Posts Tagged ‘custom packaging’
Wednesday, August 26th, 2009
Sometimes a significant anniversary of other event of milestone for a company is a great reason to issue its product in special edition packaging.
One news organization for the travel industry recently profiled new packaging by distillery Glenfiddich who issued commemorative packaging for their whiskey. This company decided to add the allure of exclusivity by only offering the Whiskey in this special edition box at airport duty-free shops.
For more information visit dfinionline.com
So the next significant event that happens in your company might just be an opportunity for you to package your product in special limited edition packaging as a value-added way for consumers to celebrate with you.
Tags:anniversary, creative packaging, custom packaging, Glenfiddich Distillery, limited edition, Milestones, rare, special edition packaging, special events, whisky
Posted in Custom Packaging Products | No Comments »
Friday, August 21st, 2009
One of the main reasons for custom packaging is for the product to stand out on the shelf in comparison to the competitor. This helps the brand identity and increases the perceived value of the product.
Another great reason for custom packaging is to make your products distinctive, so the customer can easily tell the difference between products. Help remedies offers six different products of medicines/bandages that they can package in very similar, yet distinctive cases. Instead of using complicated names of medicine that customers may not understand, Help Remedies keeps it simple by naming each product by how you feel. Their product line includes: “Help. I have a headache.”, “Help. I have an aching body.”,”Help. I can’t sleep.” Each product also has their own assigned color that is used in the packaging, so that customers can get used to grabbing a certain color off of the shelf.
Viktoriya Gadomska designed these custom boxes of vitamins A, B, C, D, E, and F. With the boxes in the shape of the letter of their respective vitamin supplement, it makes it easy for customers to grab what they want off of the shelf in a hurry.
Tags:allergies, bandages, blisters, body aches, brand identity, branding, color associations, creative packaging, Custom Boxes, custom packaging, customers, cuts, differentiation, distinctive packaging, headaches, increase sales, medical packaging, perceived value, sleeping medicine, stand out on shelf, supplements, vitamins
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Wednesday, August 19th, 2009
Looking for a step-by-step guide to help you improve your packaging? The following will help you to find the weaknesses in your packaging and improve them for more effective packaging and higher product sales.
1. Look at your current packaging. Don’t try to convince yourself of how it works. Ask yourself honestly how it can by improved. Does it accurately reflect the product? Is it best working to your product’s advantage? Does it make sense? Make sure the changes you make are beneficial to the product and keep your brand consistent.
2. Ask for an outsider’s opinion. Hand your product packaging over to someone who knows nothing about your product or packaging.
3. Look at the competition. If your product is sold in retail stores, go to the actual store and look at similar products.
Improving your packaging can increase customer loyalty and satisfaction. It can also boost sales. Using these tips to brainstorm about your packaging can lead to positive results for your product, brand and company.
Tags:boost sales, branding, competition, competitors, creative packaging, custom packaging, customer loyalty, customer satisfaction, effective packaging, increase sales, Marketing, package, product sales, profits
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Monday, August 10th, 2009
We have talked many times about the significance of product packaging and design. Not only does it need to stick out and “pop” on the shelf, but there also needs to be brand recognition for your loyal customers. If consumers can’t easily find your product on the shelf, they will turn to another product, your competition.
An example of this was the Tropicana repackaging fiasco you may have heard of from earlier this year. Since Tropicana is such a large, well-known company, they depend on brand loyalty. THey are known for their fresh-squeezed juice, and this was displayed with their traditional packaging with the straw sticking out of the orange.
In January, they decided to change their packaging by going with a very simple design. They removed their trademark orange picture, went with lighter colors, and changed the font of their brand name. Many customers were not able to find the Tropicana juice they wanted in a hurry, or they thought the new design looked cheap and generic.
The numbers proved it. From Jan.1 to Feb 22, unit sales dropped 20 percent and dollar sales went down 19 percent, or roughly $33 million. Count that loss with the $35 million that they spent on the ad campaign for the new packaging, and one can see they made a costly mistake. Not only did Tropicana’s sales decrease, but their competitors, such as Minute Maid, Florida’s Natural, and Tree Ripe showed double-digit unit sales increase during that time. Ultimately, they had no choice but to return to the old packaging.
We can all learn from Tropicana’s mistake. First of all, packaging matters. Secondly, as a company with brand loyal customers, you cannot change the design to drastically, because brand recognition is vital.
Tags:100% pure and natural, ad campaign, brand loyalty, brand recognition, branding, competition, competitors, consumers, creative packaging, custom packaging, customers, destinctive packaging, differentiate, differentiation, Flordia's Natural, fresh-squeezed orange juice, increase sales, logo, Minute Maid, Packaging Design, PepsiCo, repackaging, trademark, Tree Ripe, Tropicana disaster
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Friday, July 24th, 2009
Shelf Impact magazine 
recently ran an article on the value of touch in packaging. In the article they say, “Tactile surfaces invite shoppers to pick up a package and inspect it. Once a package is pulled from the shelf, a sale often follows.” You’ve heard us saying the same thing, so it’s nice to have a little back up.
The article focused on three supermarket items like gum, dental floss, and diaper rash cream. Each of these products have packaging that stands out from the crowd both visually and to the touch.
The article made me think about a recent binder that Account Manager, Nick Rude did for LMPWeddings.com. Their turned-edge binders were made using a specialty wrap material called Nuba Silktouch that is soft to the touch. It has the “pass around” factor that the article mentioned.
The next time you are considering binders, consider also the “touch factor” and how user experience can be enhanced with specialty materials.
Tags:5 Gum, Binders, creative packaging, custom packaging, feel packaging, LMP Weddings, Nick Rude, Nuba Silktouch, Oral-B Satin Dental Floss, Shelf Impact Magazine, specialty materials, tactile surfaces, touch packaging
Posted in Binders, Custom Packaging Products | 1 Comment »
Monday, July 13th, 2009
We cannot stress enough how important it is to differentiate your product from the competition. If there are comparable products, one of the main ways to differentiate your product is with packaging and design. A creative and unique package will help your product stand out and “pop” on the shelf.
Coca-Cola did just that with their special edition bottles and cans of soda. With custom packaging, they can create their own distinctive design that the competition can not compare to. And since there is a limited amount of these designs produced, they could become collectors’ items. Since they are eye-appealing with creative design, along with the fact that they are rare, these bottles are likely to be snatched up from the shelves. Here are some of our favorite special edition Coca-Cola bottles and cans that we found online:
Tags:bottles, cans, coca-cola, coke, competition, creative packaging, creativity, custom packaging, design, differentiate, distinctive design, eye-appealing, eye-catching, product differentiation, stand out, Ugly Betty, unique packaging
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Monday, July 6th, 2009
You can package your product in a simple white paper sleeve or paperboard mailer and we can help you with that. There are lots of projects that this type of packaging is perfect for.
However when you are talking about products for the retail market, either on-line or at a bricks and mortar store, movie and music enthusiasts choose the physical product over a download for one reason… The Packaging.
The following is a short list of movie and music reviewers and their thoughts on the packaging and the value it adds:
Rev/Views DVD & Television blog
Review of the first season of the TV series “Chuck“:
“Now I am a bit of a packaging enthusiast, mostly because I feel I’ve invested money in purchasing DVDs and as such I want them to look nice on the shelf and work well.”
Creative Review blog
Review of “Glastonbury The Movie“:
“At a time when you can get online and simply download music and films, really it’s down to the packaging of albums and DVDs to make the tangible music or film product a viable option to the consumer.”
Pulse Wrestling blog
Review of the WWE “Randy Savage Ultimate Collection“:
“As someone who collects a lot of disc based stuff (hardcore video game collector here), I like it when the stuff occupying my shelf looks good.”
MamaPop blog
Review of “Wilco (the album)”:
“certain bands, you need to buy the physical recording, because there’s packaging that speaks to what the album is and isn’t.”
NSRMTB blog
Review of “Tipping Point“:
“To all those out there that would rather download a DH DVD than buy one you are going to miss out on some cool packaging and shame on you.”
Bring on Mixed Reviews blog
Review of “The Dear Hunter“:
“The album’s packaging is also something to behold. The time and effort put into the old timey photos that double as track lyrics/notes, is simply amazing. If you have The Prize Fighter Inferno‘s album “My Brother’s Blood Machine” then you know what I am referring to, it returns my faith in the CD medium, where so many have abandoned it for hollow digital downloads.”
These are just some of many comments that prove that the packaging adds value to an album or movie. You could decrease piracy and downloads by investing in custom packaging that is creative and eye-catching. By doing this, you are making the physical product of your album or movie a must-have for every fan.
Tags:"Chuck", added value, albums, boost sales, CD cases, CD packaging, collector's item, creative packaging, custom packaging, differentiate, DVD cases, DVD packaging, eye-appealing, eye-catching, increase sales, movies, must-have product, paper sleeves, paperboard mailers, The Dear Hunter, Tipping Point, TV series, unique, Wilco, WWE Randy Savage Ultimate Collection
Posted in Custom Packaging Products, Media Packaging | No Comments »
Wednesday, July 1st, 2009
Last month, we talked about companies using social media networks for cause marketing. Now we are focusing on a company that actually redesigned their packaging for a cause.
Recently, Tide changed their packaging to go along with their Loads of Hope campaign. That is a pretty big deal for a brand that has not 
significantly changed their packaging in their sixty years of history. The Loads of Hope campaign raises funds for disaster relief support. The new design features photos of disaster victims that Tide has provided aid for, such as Hurricane Katrina victims. The newly designed bottle also says, “You can help” on the yellow cap to help draw attention to the charity and the company’s social responsibility efforts.
This change in Tide’s packaging design shows that they take social responsibility seriously. It is a program that they are continuing to support, and it enhances their brand image. Consumers are more likely to buy products from a socially responsible company, rather than the competition if the products are similar. So not only are they giving back to the community by helping disaster victims, but they are also boosting their brand image, which could increase sales and the traffic flow to their web site. The design and custom packaging that they are using helps inform and remind consumers what they are doing to help others. And most importantly, they are doing their part to give back to the community and those in need.
Tags:brand identity, brand image, branding, cause marketing, charity, competition, custom packaging, differentiate, Hurrican Katrina victims, increase sales, Loads of Hope campaign, Packaging Design, Procter & Gamble, social responsibility, Tide, web site traffic flow
Posted in Custom Packaging Products, Marketing | 1 Comment »
Friday, June 26th, 2009
Microsoft is rolling out their latest window’s upgrade. So, of course we were curious about the packaging and checked out the Windows Blog to see what they had to say. One of the challenges Microsoft was facing in designing its packaging was the stigma of the Vista packaging which almost needed dynamite to open it.
A quote from Microsoft about their packaging reveals, “We approached the packaging for Windows 7 the same way we approached the product – by listening to what our customers told us they wanted: make it a simple clean design, easy to open, and reduce waste.” So, rest assured, Microsoft listened and has improved the packaging.
Their theme is: Simple, Clean and Easy To Open…
Simple:
The graphics are clear and bold. They text font is larger and easier to read. Each version has its own distinct color which makes it easy to identify which version of the operating system you are picking up.
Clean:
The cover graphics are simple and minimal which gives the packaging a fresh and clean feel.
Easy To Open:
The upgrade disc comes in an easy opening, recyclable, frosty clear DVD style case. The case is shaped with the iconic curve on the upper right corner. For security reasons, there will be a seal on the top of the case which is claimed to be removable with little effort.
Reducing Waste:
So how green is it? The entire package is 37% lighter than previous packaging. They accomplished this by using less material to make the case. And the case is recyclable. In fact, the entire package consists of only 3 elements:
- The upgrade disc
- A “Getting Started” manual
- And the recyclable case
So, we give kudos to Windows for listening to consumers and giving them the packaging they want.
Tags:creative packaging, custom packaging, customized packaging, eco-friendly packaging, environmentally-friendly packaging, green packaging, innovative packaging, Media Packaging, packaging, Packaging Design, recyclable packaging, sustainable packaging
Posted in Eco-Friendly, Media Packaging | No Comments »
Wednesday, June 17th, 2009
When you walk into a store, what is it that makes you want to buy a product? Is it the actual product itself or the presentation of the product with custom packaging that grabs your attention? It is usually a combination of both. Consumers typically have at least somewhat of a need or want for the actual product itself if they are going to buy it, but the creative packaging is really what makes it stand out on the shelf over the competition.
So what is it about creative packaging that draws us in? The bright colors, the different shapes and sizes, the unique design. It’s not something we see everyday, it’s new and exciting, our curiosity wants to see more. The packaging is such a huge part of marketing, because products are so similar and the packaging could be the slight differentiation from the competition. Meterdown displayed some creative packaging designs that they found:
Box designed to custom-fit the shoes.
Coca-Cola holiday bottles look like ornaments.
See your dream sports field as you open your new athletic shoes.
Workout with your sports drink.
Eco-friendly paper water bottles.
Unique shoe box.
Innovative milk carton.
Banana case to protect from bruising.
Make sure no one eats your sandwich.
Creative juice boxes that look like the texture of fruit.
Custom packaging can truly turn your product into a creative masterpiece that gets consumers to stop and stare. It adds value to your product with an exceptional look that is fit to meet your needs. Consider getting an eye-appealing customized package for your product or your next project and you could see the results that a quality product presentation gives.
Tags:advertising, attention-drawing, coca-cola, coke, creative packaging, cusomtized package, custom packaging, differentiation, Eco-Friendly, environmentally-friendly, eye-appealing, eye-catching, lunch bags, Marketing, milk cartons, presentation, products, shoes, sports
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