Posts Tagged ‘medical packaging’

Thermoforming- It’s Everywhere!

Friday, February 5th, 2010

You may not feel familiar with thermoforming, however, it is surprising to find just how often it works its way into daily life.  The plastic plates you picked up for this week’s party are thermoformed.  Those large plastic parts in cars and planes are thermoformed.  The majority of  food, medical, and retail plastic packaging is also thermoformed.

custom trays tn Thermoforming  Its Everywhere!

The difference between large thermoformed plastic parts for an airplane and the thin material of dinnerware is referred to as thin gauge verse thick gauge.  Thin gauge means that the plastic is thin enough that it is actually fed through the machine on a roll.  Thick gauge means that the plastic has to be fed through on flat sheets.  Thin gauge is used for items like plastic cups, lids, trays, etc.  It is usually disposable or recyclable.  On the flip side thick gauge is tends to be used for more permanent items.

Now when you go to the store you can feel a little  more informed about your plastic purchases.

Distinctive Health and Medicine Packaging

Friday, August 21st, 2009

One of the main reasons for custom packaging is for the product to stand out on the shelf in comparison to the competitor.  This helps the brand identity and increases the perceived value of the product.

Another great reason for custom packaging is to make your products distinctive, so the customer can easily tell the difference between products.  Help remedies offers six different products of medicines/bandages that they can package in very similar, yet distinctive cases.  Instead of using complicated names of medicine that customers may not understand, Help Remedies keeps it simple by naming each product by how you feel.  Their product line includes: “Help.  I have a headache.”, “Help. I have an aching body.”,”Help. I can’t sleep.”  Each product also has their own assigned color that is used in the packaging, so that customers can get used to grabbing a certain color off of the shelf.

help remedies new preview Distinctive Health and Medicine Packaging

Viktoriya Gadomska designed these custom boxes of vitamins A, B, C, D, E, and F.  With the boxes in the shape of the letter of their respective vitamin supplement, it makes it easy for customers to grab what they want off of the shelf in a hurry.