Posts Tagged ‘DVDs’

Blu-Ray Sales Continue to Soar

Friday, April 17th, 2009

There have been doubts about whether or not the high-quality Blu-ray format would succeed like DVDs did in the past. With the high costs of the technology and the worries of the shaky economy, many did not think that people would want to pay the price to switch over to Blu-ray.

blu ray sales soar Blu Ray Sales Continue to SoarThe numbers show differently, as revealed by Adams Media Research. Blu-ray sales so far in 2009 have nearly doubled the amount of Blu-ray sales from the same time last year. Q1 sales are around 9 million in 2009, compared to 4.8 million for Q1 of 2008. To go along with that, there is an estimated total of 10.5 million Blu-ray households to date. choosing blu ray case Blu Ray Sales Continue to Soar

People know the value of the much better quality that the Blu-ray format provides, as it shows in the sales. They are willing to spend a little more for this, despite the struggling economy. Blu-ray discs need to stand out on the shelf and be differentiated from the standard DVDs. With high-quality Blu-ray cases, customers know that they are getting what they pay for–superior technology.

CD/DVD Replication vs. Duplication

Friday, April 10th, 2009

happy birthday cd CD/DVD Replication vs. DuplicationThe other day, I had the opportunity to visit local CD/DVD replicator and duplicator, Next Generation Media. We walked through the plant and saw the whole process in which your CDs/DVDs are copied and mass-produced. It was very interesting seeing the discs being created and to see all of the machines going at once. They do both replication and duplication, and since many people do not know that there is a difference between replication and duplication, so I will try to briefly explain it.

When you duplicate a disc, you “burn” the data from your master disc or hard drive onto pre-manufactured recordable CDR or DVD-R discs. If you only need a small number of discs copied or just a few at a time, this will be your quickest and least expensive option. You can still make the disc look just as good as a replicated disc with high-quality printing, design, and packaging.

cd dvd replication CD/DVD Replication vs. DuplicationReplication is much different than duplication. When you replicate a disc, there is a manufacturing process involved. Each CD or DVD is injection-molded from polycarbonate pellets and shaped into a disc. They are then physically stamped with the data. They go through the whole process of premastering, mastering, electroplating, injection molding, metallization, spin coating, printing, and advanced quality control. These discs are more durable and are of higher quality than duplicated discs, but they are very expensive if you only want a small number of discs. This is because it takes time to set-up the machines, so there is a high initial fixed cost. But if you are doing a larger project (more than 500 copies), replication may be the best option for you.

I personally enjoyed watching the machine that did the four color printing on the discs. It was a quick way to vamp up the look of the disc for brand recognition, as well as give it a professional style. Now that you can decide on duplication or replication for your next project, don’t forget about all of your CD/DVD packaging options!

Printing Options for Paperboard Wallets

Wednesday, April 8th, 2009

Are you looking for a distinctive, space-saving way to package your discs? Maybe you are looking to package a sample disc of a catalog, event, or information about your company? Jewel cases are just one of the available options.

Alternatives to traditional CD casespaperboard wallets cd mailers 300x238 Printing Options for Paperboard Wallets are paperboard wallets. These are also known as CD mailers. These cases can have personalized designs printed on them to give a unique image that your customers will not forget.

Many companies use these CD mailers to send out CD-ROMS or DVDs to their potential customers. They may include a video about their company or what they have to offer. Some are used for catalogs or operation instructions. They could even be party or wedding favors. The possibilities are endless.

These cases are lightweight, which makes it more affordable to ship. While being thin in size, these paperboard wallets are still durable enough to protect a disc from being broken or scratched.

If you want a new way to reach out to your customers, try sending out or handing out discs in digitally printed paperboard wallets. People are much less likely to throw out something of substance that they receive with eye-appealing graphics. If they like it, they may even pass it along to their friends. If you would like more information on customizing your own CD mailer, contact one of our Design Experts.