The loved and occasionally loathed packaging shell, commonly called clamshell, is a product with a lot of positive as well as negative reviews. Manufacturers and store owners appreciate the perfectly protected shell around precious products. Customers reach for that new flashdrive, phone charger or other shelled item appreciating the fact that it sits where it is supposed to, untampered with. However, the appreciation of knowing it’ll make it home safely sometimes fades to the frustration experienced when trying to open it.
So why does packaging that sometimes leaves you frustrated continue to find it’s way onto our shelves? The simple answer is because it looks nice and it works. Does a shoplifter really want to experience all of that? Of course not, simply put, these shells reduce theft while at the same time showing customers the benefits of the product they are about to purchase.
Additionally, your product was also able to make the journey from one area of the world to your house or business without injury which is something that isn’t always easily attainable in other packaging designs.
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