Here are some highlights from The Dieline awards that took place last month at the Fuse Conference in Chicago. Over 800 entrants participated and while there were so many wonderful packaging designs, we highlighted a few of the first place winners. We encourage you to see all of the winners by clicking here.

Award: Best of Show
Entrant: ChappsMalina, USA

Chapps Malina was approached by Help Remedies, a New York City-based company with a big idea: to revolutionize over-the-counter medication. The product packaging communicates symptoms more empathetic rather than using phrases like “Extra Strength” and “Fast Acting”. The case adds comfort with its look reminiscent of a soft white pillow. Also, the packaging uses a highly innovative combination of paper pulp and co-molded corn-based plastic, making it completely compostable and a first of its kind.

Award: First Place, Health & Beauty
Entrant: Kimberly-Clark / Kleenex, USA

The packaging objective? Scream summer! Create differentiation, thru packaging, from familiar facial tissue cartons that will generate interest during the historically slower summer season. Graphic design, stylized photo-realistic illustration and carton structure come together to create an undeniably summer display for the brand.

Award: First Place, Electronics
Entrant: Fuseproject, USA

The latest product to be introduced into the Jawbone brand is the Jawbone PRIME marrying technology and design to deliver the best Bluetooth headset on the market.

Regarding the packaging, the Jawbone jewel case is a stunning alternative to the competition. A Jawbone headset elegantly suspends within a museum-like cube, offering a 360-degree view of the product.

Sustainability is another quality that sets Jawbone packaging apart from others. The yoke that holds the headset securely inside the box reduces the need for plastic or Styrofoam cushioning during product shipment. Because of the sleeve’s functionality as an enclosure, the need for a heat seal, adhesives or shrink-wrap was also eliminated. Additionally, all the components in Jawbone’s packaging are recyclable. Not to mention, the jewel case itself can always be repurposed to house small odds and ends.

Award: First Place, Wine, Beer, & Tobacco
Entrant: Athanasios Babalis, Greece

The use of Oak plywood as the main packaging material was chosen because it makes references to the Oak barrels that this wine matures in. This is the first in a series of three sizes of boxes that contain one, two and three wine bottles each. The three sizes are either combined together or separately and by stacking them a wine-rack is formed. The shape of the box was chosen because it is sympathetic to the shape of the bottle and it also looks like a grape from one side when stacked. The box has a handle and can be carried like a bag without the need for additional packaging.