Jazzing up your company catalog isn’t a quick process. It takes a lot of thought, opinion polling, and research to try and get it right. Here are a few tips in creating an effective catalog.
1.The first tip is to not try and jam everything into a few pages to be cost effective. This will overwhelm your customer and will likely leave the pictures too small. Instead try weaving white space effectively into your design. This is especially true for photos that you want to draw the customer’s attention.
2. Another way to create an effective catalog is to create consistency from page to page. A layout that your customer finds easy to navigate will certainly help this process.
3. Finally, ensure that the color scheme is in sync with the color scheme of the company. This means company cards, website, etc. This should be a continued branding effort. Therefore it should be a continuation of what the company looks like not a deviance from it.
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