Whether you call it green, eco-friendly, or sustainable, this type of packaging provides many benefits to the environment. It has the ability to reduce waste, greenhouse gas emissions, and our dependence on oil. What may surprise you is that green packaging is also an effective marketing solution. By using sustainable packaging, sales have the possibility of increasing and costs are cut. Although sustainable packaging has many benefits, there is always room for improvement and innovation.
Here are 8 ideas to make green packaging more green:
1. Innovation in design: Just because something is eco-friendly doesn’t mean creativity and design gets thrown out the window. Packaging still needs to keep customers satisfied and enticed to purchase. Creative designs can have sustainable solutions, while still keeping the customer in mind.
2. Corrugated fiberboard: Also called cardboard, corrugated materials are the most recycled on the planet. They are mainly made from recycled newspapers and boxes, and then are reused for storage and shipping. These materials are a great way to incorporate sustainability into packaging.
3. Recycled plastics: Plastics tend to have a bad reputation for being harmful to the environment. But recycled PET (RPET) is a sustainable material that is made from recycled water bottles. This a sustainable alternative for incorporating plastic into packaging.
4. Molded fiber materials: These fibers are made entirely from recycled fibers. They are versatile, durable, and environmentally responsible. Molded fibers are often used for food products, wine bottles, and toys.
5. Compostable solutions: Composting is becoming a popular way to dispose of waste and is an environmentally friendly way of doing so. By producing packaging that can be thrown into the compost pile after use is a great way to decrease waste build up. As our landfills become more and more packed with waste everyday, composting allows for those materials to be put back into the earth.
6. Automated packaging: Manual packaging takes a great deal of man power and can result in errors. Automated packaging allows for accuracy and precision.
7. The H-Loc trapped blister: What is blister packaging you ask? It has the reputation of being the frustrating and hard to open packaging. On the other hand it keeps products safe and secure. The H-Loc is a replacement to the traditional style of blister packaging. A trapped blister is an effective sustainable option because it uses mainly corrugated materials and a minimal amount of RPET.
8. Glass Packaging: As weird as this may sound, glass is a sustainable alternative for packaging. The material can be reused as well as recycled, and never uses its quality, purity, clarity, or image.
