When we think of being “green” and environmentally-friendly, we think of the 3 R’s: reduce, reuse, and recycle.  TreeHugger showed some ways that companies are offering reusable packaging in a new way, in which the packaging is actually a part of the product itself.

With this product, lite2go by knoend, the clear packaging is actually the lampshade for the lamp:

This design, created by Tom Ballhatchet, utilizes the box that the TV is packaged in as a stand for the TV with shelves for your DVD cases or Blu-Ray cases:

With this laptop in a bag, HP won Wal-Mart’s Reduced Packaging Award for its Pavilion dv6929.  Instead of coming in a box with styrofoam inserts, this laptop comes in a reusable messenger bag (made from recycled fabric) with a few plastic bags inside to hold the parts.  With this design, HP was able to reduce the conventional packaging by 97 percent:

Steve Haslip designed the HangerPak, so that the packaging that holds the product can also be used for the product; the package transforms into a hanger for the t-shirt inside:

Although I’m not too keen on the idea of sitting on a cardboard chair, I do give props to David Graas for coming up with a line of flat packaging that can be put together into furniture:

These are all examples of how companies are encouraging customers to reduce waste by reusing the packaging of their products for other purposes.  By doing this and recycling when you are finished, you can be on your way to being more eco-friendly.

Microsoft is rolling out their latest window’s upgrade. So, of course we were curious about the packaging and checked out the Windows Blog to see what they had to say. One of the challenges Microsoft was facing in designing its packaging was the stigma of the Vista packaging which almost needed dynamite to open it.

A quote from Microsoft about their packaging reveals, “We approached the packaging for Windows 7 the same way we approached the product – by listening to what our customers told us they wanted: make it a simple clean design, easy to open, and reduce waste.” So, rest assured, Microsoft listened and has improved the packaging.

Their theme is: Simple, Clean and Easy To Open…

Simple:
The graphics are clear and bold. They text font is larger and easier to read. Each version has its own distinct color which makes it easy to identify which version of the operating system you are picking up.

Clean:
The cover graphics are simple and minimal which gives the packaging a fresh and clean feel.

Easy To Open:
The upgrade disc comes in an easy opening, recyclable, frosty clear DVD style case. The case is shaped with the iconic curve on the upper right corner. For security reasons, there will be a seal on the top of the case which is claimed to be removable with little effort.

Reducing Waste:
So how green is it? The entire package is 37% lighter than previous packaging. They accomplished this by using less material to make the case. And the case is recyclable. In fact, the entire package consists of only 3 elements:

1. The upgrade disc
2. A “Getting Started” manual
3. And the recyclable case

So, we give kudos to Windows for listening to consumers and giving them the packaging they want.

More and more we are hearing about companies “going green” and offering eco-friendly products.  There is a growing concern being shown for the environment, but is that one of the main factors shoppers are looking for when making purchasing decisions?

GreenBiz pointed out that consumers are becoming very eco-conscious.  According to a study by Ipsos Marketing, consumers are tending to choose healthier food products with fresh ingredients and green packaging over products with more convenient packaging and food preparation.  They even scored higher than improving the taste of the food.  But taste should not be taken out of consideration.  Taste is key to food choice and to many, taste and fresh ingredients go hand in hand.

Deloitte, along with the Grocery Manufacturers Association (GMA), also conducted a study of over 6,000 customers on how sustainability affects purchasing decisions.  They determined that a substantial amount of consumers take social and environmental benefits into serious consideration when choosing a product.

What does this mean for you?  Clearly green packaging is deciding factor in purchasing decisions, and environmental concerns are not going away.  So if you want to stay on top of the market by paying attention to consumers’ concerns and help the environment, try using green packaging.

With growing environmental concerns, we are constantly hearing the phrase, “Reduce. Reuse. Recycle.” This is especially apparent with shopping bags and wasted wrapping. According to a study by the Clean Air Council, the United States generates an extra five million tons of waste in the winter holiday months, four of which come from gift wrapping, gift bags, and shopping bags. That is an enormous amount of waste that could be reduced by using reusable materials.

If you are looking to help the environment and reduce waste from gift wrapping, we found the BOBO Wrapping Scarf online, which can do both for you. Not only are these wrapping scarves classy and fashionable, but they are also good for the environment. They are reusable and typically made from already existing fabrics, rather than wasting and using raw materials. I thought this wrapping scarf was a great green alternative to gift wrapping. It is reusable, durable, and stylish.

When you think about packaging any of your products, think of a reusable package that will last. At Sunrise, we make durable packaging, which you will not have to replace nearly as often, so you can help reduce waste. Many of our products are also made from recyclable, biodegradable or recycled materials, and we recycle all of our excess materials. So get out there, do your part to reduce waste, and help our environment.

Greenhouse environmental management – the green house provides businesses with tailored waste management programs to minimize their waste output and costs.

May is Green Packaging Month at Sunrise. In May, we focus on communicating ways to create packaging that is unique, helps you stand out from the crowd, and is also environmentally responsible… yes, you can have all three. Check out our Green Packaging Pages for more information.

To get us started, since Mother’s day is next weekend, we found a web site that will help you turn an unused CD case into a beautiful card for Mom!

Here’s a picture of the completed project. check out the craftylife blog for complete instructions.

Be sure to let us know how your card turned out. In fact, send us a picture and we’ll highlight it in a post! (We’ll wait until after Mother’s Day to keep the surprise)

The next time you need a binder, CD/DVD/USB case, box or sales kit, give your favorite Account Manager a call and we’ll help you create a work of art that will be environmentally friendly too.

Having green packaging allows you to help the environment, but is it worth it financially for your company? We have been hearing a lot more about being green and environmentally-friendly the past few years from numerous companies and industries. Is it just a bunch of talk, or do people really care about the environment? How significant is sustainable packaging to consumers?

One more thing that Young discovered was that only 11% of shoppers thought that they knew what “sustainable packaging” was, and only about half of those actually knew what it meant. It is important for companies to educate consumers about what being environmentally-friendly means and use terms that they will understand.

A.T Kearney also performed a study and came to the conclusion that environmentally-friendly companies performed much better than their competition over a three-month and six-month period and did not have “value erosion”. Even in our struggling economy, green companies are performing above-average in the financial markets.

The eco-friendly trend does not seem to be disappearing anytime soon. Environmentally-friendly packaging does play a vital role in purchasing decisions and is helping companies beat out their competition.

Environment Victoria in Australia announced their National DUMP Awards (Damaging and Useless Materials in Packaging) to draw public and business attention to the negative environmental impact caused by unnecessary packaging. Along with that, they presented their National KEEP Awards (Kerbing the Environmental Effect of Packaging) to spotlight environmentally friendly packaging.

According to their studies, 44 percent of packaging in Australia gets thrown in a landfill, and packaging materials make up 58 percent of litter. The awards were started to acknowledge those doing packaging right and to pressure companies with wasteful packaging to change their ways.

Topping off the DUMP list was the 5 pack of lemons by Coles Supermarkets. Not only is packaging unnecessary for lemons, but they are also using materials that are not environmentally friendly. The lemons were placed in a flexible tray and then surrounded in a flexible wrap. Neither form of packaging was labeled recyclable.

Not all companies were being criticized. Jarrah instant coffee by Associated British Foods ranked high on the KEEP list. Instant coffee used to typically be placed in glass jars, which weighed much more than the product itself. Instead of using a non-recyclable multi-material jar, they switched to a recyclable, single plastic container. They have clearly visible recycling symbols and a perforated line for effortless removal of the label before recycling.

By showcasing the winners of both the DUMP Awards and the KEEP Awards, Environment Victoria is able to both inform consumers about recycling and encourage businesses to use sustainable packaging.