After much anticipation over 2010′s color of the year the winner is Turquoise as announced by Pantone Color Institute.  It is said to be both an inviting and luminous hue.    This color shies away from the vibrant yellow of last year.  In case you are wondering how these experts choose the color of the year, they say that it is chosen based off of years of research from word-association studies.

This is what Pantone’s executive director had to say about the color turquoise.  “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. … we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”

Some of the most beautiful items in the world are turquoise, including the turquoise color of a Caribbean sea, and turquoise jewelry made by master craftsmen. And if anyone is an expert in color, you can bet it’s Pantone!

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Pantone