Posts Tagged ‘limited edition’
Friday, December 3rd, 2010
One of America’s favorite spokes figure is gearing up for the holiday season by introducing a series of holiday outfits. These limited edition holiday bottles are a part of the 2010 decorative series and is the first time Mrs. Butterworth will change out of her classic everyday dress. The new packaging features colorful full body shrink labels, themed for the holidays. The series consists of 3 different designs each with their own unique names: The Caroler, Mrs. Claus, and The Gift Giver. They are available in the 24 oz. size and in the original flavor.
The company is promoting these holiday bottles as collectibles, hoping consumers will want to collect all three. They are counting on the draw of Mrs. Butterworth’s nostalgic presence for those who remember her from their childhood. They encourage consumers to have fun with collecting these limited edition bottles. The goal is to get family and friends involved in the search for this holiday packaging, hoping this will be a fun and exciting challenge for everyone. Keep your eyes peeled for Mrs. Butterworth’s holiday packaging in a store near you and be on the look out for more limited edition bottles appearing on shelves in 2011!
Tags:holiday packaging, limited edition, Mrs. Butterworth, packaging, Packaging Design
Posted in Packaging Design | No Comments »
Monday, November 15th, 2010
Heineken, Bombay Sapphire, and Absolut have recently introduced limited edition bottles and packaging. Each bottle is uniquely designed with a different story to tell. Limited edition packaging is a great way to produce a positive effect for brand recognition and differentiation in a short amount of time. Lets take a closer look at these creative designs:
Heineken has taken a creative approach with a new design for their 16 oz. bottles. By the plain eye the green aluminum bottle looks simple and sleek, but when viewed under a black light a surprise pattern can be seen. This new design was inspired by the dimly lit night club atmosphere and will only be released in select cities including Atlanta, Boston, Chicago, Las Vegas, Los Angeles, Miami, New York, Philadelphia, Palm Beach, San Diego, and San Francisco.
Bombay Sapphire has taken the luxurious look for its new bottle by integrating the idea of prestige into its packaging. The bottle is handcrafted in high quality crystal and set with crystal stones. It is accompanied with a stopper that is also made out of crystal and has a shape of a crown. The bottle also is laser etched on the inner glass walls with 3D images of the 10 botanicals and the Queen Victoria brand mark. The bottle will then be placed in a bespoke gift box and includes a booklet describing the history of the brand and the design. The bottle was created to celebrate the 250th anniversary of the secret recipe on which the gin is based. Only 350 of these bottles will be available for sale in the UK, Europe, and the U.S before Christmas.
Absolut Vodka has also introduced a limited edition bottle for the holiday season with the hope it will inspire consumers to have fun and party, by adding a touch of glamour. The new bottle has been named Absolut Glimmer and has the look of a cut crystal decanter. The bottle is made out of pressed glass, making it the first time that the bottle itself has been altered and redesigned. The idea behind the new packaging is based on taking chances and designing something that is both bold and innovative.
Tags:Absolut, Bombay Sapphire, design, Heineken, innovation, limited edition, packaging
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Tuesday, October 6th, 2009
I came across an introduction to the Brand Packaging’s Packaging That Sells V show that is scheduled for October 2009. They say:
“Your packaging is critical to your brand. It’s the last three feet and last three seconds (and the ultimate measure of success) of your marketing program. But, these days, packaging has to do more than just “pop” at the shelf; it must communicate the story of your brand and become an essential part of consumers’ daily lives. Is your packaging powered to do all that?”
This is so very true and good packaging design can help you make your product, your brand, and your packaging an “essential part of consumers’ daily lives.”
Examples of custom, limited edition, water bottles by Evain designed for different audiences.
So you may ask, what’s the recipe for creating this type of packaging?
- Meaning: The first step in creating packaging that will communicate the story of your brand is to know what story you want to tell. People don’t want to simply purchase your brand they want to be apart of it and by knowing exactly what you want to communicate you can achieve this. Figure out your story and then try to make this visual through your packaging.
- Audience: Packaging is an interaction between the product, your brand, and the audience so to better communicate through your packaging you must know your audience. Knowing what they relate to, what issues affect them, and their lifestyle will allow you to create a packaging that centers on these things.
- Response: Once your brand has meaning, create a list of outcomes that your packaging could achieve. Think about your audience and what types of emotions, feelings, and reactions the product packing can evoke in your customers.
- Stay Informed: The last ingredient in the packaging recipe is to stay informed about your competition. This is a simple task that is often over looked. Staying on top of what the competitors are doing allows you to be innovative and stay ahead.
Put all these things together and your packaging will have a recipe for success.
So when the above quote asks you, “Is your packaging powered to do all that?” Your reply will be, “Yes it is!”
Tags:audience, branding, competition, competitors, consumers, creative packaging, custom packaging, customers, design, innovation, innovative, limited edition, Marketing, Packaging Design, packaging that sells, product packaging, recipe for success, special edition, unique packaging
Posted in Custom Packaging Products, Marketing | 1 Comment »
Friday, September 25th, 2009
You only have a few seconds to catch the shopper’s attention, so what are you going to do with your packaging to not only catch their attention, but to get them to want to buy your product?
Jim George from Shelf Impact came up with 5 labeling ideas to solve marketing challenges:
Highlighting innovative shape. Kids like products that feature fun colors and design in their packaging. Clear Beverage Corp. did just this with their “Kid Fuel” naturally flavored water. They also designed the shape of the bottle to resemble a sports bottle with curves for a child’s small hands to easily grip. They also made the packaging educational. Each bottle has a quiz question and Professor Smart’s answer is revealed after the beverage is consumed and the bottle is refilled with water.- Sizzling as bacon’s main ‘touchpoint’. It is important for the packaging of a premium product to reflect the quality of the product. Tyson changed the packaging of their bacon by adding a label that featured a gold-outlined shield area with red, white, and gold on a blue background, while still leaving room to view the meat. The new design improved how easy it was to find and recognize the brand.
Encouraging participation. Campbell’s made 7.5 million special-edition labels to show the quality ingredients that they use. Along with the new label, they started a program where you enter a code online from your can to receive a free pack of tomato seeds for yourself, as well as 100 seeds for urban communities and schools.- Pulling double duty. Sometimes marketers have to create a package that both attracts attention, as well as protects against theft and counterfeits. Nutrex Research did this by creating a shrink-sleeve label that is both eye-appealing and protects the product from tampering.
Signaling cause marketing. People like companies that help people and allow the customer to help by purchasing the product. Tide showed this with their packaging for the Loads of Hope campaign. They have special yellow caps that read, “You can help”, and it features pictures of Hurricane Katrina victims on the front.
Tags:attention grabbing, brand image, brand labels, branding, Campbell's tomato soup can, cause marketing, Clear Beverage Corp.'s Kid Fuel, consumers, creative packaging, custom packaging, customer participation, customers, distinctive, educational packaging, eye-appealing, innovative shape, limited edition, Nutrex Research, product image, special edition, stand out on shelf, Tide Loads of Hope Campaign
Posted in Custom Packaging Products, Marketing | No Comments »
Wednesday, September 9th, 2009
Christmas is still months away, but Nestle is already thinking about their seasonal packaging and going green for the holidays. In the past, chocolate makers have often been known for wasteful and unnecessary packaging, especially for special seasonal promotions. This is the new target to work on, and Nestle is going at it.
According to Food Production Daily, Nestle will be making all of its Christmas selection custom boxes fully recyclable. One change they made was removing the plastic inserts that held the chocolate bars in place and replacing them with a card presentation tray. This way, the chocolate can still be nicely displayed in the custom box and be easily recycled when you are finished with it. This is one step for Nestle to be more environmentally-friendly in their packaging to reduce waste and address the concerns of their environmentally-conscious customers.
Tags:cardboard, chocolate bars, christmas, consumers, creative packaging, Custom Boxes, custom packaging, customers, display, Eco-Friendly, environmentally-conscious, environmentally-friendly, Going Green, holiday, limited edition, Marketing, Nestle, presentation, recyclable, recycle, recycling, reduce waste, reuse, sales, seasonal packaging, special edition, wasteful packaging
Posted in Custom Packaging Products, Eco-Friendly | 1 Comment »
Wednesday, August 26th, 2009
Sometimes a significant anniversary of other event of milestone for a company is a great reason to issue its product in special edition packaging.
One news organization for the travel industry recently profiled new packaging by distillery Glenfiddich who issued commemorative packaging for their whiskey. This company decided to add the allure of exclusivity by only offering the Whiskey in this special edition box at airport duty-free shops.
For more information visit dfinionline.com
So the next significant event that happens in your company might just be an opportunity for you to package your product in special limited edition packaging as a value-added way for consumers to celebrate with you.
Tags:anniversary, creative packaging, custom packaging, Glenfiddich Distillery, limited edition, Milestones, rare, special edition packaging, special events, whisky
Posted in Custom Packaging Products | No Comments »
