Phillips has been receiving a lot of awards lately especially in packaging design. It’s not surprising if you look at the Activa Fitness Monitor.

The packaging for the product is a perfect example of Re-purposed Packaging. A lot of re-purposing is clever but the Activa packaging is really an extension of the product itself. The monitor is tucked inside a clear water bottle which showcases the product and later, acts as your additional fitness companion. As the sustainable packaging market keeps rising due to environmental concerns, look for companies to employ the same type of green packaging tactics like re-purposing.

The Activa Fitness Monitor itself? It’s a very cool versatile product. You can load up mp3 files while letting the monitor know what exercise you’re doing and it will play your music according to your activity and workout pace- approximating your heart rate. You can clip it to your waist or wear it as a wrist watch or arm band, the Activa keeps track of your workout performance and gives you vocal feedback about it. After your workout, the Activa gives you your performance results that you can easily track on your PC.

While packaging is thought to be wasteful by some consumers, re-purposed packaging like this alleviates those concerns because it’s not going to tossed in the trash as soon as the product is opened.