trust. Being able to see the product’s color and construction is reassuring and will often sway the purchasing decision in your favor.

Although bright saturated colors tend to be eye catching, making your packaging too colorful can confuse your message. By using color with purpose, such as a blue/green pallet for a water related toy, your package design becomes thematic, making for a stronger message.

Check out these top toys of 2009.

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The packaging on these toys are tastefully colorful.  They allow for children to interact with the toy while still protecting it. No wonder they’re the top sellers this year.

DR Toy